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市场调查报告书
商品编码
1836328
冷压果汁和植物饮料市场预测至2032年:按产品类型、成分类型、包装、分销管道、最终用户和地区进行的全球分析Cold-Pressed Juices & Botanical Drinks Market Forecasts to 2032 - Global Analysis By Product Type, Ingredient Type, Packaging, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的数据,全球冷压果汁和植物饮料市场预计在 2025 年达到 14 亿美元,到 2032 年将达到 22 亿美元,预测期内的复合年增长率为 7%。
冷压果汁和植物饮料是经过极简加工的饮料,无需加热即可从水果、蔬菜、草本植物和植物中提取营养成分。这种方法可以保留维生素、酵素和天然风味,吸引註重健康的消费者。植物饮料通常含有适应原、抗氧化剂以及姜黄和睡茄等功能性成分。这些产品顺应了以排毒、增强免疫力和自然能量为重点的健康趋势,在奢侈品零售、健身和整体生活方式市场广受欢迎。
据联合国粮食及农业组织 (FAO) 称,冷压和植物性饮料的激增反映了全球向营养丰富的植物性配方转变,这种配方强调清洁标籤和最少加工。
植物性营养趋势日益增长
消费者对植物性饮食和天然机能饮料日益增长的偏好推动了市场的发展。冷压果汁和植物性饮料被认为是碳酸饮料和加工饮料的健康替代品,符合注重健康的生活方式。在素食意识不断增强、洁净标示需求和免疫力增强的推动下,全球市场,尤其是在年轻人和都市区中,植物性饮料的消费正在加速成长。此外,健身文化和饮食透明度的日益提升也促进了人们对植物性饮料的接受。这些因素共同推动市场呈现强劲的成长动能。
生产和物流成本高
该行业的一个关键限制因素是生产和分销冷压果汁和植物饮料的高成本。冷压程需要专门的机械设备、严格的保质期控制和严格的低温运输物流,所有这些都会增加成本。有限的防腐剂进一步增加了操作的复杂性,并限制了价格敏感市场的扩充性。原料成本的上涨,尤其是有机水果和植物药的成本上涨,推高了零售价格,导致更广泛的消费者群体面临购买力挑战。这些成本障碍阻碍了大众市场的渗透,并将成长主要限制在高端品类。
电子商务和直接面向消费者的成长
不断扩张的数位商务平台为冷压果汁和植物性饮料带来了巨大的机会。直接面向消费者 (D2C) 模式使品牌能够绕过传统零售利润,同时提供个人化的订阅方案。线上食品杂货和以健康为中心的数位社群的激增,使企业能够建立更强大的消费者参与。电子商务也使利基市场参与者能够超越其本地边界进行扩张。此外,数位资料分析使品牌能够追踪消费偏好并快速创新。这种向线上零售通路的扩张预计将显着提升产品覆盖率和市场渗透率。
健康声明的监管审查
该市场面临来自产品标籤检视和健康声明方面严格法律规范的巨大威胁。冷压果汁和植物饮料通常标榜其具有排毒、免疫和抗发炎功效,已引起监管机构的注意。未经证实的宣传可能导致合规处罚,并削弱消费者信任。此外,不同的地区框架使全球行销策略更加复杂。这些挑战增加了合规成本,并延迟了产品的上市。因此,确保科学检验和透明的沟通对于在这个不断发展的市场中维护品牌信誉至关重要。
疫情再形成了冷压果汁和植物性饮料市场的需求动态。一方面,人们对免疫力和预防性保健日益增长的兴趣推动了含天然成分的机能饮料的销售。消费者寻求排毒和富含维生素的产品作为日常营养补充的一部分。然而,供应链中断、原材料短缺以及零售通路受限最初阻碍了成长。线上销售和D2C模式缓解了损失,许多品牌转向了数位管道。疫情后市场将继续受益于消费向健康的长期转变。
冷压果汁市场预计将在预测期内成为最大的市场
受营养丰富、精加工饮料需求不断增长的推动,冷压果汁预计将在预测期内占据最大的市场份额。消费者越来越多地将冷压果汁与新鲜、纯净和功能性健康益处联繫在一起。异国水果混合、排毒配方和有机产品等创新产品增强了该细分市场的吸引力。超级市场、便利商店和数位平台的零售扩张进一步推动了销售成长。儘管成本上升,但高端定位和洁净标示的吸引力正在推动其强劲渗透。该细分市场将继续引领市场成长。
水果产业预计将在预测期内实现最高复合年增长率
预计水果类饮料将在预测期内实现最高成长率,这得益于市场对注入草药、香辛料和适应原的天然机能饮料日益增长的需求。越来越多的消费者选择植物性饮料来缓解压力、改善消化功能和增强免疫力。此外,消费者对无酒精健康饮料的偏好日益增长,以及草药传统的文化融合也进一步推动了这个细分市场的发展。新兴企业和小众品牌正在透过独特的风味和健康理念进行创新。强劲的势头使植物性饮料成为一个高成长的子市场。
预计亚太地区将在预测期内占据最大的市场份额,这得益于其强大的健康意识、庞大的人口规模以及天然饮料的广泛消费。印度、中国和日本等国家的传统草药实践为植物饮料的普及提供了文化基础。不断增长的中阶消费能力和都市化正在加速植物饮料的市场渗透。零售创新和连锁超级市场的成长也增加了植物饮料的供应量。此外,将本地水果和植物成分融入产品线也增强了区域吸引力。亚太地区在全球消费量中占据主导地位。
受健康意识增强和植物性饮料普及的推动,北美地区预计将在预测期内呈现最高的复合年增长率。优质化趋势和洁净标示偏好强烈影响消费者的购买决策。此外,该地区强大的电商生态系统和基于订阅的配送模式加速了产品的可及性。机能饮料品牌的涌现也为创新管道注入了活力。对增强免疫力和排毒饮料日益增长的需求也推动了这些饮料的普及。这些动态共同作用,使北美成为冷压果汁和植物性饮料成长最快的区域市场。
According to Stratistics MRC, the Global Cold-Pressed Juices & Botanical Drinks Market is accounted for $1.4 billion in 2025 and is expected to reach $2.2 billion by 2032 growing at a CAGR of 7% during the forecast period. Cold-pressed juices and botanical drinks are minimally processed beverages made by extracting nutrients from fruits, vegetables, herbs, and botanicals without heat. This method preserves vitamins, enzymes, and natural flavors, appealing to health-conscious consumers. Botanical drinks often include adaptogens, antioxidants, and functional ingredients like turmeric or ashwagandha. These products cater to wellness trends focused on detoxification, immunity, and natural energy, and are popular in premium retail, fitness, and holistic lifestyle markets.
According to the Food and Agriculture Organization (FAO), the surge in cold-pressed and botanical beverages reflects a global shift toward nutrient-dense, plant-based formulations emphasizing clean labels and minimal processing.
Growth in plant-based nutrition trends
The market is propelled by surging consumer preference for plant-based diets and natural functional beverages. Cold-pressed juices and botanical drinks are perceived as healthier alternatives to carbonated and processed drinks, aligning with wellness-focused lifestyles. Spurred by rising veganism, clean-label demand, and immunity-boosting awareness, consumption is accelerating across global markets. Younger demographics and urban populations are particularly driving uptake. Furthermore, the rising influence of fitness culture and dietary transparency strengthens adoption. These factors collectively fuel robust growth momentum in the market.
High production and logistics costs
A major restraint for the industry is the high cost associated with producing and distributing cold-pressed juices and botanical drinks. The cold-pressing process requires specialized machinery, short shelf-life management, and stringent cold-chain logistics, all of which increase expenses. Limited preservatives further add to operational complexities, restricting scalability in price-sensitive markets. High raw material costs, particularly for organic fruits and botanicals, elevate retail prices. Consequently, affordability becomes a challenge for broader consumer segments. These cost barriers hinder mass-market penetration, confining growth primarily to premium categories.
E-commerce and direct-to-consumer growth
Expanding digital commerce platforms present significant opportunities for cold-pressed juices and botanical drinks. Direct-to-consumer (D2C) models allow brands to bypass traditional retail margins while offering personalized subscription plans. Spurred by growing online grocery adoption and health-focused digital communities, companies can build stronger consumer engagement. E-commerce also enables niche players to scale beyond regional boundaries. Additionally, digital data analytics help brands track consumption preferences and innovate rapidly. This expansion into online retail channels is expected to significantly broaden product reach and market penetration.
Regulatory scrutiny on health claims
The market faces a critical threat from stringent regulatory oversight on product labeling and health benefit claims. Cold-pressed juices and botanical drinks often emphasize detoxification, immunity, or anti-inflammatory properties, which attract regulatory attention. Unsubstantiated claims may lead to compliance penalties and erode consumer trust. Moreover, varying regional frameworks complicate global marketing strategies. These challenges increase compliance costs and slow down product rollouts. Hence, ensuring scientific validation and transparent communication becomes vital for safeguarding brand credibility in this evolving market.
The pandemic reshaped demand dynamics in the cold-pressed juices and botanical drinks market. On one hand, heightened focus on immunity and preventive health boosted sales of functional beverages with natural ingredients. Consumers sought detoxifying and vitamin-rich products as part of daily nutrition. However, supply chain disruptions, raw material shortages, and restricted retail access initially hampered growth. Online sales and D2C models mitigated losses, with many brands pivoting to digital channels. Post-pandemic, the market continues benefiting from long-term wellness-focused consumption shifts.
The cold-pressed juices segment is expected to be the largest during the forecast period
The cold-pressed juices segment is expected to account for the largest market share during the forecast period propelled by growing demand for nutrient-dense, minimally processed beverages. Consumers increasingly associate cold-pressed juices with freshness, purity, and functional health benefits. The segment's appeal is strengthened by innovations in exotic fruit blends, detox formulations, and organic variants. Retail expansion across supermarkets, convenience stores, and digital platforms further accelerates sales. Despite higher costs, premium positioning and clean-label appeal drive strong adoption. This segment remains central to market growth.
The fruits segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the fruits segment is predicted to witness the highest growth rate, influenced by rising demand for natural functional beverages infused with herbs, spices, and adaptogens. Consumers are increasingly turning to botanicals for stress relief, improved digestion, and immunity enhancement. The segment is further propelled by growing preference for alcohol-free wellness beverages and cultural integration of herbal traditions. Start-ups and niche brands are innovating with unique flavor profiles and wellness claims. This strong momentum positions botanical drinks as a high-growth submarket.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by strong health awareness, population size, and widespread consumption of natural beverages. Traditional herbal practices in countries such as India, China, and Japan provide a cultural foundation for botanical drink adoption. Expanding middle-class spending power and urbanization amplify market penetration. Retail innovations and growing supermarket chains enhance accessibility. Additionally, the integration of local fruits and botanicals in product lines drives regional appeal. Asia Pacific dominates consumption volumes globally.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by rising health-conscious consumer behavior and adoption of plant-based beverages. Premiumization trends and clean-label preferences strongly influence purchasing decisions. Moreover, the region's robust e-commerce ecosystem and subscription-based delivery models accelerate product accessibility. The presence of leading functional beverage brands fosters innovation pipelines. Expanding demand for immunity-boosting and detoxifying drinks further supports uptake. Collectively, these dynamics position North America as the fastest-growing regional market for cold-pressed juices and botanical drinks.
Key players in the market
Some of the key players in Cold-Pressed Juices & Botanical Drinks Market include Suja Life LLC, Pressed Juicery Inc., Naked Juice (PepsiCo), Evolution Fresh (Starbucks), The Hain Celestial Group, Juice Generation, BluePrint, Little West, Juice Press LLC, Cold-Pressed Juicery B.V., Raw Pressery, Greenhouse Juice Co., Village Juicery, Vive Organic, Urban Remedy, Pure Green, Rus Organic and Kedia Organic.
In March 2025, Suja Life LLC unveiled its next-generation Cold-Pressed Functional Juice Blends infused with adaptogenic botanicals and plant-based nootropics to cater to the growing demand for wellness-focused beverages.
In February 2025, Pressed Juicery Inc. introduced a new line of Immunity and Detox Shots formulated with botanical extracts, probiotics, and cold-pressed superfoods aimed at boosting gut and immune health.
In February 2025, Naked Juice (PepsiCo) expanded its product portfolio with the launch of Botanical-Infused Smoothie Range incorporating herbal ingredients like turmeric, ginger, and moringa to target health-conscious consumers in urban markets.
In January 2025, Evolution Fresh (Starbucks) launched its Organic Cold-Pressed Hydration Series, featuring fruit and floral blends designed for natural electrolyte replenishment and clean-label nutrition.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.