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市场调查报告书
商品编码
1657429
冷压果汁市场 - 全球产业规模、份额、趋势、机会和预测,按类型、按性质、按包装类型、按最终用户、按销售管道、按地区和竞争,2020-2030FCold Pressed Juices Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Nature, By Packaging Type, By End User, By Sales Channel, By Region & Competition, 2020-2030F |
2024 年全球冷压果汁市场价值为 14.5 亿美元,预计到 2030 年将成长至 30.8 亿美元,预测期内复合年增长率为 6.98%。冷压果汁市场受到人们日益增强的健康意识和对天然、营养丰富的饮料日益增长的偏好的影响。冷压果汁与传统榨汁方法相比,保留了更多的维生素、矿物质和酶,吸引了注重健康的消费者,他们寻求不含防腐剂、人工添加剂和化学物质的新鲜、未加工的饮料。对植物性、清洁标籤和有机产品的需求不断增长,进一步推动了市场的成长。此外,随着消费者越来越关注健康和排毒,通常以排毒或补充能量为卖点的冷压果汁越来越受欢迎。零售店和线上平台供应量的增加也促进了这些优质饮料的消费群体的扩大。
市场概况 | |
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预测期 | 2026-2030 |
2024 年市场规模 | 14.5 亿美元 |
2030 年市场规模 | 30.8 亿美元 |
2025-2030 年复合年增长率 | 6.98% |
成长最快的领域 | 在线的 |
最大的市场 | 北美洲 |
有机和天然成分的需求不断增加
关键参与者不断创新
环境永续与包装创新
保存期限更短,新鲜度维持更佳
主要参与者之间的竞争加剧
对创新风味的需求不断增长
更加重视健康与保健
电子商务持续成长
销售通路洞察
区域洞察
Global Cold Pressed Juices market was valued at USD 1.45 billion in 2024 and is expected to grow to USD 3.08 billion by 2030 with a CAGR of 6.98% during the forecast period. The Cold Pressed Juices market is influenced by the growing health awareness and the increasing preference for natural, nutrient-dense beverages. Cold-pressed juices, known for retaining more vitamins, minerals, and enzymes compared to traditional juicing methods, appeal to health-conscious consumers seeking fresh, unprocessed drinks free from preservatives, artificial additives, and chemicals. The rising demand for plant-based, clean-label, and organic products further fuels the market growth. Also, as consumers focus more on wellness and detoxification, cold-pressed juices, often marketed as detoxifying or energy-boosting, are gaining popularity. Increased availability in retail outlets and online platforms also contributes to the expanding consumer base for these premium beverages.
Market Overview | |
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Forecast Period | 2026-2030 |
Market Size 2024 | USD 1.45 Billion |
Market Size 2030 | USD 3.08 Billion |
CAGR 2025-2030 | 6.98% |
Fastest Growing Segment | Online |
Largest Market | North America |
Key Market Drivers
Increasing Demand of Organic and Natural Ingredients
The increasing demand for organic and natural ingredients is a key driver of the global cold-pressed juices market. As a part of this, according to The Organic Trade Association, as of 2022, a record of USD 67.6 billion in organic sales, a significant rise over previous years. This increase reflects the increased desire for better, more sustainable food options. As consumers become more health-conscious, there is a growing preference for beverages that contain organic, natural, and clean-label ingredients, free from artificial additives, preservatives, and chemicals. Cold-pressed juices, which retain a higher level of nutrients, vitamins, and enzymes due to their gentle extraction process, align perfectly with this shift toward more natural and wholesome food choices. Consumers are actively seeking organic products that are not only better for their health but also environmentally sustainable. The rise of organic farming and certification systems has made it easier for brands to source organic fruits and vegetables for cold-pressed juices, further fueling this demand. Also, the increasing awareness of the negative effects of synthetic chemicals in food and beverages has contributed to the growing appeal of cold-pressed juices made with 100% natural, organic ingredients. This trend is also driven by the popularity of plant-based diets and detoxification practices. Cold-pressed juices made from organic ingredients, such as leafy greens, citrus fruits, and root vegetables, are often seen as detoxifying and health-boosting. As demand for organic and natural beverages continues to rise, the cold-pressed juice market is expected to see sustained growth, driven by consumers' desire for clean, nutrient-rich, and sustainable options.
Growing Innovation by Key Players
Growing innovation by key players is a significant driver of the global cold-pressed juices market. As a part of this, as of January 2023, Omjoos launched two new refreshingly delicious cold-pressed juices in their purest form, to broaden its vast choice of fresh and 100% natural cold-pressed juices for helping people achieve various health goals, particularly during the winter. As the demand for healthy, fresh, and natural beverages continues to rise, beverage companies are investing in product innovation to meet evolving consumer preferences. Leading brands in the cold-pressed juice market are experimenting with new flavors, ingredients, and formulations to attract a broader consumer base. Innovation is seen in the introduction of unique blends, combining fruits, vegetables, herbs, and superfoods to create functional beverages that offer added health benefits. For example, juices fortified with probiotics, vitamins, or adaptogens are becoming more popular as consumers seek beverages that support immunity, digestion, and overall wellness. Also, some companies are integrating plant-based ingredients, such as spirulina, turmeric, or aloe vera, to meet the growing demand for plant-based and wellness-focused drinks. Another area of innovation is packaging. Key players are adopting eco-friendly, sustainable packaging solutions, such as recyclable glass bottles or biodegradable containers, aligning with consumer demand for environmentally responsible products. To stand out in the competitive market, brands are also offering customizable juice options, including personalized detox or wellness plans. These innovations help companies differentiate themselves, attract new customers, and maintain loyalty in a rapidly growing and increasingly crowded cold-pressed juice market.
Environmental Sustainability & Packaging Innovation
Environmental sustainability and packaging innovation are crucial drivers in the global cold-pressed juices market, as consumers and brands alike place increasing importance on eco-friendly practices. As awareness of environmental issues rises, consumers are actively seeking products that align with their sustainability values, particularly those packaged in recyclable, biodegradable, or compostable materials. In response, cold-pressed juice companies are investing in innovative, sustainable packaging solutions to meet consumer demand while reducing their environmental impact. Packaging plays a significant role in the cold-pressed juice market due to the perishable nature of the product. Many brands are shifting from traditional plastic packaging to more sustainable alternatives such as glass bottles, plant-based plastics, or eco-friendly cartons. These innovations help minimize the use of single-use plastics, which have become a key concern for environmentally conscious consumers. In addition to packaging, the trend toward environmental sustainability extends to sourcing ingredients. Companies are increasingly focusing on organic and locally sourced produce to reduce carbon footprints and support sustainable farming practices. This holistic approach to sustainability, including both product and packaging innovations, is helping cold-pressed juice brands build consumer trust and loyalty. As sustainability continues to be a central focus for global markets, the cold-pressed juice industry is expected to see continued growth driven by these environmentally friendly practices.
Key Market Challenges
Shorter Shelf-Life & Freshness Maintenance
A key challenge in the global cold-pressed juices market is the shorter shelf-life and the difficulty in maintaining freshness. Cold-pressed juices are made using a gentle extraction process that preserves nutrients, but this also means the juice is more perishable compared to traditionally processed beverages. The absence of preservatives and the minimal heat treatment make cold-pressed juices highly susceptible to oxidation and bacterial growth, which reduces their shelf life to just a few days or weeks. To address this issue, brands are exploring methods to extend the freshness of these juices while maintaining their health benefits. High-pressure processing (HPP) is one common technique, as it helps extend the shelf life without the need for preservatives, though it may still alter some of the juice's flavor and nutrient content. However, HPP is costly, which can increase the price of cold-pressed juices for consumers. Another challenge is managing supply chains for such perishable products, as rapid distribution and cold storage are necessary to maintain freshness from production to delivery. As demand grows for cold-pressed juices, companies face the ongoing challenge of balancing freshness, cost, and logistical efficiency to meet consumer expectations for a nutritious and tasty product.
Increased Competition Among Major Players
Increased competition among major players is a significant challenge in the global cold-pressed juices market. As the demand for healthier, natural, and functional beverages grows, more companies are entering the cold-pressed juice segment, intensifying competition. Established brands are expanding their product lines, introducing new flavors, and incorporating functional ingredients such as probiotics, vitamins, and adaptogens to differentiate themselves. At the same time, smaller, emerging brands are gaining traction by targeting niche markets, offering unique, organic, or locally sourced juice options. This heightened competition puts pressure on companies to innovate continuously while managing production costs, which can be a challenge given the perishable nature of cold-pressed juices and the need for premium ingredients. Brands also face the challenge of maintaining product quality and consistency across large-scale production while differentiating themselves in a crowded marketplace. To stand out, companies must focus on building strong brand identities, emphasizing health benefits, sustainability, and premium ingredients. Also, effective marketing strategies, such as influencer partnerships, health-focused campaigns, and sustainability initiatives, are crucial for gaining consumer loyalty in this competitive landscape. As the market continues to grow, businesses will need to navigate increasing competition while maintaining product integrity and meeting consumer expectations for quality, innovation, and value.
Key Market Trends
Growing Demand for Innovative Flavor
The growing demand for innovative flavors is a key trend driving the global cold-pressed juices market. Consumers are increasingly seeking unique, bold, and diverse flavor profiles that go beyond traditional fruit juices. This trend is fuelled by a desire for variety, wellness, and new taste experiences. Cold-pressed juice brands are responding by blending unconventional ingredients, such as exotic fruits, herbs, spices, and superfoods, to create distinctive and functional beverages. For example, combinations like turmeric and ginger, beetroot and apple, or cucumber and mint are gaining popularity as consumers look for juices with health benefits and unique tastes. Also, brands are exploring the use of adaptogens, probiotics, and botanicals to enhance the functional properties of their beverages, offering not just refreshing flavors but also potential wellness benefits like stress reduction, improved digestion, and increased immunity. The rise of wellness culture and a focus on healthy eating has fuelled the demand for juices that serve more than just thirst-quenching purposes. Innovative flavors can help brands differentiate themselves in a competitive market, appealing to health-conscious consumers who value both taste and functionality. As the market matures, ongoing flavor innovation will be essential for attracting new customers and keeping up with evolving consumer preferences in the cold-pressed juice segment.
Increased Focus on Health & Wellness
Increased focus on health and wellness is a significant trend in the global cold-pressed juices market. As consumers become more health-conscious, there is a growing demand for beverages that offer not only refreshment but also functional benefits. Cold-pressed juices, known for retaining more nutrients compared to traditionally processed juices, align perfectly with this trend. Consumers are increasingly seeking drinks that support their overall well-being, including juices that help boost immunity, improve digestion, detoxify the body, and provide natural energy. This trend is fuelling the popularity of cold-pressed juices made with nutrient-dense, organic, and natural ingredients, free from preservatives and additives. Many brands are incorporating superfoods like turmeric, ginger, spirulina, and chia seeds to enhance the health benefits of their juices. Also, the rise of plant-based diets has led to increased demand for plant-based cold-pressed juices, catering to vegan and lactose-intolerant consumers. As the health and wellness movement continues to grow, cold-pressed juice brands are focusing on offering products that align with these values, promoting both physical and mental well-being. The trend toward health-focused beverages is expected to drive continued innovation in the market, with new formulations and ingredients aimed at addressing specific health concerns. As a result, cold-pressed juices are becoming an integral part of consumers' daily wellness routines.
Escalating E-Commerce Growth
Escalating e-commerce growth is a major trend driving the global cold-pressed juices market. As a part of this, according to a recent study, as of 2023, global retail e-commerce sales reached an estimated 5.8 trillion U.S. dollars. Projections indicate a 39 percent growth over the coming years, with expectations to surpass eight trillion dollars by 2027.As consumer shopping habits increasingly shift online, e-commerce platforms have become a key channel for purchasing cold-pressed juices. The convenience of ordering from home, coupled with the ability to access a wide variety of products, has made online shopping a preferred method for many consumers. Online platforms also offer the advantage of subscription models, allowing consumers to receive regular deliveries of their favourite cold-pressed juices without the need to visit physical stores.
This shift is particularly beneficial for cold-pressed juice brands, as they can reach a broader audience, including those in regions where their products may not be available in local retail outlets. Also, e-commerce provides an opportunity for brands to directly engage with consumers, offering personalized recommendations and health-focused promotions that cater to individual preferences. The rise of digital marketing and influencer collaborations has also played a significant role in boosting awareness and driving sales of cold-pressed juices online. Social media platforms allow brands to reach health-conscious audiences and educate them on the benefits of cold-pressed juices, helping to build brand loyalty and trust. As e-commerce continues to grow, it is expected to remain a major driver of sales for the cold-pressed juices market, offering convenience and accessibility to a global customer base.
Segmental Insights
Sales Channel Insights
Supermarkets/Hypermarkets dominated the global Cold Pressed Juices market due to their widespread reach and ability to offer a wide range of products. These retail formats provide consumers with easy access to cold-pressed juices, often in dedicated sections for healthy or organic beverages. Supermarkets and hypermarkets can stock a variety of brands and flavors, catering to different tastes and health needs, which makes them the go-to shopping destination for consumers seeking fresh, nutritious drinks. Also, these stores benefit from strong distribution networks, strategic pricing, and in-store promotions, which help increase visibility and accessibility of cold-pressed juices. As the demand for healthy, natural beverages grows, supermarkets and hypermarkets continue to play a pivotal role in driving the market's expansion.
Regional Insights
North America dominated the global Cold Pressed Juices market, primarily driven by rising consumer awareness about health and wellness. In the U.S. and Canada, there is a growing demand for natural, organic, and functional beverages as consumers shift towards healthier lifestyles. Cold-pressed juices are seen as a premium product offering high nutritional value, which aligns with the increasing focus on clean eating and detoxification. The availability of cold-pressed juices in supermarkets, health food stores, and through online platforms further fuels market growth in the region. Also, strong marketing efforts, increasing product innovation, and rising disposable incomes are contributing factors, making North America a leader in the cold-pressed juice market. As a part of this, as of November 2024, ALDI announced intentions to build 800 stores countrywide by the end of 2028, including new openings and store conversions. As part of its five-year strategy, ALDI announced the successful acquisition of Southeastern Grocers and its Winn-Dixie and Harveys Supermarket banners, which will drive considerable development in the Southeast area in the coming years. ALDI will invest more than USD 9 billion in its national expansion.
In this report, the Global Cold Pressed Juices Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the Global Cold Pressed Juices Market.
Global Cold Pressed Juices Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: