![]() |
市场调查报告书
商品编码
1865427
全球高端天然宠物食品市场:预测至2032年-按产品类型、蛋白质来源、健康指标、包装类型、分销管道和地区进行分析Premium Natural Pet Food Market Forecasts to 2032 - Global Analysis By Product Type, Protein Source, Health Positioning, Packaging Type, Distribution Channel and By Geography. |
||||||
根据 Stratistics MRC 的一项研究,预计到 2025 年,全球高端天然宠物食品市场规模将达到 129 亿美元,到 2032 年将达到 212 亿美元,预测期内复合年增长率为 7.3%。
优质天然宠物食品是指采用高品质、完整且易于辨识的原料(通常来自有机或永续农场)商业性生产的动物性食品。它不含人工色素、香精、防腐剂、肉糜或常见的填充物,例如玉米、小麦和大豆。其目的是提供更全面的营养,促进宠物的最佳健康状态,解决特定的饮食敏感问题,并模拟宠物的天然饮食,从而满足那些对宠物和人类一样重视品质的饲主的需求。
根据美国宠物用品协会的说法,该类别以人类食品级成分和功能性配方为特征,旨在提供特定的健康益处,例如过敏管理或体重控制。
宠物日益拟人化
随着宠物日益被赋予人性化的角色,高端天然宠物食品市场蓬勃发展,越来越多的饲主将宠物视为家庭成员,对高品质、健康营养的需求也日益增长。在可支配收入增加和宠物健康意识提升的推动下,消费者纷纷选择有机、无谷物和功能性配方产品。这种行为转变与更广泛的永续和透明采购趋势相符。此外,都市化和家庭规模缩小也加深了人与宠物之间的情感联繫,进一步推动了高级产品的销售。因此,注重洁净标示和高营养价值的品牌展现出强劲的成长动能。
生产成本上升
高端天然宠物食品市场受到有机原料、天然防腐剂和永续包装采购及生产成本不断上涨的限制。严格的品管和认证流程进一步推高了成本,限制了中等收入消费者的购买力。製造商也面临原材料价格波动和供应链扩充性限制的问题。此外,配製均衡且不含防腐剂的配方需要增加研发投入。这些经济负担可能阻碍小型生产商进入或维持市场地位,从而限制了整体市场扩张。
电子商务和宠物食品订阅服务的兴起
电子商务平台的日益普及为高端天然宠物食品供应商提供了接触更广泛消费群体的巨大机会。随着订阅配送模式的日益流行,消费者对便利性和产品客製化的需求也日益增长。线上平台使製造商能够提供客製化的膳食计划、忠诚度计画以及直接的品牌互动。此外,数位分析能够实现精准的消费者定位和行为预测。在网路普及率不断提高和数位支付便利性的推动下,预计这一管道将显着提升订阅销售量和客户维繫。
优质原料供应链中断
全球供应链中断,尤其是影响优质蛋白质来源、有机谷物和天然添加剂的供应链中断,对市场构成威胁。地缘政治紧张局势、物流瓶颈、极端天气事件等因素,都对原料供应造成压力。这些中断不仅增加采购成本,也威胁产品品质的稳定性。此外,对特定区域供应商提供关键或功能性原料的依赖,加剧了这种脆弱性。长期中断可能导致配方妥协和产品上市延迟,进而对品牌声誉和消费者信任度产生负面影响。
新冠疫情初期扰乱了生产和分销网络,但随后刺激了长期需求,并重塑了高端天然宠物食品市场。封锁措施提升了人们对陪伴的需求,并加快了宠物饲养速度,从而带动了注重健康的宠物食品消费成长。然而,供应链中断和原材料短缺一度限制了供应。疫情过后,向电商和宅配通路的转变成为常态。因此,拥有强大数位化能力和稳健物流系统的品牌获得了竞争优势,重塑了该行业的零售格局。
预计在预测期内,干粮细分市场将占据最大的市场份额。
由于干粮具有便利性、保质期长和性价比高等优点,预计在预测期内,干粮将占据最大的市场份额。冷压和烘焙等技术进步使得干粮的偏好更佳,营养保留率更高。宠物饲主主人青睐干粮,因为它易于储存、份量控制精准,并且能够满足各种不同的饮食需求。此外,随着生产商致力于在干粮中添加益生菌、ω脂肪酸和天然抗氧化剂,其高端定位也日益提升。
预计在预测期内,鸡肉和家禽产业将实现最高的复合年增长率。
由于鸡肉和禽肉易于消化、蛋白质含量高且偏好,预计在预测期内,鸡肉和禽肉市场将保持最高的成长率。製造商正顺应「洁净标示」趋势,推出不含抗生素和自由放养禽肉原料的产品。此外,禽肉配方也符合低过敏性和低脂肪食品的饮食偏好。鸡肉的成本效益和易得性进一步促进了其规模化生产。加之消费者对熟悉蛋白质来源的信任,预计将推动全球该细分市场需求的持续成长。
预计亚太地区将在预测期内占据最大的市场份额,这主要得益于都市区宠物拥有率的上升以及中产阶级在宠物保健方面支出的增加。中国、日本和澳洲等国家正迅速推广天然和无谷物配方的宠物食品。人们对宠物营养的意识提升以及宠物拟人化的趋势,正促使区域品牌丰富其高级产品线。此外,政府推行的促进永续原料采购的措施也为市场扩张提供了支持。在地化生产和零售业的数数位化转型进一步巩固了该地区的成长势头。
在预测期内,由于消费者对天然、有机和洁净标示宠物食品的需求日益增长,北美预计将实现最高的复合年增长率。美国和加拿大凭藉先进的製造基础设施,在机能性食品和冷冻干燥技术创新方面处于主导。成熟的宠物饲养文化和消费者对高端品牌的忠诚度也支撑着市场表现。此外,宠物食品公司与兽医营养学家之间的策略合作提升了产品的可信度。在永续性和透明度日益增强的趋势下,北美将继续保持其高端天然宠物食品创新中心的地位。
According to Stratistics MRC, the Global Premium Natural Pet Food Market is accounted for $12.9 billion in 2025 and is expected to reach $21.2 billion by 2032 growing at a CAGR of 7.3% during the forecast period. Premium Natural Pet Food is commercially prepared animal feed formulated with high-quality, whole, recognizable ingredients, often sourced from organic or sustainable farms. It is characterized by the absence of artificial colors, flavors, preservatives, rendered meats, or common fillers like corn, wheat, or soy. Its purpose is to provide advanced nutrition, promote optimal health, address specific dietary sensitivities, and mimic a pet's natural diet, appealing to owners who seek human-grade quality standards for their animals.
According to the American Pet Products Association, this segment is defined by human-grade ingredients and functional recipes targeting specific health outcomes like allergy management and weight control.
Increasing pet humanization
The growing trend of pet humanization is significantly driving the premium natural pet food market as owners increasingly treat pets as family members, demanding high-quality, health-oriented nutrition. Fueled by rising disposable incomes and awareness of pet wellness, consumers are opting for organic, grain-free, and functional formulations. This behavioral shift aligns with the broader movement toward sustainable, transparent sourcing. Additionally, urbanization and smaller household sizes are intensifying pet companionship, further boosting premium purchases. Consequently, brands emphasizing clean labels and nutritional integrity are witnessing robust growth momentum.
Higher production costs
The premium natural pet food market faces restraint due to elevated production and sourcing costs for organic ingredients, natural preservatives, and sustainable packaging. The need for stringent quality control and certification processes adds further expense, limiting affordability for mid-income consumers. Manufacturers are also challenged by fluctuating raw material prices and limited supply chain scalability. Moreover, formulating balanced, preservative-free diets raises R&D expenditures. These financial burdens can deter small-scale producers from entering or sustaining market presence, thus constraining overall market expansion.
Expansion of e-commerce & subscription-based pet foods
The rising penetration of e-commerce platforms presents lucrative opportunities for premium natural pet food vendors to reach a broader consumer base. Spurred by the growing popularity of subscription-based delivery models, consumers increasingly seek convenience and product personalization. Online platforms allow manufacturers to provide tailored diet plans, loyalty programs, and direct brand engagement. Furthermore, digital analytics enable precise consumer targeting and trend forecasting. With higher internet adoption and digital payment ease, this channel is anticipated to substantially uplift recurring sales volumes and customer retention.
Supply chain disruptions in premium raw ingredients
The market is exposed to threats from global supply chain disruptions affecting high-quality protein sources, organic grains, and natural additives. Events like geopolitical tensions, logistics bottlenecks, and adverse weather patterns strain ingredient availability. These disruptions not only escalate procurement costs but also hinder consistent product quality. Additionally, dependency on specific regional suppliers for exotic or functional ingredients intensifies vulnerability. Prolonged disruptions can lead to formulation compromises or delayed product launches, adversely impacting brand reputation and consumer trust.
The COVID-19 pandemic reshaped the premium natural pet food market by initially disrupting production and distribution networks but later stimulating long-term demand. Lockdowns accelerated pet adoption rates as companionship needs rose, spurring higher consumption of health-centric pet diets. However, supply chain interruptions and raw material shortages temporarily constrained availability. The shift toward e-commerce and home-delivery channels became permanent post-pandemic. Consequently, brands with strong digital presence and resilient logistics systems gained competitive advantage, reshaping retail dynamics in the sector.
The dry kibble segment is expected to be the largest during the forecast period
The dry kibble segment is expected to account for the largest market share during the forecast period, resulting from its superior convenience, longer shelf life, and cost-efficiency. Fueled by advancements in cold-pressed and oven-baked formulations, dry kibble now offers enhanced palatability and nutrient retention. Pet owners prefer it for ease of storage, precise portion control, and compatibility with various dietary needs. Moreover, manufacturers' focus on fortifying kibble with probiotics, omega fatty acids, and natural antioxidants continues to elevate its premium appeal.
The chicken & poultry segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the chicken & poultry segment is predicted to witness the highest growth rate, propelled by its digestibility, high protein value, and flavor preference among pets. Manufacturers are capitalizing on the clean-label trend by introducing antibiotic-free and free-range poultry sources. Additionally, poultry-based recipes align with hypoallergenic and low-fat dietary preferences. The cost-effectiveness and wide availability of chicken further enhance scalability. Coupled with consumer trust in familiar protein sources, this segment is positioned for sustained demand expansion globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rising pet ownership in urban centers and growing middle-class expenditure on pet wellness. Countries such as China, Japan, and Australia are witnessing strong adoption of natural and grain-free diets. Fueled by increasing awareness of pet nutrition and humanization trends, regional brands are diversifying premium portfolios. Additionally, government initiatives promoting sustainable ingredient sourcing support market expansion. Localized production and retail digitalization further strengthen regional growth dynamics.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with heightened consumer inclination toward holistic, organic, and clean-label pet diets. The U.S. and Canada dominate innovation in functional and freeze-dried formulations, driven by advanced manufacturing infrastructure. Strong pet ownership culture and premium brand loyalty reinforce market performance. Furthermore, strategic collaborations between pet food companies and veterinary nutritionists enhance product credibility. As sustainability and transparency trends intensify, North America remains the innovation nucleus of premium natural pet food.
Key players in the market
Some of the key players in Premium Natural Pet Food Market include Blue Buffalo, The Honest Kitchen, Wellness, Merrick Pet Care, Orijen, Acana, Taste of the Wild, Halo, Purely for Pets, Natural Balance, Open Farm, Canidae, Petcurean, Nutro, and Fromm Family Foods.
In June 2025, Blue Buffalo introduced its TrueNature RawBlend Series, combining freeze-dried raw meat with natural kibble. This launch targets pet owners seeking high-protein, grain-free nutrition with minimally processed ingredients for dogs and cats.
In May 2025, The Honest Kitchen expanded its human-grade dehydrated pet food line into European markets. The move supports growing demand for clean-label, premium pet nutrition and includes new recipes tailored to regional ingredient preferences.
In April 2025, Wellness launched its EcoPack Program, offering recyclable packaging across its CORE and Complete Health lines. The initiative aligns with rising consumer interest in sustainable premium pet food and reduces plastic waste in retail channels.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.