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市场调查报告书
商品编码
1848412
月事杯市场预测至2032年:全球产品设计、杯口和杯底类型、材料成分、尺寸类别、易用性、分销管道、应用、最终用户和地区分析Menstrual Cups Market Forecasts to 2032 - Global Analysis By Product Design, Rim & Base Type, Material Composition, Size Category, Usability, Distribution Channel, Application, End User and By Geography |
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根据 Stratistics MRC 的数据,预计 2025 年全球月事杯市场规模将达到 16.1 亿美元,到 2032 年将达到 26.9 亿美元,预测期内复合年增长率为 7.6%。
月事杯为传统的女性用卫生用品(如卫生棉条和卫生棉)提供了环保且经济的替代方案。月经杯采用医用级硅胶、橡胶或热塑性材料製成,收集而非吸收经血,根据经血量,可提供长达12小时的保护。它们可以重复使用多年,最大限度地减少一次性用品造成的环境污染。其灵活的形状确保佩戴舒适稳固,正确的清洁方法保证了卫生和安全。随着人们对月亮杯的环保优势和成本节约意识的不断提高,月事杯已在全球范围内得到广泛认可,并成为寻求永续、安全、便捷的月经护理解决方案的女性的首选。
世界银行表示,全球整体有超过 5 亿妇女和女孩缺乏足够的月经卫生管理,因此对价格实惠、可重复使用的解决方案(如月事杯)的需求日益增长,这些解决方案可以降低长期成本和减少废弃物。
人们对永续月经用品的认识不断提高
人们日益关注环境永续性,这推动了月事杯的流行。可重复使用的月事杯是卫生棉和卫生棉条等一次性用品的替代品,能够最大限度地减少塑胶废弃物,并支持环保生活方式。非营利组织、社群媒体名人以及医疗机构所进行的宣传宣传活动,强调了可重复使用月经用品的益处。学校和社区计画所进行的教育活动,进一步向女性普及了使用月事杯的生态效益。这些兼具永续性和便利性的产品,吸引了那些希望减少自身环境影响的女性。因此,人们对环保月经护理知识的不断提高,是推动全球月事杯市场成长的主要因素。
缺乏意识和文化禁忌
月事杯市场的成长受到人们对月经认知不足和文化禁忌的限制。在许多传统社会,月经卫生仍然是一个禁忌话题,这限制了人们对月事杯等永续替代方案的了解。对安全性、舒适性和卫生性的担忧使潜在用户犹豫不决。缺乏正确使用方法(包括插入、取出和清洁)的指导进一步阻碍了月亮杯的普及。围绕处理经血和使用可重复使用产品的社会污名也加剧了这些障碍。因此,儘管月事杯具有环境和经济效益,但在缺乏月经卫生教育和公开讨论的地区,其市场渗透率仍然有限。
透过电子商务和数位平台进行扩张
电子商务和数位行销管道的兴起为月事杯品牌带来了宝贵的成长机会。线上平台使企业能够触及偏远地区或零售网路覆盖有限的地区的消费者。社群媒体宣传活动和网红合作可以帮助使用者了解正确的使用方法、健康益处和卫生习惯。订阅服务和线上促销活动进一步鼓励用户试用和重复购买,从而培养品牌忠诚度。数位管道还能提供直接的消费者洞察,帮助企业优化产品和行销策略。随着网路普及和行动装置使用在全球的扩展,利用电子商务和数位平台是拓展市场、提高品牌知名度并推动月事杯在全球普及的有效途径。
安全隐忧和医疗误解
安全隐患和医学误解对月事杯市场构成威胁。儘管月亮杯采用医用级硅胶和橡胶製成,但一些消费者仍然担心感染疾病、过敏反应和使用不当。关于插入、取出和清洁方法的误解可能会让初次使用者望而却步。关于不适感和潜在健康问题的负面传闻和谣言会进一步加剧人们的犹豫。由于获取可靠健康资讯的管道有限,尤其是在农村和保守地区,这些误解更加根深蒂固。因此,这些担忧减缓了月亮杯的普及速度。进行教育宣传活动、提供医学检验和清晰的使用说明对于消除这些风险、增强消费者信心以及促进月事杯的普及和全球接受度至关重要。
新冠疫情危机对月事杯市场产生了多方面的影响。供应链中断和封锁措施暂时限制了月经卫生用品的供应,尤其是在新兴市场。疫情期间的经济困境也抑制了消费者支出,影响了月亮杯的普及率。同时,人们对卫生和永续性的日益重视,激发了对月事杯等持久耐用、可重复使用产品的兴趣。电子商务平台的蓬勃发展使製造商能够直接与消费者联繫,从而维持销售。疫情期间人们对健康、安全和便利性的关注,进一步推动了可重复使用月经用品的发展。最终,新冠疫情既是挑战,也是市场成长的催化剂,它改变了消费者的行为,并为全球月事杯製造商创造了新的机会。
预计在预测期内,钟形部分将是最大的部分。
由于其人性化的设计、舒适的佩戴体验以及在女性群体中的广泛认可,预计钟形月亮杯将在预测期内占据最大的市场份额。钟形月亮杯采用外扩杯口和柔韧杯身设计,确保贴合稳固,最大限度地减少侧漏,适合大多数用户。其容量和舒适度的平衡使其成为日常使用的理想选择。医疗保健专业人员和教育平台普遍推荐这种形状的月亮杯,从而提升了消费者的信任度和接受度。此外,製造商正致力于钟形月亮杯的大规模生产,以提高其在市场上的供应。实用设计、舒适性和易用性的完美结合,使钟形月事杯成为全球月事杯市场的主导产品。
预计在预测期内,学校和大学领域的复合年增长率将最高。
由于年轻女性月经卫生教育和意识的不断提高,预计学校和大学领域在预测期内将实现最高成长率。教育机构正积极透过研讨会、宣传活动和健康计画推广永续的替代方案,使可重复使用的产品更容易被学生接受。环保意识、成本节约和同侪推荐正在推动这群人对月亮杯的接受度。与非政府组织和政府主导的学校月经卫生主导合作,进一步促进了月亮杯的使用。数位宣传活动和社群媒体影响者也在传播意识方面发挥关键作用。因此,学校和大学领域正在成为主要的成长贡献者,加速了月事杯在年轻群体中的普及。
在预测期内,北美预计将占据最大的市场份额,这主要得益于人们对月经卫生意识的提高以及对永续替代品的日益偏好。强大的购买力、先进的医疗保健体係以及优质月经产品的便捷获取是推动其普及的关键因素。教育活动、社会宣传活动和环保倡议也进一步促进了可重复使用卫生用品的普及。主要生产商的存在以及成熟的零售和线上销售管道使得消费者能够轻鬆购买这些产品。人们对月事杯的生态学效益以及其带来的长期成本节约的认知,也促使了其广泛应用。因此,北美将继续占据最大的市场份额,并成为全球月事杯市场的领先地区。
亚太地区预计将在预测期内保持最高的复合年增长率,这主要得益于人们对月经卫生意识的提高以及对环保产品的偏好转变。在印度、中国和东南亚等国家,教育计画、政府措施和非政府宣传活动正在推广可重复使用卫生用品。可支配收入的增加、都市区方式的兴起以及零售商店和电商平台的普及,都推动了此类产品的广泛应用。年轻且更具环保意识的消费者因其经济实惠和永续的特性而青睐月事杯。这些因素共同推动了市场扩张,使亚太地区成为全球成长最快的月事杯市场。
According to Stratistics MRC, the Global Menstrual Cups Market is accounted for $1.61 billion in 2025 and is expected to reach $2.69 billion by 2032 growing at a CAGR of 7.6% during the forecast period. Menstrual cups offer an eco-friendly and economical alternative to conventional feminine hygiene products like tampons and pads. Constructed from medical-grade silicone, rubber, or thermoplastic materials, these cups collect menstrual blood rather than absorb it, providing protection for up to 12 hours based on flow. Being reusable for multiple years, they help minimize environmental pollution caused by single-use items. Their flexible shape ensures a comfortable and secure fit, while proper cleaning guarantees hygiene and safety. Growing recognition of their environmental advantages and cost savings has boosted their worldwide acceptance, positioning menstrual cups as a favored choice among women seeking sustainable, safe, and convenient menstrual care solutions.
According to the World Bank, over 500 million women and girls globally lack access to adequate menstrual hygiene management, driving demand for affordable, reusable solutions like menstrual cups that reduce long-term costs and waste.
Increasing awareness of sustainable menstrual products
The rising focus on environmental sustainability is fueling the popularity of menstrual cups. As reusable alternatives to disposable pads and tampons, menstrual cups minimize plastic waste and support eco-friendly living. Awareness campaigns by non-profits, social media personalities, and healthcare organizations are highlighting the benefits of reusable menstrual products. Educational efforts in schools and community programs further inform women about the ecological advantages of adopting menstrual cups. By combining sustainability with convenience, these products appeal to women looking to reduce their environmental impact. Consequently, increasing knowledge about eco-friendly menstrual care is a major factor driving growth in the menstrual cups market worldwide.
Lack of awareness and cultural taboos
The growth of the menstrual cups market is constrained by low awareness and cultural restrictions related to menstruation. In many traditional societies, menstrual health remains a taboo topic, limiting information on sustainable alternatives like menstrual cups. Concerns about safety, comfort, and hygiene create hesitation among potential users. A lack of guidance on correct usage, including insertion, removal, and cleaning, further deters adoption. Societal stigma around handling menstrual blood and using reusable products reinforces these barriers. As a result, despite their environmental and economic benefits, menstrual cups experience limited market penetration in regions where education and open discussions on menstrual hygiene are still lacking.
Expansion through e-commerce and digital platforms
The rise of e-commerce and digital marketing channels presents a valuable growth opportunity for menstrual cup brands. Online platforms allow companies to reach customers in remote areas and regions with limited retail presence. Social media campaigns and influencer partnerships can educate users on proper usage, health benefits, and hygiene practices. Subscription services and online promotions further encourage trial and repeat purchases, fostering brand loyalty. Digital channels also provide direct consumer insights, helping refine products and marketing strategies. With growing internet access and mobile device usage worldwide, leveraging e-commerce and digital platforms is an effective way to expand the market, increase awareness, and drive adoption of menstrual cups globally.
Safety concerns and medical misconceptions
Concerns about safety and prevalent medical misconceptions pose threats to the menstrual cups market. Despite being made from medical-grade silicone or rubber, some consumers worry about infections, allergic reactions, or incorrect usage. Misunderstandings regarding insertion, removal, and cleaning procedures can discourage first-time users. Negative anecdotes or rumors about discomfort or potential health issues may further amplify hesitation. Limited access to reliable health information, especially in rural or conservative regions, reinforces these misconceptions. Consequently, such fears can slow adoption rates. Providing educational campaigns, medical validation, and clear usage instructions is essential to counter these risks, reassure consumers, and promote the growth and acceptance of menstrual cups globally.
The COVID-19 crisis affected the menstrual cups market in several ways. Supply chain disruptions and lockdown measures temporarily restricted access to menstrual hygiene products, particularly in emerging markets. Economic hardships during the pandemic also slowed consumer spending, impacting adoption rates. On the other hand, increased awareness of hygiene and sustainability encouraged interest in long-lasting, reusable products like menstrual cups. E-commerce platforms grew significantly, allowing manufacturers to connect directly with customers and maintain sales. The pandemic's emphasis on health, safety, and convenience further promoted reusable menstrual solutions. Ultimately, COVID-19 both challenged and catalyzed market growth, altering consumer behavior and creating new opportunities for menstrual cup manufacturers worldwide.
The bell-shaped segment is expected to be the largest during the forecast period
The bell-shaped segment is expected to account for the largest market share during the forecast period due to their user-friendly design, comfort, and wide acceptance among women. Featuring a flared rim and flexible body, this design ensures a secure fit and minimizes leakage, making it suitable for most users. Its balance of capacity and comfort makes it a preferred choice for everyday use. Healthcare professionals and educational platforms commonly recommend this shape, enhancing consumer confidence and adoption. Moreover, manufacturers focus on producing bell-shaped cups in large quantities, increasing their availability across markets. The combination of practical design, comfort, and accessibility positions bell-shaped menstrual cups as the leading segment in the global menstrual cups market.
The schools & colleges segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the schools & colleges segment is predicted to witness the highest growth rate, driven by increased menstrual hygiene education and awareness among young women. Educational institutions are actively promoting sustainable alternatives through workshops, campaigns, and health programs, making students more receptive to reusable products. Eco-consciousness, cost savings, and peer recommendations encourage adoption among this demographic. Partnerships with NGOs and government-led initiatives focusing on menstrual health in schools further boost usage. Digital campaigns and social media influencers also play a vital role in spreading awareness. As a result, the schools and colleges segment is emerging as a major growth contributor, accelerating the adoption of menstrual cups in the younger population.
During the forecast period, the North America region is expected to hold the largest market share, driven by growing menstrual hygiene awareness and increasing preference for sustainable alternatives. Strong purchasing power, advanced healthcare systems, and easy availability of quality menstrual products encourage widespread use. Educational initiatives, social campaigns, and environmental advocacy have further propelled adoption of reusable menstrual solutions. Key manufacturers' presence and well-established retail and online distribution channels ensure products are easily accessible to consumers. Awareness of ecological benefits, along with the long-term cost savings offered by menstrual cups, motivates adoption. As a result, North America continues to hold the largest share, positioning it as the leading region in the global menstrual cups market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, propelled by heightened awareness of menstrual hygiene and a shift toward eco-friendly products. Educational programs, government initiatives, and NGO campaigns across countries like India, China, and Southeast Asia are promoting the use of reusable menstrual solutions. Increasing disposable income, urban lifestyles and better access to retail and e-commerce platforms can support wider adoption. Younger, environmentally conscious consumers are attracted to menstrual cups due to their cost savings and sustainable nature. These combined factors are accelerating market expansion, establishing Asia Pacific as the region with the highest growth rate and the fastest-growing market for menstrual cups worldwide.
Key players in the market
Some of the key players in Menstrual Cups Market include Sirona Hygiene Private Limited, Procter & Gamble, Mooncup Ltd, Redcliffe Hygiene Private Limited, Diva International Inc, YUUKI Company s.r.o, The Keeper, Inc, Gaaia, The Period Company, Shecup, Lunette, The Flex Company, Saalt, Ruby Cup and OrganiCup / AllMatters.
In October 2025, Procter & Gamble and Lindner have launched a revolutionary new recycling technology that uses a solvent-based extraction process to remove impurities, odours, adhesives and printing inks from used plastic packs. The purity level achieved by the technology, Flexloop, could open up new application options, allowing post-consumer recyclate to be used for sensitive packaging in the cosmetic and personal care sectors.
In February 2025, Sirona Hygiene founders Deep Bajaj and Mohit Bajaj entered the final stages of repurchasing the women's wellness brand from the Good Glamm Group, just months after its original acquisition; under the buyback agreement, the founders will assume debt liabilities of ₹160-₹180 crore owed to banks, lenders, and vendors, with plans to renegotiate and partly refinance these obligations as they regain operational control and reposition the brand.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.