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市场调查报告书
商品编码
1848394
植物基及风味饮料市场预测至2032年:按产品类型、类型、来源、分销管道、应用、最终用户和地区分類的全球分析Botanical Beverages & Infused Drinks Market Forecasts to 2032 - Global Analysis By Product Category, Type, Source, Distribution Channel, Application, End User and By Geography |
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根据 Stratistics MRC 的数据,预计到 2025 年,全球植物性和注入式饮料市场规模将达到 50 亿美元,到 2032 年将达到 85 亿美元,预测期内复合年增长率为 7.8%。
植物性饮品和风味饮品是机能饮料。它们通常用于提神醒脑和促进身心健康,弥合了传统草药配方与现代饮品创新之间的差距,迎合了消费者对天然、纯净标籤产品的偏好。
据欧睿国际称,消费者对功能性、洁净标示饮料的偏好日益增长,推动了对植物饮料和注入式饮料(包括草本茶和风味烈酒)的需求,从而促进了以健康为导向的消费的快速增长。
功能性成分的需求
对功能性成分日益增长的需求是推动植物性和植物风味饮品市场发展的主要因素。消费者除了补水之外,越来越倾向于选择能够提供额外健康益处的饮品,例如改善消化、免疫力和舒缓身心。洋甘菊、芙蓉花和姜黄等植物成分因其疗效而被添加到饮品中。此外,消费者生活方式向天然和清洁标籤配方转变,也使得植物风味饮品从利基市场走向主流市场,从而推动了含酒精和不含酒精饮品领域的持续产品创新。
优质植物原料高成本
优质植物原料的高成本仍是限制植物饮料产业发展的主要因素。采购优质植物萃取物、草药和精油需要严格的品管和永续的种植方式,这显着增加了生产成本。季节性供应和地理限制进一步阻碍了供应的稳定性。此外,为保持效力和风味而进行的复杂提取过程也增加了营运成本。这些因素通常导致优质植物饮料价格较高,限制了其在价格敏感型市场的覆盖范围,并影响了其大规模商业化。
拓展健康饮品订阅业务
健康饮品订阅市场为市场参与者提供了广阔的发展前景。订阅模式使企业能够提供一系列根据消费者偏好定制的植物性饮品,例如排毒、放鬆和增强免疫力等。这种直接面向消费者的模式有助于培养品牌忠诚度,并确保稳定的收入来源。此外,透过将数据主导的个人化行销与电商管道结合,企业可以有效地锁定注重健康的都市区消费者。订阅模式也有助于消费者教育和持续互动,进而提升市场渗透率和品牌差异化。
严格处理监管投诉
严格的声明法规对植物性饮料市场构成持续威胁。与植物成分相关的健康和保健声明通常需要科学检验和监管部门核准。误导性或未经证实的声明可能导致产品召回、声誉受损和法律处罚。此外,不同地区的法规差异也使全球产品上市变得更加复杂。企业必须投资于以检验为依据的标籤和透明的行销实践,以维护消费者信任并确保符合不断变化的食品和饮料安全标准。
新冠疫情显着加速了人们对植物性和添加营养成分饮品的需求,这主要得益于人们健康意识的增强。消费者越来越倾向选择富含抗氧化剂和增强免疫力成分的天然饮品。然而,供应炼和原料采购的中断影响了生产的稳定性。疫情后,市面上涌现大量强调健康和放鬆功效的机能饮料。线上零售和居家消费的兴起进一步扩大了市场覆盖面,巩固了植物性饮品作为长期健康趋势的地位。
预计在预测期内,酒精饮料细分市场将是最大的细分市场。
由于金酒、伏特加和利口酒等蒸馏酒中植物浸泡液的运用日益普及,预计酒精饮料细分市场将在预测期内占据最大的市场份额。消费者越来越倾向于选择天然风味和低卡路里的酒精饮料,而非传统酿造的酒类。优质化趋势和精酿酒厂的兴起也推动了植物原料的使用,以创造独特的感官体验。此外,兼具草本风味和手工酿造特色的酒品也越来越受到注重健康的饮酒者的青睐。
预计在预测期内,花草茶细分市场将实现最高的复合年增长率。
预计在预测期内,草本茶市场将保持最高的成长率,这主要得益于消费者对无咖啡因健康饮品的日益增长的偏好。添加了柠檬草、洋甘菊和薄荷等植物成分的草本茶因其放鬆身心和排毒功效而广受欢迎。即饮的便利性和环保包装也进一步推动了草本茶的流行。不断提升的健康意识和高端草本茶品牌的扩张预计将持续推动该市场在全球范围内的成长。
亚太地区预计将在预测期内占据最大的市场份额,这主要得益于其深厚的草药传统、丰富的植物资源以及消费者对天然疗法的强烈偏好。中国、印度和日本等国家拥有悠久且广为接受的草药饮品文化。此外,该地区不断壮大的中产阶级和饮料新兴企业的扩张也推动了创新。在地采购优势和政府对草药出口的有利支持进一步巩固了亚太地区的主导地位。
预计在预测期内,北美将实现最高的复合年增长率,这主要得益于消费者对机能饮料、植物来源和洁净标示饮料需求的激增。消费者正越来越多地将植物性饮料纳入其日常健康保健计划。零售通路的拓展和高端品牌定位的提升正在推动消费者的试用和重复购买。此外,添加了适应原和益智成分的创新产品也越来越受到注重健康的千禧世代的青睐。饮料製造商与草药萃取物供应商之间的策略合作正在推动市场的快速扩张。
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"According to Stratistics MRC, the Global Botanical Beverages & Infused Drinks Market is accounted for $5.0 billion in 2025 and is expected to reach $8.5 billion by 2032 growing at a CAGR of 7.8% during the forecast period. Botanical Beverages & Infused Drinks are functional beverages formulated using plant-based ingredients such as herbs, fruits, flowers, and botanical extracts. They are designed to offer natural flavor, aroma, and potential wellness benefits without synthetic additives. These beverages include herbal teas, floral infusions, fruit elixirs, and adaptogenic drinks. Often consumed for refreshment and holistic wellness, they bridge the gap between traditional herbal formulations and modern beverage innovation, catering to natural and clean-label preferences.
According to Euromonitor, growing consumer preference for functional, clean-label beverages has boosted demand for botanical and infused drinks, including herbal teas and flavored spirits, with wellness-focused consumption increasing rapidly.
Demand for functional ingredients
The growing demand for functional ingredients is a key driver propelling the Botanical Beverages & Infused Drinks Market. Consumers are increasingly seeking beverages that combine hydration with added health benefits such as improved digestion, immunity, and relaxation. Botanicals like chamomile, hibiscus, and turmeric are being integrated into drinks for their therapeutic value. Additionally, lifestyle shifts toward natural, clean-label formulations have elevated botanical infusions from niche to mainstream appeal, fueling continuous product innovation across both alcoholic and non-alcoholic beverage categories.
High cost of quality botanicals
The high cost of quality botanicals remains a major restraint in the botanical beverages industry. Sourcing premium plant extracts, herbs, and essential oils requires rigorous quality control and sustainable farming practices, which significantly raise production costs. Seasonal availability and regional limitations further disrupt consistent supply. Moreover, complex extraction processes to retain potency and flavor add to operational expenses. These factors make premium botanical drinks costlier, often limiting consumer reach in price-sensitive markets and impacting large-scale commercialization.
Expand into wellness beverage subscriptions
Expanding into wellness beverage subscriptions offers a promising opportunity for market players. Subscription-based models enable brands to provide curated botanical drink assortments tailored to consumer preferences such as detox, relaxation, or immunity support. This direct-to-consumer approach enhances brand loyalty and ensures consistent revenue streams. Additionally, integrating data-driven personalization and e-commerce channels allows companies to target health-conscious urban consumers effectively. The subscription model also facilitates consumer education and continuous engagement, boosting market penetration and brand differentiation.
Strict regulatory claims compliance
Strict regulatory claims compliance poses a persistent threat to the botanical beverages market. Health and wellness claims related to botanical ingredients often require scientific validation and regulatory approval. Misleading or unverified claims can lead to product recalls, reputational damage, or legal penalties. Furthermore, differing regulations across regions complicate global product launches. Companies must invest in research-backed labeling and transparent marketing practices to maintain consumer trust while ensuring compliance with evolving food and beverage safety standards.
The COVID-19 pandemic significantly accelerated the demand for botanical and infused beverages due to heightened health awareness. Consumers increasingly turned to natural drinks rich in antioxidants and immunity-boosting ingredients. However, disruptions in supply chains and raw material sourcing affected production consistency. Post-pandemic, the market witnessed a surge in functional beverage launches emphasizing wellness and relaxation benefits. The shift toward online retail and home consumption further expanded market reach, solidifying botanical beverages as a long-term wellness trend.
The alcoholic segment is expected to be the largest during the forecast period
The alcoholic segment is expected to account for the largest market share during the forecast period, resulting from the rising adoption of botanical infusions in spirits such as gin, vodka, and liqueurs. Consumers increasingly prefer naturally flavored, low-calorie alcoholic options over traditional formulations. Premiumization trends and the popularity of craft distilleries are also driving the use of botanicals for unique sensory profiles. Additionally, the blend of herbal complexity and artisanal branding enhances appeal among health-conscious drinkers.
The herbal teas segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the herbal teas segment is predicted to witness the highest growth rate, propelled by increasing consumer preference for caffeine-free and health-enriching beverages. Herbal teas infused with botanicals such as lemongrass, chamomile, and peppermint are gaining popularity for their relaxation and detoxifying properties. The convenience of ready-to-drink formats and eco-friendly packaging further fuels adoption. Rising wellness awareness and the expansion of premium herbal tea brands are expected to sustain segmental growth globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to deep-rooted herbal traditions, diverse botanical resources, and strong consumer inclination toward natural remedies. Countries like China, India, and Japan have long-established herbal drink cultures driving widespread acceptance. Additionally, the growing middle-class population and expansion of regional beverage startups are boosting innovation. Local sourcing advantages and favorable government support for herbal exports further strengthen Asia Pacific's leadership position.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with surging demand for functional, plant-based, and clean-label beverages. Consumers are increasingly adopting botanical drinks as part of preventive wellness routines. Expanding retail availability and premium brand positioning are encouraging trial and repeat purchases. Furthermore, innovative product launches featuring adaptogens and nootropic blends resonate with health-conscious millennials. Strategic collaborations between beverage manufacturers and herbal extract suppliers are fueling rapid market expansion.
Key players in the market
Some of the key players in Botanical Beverages & Infused Drinks Market include The Coca-Cola Company, PepsiCo, Inc., Nestle S.A., Keurig Dr Pepper Inc., Starbucks Corporation, Danone S.A., Kirin Holdings Company, Limited, Suntory Holdings Limited, Monster Beverage Corporation, Ito En, Ltd., Tata Consumer Products Limited, Britvic plc, Hain Celestial Group, Inc., National Beverage Corp., Dr Pepper Snapple Group (Keurig Dr Pepper), Red Bull GmbH, Unilever PLC and Carlsberg A/S.
In August 2025, PepsiCo, Inc. launched its new ""SodaPress Botanics"" line of lightly sparkling waters. The drinks are infused with adaptogenic blends like ashwagandha and reishi, targeting the functional beverage segment with stress-relief and focus-enhancing claims.
In July 2025, Starbucks Corporation introduced its ""Teavana Crafted Medley"" collection, a line of ready-to-drink iced teas. The beverages are steeped with real herbs, floral essences, and fruit extracts, designed for the premium retail channel as a sophisticated, non-alcoholic alternative.
In June 2025, The Coca-Cola Company announced the launch of its ""Smartwater Botanicals+ Immunity"" variant in the European market. This vapor-distilled water is infused with zinc, vitamin C, and a blend of elderflower and acerola cherry extracts, supporting the brand's expansion into functional, wellness-oriented hydration.
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Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.