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市场调查报告书
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1848395

智能投顾市场预测至2032年：按咨询类型、客户类型、设备存取、资产类别涵盖范围、投资策略和区域分類的全球分析

Robo Advisory Market Forecasts to 2032 - Global Analysis By Advisory Type, Client Type, Device Access, Asset Class Coverage, Investment Strategy and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，预计到 2025 年，全球智能投顾市场规模将达到 116 亿美元，到 2032 年将达到 832 亿美元，预测期内复合年增长率将达到 32.5%。

智能投顾是指提供自动化、演算法主导的财务规划和投资管理服务的数位平台，其人工干预极少。这些平台利用先进的演算法和数据分析来评估投资者的财务目标、风险接受度和投资期限，然后提供个人化的投资组合建议和持续的投资组合再平衡。智能投顾透过降低成本和消除对传统财务顾问的需求，使投资更加便利。智能投顾尤其受到寻求便利、低成本、技术主导且符合自身财务目标的投资解决方案的个人投资者的欢迎。

经济高效的投资方案

智能投顾提供自动化、低成本的平台，让更多人获得种类繁多的金融产品。与行动应用和数位银行的整合进一步扩大了其覆盖范围和易用性。服务提供者利用演算法模型来客製化风险偏好和资产配置。对被动投资和目标导向规划的需求正在加速平台的普及。市场正朝着可扩展的专有投资生态系统转型。

资料隐私和网路安全问题

智能投顾平台在云端基础系统上处理敏感的财务资料、行为模式和个人识别资讯。资料外洩和演算法滥用可能导致声誉受损和法律处罚。遵守 GDPR、CCPA 和金融资料保护法需要持续升级基础设施。服务提供者必须投资加密、存取控制和审核机制以维护信任。这些风险增加了营运复杂性并延迟了服务上线。

人工智慧（AI）的进展

基于即时市场数据的机器学习模型正在改善资产选择、再平衡和风险管理。与自然语言处理和行为分析的融合正在提升使用者体验。服务供应商正在推出人工智慧驱动的退休规划、税务优化和ESG评分工具。金融科技公司与资料科学公司之间的合作正在加速创新。这股发展动能正在重新定义投资建议的提供与使用方式。

限制对专有数据的访问

专有资料取得受限会阻碍模型准确性和竞争优势的形成。资料许可成本和监管限制会影响平台的可扩展性。数据品质不稳定会降低投资组合的绩效和使用者信心。服务提供者必须在合规框架内寻求平衡，同时兼顾透明度和创新。这些限制因素正在推动对专有研究和替代资料来源的投资。

新冠疫情的影响：

疫情加速了数位化投资的普及，市场波动和远距办公重塑了人们的金融行为。在经济不确定性的背景下，投资人转向智能投顾，寻求低成本、自动化的投资组合管理服务。服务提供者拓展了业务范围，涵盖危机管理、紧急基金和波动率调整策略。行动优先平台吸引了千禧世代和首次投资者。监管机构倾向于采用数位化註册和远端KYC流程，以确保业务的连续性。金融危机推动智能投顾从利基市场走向主流金融基础设施。

在预测期内，混合型智能投顾（人工与演算法结合）将成为最大的细分市场。

由于兼具自动化和个人化指导，混合型智能投顾（人工+演算法）预计将在预测期内占据最大的市场份额。这些平台将演算法投资组合管理与认证财务顾问的咨询服务结合，帮助使用者进行复杂的决策。用户可以享受低费用、即时分析以及在市场波动期间获得人工监督等优势。服务提供者正在整合聊天支援、视讯咨询和行为引导等功能，以提升用户参与度。高净值人士和退休规划师对混合型智能投顾的需求日益增长。此细分市场支援数位化财富管理的信任度和灵活性。

预计在预测期内，加密货币领域将实现最高的复合年增长率。

随着数位资产合法性提升和投资者兴趣日益浓厚，预计加密货币领域将在预测期内实现最高成长率。智能投顾正透过自动再平衡、税损收割和风险评分等功能，拓展加密货币投资组合。与区块链钱包和去中心化交易所的整合提高了加密货币的易用性。监管政策的明朗化和机构投资者的广泛接受度正在加速平台的发展。散户和机构投资者对比特币、以太坊和Altcoin等多元化投资的需求日益增长。这一领域正透过整合数位资产，重新定义智能投顾。

比最大的地区

在预测期内，北美预计将占据最大的市场份额，这主要得益于其成熟的金融生态系统、较高的数位化普及率以及监管支持。美国和加拿大正在见证智能投顾平台在零售银行、财富管理和退休规划领域的快速扩张。对人工智慧、云端基础设施和合规自动化的投资正在推动创新。领先的金融科技公司、资产管理公司和数据提供者的入驻增强了市场的实力。政府倡议和投资者教育计画正在加速智能投顾平台的普及。

复合年增长率最高的地区：

亚太地区预计将在预测期内实现最高的复合年增长率，这主要得益于行动应用普及、金融素养提升和金融科技创新三者融合的推动。中国、印度、新加坡和澳洲等国家正大力发展面向都市区和半都市区的智慧投顾平台。本地服务商正在推出多语言、行动优先的应用程序，以满足区域投资习惯。政府支持的数位化计画和新兴企业生态系统正在加速智能投顾的普及。不同人群对低成本、目标导向投资的需求都在成长。亚太地区正在崛起为数位财富解决方案的策略成长中心。

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    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 原始研究资料
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球智能投顾市场依咨询类型划分

  • 纯粹的智能投顾
  • 混合型智能投顾（人工+演算法）
  • 白牌机器人平台
  • 其他类型的建议

6. 全球智能投顾市场（依客户类型划分）

  • 个人投资者
  • 高净值人士 (HNWI)
  • 机构投资者
  • 退休基金和捐赠基金
  • 其他客户类型

7. 按设备访问量分類的全球智能投顾市场

  • 行动应用
  • 入口网站
  • 智慧助理和聊天机器人

8. 全球智能投顾市场以资产类别涵盖范围划分

  • 库存
  • 纽带
  • 交易所交易基金（ETF）与共同基金
  • 商品
  • 加密货币
  • 房地产投资信託基金（REITs）
  • 其他资产类别涵盖范围

9. 全球智能投顾市场依投资策略划分

  • 被动型指数投资组合
  • 主动管理演算法
  • 目标导向型规划
  • 追回税款损失
  • 其他投资策略

第十章 全球智能投顾市场（依地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十二章 企业概况

  • Betterment LLC
  • Wealthfront Corporation
  • Charles Schwab Intelligent Portfolios
  • Vanguard Personal Advisor Services
  • Fidelity Go
  • SoFi Invest
  • Acorns Grow Inc.
  • Ellevest
  • Nutmeg Saving and Investment Ltd.
  • Scalable Capital GmbH
  • Moneyfarm
  • Stash Invest
  • M1 Finance
  • SigFig Wealth Management
  • Wahed Invest
Product Code: SMRC31571

According to Stratistics MRC, the Global Robo Advisory Market is accounted for $11.60 billion in 2025 and is expected to reach $83.20 billion by 2032 growing at a CAGR of 32.5% during the forecast period. Robo advisory refers to digital platforms that provide automated, algorithm-driven financial planning and investment management services with minimal human supervision. These platforms use advanced algorithms and data analytics to assess an investor's financial goals, risk tolerance, and time horizon, offering personalized portfolio recommendations and continuous portfolio rebalancing. Robo advisors make investing more accessible by reducing costs and eliminating the need for traditional financial advisors. They are particularly popular among retail investors seeking convenient, low-cost, and technology-driven investment solutions tailored to their financial objectives.

Market Dynamics:

Driver:

Cost-effective investment solutions

Robo advisors are offering automated, low-fee platforms that democratize access to diversified financial products. Integration with mobile apps and digital banking is improving reach and usability. Providers are tailoring risk profiles and asset allocations using algorithmic models. Demand for passive investing and goal-based planning is accelerating platform adoption. The market is shifting toward scalable, self-directed investment ecosystems.

Restraint:

Data privacy and cybersecurity concerns

Robo advisory platforms handle sensitive financial data, behavioral patterns, and personal identifiers across cloud-based systems. Breach incidents or algorithmic misuse can result in reputational damage and legal penalties. Compliance with GDPR, CCPA, and financial data protection laws requires continuous infrastructure upgrades. Providers must invest in encryption, access control, and audit mechanisms to maintain trust. These risks are increasing operational complexity and slowing on boarding.

Opportunity:

Advancements in artificial intelligence (AI)

Machine learning models are improving asset selection, rebalancing, and risk management based on real-time market data. Integration with natural language processing and behavioral analytics is elevating user experience. Providers are launching AI-driven tools for retirement planning, tax optimization, and ESG scoring. Partnerships between fintechs and data science firms are accelerating innovation. This momentum is redefining how investment advice is delivered and consumed.

Threat:

Limited access to proprietary data

Limited access to proprietary data is constraining model accuracy and competitive differentiation. Data licensing costs and regulatory restrictions are affecting platform scalability. Inconsistent data quality can degrade portfolio performance and user confidence. Providers must balance transparency with innovation while navigating compliance frameworks. These limitations are prompting investment in proprietary research and alternative data sources.

Covid-19 Impact:

The pandemic accelerated digital investment adoption as market volatility and remote work reshaped financial behaviour. Investors turned to robo advisors for low-cost, automated portfolio management during economic uncertainty. Providers expanded offerings to include crisis planning, emergency funds, and volatility-adjusted strategies. Mobile-first platforms gained traction among millennial and first-time investors. Regulatory bodies supported digital on boarding and remote KYC to maintain continuity. The crisis permanently elevated robo advisory from niche fetch to mainstream financial infrastructure.

The hybrid robo advisors (Human + Algorithm) segment is expected to be the largest during the forecast period

The hybrid robo advisors (Human + Algorithm) segment is expected to account for the largest market share during the forecast period due to their balance of automation and personalized guidance. These platforms combine algorithmic portfolio management with access to certified financial advisors for complex decisions. Users benefit from low fees, real-time analytics, and human oversight during market shifts. Providers are integrating chat support, video consultations, and behavioral nudges to improve engagement. Demand for hybrid models is rising among high-net-worth individuals and retirement planners. This segment anchors trust and flexibility in digital wealth management.

The crypto currencies segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the crypto currencies segment is predicted to witness the highest growth rate as digital assets gain legitimacy and investor interest. Robo advisors are expanding into crypto portfolios with automated rebalancing, tax-loss harvesting, and risk scoring. Integration with blockchain wallets and decentralized exchanges is improving accessibility. Regulatory clarity and institutional adoption are accelerating platform development. Demand for diversified exposure to Bitcoin, Ethereum, and altcoins is rising across retail and institutional segments. This segment is redefining robo advisory through digital asset inclusion.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to its mature financial ecosystem, high digital adoption, and regulatory support. The United States and Canada are scaling robo advisory platforms across retail banking, wealth management, and retirement planning. Investment in AI, cloud infrastructure, and compliance automation is driving innovation. Presence of leading fintechs, asset managers, and data providers is reinforcing market strength. Government initiatives and investor education programs are accelerating adoption.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as mobile penetration, financial literacy, and fintech innovation converge. Countries like China, India, Singapore, and Australia are scaling robo advisory platforms across urban and semi-urban populations. Local providers are launching multilingual, mobile-first apps tailored to regional investment behavior. Government-backed digitization programs and startup ecosystems are accelerating adoption. Demand for low-cost, goal-based investing is rising across demographics. The region is emerging as a strategic growth hub for digital wealth solutions.

Key players in the market

Some of the key players in Robo Advisory Market include Betterment LLC, Wealthfront Corporation, Charles Schwab Intelligent Portfolios, Vanguard Personal Advisor Services, Fidelity Go, SoFi Invest, Acorns Grow Inc., Ellevest, Nutmeg Saving and Investment Ltd., Scalable Capital GmbH, Moneyfarm, Stash Invest, M1 Finance, SigFig Wealth Management and Wahed Invest.

Key Developments:

In May 2025, Betterment acquired Rowboat Advisors, a portfolio optimization software provider specializing in tax-efficient direct indexing. This acquisition enhanced Betterment's Advisor Solutions platform, offering registered investment advisors (RIAs) advanced tools for portfolio construction and tax optimization.

In April 2025, Schwab introduced Schwab Intelligent Income, a feature designed to simplify retirement income management. This tool allowed clients to set target monthly withdrawal amounts, automate deposits, and enable automatic rebalancing of their portfolios, enhancing the retirement planning experience.

Advisory Types Covered:

  • Pure Robo Advisors
  • Hybrid Robo Advisors (Human + Algorithm)
  • White-Label Robo Platforms
  • Other Advisory Types

Client Types Covered:

  • Retail Investors
  • High-Net-Worth Individuals (HNWIs)
  • Institutional Clients
  • Pension Funds & Endowments
  • Other Client Types

Device Accesses Covered:

  • Mobile Apps
  • Web Portals
  • Smart Assistants & Chatbots

Asset Class Coverages Covered:

  • Equities
  • Fixed Income
  • ETFs & Mutual Funds
  • Commodities
  • Cryptocurrencies
  • Real Estate Investment Trusts (REITs)
  • Other Asset Class Coverages

Investment Strategies Covered:

  • Passive Index-Based Portfolios
  • Active Management Algorithms
  • Goal-Based Planning
  • Tax-Loss Harvesting
  • Other Investment Strategies

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Robo Advisory Market, By Advisory Type

  • 5.1 Introduction
  • 5.2 Pure Robo Advisors
  • 5.3 Hybrid Robo Advisors (Human + Algorithm)
  • 5.4 White-Label Robo Platforms
  • 5.5 Other Advisory Types

6 Global Robo Advisory Market, By Client Type

  • 6.1 Introduction
  • 6.2 Retail Investors
  • 6.3 High-Net-Worth Individuals (HNWIs)
  • 6.4 Institutional Clients
  • 6.5 Pension Funds & Endowments
  • 6.6 Other Client Types

7 Global Robo Advisory Market, By Device Access

  • 7.1 Introduction
  • 7.2 Mobile Apps
  • 7.3 Web Portals
  • 7.4 Smart Assistants & Chatbots

8 Global Robo Advisory Market, By Asset Class Coverage

  • 8.1 Introduction
  • 8.2 Equities
  • 8.3 Fixed Income
  • 8.4 ETFs & Mutual Funds
  • 8.5 Commodities
  • 8.6 Cryptocurrencies
  • 8.7 Real Estate Investment Trusts (REITs)
  • 8.8 Other Asset Class Coverages

9 Global Robo Advisory Market, By Investment Strategy

  • 9.1 Introduction
  • 9.2 Passive Index-Based Portfolios
  • 9.3 Active Management Algorithms
  • 9.4 Goal-Based Planning
  • 9.5 Tax-Loss Harvesting
  • 9.6 Other Investment Strategys

10 Global Robo Advisory Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Betterment LLC
  • 12.2 Wealthfront Corporation
  • 12.3 Charles Schwab Intelligent Portfolios
  • 12.4 Vanguard Personal Advisor Services
  • 12.5 Fidelity Go
  • 12.6 SoFi Invest
  • 12.7 Acorns Grow Inc.
  • 12.8 Ellevest
  • 12.9 Nutmeg Saving and Investment Ltd.
  • 12.10 Scalable Capital GmbH
  • 12.11 Moneyfarm
  • 12.12 Stash Invest
  • 12.13 M1 Finance
  • 12.14 SigFig Wealth Management
  • 12.15 Wahed Invest

List of Tables

  • Table 1 Global Robo Advisory Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Robo Advisory Market Outlook, By Advisory Type (2024-2032) ($MN)
  • Table 3 Global Robo Advisory Market Outlook, By Pure Robo Advisors (2024-2032) ($MN)
  • Table 4 Global Robo Advisory Market Outlook, By Hybrid Robo Advisors (Human + Algorithm) (2024-2032) ($MN)
  • Table 5 Global Robo Advisory Market Outlook, By White-Label Robo Platforms (2024-2032) ($MN)
  • Table 6 Global Robo Advisory Market Outlook, By Other Advisory Types (2024-2032) ($MN)
  • Table 7 Global Robo Advisory Market Outlook, By Client Type (2024-2032) ($MN)
  • Table 8 Global Robo Advisory Market Outlook, By Retail Investors (2024-2032) ($MN)
  • Table 9 Global Robo Advisory Market Outlook, By High-Net-Worth Individuals (HNWIs) (2024-2032) ($MN)
  • Table 10 Global Robo Advisory Market Outlook, By Institutional Clients (2024-2032) ($MN)
  • Table 11 Global Robo Advisory Market Outlook, By Pension Funds & Endowments (2024-2032) ($MN)
  • Table 12 Global Robo Advisory Market Outlook, By Other Client Types (2024-2032) ($MN)
  • Table 13 Global Robo Advisory Market Outlook, By Device Access (2024-2032) ($MN)
  • Table 14 Global Robo Advisory Market Outlook, By Mobile Apps (2024-2032) ($MN)
  • Table 15 Global Robo Advisory Market Outlook, By Web Portals (2024-2032) ($MN)
  • Table 16 Global Robo Advisory Market Outlook, By Smart Assistants & Chatbots (2024-2032) ($MN)
  • Table 17 Global Robo Advisory Market Outlook, By Asset Class Coverage (2024-2032) ($MN)
  • Table 18 Global Robo Advisory Market Outlook, By Equities (2024-2032) ($MN)
  • Table 19 Global Robo Advisory Market Outlook, By Fixed Income (2024-2032) ($MN)
  • Table 20 Global Robo Advisory Market Outlook, By ETFs & Mutual Funds (2024-2032) ($MN)
  • Table 21 Global Robo Advisory Market Outlook, By Commodities (2024-2032) ($MN)
  • Table 22 Global Robo Advisory Market Outlook, By Cryptocurrencies (2024-2032) ($MN)
  • Table 23 Global Robo Advisory Market Outlook, By Real Estate Investment Trusts (REITs) (2024-2032) ($MN)
  • Table 24 Global Robo Advisory Market Outlook, By Other Asset Class Coverages (2024-2032) ($MN)
  • Table 25 Global Robo Advisory Market Outlook, By Investment Strategy (2024-2032) ($MN)
  • Table 26 Global Robo Advisory Market Outlook, By Passive Index-Based Portfolios (2024-2032) ($MN)
  • Table 27 Global Robo Advisory Market Outlook, By Active Management Algorithms (2024-2032) ($MN)
  • Table 28 Global Robo Advisory Market Outlook, By Goal-Based Planning (2024-2032) ($MN)
  • Table 29 Global Robo Advisory Market Outlook, By Tax-Loss Harvesting (2024-2032) ($MN)
  • Table 30 Global Robo Advisory Market Outlook, By Other Investment Strategies (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.