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市场调查报告书
商品编码
1833585
2032 年平板手机和超级手机市场预测:按作业系统、萤幕大小、RAM 容量、价格分布、分销管道、最终用户和地区进行的全球分析Phablets and Superphones Market Forecasts to 2032 - Global Analysis By Operating System (Android, Windows, and iOS), Screen Size, RAM Capacity, Price Range, Distribution Channel, End User and By Geography |
根据 Stratistics MRC 的数据,全球平板手机和超级手机市场预计在 2025 年达到 418.1 亿美元,到 2032 年将达到 851.7 亿美元,预测期内的复合年增长率为 10.7%。
平板手机和超级手机是兼具智慧型手机便携性和平板电脑功能的行动小工具。平板手机配备大萤幕,可增强媒体、游戏和生产力;而超级手机则拥有卓越的性能、先进的相机、快速的处理速度和强大的连接能力。这些设备旨在提升用户体验,介于标准智慧型手机和平板电脑之间,吸引了那些既追求便利性又追求强大多任务处理功能的用户。
内容消费需求不断成长
串流影音、手机游戏和社群媒体等高频宽应用程式的激增,推动了对更大、更高解析度显示器的需求。消费者越来越多地将设备作为主要的娱乐萤幕,追求卓越的视听体验。 5G 技术的推出实现了更快的下载速度和超高清内容的无缝串流播放。此外,云端游戏服务和扩增实境应用程式的成长,也要求强大的处理器和宽大的萤幕来实现最佳互动。这一趋势促使製造商优先考虑显示品质、电池寿命和身临其境型音响技术。
尺寸和便携性问题
许多用户觉得大尺寸平板手机单手握持笨重,携带不方便。这导致智慧型手机越来越倾向于更小巧、更便携的款式,尤其是在生活方式活跃的人群中。製造商正试图透过采用窄边框和折迭式显示器的设计来缓解这一问题,以便在不牺牲萤幕空间的情况下缩小尺寸。然而,在显示器尺寸和便携性之间找到平衡仍然是一个重大挑战。这项限制因素可能会限制某些较重视便利性而非萤幕大小的消费者群体的市场渗透率。
整合人工智慧和机器学习
AI晶片组透过学习使用模式并动态调整电力消耗优化电池管理。在计算摄影领域,AI演算法实现了诸如卓越的低照度性能、自动场景识别和专业级编辑等高级功能。语音助理正变得更加情境化和预测性,从而提供更个人化的使用者体验。新兴趋势包括AI驱动的游戏效能提升器和即时语言翻译。这些智慧功能正成为重要的购买标准,为创新和高端定价策略开闢了新的途径。
供应链中断
过度依赖显示器、晶片组和感测器等先进组件的集中供应,可能导致严重的生产延迟。天灾、疫情和工厂停工等事件可能导致关键材料短缺,影响製造业产量和产品上市时间。儘管企业正在实现供应商多元化,并投资于库存预测工具,但复杂性仍然是一个重大风险。此类中断会导致组件成本上升、产品发布延迟以及无法满足消费者需求,直接威胁市场稳定。
疫情最初导致大规模供应链中断和工厂关闭,导致生产短缺和产品发布延迟。随着封锁措施的实施,消费者支出转向远距办公、线上教育和家庭娱乐等必需的设备,从而推动了对大萤幕行动电话的需求。这段时期也加速了消费者透过电商管道购买电子产品的普及。疫情也凸显了设备作为连结中心枢纽的重要性,强化了功能丰富的平板手机的价值提案。最终,这场危机凸显了这些设备在日常生活中的核心作用,并塑造了未来的产品开发重点。
预计 Android 市场在预测期内将占据最大份额
预计在预测期内,Android 设备将占据最大的市场份额,因为它们涵盖了从价格分布到高端的价格分布价格分布。这种广泛的普及性使得全球广大消费者能够轻鬆使用搭载 Android 系统的平板手机。该作业系统的开放原始码特性鼓励了众多製造商的创新,从而不断推出具有多样化功能的新机型。关键发展包括与Google人工智慧服务的深度整合以及增强用户介面和功能的自订皮肤。此外,该平台在新兴市场(这些市场更青睐大萤幕以促进媒体消费)的主导地位巩固了其主导地位。
预计预测期内教育机构部门的复合年增长率最高
由于数位学习平台和电子教科书的加速普及,预计教育领域将在预测期内达到最高成长率。平板手机和超级手机是互动学习、视讯讲座和协作计划的多功能工具。扩增实境(AR) 应用的集成,带来身临其境型教育体验,是推动该领域应用的关键新兴趋势。教育科技 (EdTech) 的发展正在创造独特的应用程序,这些应用程式利用大型高解析度显示器,更好地视觉化复杂的主题。政府推广数位素养的措施和一对一设备计画也在推动采购。
在预测期内,亚太地区预计将占据最大的市场份额,因为该地区人口众多、中阶迅速增长,以及 5G 网路基础设施不断扩大。中国、印度和韩国等国家是主要製造商的所在地,也是世界上最大的行动装置消费国。关键发展包括积极的营销、强大的本地供应链以及根据当地偏好定制的平价安卓平板手机的广泛采用。这些国家拥有强大的行动媒体消费和游戏文化,这推动了对更大萤幕和更强大效能的持续需求。政府对本地生产和技术创新的支持进一步加强了该地区在全球市场的主导地位。
预计北美将在预测期内实现最高的复合年增长率,这得益于其消费者可支配收入较高且倾向于率先采用先进技术。该市场的特点是升级週期短,对配备最新功能(例如折迭式显示器和先进人工智慧功能)的高阶超级手机需求强劲。关键发展包括营运商的大力推广以及成熟的行动应用和服务生态系统。 5G 的高普及率和主要参与者之间的竞争格局将推动持续的创新和行销投资。科技巨头的入驻以及重视最尖端科技的文化,为时尚平板手机和超级手机的普及率实现最高增长率创造了肥沃的土壤。
According to Stratistics MRC, the Global Phablets and Superphones Market is accounted for $41.81 billion in 2025 and is expected to reach $85.17 billion by 2032 growing at a CAGR of 10.7% during the forecast period. Phablets and superphones are mobile gadgets blending smartphone portability with tablet functionality. Phablets feature bigger displays for better media, gaming, and productivity, whereas superphones boast premium performance, advanced cameras, faster processing, and robust connectivity. Designed to enhance user experience, these devices fill the space between standard smartphones and tablets, appealing to users seeking both convenience and high-performance multitasking capabilities.
Increasing demand for content consumption
The proliferation of high-bandwidth applications like streaming video, mobile gaming, and social media is intensifying the need for larger, high-resolution displays. Consumers are increasingly using their devices as primary screens for entertainment, necessitating superior visual and audio experiences. The rollout of 5G technology is enabling faster download speeds and seamless streaming of ultra-high-definition content. Furthermore, the growth of cloud gaming services and augmented reality applications demands powerful processors and expansive screens for optimal interaction. This trend is encouraging manufacturers to prioritize display quality, battery life, and immersive sound technologies.
Size and portability concerns
Many users find oversized phablets cumbersome to hold with one hand and difficult to carry comfortably. This can lead to a preference for smaller, more pocketable smartphones, particularly among users with active lifestyles. Manufacturers are attempting to mitigate this through designs with slimmer bezels and foldable displays, which offer compactness without sacrificing screen real estate. However, the fundamental trade-off between display size and portability remains a significant challenge. This restraint potentially limits market penetration among certain consumer segments who prioritize convenience over screen size.
Integration of AI and machine learning
AI chipsets are optimizing battery management by learning usage patterns and dynamically adjusting power consumption. In computational photography, AI algorithms enable advanced features like superior low-light performance, automated scene recognition, and professional-grade editing. Voice assistants are becoming more contextual and predictive, offering a more personalized user experience. Emerging trends also include AI-driven performance boosters for gaming and real-time language translation. These intelligent features are becoming a critical purchasing criterion, opening new avenues for innovation and premium pricing strategies.
Supply chain disruptions
A heavy reliance on a concentrated source for advanced components like displays, chipsets, and sensors can lead to severe production delays. Events like natural disasters, pandemics, or factory shutdowns can cause shortages of critical materials, impacting manufacturing output and time-to-market. While companies are diversifying suppliers and investing in inventory forecasting tools, the complexity remains a significant risk. Such disruptions can lead to increased component costs, delayed product launches, and an inability to meet consumer demand, directly threatening market stability.
The pandemic initially caused major supply chain halts and factory closures, leading to production shortages and delayed launches. With lockdowns enforced, consumer spending shifted towards devices essential for remote work, online education, and home entertainment, boosting demand for larger-screen phones. This period accelerated the adoption of e-commerce channels for purchasing electronic goods. It also highlighted the importance of devices as central hubs for connectivity, reinforcing the value proposition of multifunctional phablets. The crisis ultimately underscored the central role of these devices in daily life, shaping future product development priorities.
The android segment is expected to be the largest during the forecast period
The android segment is expected to account for the largest market share during the forecast period, due to its extensive presence across diverse price points, from budget to premium tiers. This wide availability makes Android-powered phablets accessible to a vast global consumer base. The open-source nature of the operating system encourages innovation from a multitude of manufacturers, leading to a constant stream of new models with varied features. Key developments include deeper integration of Google's AI services and custom skins that enhance user interface and functionality. Furthermore, the platform's dominance in emerging markets, where large screens are highly valued for media consumption, solidifies its leading position.
The educational institutions segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the educational institutions segment is predicted to witness the highest growth rate, due to the accelerating adoption of digital learning platforms and e-textbooks. Phablets and superphones serve as versatile tools for interactive learning, video lectures, and collaborative projects. The integration of augmented reality (AR) applications for immersive educational experiences is a key emerging trend driving adoption in this sector. Educational technology (EdTech) developments are creating tailored applications that leverage large, high-resolution displays for better visualization of complex subjects. Government initiatives promoting digital literacy and one-device-per-student programs are also fuelling procurement.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to its massive population, rapidly growing middle class, and expanding 5G network infrastructure. Countries like China, India, and South Korea are home to leading manufacturers and are also among the world's largest consumers of mobile devices. Key developments include aggressive marketing, strong local supply chains, and the prevalence of affordable Android phablets tailored to regional preferences. The culture of heavy mobile media consumption and mobile gaming in these countries consistently drives demand for larger screens and powerful performance. Government support for local manufacturing and technological innovation further strengthens the region's dominant position in the global market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to high consumer disposable income and a strong propensity for early adoption of advanced technologies. The market is characterized by rapid upgrade cycles and strong demand for premium superphones with the latest features, such as foldable displays and advanced AI capabilities. Key developments include robust carrier promotions and a well-established ecosystem for mobile applications and services. High penetration of 5G and a competitive landscape among key players drive continuous innovation and marketing investments. The presence of tech giants and a culture that values cutting-edge technology creates a fertile ground for the highest growth rate in the adoption of sophisticated phablets and superphones.
Key players in the market
Some of the key players in Phablets and Superphones Market include Apple, Samsung, Xiaomi, OPPO, vivo, Transsion, Huawei, Honor, Google, Motorola, Sony, Nokia, ASUS, ZTE, and TCL.
In September2025, Samsung Electronics and TELUS announced that they will deploy Canada's first commercial Radio Access Network Intelligent Controller (RIC), marking a significant milestone toward fully software-based, AI-powered networks. Samsung will provide its RIC solution, including open multi-vendor support and a rich suite of applications as part of Samsung CognitiV Network Operations Suite (NOS).
In July2025, Bandai Namco Holdings Inc. and Sony Group Corporation announced the signing of a strategic business alliance agreement. Sony also agreed with existing shareholders of Bandai Namco to acquire 16 million Bandai Namco shares held by those shareholders for approximately 68 billion yen. With the acquisition of these shares, Sony will become a shareholder holding approximately 2.5% of the total issued shares of Bandai Namco.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.