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市场调查报告书
商品编码
1833543
2032 年营养化妆品市场预测:按成分、等级、形式、分销管道、应用和地区进行的全球分析Nutricosmetics Market Forecasts to 2032 - Global Analysis By Ingredient (Collagen, Carotenoids, Vitamins, Omega-3 Fatty Acids, Minerals, and Probiotics), Grade, Form, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,全球营养化妆品市场预计在 2025 年达到 77 亿美元,到 2032 年将达到 130 亿美元,预测期内的复合年增长率为 7.7%。
营养美容品是指可食用的产品,旨在从内而外改善美感、提升肌肤健康和整体美感。这类产品包括补充品、粉末、机能饮料和胶囊,富含胶原蛋白、玻尿酸、维生素、矿物质和抗氧化剂等生物活性成分。营养美容品的目标功效包括抗衰老、保湿、强韧秀髮、促进指甲生长和增强皮肤弹性。与外用化妆品不同,营养美容品透过营养支持在体内发挥作用。这类产品连结了营养与美容,透过科学设计的消费品体现了「由内而外的美丽」的概念。
根据未来市场洞察的研究,营养化妆品市场正透过可摄取的皮肤和头髮健康补充剂获得关注,消费者对内部美容解决方案的兴趣和科学进步推动着成长。
对内在美的需求日益增长
营养美容品市场的发展受到消费者日益增长的「由内而外美」产品兴趣的推动,这些产品透过口服补充剂来促进皮肤、头髮和指甲的健康。随着人们对整体健康和抗衰老功效的认识不断提高,维生素、胶原蛋白肽和膳食补充剂正日益融入日常生活。社群媒体、影响力宣传活动以及注重健康的生活方式正在推动这些产品的普及。消费者更青睐兼具美观和功能性的产品,这推动了对科学配方的需求。这一趋势正在推动全球营养美容品组合的创新和扩张。
全球严格的法律规范
严格的区域法律规范是营养美容市场发展的一大限制因素。遵守美国食品药物管理局 (FDA)、欧洲食品安全局 (EFSA) 以及其他国家/地区关于健康声明、标籤和成分安全的法规,可能会限制产品上市产品认证。由于临床检验和品质标准要求日益严格,企业的产品审批高成本。此外,各国监管法规的差异也为跨境分销设置了障碍,减缓了业务扩张。中小企业难以驾驭这些框架,这可能会限制全球市场的快速成长。
胶原蛋白补充剂的创新
开发创新胶原蛋白蛋白补充剂,以提升皮肤弹性、保湿和抗衰老功效为目标,蕴藏着巨大的发展机会。在技术进步的推动下,製造商正在开发生物活性胜肽、调味粉和即饮配方。消费者对植物来源和海洋来源胶原蛋白的日益偏好,也扩大了产品的多样性。此外,个人化订製以及添加维生素、矿物质和抗氧化剂的强化配方也日益受到青睐。与研究机构和临床试验的合作则提升了产品的可信度。这一趋势使品牌能够脱颖而出,并在不断增长的全球营养美容市场中占据更大的份额。
消费者的怀疑限制了采用
消费者对膳食补充剂功效和真实性的怀疑对市场构成了威胁。关于功效的虚假资讯、夸大其词的宣传以及缺乏可见的益处可能会阻碍消费者的接受。受网路假资讯和过往产品争议的影响,一些消费者对高端配方产品犹豫不决。企业正在应对这项威胁,并透过透明的标籤、第三方认证和临床证据来建立信任。然而,某些消费群体的负面看法和有限的接受度仍然是成长的挑战,尤其是在新兴市场。
新冠疫情影响了营养美容市场,加剧了人们对免疫力和整体健康的关注。消费者寻求兼具健康和美容功效的产品,从而推动了口服补充剂、胶原蛋白蛋白粉和美容膳食补充剂的线上销售增长。在数位行销和电商扩张的推动下,品牌能够触及更广泛的消费者群体。供应链中断和原材料短缺带来了暂时的挑战。整体而言,疫情强化了「由内而外」的美容趋势,并加速了全球功能性补充剂的普及。
预计胶原蛋白市场在预测期内将占据最大份额
由于人们日益意识到胶原蛋白领域将在预测期内占据最大的市场份额。在抗衰老、内在美和整体健康趋势的推动下,胶原蛋白肽、胶原蛋白粉和胶原蛋白胶囊在全球正广泛应用。植物胶原蛋白蛋白和海洋胶原蛋白的创新正在为寻求素食和抗过敏替代品的消费者提供更多选择。社群媒体、影响力宣传活动和临床认可进一步刺激了需求,使胶原蛋白成为营养美容市场的主导细分市场。
平板电脑市场预计将在预测期内实现最高复合年增长率
预计片剂细分市场将在预测期内实现最高成长率,这得益于其便捷性、精准剂量和便携性。多营养配方、抗衰老复合物和胶原蛋白增强片剂在日常消费中颇受欢迎。都市生活方式和对易用性的偏好使得药片比粉末和饮料更受青睐。订阅模式、电商的普及以及医疗保健专业人士的推荐正在支撑其成长。该细分市场的扩充性、货架稳定性和消费者熟悉度使其成为全球营养美容市场中一个高成长的模式。
由于人口密度高、可支配收入不断增长以及人们对美容和健康的意识不断增强,预计亚太地区将在预测期内占据最大的市场份额。中国、日本、韩国和印度等国家对胶原蛋白和其他美容补充剂的需求强劲。受社群媒体影响力、都市化和电子商务渗透的推动,消费者越来越青睐高端、洁净标示的配方。本土和跨国品牌都在扩大其在亚太营养美容市场的影响力,并巩固其主导地位。
在预测期内,北美预计将呈现最高的复合年增长率,这与较高的健康意识、可支配收入和成熟的预防性医疗保健文化息息相关。受洁净标示、经临床检验和植物来源胶原蛋白补充剂需求的推动,其应用正在迅速增长。强大的数位行销、网红主导的知名度以及基于订阅的销售模式正在推动渗透率的提升。此外,支持性的法律规范和研发投入正在推动创新。美国和加拿大的消费者越来越重视功能性美容产品,这使得北美成为全球高成长地区。
According to Stratistics MRC, the Global Nutricosmetics Market is accounted for $7.7 billion in 2025 and is expected to reach $13.0 billion by 2032 growing at a CAGR of 7.7% during the forecast period. Nutricosmetics are defined as ingestible products formulated to improve beauty, skin health, and overall aesthetics from within. These include supplements, powders, functional beverages, and capsules enriched with bioactive compounds such as collagen, hyaluronic acid, vitamins, minerals, and antioxidants. Nutricosmetics target areas like anti-aging, hydration, hair strength, nail growth, and skin elasticity. Unlike topical cosmetics, they work internally through nutritional support. This category bridges the gap between nutrition and beauty, reflecting the concept of "beauty-from-within" through scientifically designed consumable products.
According to a Future Market Insights study, the nutricosmetics market is gaining traction through ingestible supplements for skin and hair health, with growth driven by consumer interest in beauty-from-within solutions and scientific advancements.
Growing demand for beauty-from-within
The Nutricosmetics Market is driven by rising consumer interest in "beauty-from-within" products that support skin, hair, and nail health via oral supplements. Fueled by awareness of holistic wellness and anti-aging benefits, vitamins, collagen peptides, and nutraceuticals are increasingly incorporated into daily routines. Social media, influencer campaigns, and health-conscious lifestyles have strengthened adoption. Consumers prefer products that combine aesthetics with functionality, driving demand for scientifically backed formulations. This trend promotes innovation and expansion across global nutricosmetic portfolios.
Stringent global regulatory frameworks
Strict regulatory frameworks across regions act as a key restraint in the nutricosmetics market. Compliance with FDA, EFSA, and other country-specific regulations on health claims, labeling, and ingredient safety can limit speed to market. Spurred by mandatory clinical validation and quality standards, companies face high costs for product approvals. Additionally, differing regulations across countries create barriers for cross-border distribution, slowing expansion. Smaller players may find it challenging to navigate these frameworks, which restricts rapid growth in the global market.
Innovation in collagen-based supplements
An opportunity lies in developing innovative collagen-based supplements targeting skin elasticity, hydration, and anti-aging benefits. Fueled by technological advances, manufacturers are creating bioactive peptides, flavored powders, and ready-to-drink formulations. Increasing consumer preference for plant-based and marine-sourced collagen expands product diversity. Additionally, personalization and functional fortification with vitamins, minerals, and antioxidants enhance appeal. Collaborations with research institutions and clinical trials are driving credibility. This trend enables brands to differentiate and capture a larger share of the growing global nutricosmetics market.
Consumer skepticism limiting adoption
Consumer skepticism regarding efficacy and authenticity of nutricosmetic supplements presents a market threat. Misinformation about results, exaggerated claims, and lack of visible benefits can hinder adoption. Spurred by online misinformation and previous product controversies, some consumers hesitate to invest in premium formulations. Companies are countering this threat through transparent labeling, third-party certifications, and clinical evidence to build trust. Nevertheless, negative perception and limited understanding among certain demographic groups continue to challenge growth, particularly in emerging markets.
The Covid-19 pandemic influenced the nutricosmetics market by intensifying focus on immunity and overall wellness. Consumers sought products that combine health benefits with aesthetic enhancements, increasing online sales of oral supplements, collagen powders, and beauty nutraceuticals. Fueled by digital marketing and e-commerce expansion, brands were able to reach a broader audience. Supply chain disruptions and raw material shortages caused temporary challenges. Overall, the pandemic reinforced the "inside-out" beauty trend and accelerated adoption of functional supplements worldwide.
The collagen segment is expected to be the largest during the forecast period
The collagen segment is expected to account for the largest market share during the forecast period, resulting from growing awareness of its skin, hair, and joint health benefits. Fueled by trends in anti-aging, beauty-from-within, and holistic wellness, collagen peptides, powders, and capsules are widely adopted globally. Innovations in plant-based and marine collagen expand options for consumers seeking vegan or allergen-friendly alternatives. Social media, influencer campaigns, and clinical endorsements further reinforce demand, positioning collagen as the dominant segment in the nutricosmetics market.
The tablets segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the tablets segment is predicted to witness the highest growth rate, propelled by convenience, precise dosing, and portability. Multi-nutrient formulations, anti-aging complexes, and collagen-fortified tablets are popular for daily consumption. Spurred by urban lifestyles and preference for easy-to-use formats, tablets are favored over powders or drinks. Subscription models, e-commerce availability, and healthcare professional recommendations support growth. The segment's scalability, shelf stability, and consumer familiarity make it a high-growth form globally in the nutricosmetics market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to high population density, rising disposable income, and increasing beauty and wellness awareness. Countries like China, Japan, South Korea, and India exhibit strong demand for collagen and other beauty-focused supplements. Fueled by social media influence, urbanization, and e-commerce penetration, consumers increasingly prefer premium, clean-label formulations. Both local and multinational brands are expanding presence, strengthening Asia Pacific's dominance in the nutricosmetics market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with high health consciousness, disposable income, and established preventive healthcare culture. Spurred by demand for clean-label, clinically validated, and plant-based collagen supplements, adoption is rapidly growing. Strong digital marketing, influencer-driven awareness, and subscription-based sales models enhance penetration. Additionally, supportive regulatory frameworks and investment in R&D drive innovation. Consumers in the U.S. and Canada increasingly prioritize functional beauty products, positioning North America as a high-growth region globally.
Key players in the market
Some of the key players in Nutricosmetics Market include Nestle S.A., Bayer AG, Glanbia plc, DSM Nutritional Products, Amway Corporation, Herbalife Nutrition Ltd., Procter & Gamble Co., Unilever PLC, L'Oreal Group, Shiseido Company Limited, Coty Inc., Beiersdorf AG, Nature's Bounty Co., Pfizer Inc., Abbott Laboratories, Juvena Cosmetics AG, Horphag Research Ltd., and Lonza Group AG.
In September 2025, Amway Corporation announced the global release of its "Nutrilite Beauty Booster" sachets, containing a potent blend of collagen peptides and acerola cherry extract, designed to be mixed into water or smoothies for daily beauty support.
In August 2025, Shiseido Company Limited introduced "SHISEIDO Pure Jelly," a luxury jelly supplement focused on Japanese botanical extracts like green tea and rice bran to protect skin from blue light-induced oxidative stress and improve clarity.
In July 2025, Herbalife Nutrition Ltd. launched a new "Herbalife SKIN" collagen drink in direct-selling channels, combining marine collagen with aloe vera and vitamins to promote skin elasticity and hydration as part of a holistic wellness regimen.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.