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市场调查报告书
商品编码
1833490
2032 年新鲜宠物食品市场预测:按产品、宠物类型、成分类型、包装类型、分销管道、应用和地区进行的全球分析Fresh Pet Food Market Forecasts to 2032 - Global Analysis By Product (Fresh, Frozen, Raw, Freeze-Dried), Pet Type, Ingredient Type, Packaging Type, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球新鲜宠物食品市场预计在 2025 年达到 29 亿美元,到 2032 年将达到 83 亿美元,预测期内的复合年增长率为 16.2%。
新鲜宠物食品是指由天然原料(包括真正的肉类、蔬菜和谷物)製成的营养丰富的低加工食品。与传统的粗磨饲料或罐头食品不同,新鲜宠物食品通常经过低温烹调,以保留其天然风味和营养成分。它通常不含人工防腐剂、填充剂或添加剂,是宠物更健康的选择。为了保持新鲜,它通常会冷藏或冷冻,并根据特定的饮食需求进行配製。新鲜宠物食品有助于促进消化,使毛髮更光亮,并提高能量水平,提供更接近宠物在野外饮食的饮食。
宠物拥有率不断提高
宠物数量的成长推动了新鲜宠物食品市场的强劲成长,这得益于消费者对更健康、更优质营养的需求。宠物主人越来越重视宠物的健康和长寿,他们正在从加工粗磨饲料转向新鲜的人类级膳食。这一趋势正在刺激创新,拓展产品线,并吸引对冷藏和订阅式产品的投资。将宠物视为家庭成员正在推动消费者支出,从而创造一个充满活力的市场,为扩张、个人化和永续成长做好准备。
高成本
儘管新鲜宠物食品营养丰富,但高昂的成本仍是市场扩张的主要限制因素。新鲜食品需要优质的原料、专业的包装和低温运输物流,所有这些都导致了高昂的价格。对于许多消费者,尤其是价格敏感地区的消费者来说,这些成本可能令人望而却步。虽然富裕的宠物饲主可能会接受其益处,但价格承受能力方面的担忧阻碍了其更广泛的普及。透过技术创新和规模经济来解决成本障碍对于持续的市场成长至关重要。
客製化趋势
客製化趋势为新鲜宠物食品市场带来了极具吸引力的机会。宠物饲主越来越需要客製化的饮食,以满足特定的健康状况、品种需求和生活方式偏好。提供个人化饮食计划(通常基于兽医意见)的品牌越来越受欢迎。订阅模式和数据主导的营养解决方案提高了便利性和忠诚度。这一趋势反映了人们越来越倾向于人性化宠物护理,个人化饮食能够带来最佳的健康结果。客製化不仅能让品牌脱颖而出,还能加深消费者的参与和信任。
储存和保存期限挑战
储存和保质期的限制对市场构成了显着威胁。与传统粗磨谷物不同,新鲜食品需要冷藏或冷冻,这增加了物流的复杂性并增加了变质的风险。零售商必须投资低温运输基础设施,而消费者需要足够的储存空间。这些限制可能会阻碍其普及,尤其是在冷藏设施有限的地区。包装和供应链效率的创新对于克服这些挑战并确保产品安全和便利至关重要。
新冠疫情对新鲜宠物食品市场产生了许多影响。最初,供应链中断和经济不确定性减缓了成长。然而,疫情期间宠物饲养量的增加提振了长期需求。消费者的健康意识增强,并将这种关注延伸到了宠物身上。电子商务蓬勃发展,使新鲜食品能够直接配送到消费者手中。疫情加速了数位转型,并凸显了韧性物流和灵活经营模式的重要性。整体而言,新冠疫情重塑了消费行为,并强化了优质营养宠物食品的价值。
预测期内,肉类消费占比最大
预计肉类饲料将在预测期内占据最大市场份额,这得益于其高蛋白含量和天然的吸引力。鸡肉、牛肉和羊肉等天然肉类原料因其营养价值和偏好备受青睐。这些饲料与祖先的餵食方式高度相似,有助于肌肉发育、能量补充和整体健康。随着宠物饲主越来越注重成分,肉类配方饲料因其透明度和功效而越来越受欢迎。该领域继续保持领先地位,尤其是在高端和治疗性宠物食品领域。
预计兽院部门在预测期内将见证最高的复合年增长率。
由于对专家指导的信任度不断提升,兽医诊所细分市场预计将在预测期内实现最高成长率。宠物饲主越来越多地向兽医寻求饮食建议,尤其是针对患有疾病或有特殊营养需求的宠物。提供根据个人健康状况量身订製的新鲜食品的诊所正成为主要的分销管道。这个细分市场将受益于信任度、个人化护理和预防性宠物医疗保健日益增长的趋势,这使得兽医诊所成为市场扩张的关键参与者。
由于宠物拥有量增加、都市化加快以及可支配收入不断增长,预计亚太地区将在预测期内占据最大的市场份额。中国、日本和印度等国家正经历宠物人性化的文化转变,这推动了对高端营养品的需求。该地区不断壮大的中阶和日益增强的宠物健康意识正在推动市场发展。国内外品牌正在大力投资,以抓住这充满活力且快速发展的市场机会,将亚太地区定位为重要的成长中心。
在预测期内,北美预计将呈现最高的复合年增长率,这得益于其强大的消费者意识、先进的零售基础设施以及订阅模式的盛行。美国和加拿大引领宠物健康潮流,消费者积极寻求洁净标示、兽医认证和客製化饮食。该地区强大的电商生态系统和对永续性的重视将进一步推动成长。创新、透明度和优质化正在推动快速扩张,使北美成为新鲜宠物食品的领导者。
According to Stratistics MRC, the Global Fresh Pet Food Market is accounted for $2.9 billion in 2025 and is expected to reach $8.3 billion by 2032 growing at a CAGR of 16.2% during the forecast period. Fresh pet food refers to minimally processed, nutrient-rich meals made with whole ingredients like real meat, vegetables, and grains. Unlike traditional kibble or canned food, fresh pet food is often cooked at low temperatures to preserve natural flavors and nutrients. It typically contains no artificial preservatives, fillers, or by-products, making it a healthier option for pets. These meals are often refrigerated or frozen to maintain freshness and are tailored to meet specific dietary needs. Fresh pet food supports better digestion, shinier coats, and increased energy levels, offering pets a diet closer to what they'd eat in nature.
Rising Pet Ownership
Rising pet ownership is fueling robust growth in the fresh pet food market, driven by increased demand for healthier, premium nutrition. As pet parents prioritize wellness and longevity, they're shifting from processed kibble to fresh, human-grade meals. This trend is accelerating innovation, expanding product lines, and attracting investment in refrigerated and subscription-based offerings. With pets viewed as family, consumers are more willing to spend, creating a dynamic market ripe for expansion, personalization, and sustainable growth.
High Cost
Despite its nutritional advantages, the high cost of fresh pet food presents a significant restraint to market expansion. Fresh meals require premium ingredients, specialized packaging, and cold-chain logistics, all of which contribute to elevated prices. For many consumers, especially in price-sensitive regions, these costs can be prohibitive. While affluent pet owners may embrace the benefits, broader adoption is hindered by affordability concerns. Addressing cost barriers through innovation and economies of scale will be essential for sustained market growth.
Customization Trends
Customization trends offer a compelling opportunity in the fresh pet food market. Pet owners increasingly seek tailored diets that address specific health conditions, breed requirements, and lifestyle preferences. Brands offering personalized meal plans-often guided by veterinary input-are gaining popularity. Subscription models and data-driven nutrition solutions enhance convenience and loyalty. This trend reflects a broader shift toward human-grade pet care, where individualized feeding supports optimal health outcomes. Customization not only differentiates brands but also deepens consumer engagement and trust.
Storage & Shelf-Life Challenges
Storage and shelf-life limitations pose a notable threat to the market. Unlike traditional kibble, fresh meals require refrigeration or freezing, complicating logistics and increasing the risk of spoilage. Retailers must invest in cold-chain infrastructure, and consumers need adequate storage space. These constraints can deter adoption, particularly in regions with limited refrigeration access. Innovations in packaging and supply chain efficiency will be critical to overcoming these challenges and ensuring product safety and convenience.
The COVID-19 pandemic had a mixed impact on the fresh pet food market. Initially, supply chain disruptions and economic uncertainty slowed growth. However, rising pet adoptions during lockdowns boosted long-term demand. Consumers became more health-conscious, extending their wellness focus to pets. E-commerce flourished, enabling direct-to-consumer delivery of fresh meals. The pandemic accelerated digital transformation and highlighted the importance of resilient logistics and flexible business models. Overall, COVID-19 reshaped consumer behavior, reinforcing the value of premium pet nutrition.
The meat-based segment is expected to be the largest during the forecast period
The meat-based segment is expected to account for the largest market share during the forecast period due to its high protein content and natural appeal. Real meat ingredients like chicken, beef, and lamb are preferred for their nutritional value and palatability. These diets closely mimic ancestral feeding patterns, supporting muscle development, energy, and overall health. As pet owners become more ingredient-conscious, meat-based formulations gain favor for their transparency and effectiveness. This segment continues to lead, especially in premium and therapeutic pet food categories.
The veterinary clinics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the veterinary clinics segment is predicted to witness the highest growth rate due to growing trust in professional guidance. Pet owners increasingly rely on vets for dietary recommendations, especially for pets with medical conditions or specific nutritional needs. Clinics offering fresh food options tailored to individual health profiles are becoming key distribution channels. This segment benefits from credibility, personalized care, and the rising trend of preventive pet healthcare, positioning veterinary clinics as influential players in market expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership, urbanization, and growing disposable incomes. Countries like China, Japan, and India are witnessing a cultural shift toward pet humanization, driving demand for premium nutrition. The region's expanding middle class and increasing awareness of pet health contribute to strong market momentum. Local and international brands are investing heavily to capture this dynamic, fast-evolving landscape, making Asia Pacific a key growth hub.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR owing to strong consumer awareness, advanced retail infrastructure, and widespread adoption of subscription-based models. The U.S. and Canada lead in pet wellness trends, with consumers actively seeking clean-label, vet-approved, and customized diets. The region's robust e-commerce ecosystem and emphasis on sustainability further fuel growth. Innovation, transparency, and premiumization are driving rapid expansion, positioning North America as a leader in fresh pet food evolution.
Key players in the market
Some of the key players in Fresh Pet Food Market include Nestle Purina PetCare, Darwin's Natural Pet Products, Mars Petcare, PetPlate, Hill's Pet Nutrition, Butternut Box, General Mills (Blue Buffalo), Nature's Menu, J.M. Smucker Company, Stella & Chewy's, Diamond Pet Foods, Nom Nom, Freshpet Inc., The Farmer's Dog, and WellPet LLC.
In August 2025, Mars and Pairwise have partnered: Mars licensed Pairwise's Fulcrum(R) CRISPR platform to accelerate cacao trait development. This aims to help cacao adapt to climate stress, disease pressures, and environmental challenges faster than traditional breeding.
In June 2025, Nestle Purina PetCare has partnered with Berry Global to introduce recyclable cat treat canisters made entirely from mechanically recycled polyethylene terephthalate (PET), excluding the lid and label. This initiative aims to eliminate over 500 metric tons of virgin plastic annually and reduce CO2 emissions by approximately 694 metric tons per year.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.