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市场调查报告书
商品编码
1856798
植物来源基海鲜替代品市场预测至2032年:按产品类型、原料来源、营养标示、通路及地区分類的全球分析Plant-Based Seafood Alternatives Market Forecasts to 2032 - Global Analysis By Product Type, Ingredient Source, Nutritional Claim, Distribution Channel, and By Geography |
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根据 Stratistics MRC 的数据,预计 2025 年全球植物来源海鲜替代品市场规模将达到 6.52 亿美元,到 2032 年将达到 11.616 亿美元,预测期内复合年增长率为 8.6%。
植物来源海鲜替代品是指仅使用植物来源原料,旨在模仿传统鱼贝类的口感、质地和外观的食品。常见的植物性原料包括大豆、小麦麵筋、豌豆和豆类,并通常添加藻油以赋予其独特的「海洋」风味。这些永续的替代品能够提供类似海鲜的体验,同时避免商业捕捞带来的环境和伦理问题,满足素食者、纯素和弹性素食者减少动物产品消费的需求。
根据 GFI 消费者调查,超过三分之一的弹性素食者积极寻找植物来源海鲜,他们表示,对海洋生物多样性和过度捕捞的担忧是他们的主要动机。
提高消费者对永续性和健康的认识
在海洋保护和个人健康意识日益增强的推动下,消费者正积极寻求植物来源替代品。这种转变源自于人们对传统水产品过度捕捞、汞污染和抗生素使用的担忧。此外,弹性素食主义和纯素主义的兴起也推动了消费者对洁净标示、营养丰富产品的需求。植物来源Omega-3和蛋白质的创新产品进一步吸引了注重健康的消费者。因此,永续海鲜替代品正进入主流零售市场,进一步巩固了全球环保消费趋势。
高成本和复杂的配方挑战
由于生产成本高且配方复杂,难以模仿水产品的质地和风味,市场面临许多限制因素。利用植物性蛋白质来实现鱼类的纤维结构和鲜味需要昂贵的技术和研发投入。原料的采购,尤其是优质藻类和豌豆蛋白,成本更高。小型生产商往往难以扩大规模,也难以实现与传统水产品的价格持平。因此,成本优化和加工效率仍然是大规模推广的关键障碍。
拓展至尚未开发的全球零售市场
拓展新兴零售市场为植物水产品生产商带来了丰厚的机会。拉丁美洲、东南亚和中东等地区消费者意识的提升和分销基础设施的完善,为产品成长创造了沃土。与大型超市、健康食品商店和电商通路建立策略合作伙伴关係,将提升产品的可近性。此外,针对区域偏好进行在地化产品开发,也将加速产品被市场接受。大卖场品牌合作和店内试吃倡议也可望增强品牌知名度,并提升产品国际渗透率。
与传统水产品和水产品海鲜的竞争
永续的水产品和实验室培育海鲜水产品的日益普及构成了重大的竞争威胁。养殖水产品技术正在快速发展,在提供真实口感和质地的同时,最大限度地减少了对环境的影响。传统水产品生产商也正在拓展其「负责任水产品」产品线,并进军植物来源品牌。此外,消费者对某些配方中人工成分的疑虑可能会影响其长期忠诚度。随着混合蛋白技术的不断发展,透过透明度、营养价值和永续性声明实现差异化,对于保持竞争优势至关重要。
疫情扰乱了全球水产品供应链,促使消费者寻求替代蛋白质来源,包括植物来源水产品。恐慌性抢购导致鲜鱼短缺,暂时提振了常温冷冻植物性食品的零售销售。人们对免疫健康和健康饮食的日益关注加速了强化配方产品的创新。然而,企业停业阻碍了餐厅的销售和以试吃为主的行销宣传活动。疫情后復苏阶段,产品试用透过线上零售和外送平台迅速恢復。因此,电子商务成为该领域的关键成长要素。
预计在预测期内,菲力牛排细分市场将最大。
由于其用途广泛且消费者熟悉度高,预计在预测期内,鱼柳牛排细分市场将占据最大的市场份额。这些产品高度还原了传统切片的质地和外观,使其适用于主流餐饮应用。餐厅和饭店的外送消费也进一步推动了销售成长。製造商正在透过添加高蛋白和无过敏原成分来改进配方。此外,3D食品结构技术的创新也提升了产品的真实性和感官吸引力。
预计在预测期内,藻类和海藻衍生蛋白领域将以最高的复合年增长率成长。
预计在预测期内,藻类和海藻蛋白细分市场将呈现最高的成长速度,这主要得益于其卓越的营养成分和永续的采购优势。藻类蛋白富含天然海洋风味和必需脂肪酸,深受注重健康的消费者青睐。其低环境足迹和扩充性使其成为理想的新一代水产品替代品。功能性蛋白萃取技术的持续研发正在不断提高配方效率。此外,藻类成分也符合全球洁净标示和纯素产品定位的趋势。
预计亚太地区将在预测期内占据最大的市场份额,这主要得益于其强大的水产品消费文化和日益增强的环保意识。鑑于海洋资源日益枯竭,日本、中国和韩国等国家正迅速接受植物性食品替代品。政府对永续食品创新的支持进一步推动了市场渗透。不断扩大的都市区零售网络和西方饮食趋势的影响也促进了消费者的接受度。因此,亚太地区正成为植物来源鱼贝类创新领域的领先中心。
在预测期内,北美预计将呈现最高的复合年增长率,这主要得益于素食主义的兴起和环境保护的推进。食品科技新兴企业和跨国品牌不断增加的投资正在加速产品开发和零售通路的拓展。消费者对不含农药、富含omega脂肪酸的鱼贝类替代品的需求日益增长,这将推动该地区此类产品的强劲成长。完善的法规结构和先进的低温运输基础设施将提高分销效率。此外,与餐厅和快餐连锁店的合作也将扩大市场,使北美成为重要的成长前沿。
According to Stratistics MRC, the Global Plant-Based Seafood Alternatives Market is accounted for $652.0 million in 2025 and is expected to reach $1161.6 million by 2032 growing at a CAGR of 8.6% during the forecast period. Plant-based seafood alternatives are food products designed to replicate the taste, texture, and appearance of conventional seafood using only plant-derived ingredients. Common bases include soy, wheat gluten, peas, and legumes, often enhanced with algae oils to impart a distinct "ocean" flavor. These sustainable alternatives offer a seafood-like experience without the environmental and ethical concerns associated with commercial fishing, catering to vegetarians, vegans, and flexitarians seeking to reduce their consumption of animal products.
According to a GFI consumer survey, over a third of flexitarians are actively seeking plant-based seafood options, citing concerns for ocean biodiversity and overfishing as key motivators.
Growing consumer sustainability and health awareness
Driven by increasing consciousness toward ocean conservation and personal wellness, consumers are actively seeking plant-based seafood alternatives. This shift is fueled by concerns over overfishing, mercury contamination, and antibiotic use in conventional seafood. Additionally, the rise of flexitarian and vegan lifestyles is amplifying demand for clean-label, nutrient-rich products. Plant-derived omega-3 and protein innovations further enhance appeal among health-focused demographics. Consequently, sustainable seafood analogs are gaining traction across mainstream retail, reinforcing eco-friendly consumption trends worldwide.
High cost and complex formulation challenges
The market faces constraints due to the high cost of production and intricate formulation requirements needed to mimic seafood's texture and flavor. Achieving the fibrous structure and umami taste of fish using plant proteins involves costly technology and R&D investment. Ingredient sourcing, especially for premium algal or pea proteins, adds to the expense. Smaller producers often struggle with scaling and achieving price parity with traditional seafood. Hence, cost optimization and processing efficiency remain key barriers to mass adoption.
Expansion into untapped global retail markets
The expansion into emerging retail markets presents a lucrative opportunity for plant-based seafood manufacturers. Rising consumer awareness and improving distribution infrastructure in regions like Latin America, Southeast Asia, and the Middle East create fertile ground for growth. Strategic tie-ups with hypermarkets, health stores, and e-commerce channels enhance product accessibility. Moreover, localized product development catering to regional taste preferences can accelerate acceptance. Private-label partnerships and retail sampling initiatives are also expected to strengthen brand visibility and international penetration.
Competition from conventional and cultivated seafood
The increasing availability of sustainable conventional and lab-grown seafood alternatives poses a significant competitive threat. Cultivated seafood technologies are advancing rapidly, offering authentic taste and texture with minimal environmental footprint. Traditional seafood producers are also diversifying into "responsibly sourced" lines, challenging plant-based brands. Furthermore, consumer skepticism about artificial ingredients in some formulations may hinder long-term loyalty. As hybrid protein technologies evolve, differentiation through transparency, nutrition, and sustainability claims becomes essential to maintaining competitive advantage.
The pandemic disrupted global seafood supply chains, prompting consumers to explore alternative protein sources, including plant-based seafood. Panic-driven shortages of fresh fish temporarily boosted retail sales of shelf-stable and frozen plant-based variants. Heightened focus on immune health and clean eating accelerated innovation in nutrient-enriched formulations. However, lockdowns impeded restaurant launches and sampling-based marketing campaigns. Post-pandemic recovery witnessed a rebound in product trials through digital retail and meal delivery platforms. Consequently, e-commerce emerged as a pivotal growth enabler for this segment.
The fillets & steaks segment is expected to be the largest during the forecast period
The fillets & steaks segment is expected to account for the largest market share during the forecast period, resulting from its versatility and consumer familiarity. These products closely replicate the texture and appearance of traditional fish cuts, making them suitable for mainstream culinary applications. Foodservice adoption in restaurants and hotels is further driving volume growth. Manufacturers are enhancing formulations with high-protein, allergen-free ingredients. Additionally, innovations in 3D food structuring technologies are improving product authenticity and sensory appeal.
The algae & seaweed-derived proteins segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the algae & seaweed-derived proteins segment is predicted to witness the highest growth rate, propelled by its superior nutritional profile and sustainable sourcing advantages. Algal proteins provide natural marine flavor and essential fatty acids, appealing to health-oriented consumers. Their low environmental footprint and high scalability make them ideal for next-generation seafood analogs. Ongoing R&D in functional protein extraction is enhancing formulation efficiency. Additionally, algae-based ingredients align well with clean-label and vegan product positioning trends globally.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to its strong seafood consumption culture and growing environmental awareness. Countries such as Japan, China, and South Korea are rapidly embracing plant-based alternatives amid concerns over marine depletion. Government support for sustainable food innovation further propels market penetration. Expanding urban retail networks and exposure to Western dietary trends enhance consumer adoption. Consequently, Asia Pacific stands as a dominant hub for plant-based seafood innovation.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with heightened veganism and environmental activism. Increasing investment by food-tech startups and multinational brands accelerates product development and retail visibility. Consumers' growing preference for cruelty-free and omega-rich seafood analogs drives strong regional uptake. Supportive regulatory frameworks and advanced cold-chain infrastructure bolster distribution efficiency. Moreover, collaborations with restaurants and quick-service chains are expanding market reach, making North America a critical growth frontier.
Key players in the market
Some of the key players in Plant-Based Seafood Alternatives Market include Conagra Brands, Inc., Nestle S.A., Thai Union Group PCL, Impossible Foods, Good Catch Foods, Ocean Hugger Foods, Sophie's Kitchen, New Wave Foods, The Plant Based Seafood Co., Revo Foods, AQUA Cultured Foods, Future Farm, ISH Food Company, BlueNalu, Finless Foods and Shiok Meats.
In September 2025, Nestle S.A. launched its "Garden Gourmet Sensational Seabass" fillets across European markets, utilizing a novel pea and algae protein matrix to replicate the flaky texture and delicate flavor of sea bass, with high omega-3 content from microalgae.
In August 2025, Impossible Foods introduced its first plant-based "Impossible Crab Cakes", featuring a proprietary blend of sunflower oil and potato starch to mimic the sweet, briny taste and succulent texture of lump crabmeat, targeting the foodservice sector.
In July 2025, Thai Union Group PCL announced the expansion of its "OMG Meat" brand into plant-based shrimp, leveraging its seafood expertise to create a high-protein alternative from konjac and seaweed that performs authentically in hot pots and stir-fries.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.