![]() |
市场调查报告书
商品编码
1856801
宠物远端医疗和处方笺配送市场预测至2032年:按服务类型、动物类型、经营模式、分销管道、最终用户和地区分類的全球分析Pet Telehealth & Prescription Delivery Market Forecasts to 2032 - Global Analysis By Service Type, Animal Type, Business Model, Distribution Channel, End User and By Geography |
||||||
根据 Stratistics MRC 的数据,预计 2025 年全球宠物远端医疗和处方笺配送市场规模将达到 3.689 亿美元,到 2032 年将达到 13.453 亿美元,预测期内复合年增长率为 20.3%。
宠物远端医疗和处方笺配送服务将远距兽医咨询与宠物处方药宅配中结合。宠物饲主可以透过线上平台和行动应用程式获得远端健康检查、诊断和医疗建议。处方笺配送服务可确保及时便捷地取得动物用药品、营养补充品和保健产品。该服务平台服务于忙碌的偏远地区饲主饲主,支援预防保健、慢性病管理和紧急就诊,从而改善宠物健康状况并减少不必要的就诊次数。
据美国动物医院协会称,虚拟护理平台的整合正在扩大兽医服务的覆盖范围,尤其是在后续就诊和慢性病管理方面。
宠物医疗保健支出增加
受宠物饲养量增加和动物健康意识提升的推动,全球宠物医疗保健支出显着增长。饲主优先考虑预防性护理、慢性病管理和远端咨询,以求便利和经济。宠物拟人化的趋势也促使人们投资先进的诊断、营养和远端医疗。此外,保险覆盖范围的扩大和可支配收入的增加也支撑了兽医支出的成长。因此,能够让宠物主人便捷地联繫到执照兽医的远端医疗平台在都市区和郊区市场正迅速普及。
线上诊断服务有限
儘管远距远端医疗服务的应用日益普及,但其有限的诊断能力仍然是一个显着的限制。许多疾病需要进行身体检查、影像学检查和实验室检测,而这些无法完全透过远距会诊替代。缺乏触诊往往限制了治疗的准确性和后续护理。此外,区域对线上处方权限的限制也阻碍了全面服务的提供。这些限制使得将线上会诊与线下兽医网络结合的混合医疗模式势在必行。因此,扩展远距离诊断基础设施对于弥合当前的能力差距至关重要。
基于订阅的健康照护模式
基于订阅模式的健康管理模式为长期客户维繫和稳定的收入来源提供了强大的机会。这些计划将定期远距问诊、药物治疗和预防保健提醒等服务打包在一起,旨在改善宠物健康状况。消费者越来越倾向于选择价格合理、便捷且持续的月度计划。此外,人工智慧驱动的健康追踪工具的整合也实现了个人化护理。与保险公司和宠物电商的合作进一步强化了这些模式。因此,定期付费的数位化健康管理计划正在成为远端保健系统中的关键成长要素。
与线下兽医诊所网路的竞争
传统兽医医院和诊所正面临远端医疗扩张带来的持续威胁。许多宠物饲主仍然倾向于在遇到复杂或紧急情况时进行面对面咨询。拥有忠实客户群和先进诊断能力的成熟离线网络,往往被数位平台所超越。此外,兽医协会有时对远距处方和治疗的可靠性持怀疑态度。这种竞争格局迫使远端医疗提供者更加重视品质保证、快速回应和后续追踪。建立混合服务联盟对于增强市场韧性和赢得客户信任至关重要。
疫情期间,由于封锁措施限制了人们前往兽医诊所就诊,宠物远端医疗服务的普及速度显着加快。饲主纷纷转向线上咨询,寻求紧急护理、行为指导和药物续方。这种数位转型使远距兽医互动成为常态,并深刻改变了宠物护理习惯。在旅行限制期间,处方笺配送平台也蓬勃发展。疫情过后,人们对远端医疗的便利性和信任度依然很高,融合线上线下诊疗的混合模式持续成长。因此,数位化赋能的宠物健康生态系统正在推动市场持续扩张。
预计在预测期内,线上影片咨询细分市场将达到最大规模。
由于能够模拟即时兽医互动,预计在预测期内,即时视讯咨询领域将占据最大的市场份额。宠物饲主青睐视讯诊断和治疗指导的即时性和个人化。诊所和平台正在整合高清串流媒体和人工智慧辅助的症状分流技术,以提高诊断的准确性。此外,与聊天式咨询相比,即时视讯咨询更能提升信任度和依从性。智慧型手机和网路的普及将进一步巩固该领域在全球的领先地位。
预计在预测期内,犬类市场将以最高的复合年增长率成长。
预计在预测期内,犬类市场将呈现最高的成长率,这主要得益于较高的市场渗透率和频繁的就诊。犬饲主表现出强烈的意愿,愿意透过远端医疗管道投资于预防、行为和慢性病照护。提供特定犬种资讯和健康追踪服务的平台也进一步提升了这一市场的需求。此外,与犬类健康品牌伙伴关係推出订阅式药物服务也增强了使用者参与度。犬类文明病和行动障碍的日益增多,持续推动全球犬类市场的成长。
预计亚太地区将在预测期内占据最大的市场份额,这主要得益于都市区宠物拥有量的增长以及数位医疗的普及。日本、中国和印度等国的行动兽医应用正经历快速成长。不断壮大的中产阶级和日益增长的可支配收入提升了远端医疗的可负担性和可近性。此外,该地区的电商平台也不断增强其药品配送能力。各国政府为促进宠物健康数位化而采取的倡议进一步加速了市场渗透,巩固了亚太地区的主导地位。
在预测期内,北美预计将呈现最高的复合年增长率,这主要得益于其强大的技术整合能力和高昂的宠物医疗保健支出。成熟的远距远端医疗提供者和完善的兽医监管系统促进了技术的快速创新。该地区宠物保险和订阅模式的广泛应用增强了市场的永续性。此外,人们对远距行为和慢性病管理的日益关注也推动了市场扩张。人工智慧诊断和数位化处方履约的整合进一步促进了成长,使北美成为发展最快的区域市场。
According to Stratistics MRC, the Global Pet Telehealth & Prescription Delivery Market is accounted for $368.9 million in 2025 and is expected to reach $1345.3 million by 2032 growing at a CAGR of 20.3% during the forecast period. Pet Telehealth & Prescription Delivery is a service model that combines veterinary teleconsultations with home delivery of prescribed medications for pets. It enables pet owners to access remote health assessments, diagnostics, and medical advice via online platforms or mobile applications. Prescription delivery ensures timely and convenient access to veterinary drugs, supplements, and wellness products. This market serves busy or remote pet owners, supporting preventive care, chronic disease management, and emergency consultations while enhancing pet health and reducing unnecessary clinic visits.
According to the American Animal Hospital Association, the integration of virtual care platforms is expanding veterinary access, particularly for follow-up consultations and chronic condition management.
Rising pet healthcare expenditure
Driven by increasing pet ownership and heightened awareness of animal well-being, global expenditure on pet healthcare is rising significantly. Owners are prioritizing preventive care, chronic disease management, and teleconsultations for convenience and cost efficiency. The growing trend of pet humanization encourages investment in advanced diagnostics, nutrition, and telemedicine. Furthermore, the surge in insurance coverage and disposable income supports greater veterinary spending. Consequently, telehealth platforms offering seamless access to licensed veterinarians are witnessing accelerated adoption across urban and suburban markets.
Limited diagnostic scope online
Despite growing adoption, the limited diagnostic capability of telehealth services remains a key restraint. Many conditions require physical examination, imaging, or lab testing that virtual consultations cannot fully replace. The absence of tactile assessment often limits treatment accuracy and follow-up care. Additionally, regional restrictions on online prescription authority hinder comprehensive service delivery. These limitations necessitate hybrid care models integrating digital consultations with offline vet networks. Hence, expanding tele-diagnostic infrastructure is vital to bridging current capability gaps.
Subscription-based wellness care models
Subscription-based wellness models present strong opportunities for long-term customer retention and steady revenue streams. These plans bundle regular teleconsultations, medication delivery, and preventive care reminders, enhancing pet health outcomes. Consumers increasingly prefer predictable, affordable monthly plans that offer convenience and continuity. Moreover, integration of AI-driven health tracking tools personalizes care delivery. Partnerships with insurers and e-commerce pet pharmacies further strengthen these models. Consequently, recurring digital wellness plans are emerging as a major growth enabler in the telehealth ecosystem.
Competition from offline veterinary networks
Traditional veterinary clinics and hospitals pose an ongoing threat to telehealth expansion. Many pet owners still prefer in-person consultations for complex or emergency cases. Established offline networks with loyal clientele and advanced diagnostic capabilities often overshadow digital platforms. Additionally, vet associations sometimes express skepticism toward remote prescription and treatment reliability. This competitive landscape pressures telehealth providers to emphasize quality assurance, quick response times, and follow-up support. Building hybrid service alliances remains essential for market resilience and customer trust.
The pandemic significantly accelerated the adoption of pet telehealth services as lockdowns restricted physical veterinary visits. Owners turned to virtual consultations for urgent care, behavioral advice, and medication renewals. This digital shift normalized remote veterinary interactions, leading to lasting changes in pet care habits. Prescription delivery platforms also thrived amid mobility restrictions. Post-pandemic, convenience and trust in telehealth remain strong, with hybrid models blending digital and in-clinic care sustaining momentum. Consequently, the market continues to expand through digitally enabled pet wellness ecosystems.
The live video consultations segment is expected to be the largest during the forecast period
The live video consultations segment is expected to account for the largest market share during the forecast period, resulting from its ability to replicate real-time veterinary interactions. Pet owners value the immediacy and personalized nature of video-based diagnosis and treatment guidance. Clinics and platforms are integrating HD streaming and AI-assisted symptom triage to enhance accuracy. Additionally, live video improves trust and compliance compared to chat-based consultations. Increasing smartphone penetration and internet accessibility further bolster this segment's dominance globally.
The dogs segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the dogs segment is predicted to witness the highest growth rate, propelled by high adoption rates and frequent veterinary engagement. Canine owners exhibit strong willingness to invest in preventive, behavioral, and chronic care through telehealth channels. Platforms offering breed-specific insights and wellness tracking further appeal to this segment. Moreover, partnerships with dog wellness brands for subscription medications strengthen engagement. The rise in canine lifestyle diseases and mobility issues continues to fuel segment acceleration worldwide.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to rising pet ownership in urban centers and increasing digital health adoption. Countries such as Japan, China, and India are witnessing rapid growth in mobile veterinary applications. Expanding middle-class populations and rising disposable incomes support telehealth affordability. Additionally, regional e-commerce platforms are enhancing medication delivery capabilities. Government initiatives promoting pet health digitalization further accelerate market penetration, solidifying Asia Pacific's leadership position.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong technological integration and high pet healthcare spending. Established telehealth providers and well-regulated veterinary frameworks foster rapid innovation. The region's widespread use of pet insurance and subscription models enhances market sustainability. Additionally, growing awareness of remote behavioral and chronic care management supports expansion. Integration of AI-based diagnostics and digital prescription fulfillment further propels growth, positioning North America as the fastest-evolving regional market.
Key players in the market
Some of the key players in Pet Telehealth & Prescription Delivery Market include PetMed Express, Inc., Chewy, Inc., Trupanion, Inc., PetIQ, Inc., Petco Health and Wellness Company, Inc., Amazon.com, Inc., Walmart Inc., CVS Health Corporation, Walgreens Boots Alliance, Inc., GoodRx Holdings, Inc., Central Garden & Pet Company, Freshpet, Inc., Heska Corporation, Zoetis Inc., Elanco Animal Health Incorporated, and Dechra Pharmaceuticals PLC.
In September 2025, Chewy, Inc. launched its "Chewy Health Connect" platform, a fully integrated service that synchronizes real-time telehealth consultations with automated prescription refills and same-day delivery, all managed within a single pet owner dashboard.
In August 2025, Zoetis Inc. introduced the "Vetscan Imagine" home-use diagnostic kit, which pairs with a telehealth vet to analyze ear swabs or skin samples, enabling remote diagnosis of common infections and immediate digital prescription authorization to a local pharmacy.
In July 2025, Petco Health and Wellness Company, Inc. announced the national expansion of its "Vetco Telehealth" subscription, offering unlimited virtual vet visits for a monthly fee, including direct-to-doorstep delivery of prescribed medications, foods, and supplements from its stores.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.