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市场调查报告书
商品编码
1833488
2032 年宠物心理健康与福祉市场预测:按产品、宠物类型、应用、分销管道和地区进行的全球分析Pet Mental Health & Wellbeing Market Forecasts to 2032 - Global Analysis By Product, Pet Type, Application, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,全球宠物心理健康和福祉市场预计在 2025 年达到 26 亿美元,到 2032 年将达到 43 亿美元,预测期内的复合年增长率为 7.3%。
宠物的心理健康和福祉是指动物的情绪、心理和社会状态,这会影响它们的感受、行为以及与环境的互动方式。它包括压力水平、刺激、陪伴和整体幸福感等因素。与人类一样,宠物在提供安全、关怀、规律和多彩的环境中也能茁壮成长。宠物良好的心理健康有助于促进积极的行为,减少焦虑和攻击性,并提高其生活品质。饲主在提供适当的照顾和关注并理解宠物的需求方面发挥关键作用。支持宠物的健康有助于建立和谐的人际关係,并有助于其长期的身心健康。
宠物拥有量增加
全球宠物饲养趋势的日益增长是宠物心理健康和福祉市场的主要驱动力。随着越来越多的个人和家庭收养宠物,对提供情感和行为支持的产品的需求也日益增长。饲主越来越关注宠物的心理需求,并正在寻求促进福祉、减轻压力和改善行为的解决方案。这种日益增长的意识正在推动治疗工具、补充剂和互动产品的创新,显着促进市场扩张并提高宠物护理的整体品质。
有限的临床检验
宠物心理健康市场的关键限制因素是现有产品和治疗方法的临床检验有限。许多产品缺乏严格的科学研究或标准化测试,导致兽医和饲主怀疑。缺乏经过验证的疗效导致采用率低,且核准监管部门的批准。这些检验方面的差距影响了消费者的信任,并减缓了市场成长,尤其是在以实证护理为优先的地区。解决这个问题对于长期的信誉和业务拓展至关重要。
都市化和生活方式的改变
都市化和生活方式的转变为宠物心理健康市场带来了巨大的机会。随着越来越多的人居住在城市并饲养宠物作为陪伴,对精神刺激和行为支持的需求也随之增长。狭小的生活空间、有限的户外活动以及忙碌的日常生活都可能导致宠物感到焦虑和无聊。这推动了对丰富工具、镇静辅助工具以及针对城市环境的数位健康解决方案的需求。企业可以透过为城市宠物饲主提供创新且便利的产品来抓住这一转变。
高级产品高成本
宠物心理健康产品的高昂价格对市场进入构成了重大威胁。先进的治疗方法、补充剂和技术驱动的解决方案通常价格不菲,限制了注重预算的消费者的采用。这种成本障碍在新兴市场尤其明显,因为这些市场的可负担性是关键因素。如果没有更经济的替代品,宠物保健的益处可能仍然仅限于富人,从而阻碍包容性成长并降低整体市场渗透率。
新冠疫情对宠物心理健康市场产生了复杂的影响。虽然在封锁期间宠物拥有量激增,但日常生活的中断和压力的增加也影响了动物的行为。饲主主人寻求解决焦虑、攻击性和无聊等问题的方案,从而推动了对心理健康产品的需求。然而,供应链中断和经济不确定性阻碍了产品的供应和消费。疫情凸显了宠物心理健康的重要性,并加速了人们对行为照护的认识和长期投资。它也使消费者的关注点转向了宠物的整体健康。
宠物专卖店市场预计将成为预测期内最大的市场
宠物专卖店细分市场预计将在预测期内占据最大市场份额,这得益于其专注的产品供应和专家指导。这些商店提供精选的心理健康产品,例如镇静零食、缓解焦虑的玩具和行为补充剂。知识渊博的员工和个人化服务能够提升顾客的信任度和满意度。随着宠物饲主越来越多地寻求专业护理,这些商店已成为健康解决方案的中心枢纽。这些商店能够为顾客提供个人化提案和优质产品,从而维持稳定的销售和忠诚度。
攻击性控制领域预计将在预测期内以最高复合年增长率成长
由于宠物行为问题的增多,攻击性控制领域预计将在预测期内实现最高成长率。城市生活、缺乏社交以及疫情后的压力导致动物攻击行为加剧。饲主主人正在寻求标靶治疗、训练辅助工具和镇静补充剂来控制这些行为。以信息素为基础的产品、行为调节工具和自然疗法等创新产品正日益普及。该领域的快速增长反映出人们对情绪调节以及宠物与人之间更安全互动日益增长的兴趣。
预计亚太地区将在预测期内占据最大的市场份额,这得益于宠物拥有量的增长、可支配收入的增加以及人们对宠物健康的认识不断提高。中国、日本和印度等国家正在经历一种文化转变,人们越来越倾向于将宠物视为家庭成员,这刺激了对情感和行为护理产品的需求。城市人口的成长和宠物专卖店的激增进一步推动了市场的成长。该地区的製造商也在投资在地化解决方案,以提高其对不同市场的可近性和相关性。
由于北美拥有先进的兽医基础设施、高额的宠物支出以及强大的消费者意识,预计在预测期内的复合年增长率最高。该地区注重宠物的整体护理,包括情绪健康,这推动了高级产品的创新和普及。精通科技的消费者正在拥抱数位健康工具、行为疗法和订阅服务。支持性的监管机构和成熟的宠物照护生态系统正在进一步推动产品开发。北美对品质和创新的关注使其在市场扩张和潮流引领方面处于领先地位。
According to Stratistics MRC, the Global Pet Mental Health & Wellbeing Market is accounted for $2.6 billion in 2025 and is expected to reach $4.3 billion by 2032 growing at a CAGR of 7.3% during the forecast period. Pet mental health and wellbeing refers to the emotional, psychological, and social state of animals, influencing how they feel, behave, and interact with their environment. It encompasses factors like stress levels, stimulation, companionship, and overall happiness. Just like humans, pets thrive in environments that offer safety, affection, routine, and enrichment. Good mental health in pets promotes positive behaviors, reduces anxiety or aggression, and enhances their quality of life. Owners play a vital role by providing proper care, attention, and understanding of their pet's needs. Supporting pet wellbeing ensures a harmonious bond and contributes to their long-term physical and emotional health.
Rising Pet Ownership
The increasing global trend of pet ownership is a major driver of the pet mental health and wellbeing market. As more individuals and families adopt pets, the demand for emotional and behavioral support products rises. Owners are becoming more aware of their pets' psychological needs, seeking solutions that promote happiness, reduce stress, and improve behavior. This growing awareness fuels innovation in therapeutic tools, supplements, and interactive products, significantly contributing to market expansion and enhancing the overall quality of pet care.
Limited Clinical Validation
A key restraint in the pet mental health market is the limited clinical validation of available products and therapies. Many offerings lack rigorous scientific research or standardized testing, leading to skepticism among veterinarians and pet owners. Without proven efficacy, adoption rates may be hindered, and regulatory approvals become challenging. This gap in validation affects consumer trust and slows market growth, especially in regions where evidence-based care is prioritized. Addressing this issue is crucial for long-term credibility and expansion.
Urbanization & Lifestyle Changes
Urbanization and changing lifestyles present a significant opportunity for the pet mental health market. As more people live in cities and adopt pets for companionship, the need for mental stimulation and behavioral support increases. Smaller living spaces, limited outdoor access, and busy routines can lead to anxiety and boredom in pets. This drives demand for enrichment tools, calming aids, and digital wellness solutions tailored to urban environments. Companies can capitalize on this shift by offering innovative, accessible products for city-dwelling pet owners.
High Cost of Premium Products
The high cost of premium pet mental health products poses a considerable threat to market accessibility. Advanced therapies, supplements, and tech-enabled solutions often come with steep price tags, limiting adoption among budget-conscious consumers. This cost barrier is especially pronounced in emerging markets, where affordability is a key concern. Without more economical alternatives, the benefits of pet wellbeing may remain confined to affluent segments, potentially stalling inclusive growth and reducing overall market penetration.
The COVID-19 pandemic had a complex impact on the pet mental health market. While pet adoption surged during lockdowns, disrupted routines and increased stress affected animal behavior. Owners sought solutions for anxiety, aggression, and boredom, boosting demand for mental health products. However, supply chain disruptions and economic uncertainty hindered product availability and spending. The pandemic underscored the importance of emotional wellbeing in pets, accelerating awareness and long-term investment in behavioral care. It also reshaped consumer priorities toward holistic pet wellness.
The pet specialty stores segment is expected to be the largest during the forecast period
The pet specialty stores segment is expected to account for the largest market share during the forecast period due to their focused offerings and expert guidance. These stores provide curated selections of mental health products, including calming treats, anxiety-reducing toys, and behavioral supplements. Their knowledgeable staff and personalized services enhance customer trust and satisfaction. As pet owners increasingly seek specialized care, these stores become central hubs for wellness solutions. Their ability to offer tailored recommendations and premium products drives consistent sales and loyalty.
The aggression control segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the aggression control segment is predicted to witness the highest growth rate due to rising behavioral issues among pets. Urban living, lack of socialization, and post-pandemic stress contribute to increased aggression in animals. Owners are turning to targeted therapies, training aids, and calming supplements to manage these behaviors. Innovations in pheromone-based products, behavioral conditioning tools, and natural remedies are gaining traction. This segment's rapid growth reflects a heightened focus on emotional regulation and safer interactions between pets and humans.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership, increasing disposable incomes, and growing awareness of pet wellbeing. Countries like China, Japan, and India are witnessing a cultural shift toward treating pets as family members, spurring demand for emotional and behavioral care products. Expanding urban populations and proliferation of pet specialty stores further supports market growth. Regional manufacturers are also investing in localized solutions, enhancing accessibility and relevance across diverse markets.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR owing to advanced veterinary infrastructure, high pet spending, and strong consumer awareness. The region's emphasis on holistic pet care, including emotional wellbeing fuels innovation and adoption of premium products. Tech-savvy consumers embrace digital wellness tools, behavioral therapies, and subscription-based services. Regulatory support and a mature pet care ecosystem further encourage product development. With a focus on quality and innovation, North America leads in both market expansion and trendsetting.
Key players in the market
Some of the key players in Pet Mental Health & Wellbeing Market include Mars Petcare, Boehringer Ingelheim Animal Health, Zoetis, Bayer Animal Health, Merck Animal Health, Petlab Co., Nestle Purina PetCare, PetIQ, Elanco Animal Health, Nutramax Laboratories, Hill's Pet Nutrition, Zesty Paws, Virbac, Honest Paws, and Vetoquinol.
In June 2025, Nestle Purina PetCare has partnered with Berry Global to introduce recyclable cat treat canisters made entirely from mechanically recycled polyethylene terephthalate (PET), excluding the lid and label. This initiative aims to eliminate over 500 metric tons of virgin plastic annually and reduce CO2 emissions by approximately 694 metric tons per year.
In May 2025, AmacaThera and Merck Animal Health have initiated a strategic collaboration to advance veterinary medicine. Leveraging AmacaThera's proprietary AmacaGel(TM) hydrogel platform, the partnership aims to develop long-acting injectable therapies that enhance drug delivery and improve animal welfare.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.