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市场调查报告书
商品编码
1836390
2032 年宠物远端医疗服务市场预测:按服务类型、动物类型、经营模式、技术、最终用户和地区进行的全球分析Telehealth Services for Pets Market Forecasts to 2032 - Global Analysis By Service Type, Animal Type, Business Model, Technology, End User and By Geography |
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根据 Stratistics MRC 的数据,全球宠物远端医疗服务市场预计在 2025 年达到 3.69 亿美元,到 2032 年将达到 13.454 亿美元,预测期内的复合年增长率为 20.3%。
宠物远端医疗服务是指透过视讯通话、行动应用程式和云端基础系统等数位平台远端提供兽医护理和医疗咨询。这些服务使宠物饲主无需亲自前往诊所即可获得专家建议、监测宠物健康状况并获得早期诊断。远端医疗整合了人工智慧、穿戴式装置和电子健康记录等技术,用于追踪生命征象、检测疾病和管理慢性病。这提高了便利性,减少了出行时间,并在维持高兽医实践标准的同时,支持护理的连续性。随着宠物拥有率的上升和动物疾病的流行,这种方法尤其重要。
动物疾病日益流行
宠物和牲畜中感染疾病和慢性病发病率的不断上升是远距远端医疗服务发展的主要驱动力。宠物饲主寻求及时的医疗建议和远端监控,以管理糖尿病、关节炎和呼吸道感染疾病等疾病。远端医疗平台提供早期诊断和持续护理,减少了实地就诊的需求。随着人们对动物健康的认识不断提高以及对预防性医疗保健的需求不断增加,这一趋势进一步加剧了对数位兽医解决方案的需求,并推动了市场成长。
监管和许可挑战
监管和许可方面的挑战严重阻碍了宠物远端医疗服务的扩展。不同地区法律不一致、远距兽医护理指南不明确以及跨境咨询的限製造成了营运障碍。这些复杂性减缓了服务部署,阻碍了投资,并限制了数位平台的存取。如果没有标准化的法规和简化的许可程序,远端医疗提供者将难以扩大规模,最终将减缓市场成长,并减少宠物饲主获得远距兽医护理的机会。
技术进步
技术创新为兽医护理领域的远端医疗服务提供了重大机会。人工智慧、穿戴式健康追踪器和云端基础电子健康记录的整合实现了即时监测和预测性诊断。行动应用程式和智慧型装置使宠物饲主能够追踪生命体征并接收异常健康模式的警报。这些进步提高了服务效率,提高了诊断准确性,并支持个人化治疗方案。随着科技的不断发展,远端医疗平台有望彻底改变全球宠物医疗保健服务。
对护理品质的担忧
对护理品质的担忧是宠物远端医疗服务发展的一大障碍。有限的体检能力令人质疑诊断的准确性和治疗的有效性,尤其是在复杂或紧急情况下。宠物饲主和兽医可能由于感知风险和缺乏信任而不愿采用虚拟咨询。这些担忧减缓了市场渗透,并降低了用户兴趣,因此需要製定严格的标准和混合护理模式,以确保一致、高品质的兽医治疗结果。
由于封锁和保持社交距离限制了人们前往实体诊所就诊,新冠疫情加速了宠物远端医疗服务的普及。宠物饲主转向线上咨询,进行例行体检、行为咨询、慢性病管理等。兽医诊所迅速将其服务数位化,采用行动应用程式和视讯平台。这种转变不仅确保了危机期间照护的连续性,也凸显了远端医疗的长期可行性,并为疫情后的持续成长奠定了基础。
畜牧业预计将成为预测期内最大的产业
由于动物健康在农业中具有重要的经济意义,预计畜牧业将在预测期内占据最大的市场份额。农民越来越依赖远距兽医咨询来管理牛健康、预防疾病爆发并降低死亡率。远端医疗能够及时介入并有效监测大型动物族群,最大限度地降低差旅和营运成本。随着畜牧业在全球范围内,尤其是在发展中地区的扩张,数位化兽医解决方案对于维持生产力和动物福利至关重要。
行动应用领域预计将在预测期内实现最高复合年增长率
行动应用程式领域预计将在预测期内实现最高成长率,因为其用户友好的介面、即时连接以及与穿戴式装置的整合使其成为寻求便捷医疗保健解决方案的宠物饲主的理想选择。应用程式提供预约安排、症状追踪和视讯咨询等功能,提高了可访问性和参与度。随着智慧型手机普及率和数位素养的提高,行动平台正成为兽医远端医疗的首选管道,推动市场的快速扩张。
预计亚太地区将在预测期内占据最大的市场份额。亚太地区宠物数量的成长、可支配收入的提高以及人们对动物健康的日益重视,共同促成了这一主导地位。中国、印度和日本等国家宠物拥有量正在激增,这推动了对优质兽医护理的需求。政府支持数位医疗基础设施建设的倡议以及行动技术的广泛应用,进一步推动了远端医疗服务的普及。
预计北美将在预测期内实现最高的复合年增长率,因为该地区受益于先进的兽医基础设施、较高的宠物拥有率以及数位医疗的广泛接受。对远端医疗的监管支援以及对人工智慧主导平台的投资将增强其服务能力。美国和加拿大在技术创新方面处于领先地位,新兴企业和成熟企业都在提供尖端解决方案。这种充满活力的生态系统使北美成为该行业的关键成长引擎。
According to Stratistics MRC, the Global Telehealth Services for Pets Market is accounted for $369.0 million in 2025 and is expected to reach $1345.4 million by 2032 growing at a CAGR of 20.3% during the forecast period. Telehealth Services for Pets refer to the delivery of veterinary care and medical consultation remotely through digital platforms, including video calls, mobile apps, and cloud-based systems. These services enable pet owners to access professional advice, monitor animal health, and receive early diagnoses without visiting a clinic physically. Telehealth integrates technologies such as artificial intelligence, wearable devices, and electronic health records to track vital signs, detect illnesses, and manage chronic conditions. It enhances convenience, reduces travel time, and supports continuous care while maintaining high standards of veterinary practice. This approach is especially vital amid rising pet ownership and increasing prevalence of animal diseases.
Rising Prevalence of Animal Diseases
The increasing incidence of infectious and chronic diseases among pets and livestock is a major driver for telehealth services. Pet owners are seeking timely medical advice and remote monitoring to manage conditions like diabetes, arthritis, and respiratory infections. Telehealth platforms offer early diagnosis and continuous care, reducing the need for physical visits. This trend is amplified by growing awareness of animal health and the need for preventive care, fueling demand for digital veterinary solutions, thus it drives the growth of the market.
Regulatory and Licensing Challenges
Regulatory and licensing challenges significantly impede the expansion of telehealth services for pets. Inconsistent laws across regions, unclear guidelines for remote veterinary care, and restrictions on cross-border consultations create operational barriers. These complexities delay service deployment, discourage investment, and limit access to digital platforms. Without standardized regulations and streamlined licensing procedures, telehealth providers struggle to scale, ultimately slowing market growth and reducing the availability of remote veterinary care for pet owners.
Advancements in Technology
Technological innovations present vast opportunities for telehealth services in veterinary care. Integration of artificial intelligence, wearable health trackers, and cloud-based electronic health records enables real-time monitoring and predictive diagnostics. Mobile apps and smart devices allow pet owners to track vital signs and receive alerts for abnormal health patterns. These advancements enhance service efficiency, improve diagnostic accuracy, and support personalized treatment plans. As technology evolves, telehealth platforms are poised to revolutionize pet healthcare delivery globally.
Concerns over Quality of Care
Concerns over quality of care significantly hinder the growth of telehealth services for pets. Limited physical examination capabilities raise doubts about diagnostic accuracy and treatment effectiveness, especially in complex or emergency cases. Pet owners and veterinarians may hesitate to adopt virtual consultations due to perceived risks and lack of trust. These apprehensions slow market penetration, reduce user engagement, and necessitate robust standards and hybrid care models to ensure consistent, high-quality veterinary outcomes.
The COVID-19 pandemic accelerated the adoption of telehealth services for pets, as lockdowns and social distancing restricted access to physical clinics. Pet owners turned to virtual consultations for routine checkups, behavioral advice, and chronic disease management. Veterinary practices rapidly digitized their services, embracing mobile apps and video platforms. This shift not only ensured continuity of care during the crisis but also highlighted the long-term viability of telehealth, setting the stage for sustained growth post-pandemic.
The livestock segment is expected to be the largest during the forecast period
The livestock segment is expected to account for the largest market share during the forecast period due to the economic importance of animal health in agriculture. Farmers increasingly rely on remote veterinary consultations to manage herd health, prevent disease outbreaks, and reduce mortality rates. Telehealth enables timely interventions and efficient monitoring of large animal populations, minimizing travel and operational costs. As livestock farming scales globally, especially in developing regions, digital veterinary solutions become indispensable for maintaining productivity and welfare.
The mobile applications segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the mobile applications segment is predicted to witness the highest growth rate as their user-friendly interfaces, real-time connectivity, and integration with wearable devices make them ideal for pet owners seeking convenient healthcare solutions. Apps offer features like appointment scheduling, symptom tracking, and video consultations, enhancing accessibility and engagement. As smartphone penetration rises and digital literacy improves, mobile platforms will become the preferred channel for veterinary telehealth, driving rapid market expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share because of region's growing pet population, rising disposable incomes, and increasing awareness of animal health contribute to this dominance. Countries like China, India, and Japan are witnessing a surge in pet ownership and demand for quality veterinary care. Government initiatives supporting digital health infrastructure and the proliferation of mobile technology further bolster the adoption of telehealth services.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR owing to region benefits from advanced veterinary infrastructure, high pet ownership rates, and widespread acceptance of digital healthcare. Regulatory support for telemedicine and investments in AI-driven platforms enhance service delivery. The U.S. and Canada lead in innovation, with startups and established players offering cutting-edge solutions. This dynamic ecosystem positions North America as a key growth engine for the industry.
Key players in the market
Some of the key players in Telehealth Services for Pets Market include Airvet, Vetster, GuardianVets, Ask.Vet, TeleVet, Anipanion, TeleTails, Animan Technologies, VitusVet, Petzam, FirstVet, Petriage, PetDesk, Virtuwoof and Whiskers Worldwide.
In July 2024, PetDesk has joined forces with Veterinary Management Groups (VMG) to provide a unified technology solution for veterinary clinics, combining scheduling, communication, marketing, and telephony tools to streamline operations, improve client engagement, and support practice growth.
In April 2022, Foley & Lardner LLP represented PetMed Express in its partnership with Vetster, enabling PetMed's millions of customers to access telehealth vet services, while Vetster gains exclusive prescribing via PetMed and integrated delivery of pet medications.
Table
Table
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.