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市场调查报告书
商品编码
1733358

全球内容管理系统市场按类型、部署、组织规模、垂直、区域范围和预测

Global Content Management Systems Market by Type, By Deployment, By Organization Size, By Industry Vertical, By Geographic Scope And Forecast
出版日期: | 出版商: Verified Market Research | 英文 202 Pages | 商品交期: 2-3个工作天内

价格
简介目录

内容管理系统市场规模与预测

内容管理系统 (CMS) 市场预计在 2024 年价值为 104.4 亿美元，预计到 2032 年将达到 284.6 亿美元，2026 年至 2032 年的复合年增长率为 15.4%。

内容管理系统是一种软体应用程序，它使人们无需专门的技术知识即可创建、管理、修改和发布数位内容。 CMS 提供了一个用户友好的介面，可在各种数位管道上创建、储存和分发内容。

CMS 解决方案可满足各种需求，从简单的网站到复杂的企业级内容管理，并支援各种类型的内容，包括文字、图像、影片、文件等。

CMS 的未来在于与人工智慧、机器学习和物联网等新技术的整合，实现更个人化的内容体验、自动化的内容创建和无缝的多通路内容传送。

预计到 2032 年底，内容管理系统市场规模将达到 284.6 亿美元，复合年增长率为 15.4%。

关键市场驱动因素

数位转型倡议：各行各业越来越多的企业正在采用内容管理系统作为其数位转型策略的一部分，以改善其线上形象、简化业务并提高客户参与。

全通路行销的兴起：跨多个管道提供一致内容的需求推动了对具有多通路功能的高级 CMS 解决方案的需求。

内容量不断增加：数位内容创作的快速成长带来了对高效 CMS 工具的需求，这些工具可以管理、组织和优化大量讯息，改善工作流程和内容传送。

专注于客户经验：CMS 平台正在不断发展，提供个人化的内容传送，透过提供正确的资讯来改善客户体验，以建立更牢固的客户联繫并提高数位接触点的忠诚度。

主要问题

安全性问题：CMS 平台通常处理敏感资讯，因此资料安全是重中之重。对于希望保护使用者资料的组织来说，确保遵守 GDPR 等法规是一项重大挑战。

整合复杂性：将 CMS 与现有企业系统或新技术整合通常很复杂且资源密集，需要仔细的规划和熟练的专业知识才能确保跨平台的无缝功能和最佳性能。

主要趋势

宣布无头 CMS 无头 CMS 架构的趋势日益明显，它将内容管理与演示分开。这种方法为企业提供了更大的灵活性、可扩展性和在各种数位平台上改善的使用者体验。

人工智慧内容管理：将人工智慧和机器学习功能整合到 CMS 平台中以进行内容标记、建议和个人化正变得越来越普遍，从而提高了内容相关性和跨数位管道的用户参与度。

低程式码/无程式码 CMS 解决方案：低程式码和无程式码 CMS 平台的兴起使得内容管理民主化，使非技术用户无需大量程式设计知识或技术专长即可高效地创建、编辑和管理内容。

北美洲

根据 Verified Market Research 的调查，北美预计将主导全球内容管理系统市场。

该地区拥有诸多优势，包括数位素养高、 IT基础设施先进，以及各行业较早采用内容管理技术。

美国凭藉其庞大的企业部门和蓬勃发展的数位行销产业，在 CMS 采用方面处于领先地位。

北美主要的 CMS 供应商和强大的新兴企业生态系统也促进了该领域的持续创新。

对客户体验和个人化的高度关注正在推动该地区对先进 CMS 功能的需求。

欧洲

根据 Verified Market Research 的调查，欧洲是内容管理系统的第二大市场。

该地区各行各业对 CMS 的采用日益增多，尤其是在英国、德国和法国等国家。

GDPR 等严格的资料保护条例正在刺激对具有强大安全性和合规性的 CMS 解决方案的需求。

欧洲电子商务领域的扩张推动了对先进内容管理解决方案的需求，以支援线上零售业务。

对数位创新和转型计划的投资不断增加，进一步推动了欧洲 CMS 市场的发展。企业正在寻找先进的工具来提高客户参与和业务效率。

目录

第一章：全球内容管理系统市场简介

  • 市场概览
  • 研究范围
  • 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

  • 资料探勘
  • 验证
  • 第一手资料
  • 资料来源列表

第四章全球内容管理系统市场展望

  • 概述
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
  • 波特五力模型
  • 价值链分析

第五章 全球内容管理系统市场（按类型）

  • 概述
  • Web内容管理
  • 企业内容管理
  • 行动内容管理
  • 数位资产管理

6. 全球内容管理系统市场（按部署）

  • 概述
  • 本地
  • 云端基础

第七章。按组织规模分類的世界内容管理系统市场

  • 大公司
  • 中小型企业

8. 全球内容管理系统市场（依产业垂直划分）

  • BFSI
  • 卫生保健
  • 零售
  • 资讯科技/通讯
  • 教育
  • 媒体与娱乐
  • 政府
  • 其他的

9. 全球内容管理系统市场（按地区）

  • 概述
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 其他的
    • 拉丁美洲
    • 中东和非洲

第十章全球内容管理系统市场的竞争格局

  • 概述
  • 各公司市场排名
  • 重点发展策略

第十一章 公司简介

  • WordPress
  • Oracle Corporation
  • Drupal
  • OpenText Corporation
  • Adobe Inc.
  • Microsoft Corporation
  • Sitecore Corporation A/S
  • Acquia Inc
  • Episerver（Optimizely）
  • Squarespace, Inc

第十一章 附录

  • 相关调查
简介目录
Product Code: 74909

Content Management Systems (CMS) Market Size And Forecast

Content Management Systems (CMS) Market was valued at USD 10.44 Billion in 2024 and is projected to reach USD 28.46 Billion by 2032 growing at a CAGR of 15.4% from 2026 to 2032.

Content Management Systems (CMS) are software applications that allow users to create, manage, modify and publish digital content without requiring specialized technical knowledge. They provide a user-friendly interface for content creation, storage and distribution across various digital channels.

CMS solutions cater to diverse needs, from simple websites to complex enterprise-level content management, supporting various types of content including text, images, videos and documents.

The future scope of CMS lies in its integration with emerging technologies such as AI, machine learning and IoT, enabling more personalized content experiences, automated content creation and seamless multi-channel content distribution.

Content Management Systems (CMS) Market is estimated to grow at a CAGR of 15.4% & reach US$ 28.46 Bn by the end of 2032

Key Market Drivers:

Digital Transformation Initiatives: Businesses across industries are increasingly adopting Content Management Systems (CMS) as part of their digital transformation strategies, aiming to enhance online presence, streamline operations and improve customer engagement.

Rise of Omnichannel Marketing: The demand for delivering consistent content across multiple channels is driving the need for advanced CMS solutions with multi-channel capabilities, ensuring cohesive brand messaging and customer interaction.

Increasing Content Volume: The rapid growth of digital content creation is fueling demand for efficient CMS tools that can manage, organize and optimize vast amounts of information, improving workflow and content delivery.

Focus on Customer Experience: CMS platforms are evolving to offer personalized content delivery, enhancing customer experiences by providing relevant information, fostering stronger customer connections and driving loyalty across digital touchpoints.

Key Challenges:

Security Concerns: CMS platforms frequently handle sensitive information, making data security a paramount concern. Ensuring compliance with regulations like GDPR presents significant challenges for organizations seeking to protect user data.

Integration Complexities: Integrating CMS with existing enterprise systems and emerging technologies often proves complex and resource-intensive, requiring careful planning and skilled expertise to ensure seamless functionality and optimal performance across platforms.

Key Trends:

Headless CMS Adoption: A growing trend towards headless CMS architectures is emerging, separating content management from presentation. This approach offers businesses greater flexibility, scalability and improved user experiences across various digital platforms.

AI-powered Content Management: The integration of AI and machine learning capabilities in CMS platforms for content tagging, recommendations and personalization is becoming increasingly common, enhancing content relevance and user engagement across digital channels.

Low-Code/No-Code CMS Solutions: The rise of low-code and no-code CMS platforms is democratizing content management, enabling non-technical users to create, edit and manage content efficiently without requiring extensive programming knowledge or expertise.

North America:

According to Verified Market Research, North America is expected to dominate the Global Content Management Systems (CMS) market.

The region benefits from high digital literacy, advanced IT infrastructure and early adoption of content management technologies across various industries.

The United States, in particular, leads in CMS adoption, driven by its large enterprise sector and thriving digital marketing industry.

The presence of major CMS vendors and a robust startup ecosystem in North America contributes to continuous innovation in the field.

Strong focus on customer experience and personalization in the region drives demand for advanced CMS features.

Europe:

According to Verified Market Research, Europe is the second-largest market for Content Management Systems (CMS).

The region shows strong adoption of CMS across diverse industries, particularly in countries like the UK, Germany and France.

Stringent data protection regulations like GDPR have spurred demand for CMS solutions with robust security and compliance features.

The growing e-commerce sector in Europe is driving the need for sophisticated content management solutions to support online retail operations.

Increasing investment in digital innovation and transformation initiatives is further propelling the CMS market in Europe, as organizations seek advanced tools to enhance customer engagement and operational efficiency.

Global Content Management Systems (CMS) Market: Segmentation Analysis

The Global Content Management Systems (CMS) Market is segmented on the basis of Type, Deployment, Organization Size, Industry Vertical and Geography.

Content Management Systems (CMS) Market, By Type

  • Web Content Management
  • Enterprise Content Management
  • Mobile Content Management
  • Digital Asset Management

Based on Type, the Content Management Systems (CMS) market is segmented into Web Content Management, Enterprise Content Management, Mobile Content Management and Digital Asset Management. Web Content Management (WCM) is the most dominating segment, driven by the increasing importance of web presence for businesses of all sizes. The need for user-friendly tools to manage and update website content, coupled with the growing trend of digital marketing and online customer engagement, contributes significantly to the dominance of WCM in the CMS market.

Content Management Systems (CMS) Market, By Deployment

  • On-Premise
  • Cloud-Based

Based on Deployment, the Content Management Systems (CMS) market is categorized into On-Premise and Cloud-Based solutions. Cloud-Based CMS is becoming the most dominating deployment model, driven by its scalability, cost-effectiveness and ease of implementation. The ability of cloud-based CMS to support remote work, provide automatic updates and offer flexible pricing models contributes to its growing adoption across various industries, particularly among SMEs and digital-first businesses.

Content Management Systems (CMS) Market, By Organization Size

  • Large Enterprises
  • Small and Medium-sized Enterprises (SMEs)

Based on Organization Size, the Content Management Systems (CMS) market is segmented into Large Enterprises and Small and Medium-sized Enterprises (SMEs). While both segments are significant, Large Enterprises constitute the most dominating segment, driven by their complex content management needs, multi-channel presence and substantial resources for implementing comprehensive CMS solutions. The need for enterprise-wide content consistency, workflow management and integration with other business systems contributes to the dominance of this segment.

Content Management Systems (CMS) Market, By Industry Vertical

  • BFSI
  • Healthcare
  • Retail
  • IT & Telecom
  • Education
  • Media & Entertainment
  • Government
  • Others

Based on Industry Vertical, the Content Management Systems (CMS) market is segmented into BFSI, Healthcare, Retail, IT & Telecom, Education, Media & Entertainment, Government and Others. The Retail sector is emerging as the most dominating vertical, driven by the rapid growth of e-commerce and the need for managing large product catalogs and marketing content. The sector's focus on personalized customer experiences, omnichannel presence and content-driven marketing strategies contributes significantly to its leading position in CMS adoption.

Content Management Systems (CMS) Market, By Geography

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa

Based on Geography, the Content Management Systems (CMS) market is segmented into North America, Europe, Asia-Pacific, Latin America and the Middle East & Africa. North America is both the largest and one of the fastest-growing regions, driven by advanced digital infrastructure, high CMS adoption rates across industries and the presence of major CMS vendors. The region's focus on digital transformation, customer experience enhancement and content-driven marketing contributes significantly to its market dominance and continued rapid growth.

Key Players

  • The Global "Content Management Systems (CMS) Market" study report will provide valuable insight with an emphasis on the global market. The major players in the Content Management Systems (CMS) Market include Adobe Inc., Oracle Corporation, OpenText Corporation, Microsoft Corporation, Sitecore Corporation A/S, Acquia Inc., Episerver (Optimizely), Drupal (Open Source), WordPress (Automattic Inc.) and Squarespace, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above- mentioned players globally.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL CONTENT MANAGEMENT SYSTEMS (CMS) MARKET

  • 1.1 Overview of the Market
  • 1.2 Scope of Report
  • 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

  • 3.1 Data Mining
  • 3.2 Validation
  • 3.3 Primary Interviews
  • 3.4 List of Data Sources

4 GLOBAL CONTENT MANAGEMENT SYSTEMS (CMS) MARKET OUTLOOK

  • 4.1 Overview
  • 4.2 Market Dynamics
    • 4.2.1 Drivers
    • 4.2.2 Restraints
    • 4.2.3 Opportunities
  • 4.3 Porters Five Force Model
  • 4.4 Value Chain Analysis

5 GLOBAL CONTENT MANAGEMENT SYSTEMS (CMS) MARKET, BY TYPE

  • 5.1 Overview
  • 5.2 Web Content Management
  • 5.3 Enterprise Content Management
  • 5.4 Mobile Content Management
  • 5.5 Digital Asset Management

6 GLOBAL CONTENT MANAGEMENT SYSTEMS (CMS) MARKET, BY DEPLOYMENT

  • 6.1 Overview
  • 6.2 On-Premise
  • 6.3 Cloud-Based

7 GLOBAL CONTENT MANAGEMENT SYSTEMS (CMS) MARKET, BY SIZE

  • 7.1 Large Enterprises
  • 7.2 Small and Medium-sized Enterprises (SMEs)

8. GLOBAL CONTENT MANAGEMENT SYSTEMS (CMS) MARKET, BY INDUSTRY VERTICAL

  • 8.1 BFSI
  • 8.2 Healthcare
  • 8.3 Retail
  • 8.4 IT & Telecom
  • 8.5 Education
  • 8.6 Media & Entertainment
  • 8.7 Government
  • 8.8 Others

9 GLOBAL CONTENT MANAGEMENT SYSTEMS (CMS) MARKET, BY GEOGRAPHY

  • 9.1 Overview
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 U.K.
    • 9.3.3 France
    • 9.3.4 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 Japan
    • 9.4.3 India
    • 9.4.4 Rest of Asia Pacific
  • 9.5 Rest of the World
    • 9.5.1 Latin America
    • 9.5.2 Middle East And Africa

10 GLOBAL CONTENT MANAGEMENT SYSTEMS (CMS) MARKET COMPETITIVE LANDSCAPE

  • 10.1 Overview
  • 10.2 Company Market Ranking
  • 10.3 Key Development Strategies

11 COMPANY PROFILES

  • 11.1 WordPress
    • 11.1.1 Overview
    • 11.1.2 Financial Performance
    • 11.1.3 Product Outlook
    • 11.1.4 Key Developments
  • 11.2 Oracle Corporation
    • 11.2.1 Overview
    • 11.2.2 Financial Performance
    • 11.2.3 Product Outlook
    • 11.2.4 Key Developments
  • 11.3 Drupal
    • 11.3.1 Overview
    • 11.3.2 Financial Performance
    • 11.3.3 Product Outlook
    • 11.3.4 Key Developments
  • 11.4 OpenText Corporation
    • 11.4.1 Overview
    • 11.4.2 Financial Performance
    • 11.4.3 Product Outlook
    • 11.4.4 Key Developments
  • 11.5 Adobe Inc.
    • 11.5.1 Overview
    • 11.5.2 Financial Performance
    • 11.5.3 Product Outlook
    • 11.5.4 Key Developments
  • 11.6 Microsoft Corporation
    • 11.6.1 Overview
    • 11.6.2 Financial Performance
    • 11.6.3 Product Outlook
    • 11.6.4 Key Developments
  • 11.9 Sitecore Corporation A/S,
    • 11.9.1 Overview
    • 11.9.2 Financial Performance
    • 11.9.3 Product Outlook
    • 11.9.4 Key Developments
  • 11.10 Acquia Inc
    • 11.10.1 Overview
    • 11.10.2 Financial Performance
    • 11.10.3 Product Outlook
    • 11.10.4 Key Developments
  • 11.9 Episerver (Optimizely
    • 11.9.1 Overview
    • 11.9.2 Financial Performance
    • 11.9.3 Product Outlook
    • 11.9.4 Key Developments
  • 11.10 Squarespace, Inc
    • 11.10.1 Overview
    • 11.10.2 Financial Performance
    • 11.10.3 Product Outlook
    • 11.10.4 Key Developments

11 Appendix

  • 11.1 Related Research