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市场调查报告书
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1822529

2032 年学习内容市场预测：按类型、部署、格式、应用程式、最终用户和地区进行的全球分析

Learning Content Market Forecasts to 2032 - Global Analysis By Type (Digital Learning Content and Offline Learning Content), Deployment (On-Premise and Cloud-Based Solutions), Format, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球学习内容市场预计在 2025 年达到 61 亿美元，到 2032 年将达到 122 亿美元，预测期内的复合年增长率为 10.4%。

新兴市场是指开发、分发和交付教育材料、数位课程、数位学习模组和教育资源，这些资源整合了互动工具、游戏化、自我调整学习和多媒体内容，旨在提高学习者的参与度和学习成果。数位转型、线上学习的普及以及对个人化、可扩展和可访问内容的需求推动了这一市场的成长。组织和机构正在利用这个市场，为各行各业提供结构化、灵活且可衡量的学习体验。

据世界银行称，数位化学习内容是教育改革的核心，已有 70 多个国家采用数位学习平台来提高教育机会和公平性。

电子学习的普及率提高

数位学习普及率的激增是学习内容市场的关键驱动力。教育机构和组织越来越多地利用数位平台来提供易于存取、可扩展且灵活的学习体验。这种转变源于对持续技能发展、经济高效的培训解决方案以及覆盖全球受众能力的需求。多媒体内容、互动模组和即时评估的整合提升了学习者的参与和学习成果，进一步推动了对数位学习内容的需求。

开发成本高

开发高品质的学习内容需要大量的技术、专业知识和时间投入。内容创作、平台开发和持续维护的相关成本对于规模较小的机构和组织来说可能难以负担。此外，保持内容的更新和相关性需要持续的努力和资源。这些资金和资源限制使得一些机构无法充分利用数位学习内容的优势，阻碍了市场的成长。

行动学习

智慧型手机和行动装置的广泛普及为学习内容市场带来了巨大的机会。行动学习使学习者随时随地存取学习资料，从而提供个人化、随时随地的学习体验。这种灵活性对于寻求技能提升的专业人士以及居住在偏远地区、难以接触传统教育机构的个人尤其有利。行动优化内容和应用程式的开发扩展了学习资源的覆盖范围和可访问性，从而促进了市场扩张。

非法复製内容

内容盗版侵害创作者及经销商的智慧财产权，对学习内容市场构成重大威胁。未经授权分发学习资料不仅会导致收益损失，还会降低内容开发者奖励高品质资源的动机。盗版内容的氾滥会破坏人们对数位学习平台的信任，打击对内容创作的投资，并扼杀市场成长与创新。

COVID-19的影响：

新冠疫情显着加速了数位化学习解决方案的普及。由于实体课堂和培训课程中断，教育机构和组织迅速转向线上平台，以继续提供内容。这项转变凸显了数位基础设施和内容对于维持教育连续性的重要性。疫情虽然带来了挑战，但也凸显了数位学习的韧性和适应性，从而引发了人们对该领域的持续关注和投资。

预计数位学习内容部分将在预测期内成为最大的部分

由于数位学习内容的扩充性、可访问性以及与现代学习偏好的契合，预计将在预测期内占据最大的市场份额。教育机构和企业越来越多地采用数位内容来提供灵活的学习体验。多媒体元素和互动功能的整合增强了参与度和留存率，使数位内容成为首选。随着个人化和按需学习需求的不断增长，预计该领域将继续扩张并巩固其市场领先地位。

在预计预测期内，云端基础的解决方案领域将以最高的复合年增长率成长

由于云端技术提供的灵活性、扩充性和成本效益，预计云端基础方案领域将在预测期内实现最高成长率。云端基础支援无缝存取学习内容、促进协作并支援即时更新和分析。远距和混合学习模式的偏好也推动了云端基础方案的采用，预计未来几年云端解决方案将显着成长。

占比最大的地区：

在预测期内，北美预计将占据最大的市场份额，这得益于其先进的技术基础设施、较高的互联网普及率以及对数位教育的重视。该地区主要数位学习提供者和教育机构的存在进一步推动了市场的成长。此外，企业越来越多地采用线上学习解决方案来培训员工，也巩固了该地区在市场上的主导地位。

复合年增长率最高的地区：

在预测期内，亚太地区预计将出现最高的复合年增长率，这得益于数位化的快速发展、政府推动数位学习的倡议以及大量年轻人口对教育机会的追求。印度、中国和东南亚等国家对经济实惠且易于获取的教育的需求日益增长，从而推动了数位化学习解决方案的采用。对数位基础设施的投资和互联网连接的改善进一步推动了该地区学习内容市场的强劲成长。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章 全球学习内容市场类型

  • 数位化学习内容
    • 电子书和 PDF
    • 互动模组
    • 视讯与网路研讨会
    • 学习管理系统 (LMS) 相容内容
  • 线下学习内容
    • 教科书和印刷指南
    • 工作簿和基于活动的内容

第六章 全球学习内容市场（按部署）

  • 本地部署
  • 云端基础的解决方案

7. 全球学习内容市场（依格式）

  • 基于影片的学习内容
  • 以文字为主的学习内容
  • 游戏化与互动式学习内容
  • 基于AR/VR的学习内容
  • 基于模拟的学习内容
  • 行动学习内容

第 8 章：全球学习内容市场（按应用）

  • K-12教育
  • 高等教育
  • 企业培训和技能发展
  • 专业认证和考试准备
  • 线上学习平台
  • 职业技能培训

9. 全球学习内容市场（依最终用户）

  • 学生（学校/大学）
  • 教师和教育工作者
  • 企业专业人士
  • 个人学习者
  • 培训和教育机构

第 10 章：按地区分類的全球学习内容市场

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • Adobe Inc.
  • Articulate Global, LLC
  • Blackboard Inc.
  • CBT Nuggets
  • Cisco Systems, Inc.
  • Coursera Inc.
  • D2L Corporation
  • Docebo Inc.
  • Duolingo, Inc.
  • edX LLC
  • IBM Corporation
  • Instructure, Inc.
  • Khan Academy, Inc.
  • LinkedIn Corporation
  • McGraw Hill
  • Microsoft Corporation
  • NIIT Limited
  • Pearson plc
  • SAP SE
  • Udemy, Inc.
Product Code: SMRC31284

According to Stratistics MRC, the Global Learning Content Market is accounted for $6.1 billion in 2025 and is expected to reach $12.2 billion by 2032 growing at a CAGR of 10.4% during the forecast period. The Learning Content Market refers to the development, distribution, and delivery of educational materials, digital curricula, e-learning modules, and instructional resources for K-12, higher education, and corporate training. It integrates interactive tools, gamification, adaptive learning, and multimedia content to enhance learner engagement and outcomes. Growth is fueled by digital transformation, increasing adoption of online learning, and demand for personalized, scalable, and accessible content. Organizations and institutions leverage this market to deliver structured, flexible, and measurable learning experiences across diverse sectors.

According to the World Bank, digital learning content is central to education reform, with over 70 countries adopting e-learning platforms to improve access and equity.

Market Dynamics:

Driver:

Increased Adoption of E-Learning

The surge in e-learning adoption is a primary driver of the learning content market. Institutions and organizations are increasingly leveraging digital platforms to provide accessible, scalable, and flexible learning experiences. This shift is fueled by the need for continuous skill development, cost-effective training solutions, and the ability to reach a global audience. The integration of multimedia content, interactive modules, and real-time assessments enhances learner engagement and outcomes, further propelling the demand for digital learning content.

Restraint:

High Development Costs

Developing high-quality learning content involves significant investment in technology, expertise, and time. The costs associated with content creation, platform development, and ongoing maintenance can be prohibitive for smaller institutions and organizations. Additionally, ensuring content remains up-to-date and relevant requires continuous effort and resources. These financial and resource constraints can limit the ability of some entities to fully capitalize on the benefits of digital learning content, hindering market growth.

Opportunity:

Mobile Learning

The proliferation of Smartphone's and mobile devices presents a significant opportunity for the learning content market. Mobile learning allows learners to access educational materials anytime and anywhere, facilitating personalized and on-the-go learning experiences. This flexibility is particularly advantageous for professionals seeking to up skill and individuals in remote areas with limited access to traditional educational institutions. The development of mobile-optimized content and applications can expand the reach and accessibility of learning resources, driving market expansion.

Threat:

Content Piracy

Content piracy poses a substantial threat to the learning content market by undermining the intellectual property rights of creators and distributors. Unauthorized distribution of educational materials not only leads to revenue loss but also diminishes the incentive for content developers to produce high-quality resources. The proliferation of pirated content can erode trust in digital learning platforms and discourage investment in content creation, potentially stalling market growth and innovation.

Covid-19 Impact:

The COVID-19 pandemic significantly accelerated the adoption of digital learning solutions. With physical classrooms and training sessions disrupted, educational institutions and organizations rapidly transitioned to online platforms to continue delivering content. This shift highlighted the importance of digital infrastructure and content in maintaining educational continuity. While the pandemic posed challenges, it also underscored the resilience and adaptability of digital learning, leading to sustained interest and investment in the sector.

The digital learning content segment is expected to be the largest during the forecast period

The digital learning content segment is expected to account for the largest market share during the forecast period due to its scalability, accessibility, and alignment with modern learning preferences. Educational institutions and enterprises are increasingly adopting digital content to provide flexible learning experiences. The integration of multimedia elements and interactive features enhances engagement and retention, making digital content a preferred choice. As the demand for personalized and on-demand learning grows, this segment is poised for continued expansion, solidifying its position as the largest in the market.

The cloud-based solutions segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the cloud-based solutions segment is predicted to witness the highest growth rate, attributed to the flexibility, scalability, and cost-effectiveness offered by cloud technologies. Cloud-based platforms enable seamless access to learning content, facilitate collaboration, and support real-time updates and analytics. The increasing preference for remote and hybrid learning models further propels the adoption of cloud-based solutions, positioning them for significant growth in the coming years.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share driven by advanced technological infrastructure, high internet penetration, and a strong emphasis on digital education. The presence of leading e-learning providers and educational institutions in the region further bolsters market growth. Additionally, the increasing adoption of online learning solutions by enterprises for employee training contributes to the region's dominant market position.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rapid digitalization, government initiatives promoting e-learning, and a large, young population seeking educational opportunities. The growing demand for affordable and accessible education drives the adoption of digital learning solutions in countries like India, China, and Southeast Asian nations. Investments in digital infrastructure and increasing internet connectivity further support the region's robust growth in the learning content market.

Key players in the market

Some of the key players in Learning Content Market include Adobe Inc., Articulate Global, LLC, Blackboard Inc., CBT Nuggets, Cisco Systems, Inc., Coursera Inc., D2L Corporation, Docebo Inc., Duolingo, Inc., edX LLC, IBM Corporation, Instructure, Inc., Khan Academy, Inc., LinkedIn Corporation, McGraw Hill, Microsoft Corporation, NIIT Limited, Pearson plc, SAP SE, and Udemy, Inc.

Key Developments:

In September 2025, Adobe announced an expansion of its Digital Academy, aiming to prepare learners with creative and technical skills, focusing on AI literacy, content creation, and digital marketing. The program targets reaching 30 million learners and educators by 2030.

In July 2025, At D2L Fusion 2025, D2L introduced new AI-driven products for their Brightspace LMS, including Lumi Insights, Lumi Study Support, Lumi Chat, Lumi Tutor, and Lumi Feedback to personalize learning and educator support. They rolled out Createspace for authoring and content management, and Accessibility+ to improve equitable content access.

In April 2025, Docebo unveiled its AI-First Learning Platform at Docebo Inspire 2025, including AI Creator for automated course generation, interactive AI video presenters, and virtual labs for hands-on technical training. AI powers content search, tagging, skill recommendations, and personalized learning paths. These innovations significantly reduce content creation time and improve learner engagement.

Types Covered:

  • Digital Learning Content
  • Offline Learning Content

Deployments Covered:

  • On-Premise
  • Cloud-Based Solutions

Formats Covered:

  • Video-Based Learning Content
  • Text-Based Learning Content
  • Gamified & Interactive Learning Content
  • AR/VR-Based Learning Content
  • Simulation-Based Learning Content
  • Mobile Learning Content

Applications Covered:

  • K-12 Education
  • Higher Education
  • Corporate Training & Up skilling
  • Professional Certification & Test Prep
  • Online Learning Platforms
  • Vocational & Skill-Based Training

End Users Covered:

  • Students (School & College)
  • Teachers & Educators
  • Corporate Professionals
  • Individual Learners
  • Training Institutes & Educational Organizations

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Learning Content Market, By Type

  • 5.1 Introduction
  • 5.2 Digital Learning Content
    • 5.2.1 eBooks & PDFs
    • 5.2.2 Interactive Modules
    • 5.2.3 Videos & Webinars
    • 5.2.4 Learning Management System (LMS) Compatible Content
  • 5.3 Offline Learning Content
    • 5.3.1 Textbooks & Printed Guides
    • 5.3.2 Workbooks & Activity-Based Content

6 Global Learning Content Market, By Deployment

  • 6.1 Introduction
  • 6.2 On-Premise
  • 6.3 Cloud-Based Solutions

7 Global Learning Content Market, By Format

  • 7.1 Introduction
  • 7.2 Video-Based Learning Content
  • 7.3 Text-Based Learning Content
  • 7.4 Gamified & Interactive Learning Content
  • 7.5 AR/VR-Based Learning Content
  • 7.6 Simulation-Based Learning Content
  • 7.7 Mobile Learning Content

8 Global Learning Content Market, By Application

  • 8.1 Introduction
  • 8.2 K-12 Education
  • 8.3 Higher Education
  • 8.4 Corporate Training & Upskilling
  • 8.5 Professional Certification & Test Prep
  • 8.6 Online Learning Platforms
  • 8.7 Vocational & Skill-Based Training

9 Global Learning Content Market, By End User

  • 9.1 Introduction
  • 9.2 Students (School & College)
  • 9.3 Teachers & Educators
  • 9.4 Corporate Professionals
  • 9.5 Individual Learners
  • 9.6 Training Institutes & Educational Organizations

10 Global Learning Content Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Adobe Inc.
  • 12.2 Articulate Global, LLC
  • 12.3 Blackboard Inc.
  • 12.4 CBT Nuggets
  • 12.5 Cisco Systems, Inc.
  • 12.6 Coursera Inc.
  • 12.7 D2L Corporation
  • 12.8 Docebo Inc.
  • 12.9 Duolingo, Inc.
  • 12.10 edX LLC
  • 12.11 IBM Corporation
  • 12.12 Instructure, Inc.
  • 12.13 Khan Academy, Inc.
  • 12.14 LinkedIn Corporation
  • 12.15 McGraw Hill
  • 12.16 Microsoft Corporation
  • 12.17 NIIT Limited
  • 12.18 Pearson plc
  • 12.19 SAP SE
  • 12.20 Udemy, Inc.

List of Tables

  • Table 1 Global Learning Content Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Learning Content Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Learning Content Market Outlook, By Digital Learning Content (2024-2032) ($MN)
  • Table 4 Global Learning Content Market Outlook, By eBooks & PDFs (2024-2032) ($MN)
  • Table 5 Global Learning Content Market Outlook, By Interactive Modules (2024-2032) ($MN)
  • Table 6 Global Learning Content Market Outlook, By Videos & Webinars (2024-2032) ($MN)
  • Table 7 Global Learning Content Market Outlook, By Learning Management System (LMS) Compatible Content (2024-2032) ($MN)
  • Table 8 Global Learning Content Market Outlook, By Offline Learning Content (2024-2032) ($MN)
  • Table 9 Global Learning Content Market Outlook, By Textbooks & Printed Guides (2024-2032) ($MN)
  • Table 10 Global Learning Content Market Outlook, By Workbooks & Activity-Based Content (2024-2032) ($MN)
  • Table 11 Global Learning Content Market Outlook, By Deployment (2024-2032) ($MN)
  • Table 12 Global Learning Content Market Outlook, By On-Premise (2024-2032) ($MN)
  • Table 13 Global Learning Content Market Outlook, By Cloud-Based Solutions (2024-2032) ($MN)
  • Table 14 Global Learning Content Market Outlook, By Format (2024-2032) ($MN)
  • Table 15 Global Learning Content Market Outlook, By Video-Based Learning Content (2024-2032) ($MN)
  • Table 16 Global Learning Content Market Outlook, By Text-Based Learning Content (2024-2032) ($MN)
  • Table 17 Global Learning Content Market Outlook, By Gamified & Interactive Learning Content (2024-2032) ($MN)
  • Table 18 Global Learning Content Market Outlook, By AR/VR-Based Learning Content (2024-2032) ($MN)
  • Table 19 Global Learning Content Market Outlook, By Simulation-Based Learning Content (2024-2032) ($MN)
  • Table 20 Global Learning Content Market Outlook, By Mobile Learning Content (2024-2032) ($MN)
  • Table 21 Global Learning Content Market Outlook, By Application (2024-2032) ($MN)
  • Table 22 Global Learning Content Market Outlook, By K-12 Education (2024-2032) ($MN)
  • Table 23 Global Learning Content Market Outlook, By Higher Education (2024-2032) ($MN)
  • Table 24 Global Learning Content Market Outlook, By Corporate Training & Upskilling (2024-2032) ($MN)
  • Table 25 Global Learning Content Market Outlook, By Professional Certification & Test Prep (2024-2032) ($MN)
  • Table 26 Global Learning Content Market Outlook, By Online Learning Platforms (2024-2032) ($MN)
  • Table 27 Global Learning Content Market Outlook, By Vocational & Skill-Based Training (2024-2032) ($MN)
  • Table 28 Global Learning Content Market Outlook, By End User (2024-2032) ($MN)
  • Table 29 Global Learning Content Market Outlook, By Students (School & College) (2024-2032) ($MN)
  • Table 30 Global Learning Content Market Outlook, By Teachers & Educators (2024-2032) ($MN)
  • Table 31 Global Learning Content Market Outlook, By Corporate Professionals (2024-2032) ($MN)
  • Table 32 Global Learning Content Market Outlook, By Individual Learners (2024-2032) ($MN)
  • Table 33 Global Learning Content Market Outlook, By Training Institutes & Educational Organizations (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.