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市场调查报告书
商品编码
1822511
2032 年线上软性技能发展市场预测:按技能类型、交付模式、最终用户和地区进行的全球分析Soft Skills Development Online Market Forecasts to 2032 - Global Analysis By Skill Type, Delivery Mode, End User and By Geography |
根据 Stratistics MRC 的数据,全球线上软性技能开发市场预计在 2025 年达到 41 亿美元,到 2032 年将达到 97 亿美元,预测期内的复合年增长率为 12.9%。
线上软性技能发展市场提供用于学习沟通、领导力、团队合作、情绪智商和解决问题的数位平台。解决方案包括数位学习模组、网路研讨会、游戏化内容和人工智慧主导的评估。需求的驱动因素包括员工技能提升、远距办公趋势以及企业重视人际沟通技能。企业培训计画和寻求职业发展的个人学习者推动了市场的成长。
根据世界经济论坛的调查,批判性思考和协作等软性技能对于未来的劳动力至关重要,到 2025 年,超过 50% 的员工需要重新接受技能培训。
远距工作增加
远距办公的发展优先考虑了有效的虚拟沟通和团队协调,加速了对线上软性技能开发的需求。远距团队需要更强的人际交往能力来维持生产力和公司文化,这促使雇主投资扩充性的数位软性技能专案。此外,灵活的时间表和全球团队结构使非同步、讲师主导和线上直播培训更具吸引力,从而增加了註册和订阅模式。雇主也重视与绩效和留任率挂钩的可衡量成果。
缺乏个人化学习
缺乏个人化学习路径限制了许多软性技能平台的有效性。当内容不相关或重复时,学习者会失去参与度,从而降低完成率并损害组织的投资报酬率。此外,自我调整评估工具的使用受限会阻碍准确的技能评估,减缓学习进度并阻碍认证。为了保持竞争力,供应商必须投资于人工智慧驱动的个人化、辅导和模组化课程,以适应学习者的学习进度和基于角色的能力。如果没有这些,企业负责人可能很快就会转向混合教室解决方案。
与企业培训计画整合
与企业培训计画的整合提供了重要的成长途径,使软性技能能够直接融入员工发展路径。将课程与能力框架和绩效指标结合,使提供者能够展示业务影响力并论证预算分配的合理性。此外,与人力资源资讯系统 (HRIS)、学习管理系统 (LMS) 和学习与发展 (L&D) 团队的整合,有助于无缝註册、进展追踪和技能检验。此类整合为公司创造了经常性收益来源,并扩展了入职培训、领导力梯队和继任计画等使用案例,从而增强了长期采用率和企业价值。它们还促进了大规模客製化、报告和管理者主导的辅导。
与传统训练方法竞争
鑑于面对面研讨会和课堂辅导在互动性和体验式学习方面的优势,来自传统培训方式的竞争仍然是一个切实的威胁。与供应商建立稳固关係的公司可能更倾向于采用成熟的面对面课程来进行高风险的领导力发展,从而减缓公司向线上模式的转型。此外,相关人员质疑仅靠数位方法能否实现行为改变的深度。为了缓解这个问题,线上服务提供者必须展示可衡量的行为改变,拥抱混合式学习,并提供与课堂学习成果相符的强大辅助服务。否则,客户流失可能会上升,成长机会也会受到限制。
新冠疫情加速了线上软性技能培训的普及,因为学习与发展团队被迫将预算从课堂活动转向线上授课。为了满足紧迫的需求,培训机构扩展了数位化服务,扩展了现场讲师指导的课程,并增强了协作工具。然而,由于部分地区网路连线受限,以及初期参与度下降,他们不得不重新设计内容,采用更短、互动性更强的模式。疫情过后,混合式教学方法和以分析主导的留存策略成为标准做法,并在全球推广。
预计虚拟讲师指导的培训部分将成为预测期内最大的部分
预计在预测期内,讲师主导的虚拟培训将占据最大的市场份额,因为它将即时引导与远端存取的便利性相结合,提供高度参与度和即时回馈。企业更倾向于这种形式的领导力和沟通研讨会,因为互动可以推动成果。此外,可扩展的虚拟教室对于地理位置分散的团队来说经济高效,既能降低差旅成本,又能维持讲师主导的教学方式。服务提供者正在投资富媒体、分组讨论室引导和评估工具,以维持参与度并展示学习成果的迁移和可衡量的绩效成果。
预计在预测期内,团队合作和协作部分将以最高的复合年增长率成长。
随着企业更加重视跨职能协调和远端协作技能,预计团队合作与协作领域将在预测期内实现最高成长率。数位转型计划正在增加对教授虚拟协作、衝突解决和包容性沟通的结构化课程的需求。此外,模拟团队场景和同侪学习的工具也越来越受欢迎,从而能够显着改善专案提供。将协作模拟与学习管理系统 (LMS) 分析相结合的供应商能够更好地利用企业预算,专注于提升全球团队的生产力和文化。
预计北美将在预测期内占据最大市场份额,这得益于其成熟的企业学习与发展生态系统、高科技应用以及在员工发展方面的大量支出。许多大型企业和人力资源技术买家的总部都设在北美,这使得其能够快速采购和试点推广。此外,广泛的远距办公和强大的宽频基础设施支援线上专案的广泛部署。市场现有企业和现有供应商持续利用分析、认证和企业整合等技术进行创新,以在疫情后抓住企业预算和充足的培训资源。
预计亚太地区将在预测期内实现最高的复合年增长率,因为快速的数位化、不断增长的企业培训预算以及庞大的潜在劳动力市场正在创造对可扩展软性技能解决方案的强劲需求。新兴经济体正在投资提升技能,以支持其服务业和国际业务流程的成长。此外,行动优先学习和区域语言内容正在降低采用门槛。与全球平台合作的本地供应商正在加速企业和中小企业的市场渗透。政府倡议和企业技能再培训计画正在进一步推动快速采用。
According to Stratistics MRC, the Global Soft Skills Development Online Market is accounted for $4.1 billion in 2025 and is expected to reach $9.7 billion by 2032 growing at a CAGR of 12.9% during the forecast period. The online soft skills development market offers digital platforms for learning communication, leadership, teamwork, emotional intelligence, and problem-solving. Solutions include e-learning modules, webinars, gamified content, and AI-driven assessments. Demand is fueled by workforce upskilling, remote work trends, and organizational emphasis on interpersonal competencies. Market growth is supported by corporate training programs and individual learners seeking career advancement.
According to World Economic Forum, soft skills like critical thinking and collaboration are essential for the future workforce, with over 50% of employees needing reskilling by 2025.
Rise in remote work
Rise in remote work has accelerated demand for online soft skills development, as organizations prioritize effective virtual communication and team coordination. Remote teams require stronger interpersonal competencies to maintain productivity and culture, prompting employers to invest in scalable, digital soft-skills programs. Furthermore, flexible schedules and global teams make asynchronous and live instructor-led online training appealing, increasing enrollments and subscription models. Employers also value measurable outcomes tied to performance and retention.
Lack of personalized learning
Lack of personalized learning pathways limits the effectiveness of many soft skills platforms, as one-size-fits-all modules fail to address individual learner profiles and job-specific gaps. Learners disengage when content is irrelevant or repetitious, reducing completion rates and undermining ROI for organizations. Additionally, limited access to adaptive assessment tools prevents precise skill diagnostics, slowing progress and hampering credentialing efforts. To remain competitive, providers must invest in AI-driven personalization, coaching, and modular curricula that adapt to learner pace and role-specific competencies. Without this, corporate buyers may revert to blended classroom solutions quickly.
Integration with corporate training programs
Integration with corporate training programs presents a major growth avenue, enabling soft skills offerings to be embedded directly into employee development pathways. By aligning courses with competency frameworks and performance metrics, providers can demonstrate business impact and justify budget allocations. Moreover, partnerships with HRIS, LMS, and L&D teams facilitate seamless enrollment, progress tracking, and skills validation. This integration creates recurring enterprise revenue streams and expands use cases across onboarding, leadership pipelines, and succession planning, strengthening long-term adoption and enterprise value. It also drives customization, reporting, and manager-led coaching at scale.
Competition from traditional training methods
Competition from traditional training methods remains a tangible threat, as in-person workshops and classroom coaching retain perceived advantages in interactivity and experiential learning. Corporates with established vendor relationships may prefer proven face-to-face programs for high-stakes leadership development, slowing enterprise migration to online formats. Additionally, some stakeholders question the depth of behavioral change achievable through digital modalities alone. To mitigate this, online providers need to demonstrate measurable behavior transfer, incorporate blended learning, and provide robust facilitation to match classroom outcomes. Failure to do so risks client churn and constrained growth opportunities.
The Covid-19 pandemic accelerated adoption of online soft skills training as lockdowns forced L&D teams to shift budgets from classroom events to virtual delivery. Providers scaled digital offerings, expanded live instructor-led sessions, and enhanced collaboration tools to meet urgent demand. However, uneven access to reliable connectivity in some regions limited reach, and initial engagement dips required redesigning content for shorter, more interactive formats. Post-pandemic, blended approaches and analytics-driven retention strategies became standard practice, globally widespread.
The instructor-led virtual training segment is expected to be the largest during the forecast period
The instructor-led virtual training segment is expected to account for the largest market share during the forecast period because it combines real-time facilitation with the convenience of remote access, delivering high engagement and immediate feedback. Corporates favor this format for leadership and communication workshops where interaction drives outcomes. Furthermore, scalable virtual classrooms reduce travel costs while preserving instructor-led pedagogy, making them cost-effective for geographically distributed teams. Providers are investing in enriched media, breakout-room facilitation, and assessment tools to sustain participation and prove learning transfer and measurable performance outcomes.
The teamwork & collaboration segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the teamwork & collaboration segment is predicted to witness the highest growth rate as organizations place greater emphasis on cross-functional coordination and remote collaboration skills. Digital transformation projects increase demand for structured programs that teach virtual collaboration, conflict resolution, and inclusive communication. Additionally, tools that simulate team-based scenarios and peer learning are gaining traction, enabling measurable improvements in project delivery. Vendors that integrate collaborative simulations with LMS analytics are well-positioned to capture enterprise budgets focused on productivity and culture across global teams.
During the forecast period, the North America region is expected to hold the largest market share driven by mature corporate L&D ecosystems, high technology adoption, and significant spend on employee development. Many large enterprises and HR tech buyers are headquartered here, enabling rapid procurement and pilot scaling. Furthermore, widespread remote work practices and strong broadband infrastructure support extensive online program deployment. Market incumbents and established providers continue to innovate with analytics, certification, and enterprise integrations to capture corporate budgets and strong post-pandemic training allocations.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR because rapid digital adoption, expanding corporate training budgets, and a large addressable workforce create strong demand for scalable soft skills solutions. Emerging economies are investing in upskilling to support service-sector growth and international business processes. Additionally, mobile-first learning and regional language content lower barriers to adoption. Local providers partnering with global platforms are accelerating market penetration across enterprises and SMBs. Government initiatives and corporate reskilling programs further boost uptake rapidly.
Key players in the market
Some of the key players in Soft Skills Development Online Market include Coursera, Inc., Udemy, Inc., LinkedIn Learning, Skillsoft, Pluralsight, Inc., Cornerstone OnDemand, Inc., BetterUp, Inc., FranklinCovey Co., Dale Carnegie Training, Skillshare, Inc., FutureLearn Limited, edX, Simplilearn (Simplilearn Solutions Pvt. Ltd.), MasterClass, Inc., Kaplan, Inc., and Korn Ferry.
In September 2025, Coursera announced "Skill Tracks," a tailored, data-backed learning solution designed to accelerate critical skills development across functional teams, focusing on both technical and soft skills. The 2025 Global Skills Report highlights a surge in key soft skills like communication and strategic thinking alongside tech trends.
In April 2024, Cornerstone OnDemand Inc., a market leader in learning and talent solutions, today announced at Learning Technologies the launch of Cornerstone Learning Fundamentals, an all-in-one learning solution for mid-sized organizations. Learning Fundamentals combines out-of-the-box, pre-packaged learning management products and services, expertly curated learning pathways, and a consumer-grade learner experience optimized specifically for mid-sized organizations to transform learning and development.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.