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市场调查报告书
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1856813

营养保健软糖市场预测至2032年：按配方、消费者年龄、来源、包装类型、销售管道和地区分類的全球分析

Nutraceutical Gummies Market Forecasts to 2032 - Global Analysis By Formulation (Vitamins, Minerals, Protein-Enriched, and Omega Fatty Acids), Consumer Age, Source, Packaging Type, Sales Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，预计 2025 年全球膳食补充剂软糖市场规模将达到 271 亿美元，到 2032 年将达到 505 亿美元，预测期内复合年增长率为 9.2%。

软糖是一种可咀嚼的营养补充剂，含有维生素、矿物质、草药和生物活性化合物，旨在满足特定的健康需求。它们比传统的片剂和胶囊更方便、更美味，让健康触手可及。软糖因其增强免疫力、促进皮肤健康和改善睡眠而广受欢迎，兼具营养和美味。它们糖果般的诱人外观和便捷的服用方式吸引了许多消费者，鼓励他们坚持服用。这种形式将健康益处与日常喜好完美结合，重新定义了消费者获得健康的方式。

人们对咀嚼型营养补充品的偏好日益增长

消费者对咀嚼型膳食补充剂的日益青睐，正推动膳食补充剂软糖市场的扩张。在消费者对便利、美味、易服用补充剂的需求驱动下，软糖正逐渐取代传统的片剂和胶囊。在预防保健、增强免疫力和健康生活方式趋势的推动下，製造商正在开发具有功能性宣称的产品，例如富含维生素、矿物质和草药萃取物。此外，儿童、成人和老年人对软糖的需求不断增长，也透过全球零售和电商通路推动了市场成长。

稳定剂成本高昂

成分稳定化的高昂成本仍是膳食补充剂软糖市场的主要限制因素。先进的包封和稳定化技术对于在加工和储存过程中保持维生素、矿物质、益生菌和草药萃取物的效力和生物有效性至关重要。这会增加生产成本和零售价格，从而限制了价格敏感型消费者的接受度。各公司正在探索创新配方技术、天然稳定剂和优化生产过程，以降低成本，同时确保产品在国内外市场的功效、安全性和保质期。

无糖纯素软糖系列正在不断扩充

无糖和纯素软糖的扩张为膳食补充剂市场带来了巨大的成长机会。消费者对健康、植物来源和低糖替代品的偏好正在推动产品创新。受文明病、饮食限制和伦理考量的增加，製造商纷纷推出添加天然甜味剂、果胶基质地和功能性成分的软糖。此外，电子商务平台和订阅模式使产品更易于获取和个人化，从而创造出多元化的产品组合，吸引着全球寻求便利、有益健康的补充剂的儿童、成人和老年人。

仿冒品品

仿冒品伪劣产品对膳食补充剂软糖市场构成重大威胁。仿冒品产品会欺骗消费者，降低产品功效，并损害品牌信誉。不遵守法规、缺乏品质认证以及成分声明未经核实都会增加产品召回和法律诉讼的风险。为了降低这些威胁，製造商正在实施严格的品管、第三方检测和检验以及透明的标籤制度。确保产品真实性和消费者信任对于市场的可持续成长和品牌声誉至关重要。

新冠疫情的影响：

新冠疫情对膳食补充剂软糖市场产生了显着影响，消费者更加重视增强免疫力、提升健康水平和采取预防性措施。受封锁、保持社交距离和健康意识提升的推动，便捷的膳食补充剂需求激增。电子商务和线上药局通路成为主要的通路，保障了产品的持续供应。疫情过后，消费者继续寻求免疫力、富含维生素和具有功能性的软糖产品，促使製造商投资于创新配方、永续包装和精准行销策略，以满足全球消费者不断变化的健康意识。

预计在预测期内，维生素细分市场将成为最大的细分市场。

由于消费者对营养补充剂在增强免疫力、提升精力和改善整体健康方面的意识不断提高，因此预计维生素产品在预测期内将占据最大的市场份额。在综合维他命、维生素C和维生素D软糖广受欢迎的推动下，製造商正透过推出不同口味、具有不同功能和采用便利包装的产品来拓展产品线。零售、药局和电商通路正在加强分销，而精准的行销宣传活动则在激发消费者兴趣，从而巩固维生素产品在全球市场的主导地位。

预计在预测期内，成人细分市场将以最高的复合年增长率成长。

预计在预测期内，成人市场将呈现最高的成长率，这主要得益于人们越来越多地使用膳食补充剂来改善免疫力、缓解压力以及应对生活方式相关的营养不足。在职场健康倡议、预防性医疗保健趋势和功能性营养意识的推动下，成人越来越多地选择软糖，因为它方便易用。此外，针对特定需求的配方，例如能量补充剂、心臟保健产品和认知支持产品，也加速了其普及化。电子商务和个人化订阅模式的兴起，进一步推动了全球成人膳食补充剂软糖市场的快速成长。

占比最大的地区：

预计亚太地区将在预测期内占据最大的市场份额，这主要得益于健康意识的提高、可支配收入的增加以及电子商务的快速普及。中国、印度、日本和澳洲等国家对功能性软糖、维生素和矿物质补充剂的需求强劲。此外，不断扩张的零售网络、连锁药局和本地生产设施也为分销提供了支援。政府推行的促进预防性医疗保健和营养补充的倡议，进一步巩固了该地区在全球营养保健软糖市场的领先地位。

复合年增长率最高的地区：

在预测期内，北美预计将呈现最高的复合年增长率，这主要得益于消费者对健康和预防保健产品日益增长的意识。美国和加拿大在功能性、无糖和纯素软糖的普及方面处于领先地位。受线上药局、订阅服务和个人化营养理念的推动，製造商正不断创新以满足消费者多样化的需求。监管机构对安全膳食补充剂和高级产品的上市支持，进一步加速了北美膳食补充剂软糖市场的成长。

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    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究资讯来源
    • 初级研究资讯来源
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球膳食补充剂软糖市场（按配方划分）

  • 维他命
  • 矿物
  • 蛋白质强化
  • 欧米伽脂肪酸

6. 全球膳食补充品软糖市场（依消费者年龄划分）

  • 孩子
  • 成人
  • 孕妇

7. 全球膳食补充品软糖市场（依来源划分）

  • 自然
  • 合成
  • 有机的

8. 全球膳食补充品软糖市场按包装类型划分

  • 瓶子
  • 小袋
  • 小袋
  • 泡壳包装

9. 全球膳食补充品软糖市场（依销售管道划分）

  • 电子商务
  • 药局
  • 健康食品店
  • 超级市场

第十章 全球膳食补充品软糖市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十二章：企业概况

  • Nestle Health Science
  • Unilever
  • GSK plc
  • Bayer AG
  • Amway
  • Church & Dwight
  • Haleon plc
  • Otsuka Pharmaceutical
  • The Clorox Company
  • Nordic Naturals
  • Hero Nutritionals
  • Jamieson Vitamins
  • Herbalife
  • TopGum Industries
  • Santa Cruz Nutritionals
  • Blackmores
  • Procaps Group
  • ZanonVitamec
Product Code: SMRC31685

According to Stratistics MRC, the Global Nutraceutical Gummies Market is accounted for $27.1 billion in 2025 and is expected to reach $50.5 billion by 2032 growing at a CAGR of 9.2% during the forecast period. Nutraceutical Gummies are chewable supplements infused with vitamins, minerals, herbs, or bioactive compounds to support targeted health needs. They offer a convenient, enjoyable alternative to traditional pills or capsules, making wellness more accessible. Popular for boosting immunity, enhancing skin health, or improving sleep, these gummies combine nutrition with flavor. Their candy-like appeal and ease of consumption attract both children and adults, promoting consistent supplement use. This format blends health benefits with everyday indulgence, redefining how consumers engage with wellness.

Market Dynamics:

Driver:

Growing preference for chewable supplements

Growing preference for chewable supplements is driving expansion in the nutraceutical gummies market. Fueled by consumer demand for convenient, tasty, and easy-to-consume supplement forms, gummies are increasingly replacing traditional tablets and capsules. Spurred by awareness of preventive healthcare, immunity enhancement, and wellness trends, manufacturers are developing products with functional benefits such as vitamins, minerals, and herbal extracts. Additionally, adoption among children, adults, and elderly populations is increasing, reinforcing market growth across retail and e-commerce channels globally.

Restraint:

High cost of ingredient stabilization

High cost of ingredient stabilization remains a significant restraint in the nutraceutical gummies market. Maintaining the potency and bioavailability of vitamins, minerals, probiotics, and herbal extracts during processing and storage requires advanced encapsulation and stabilization techniques. This increases production expenses and retail pricing, potentially limiting adoption among price-sensitive consumers. Companies are exploring innovative formulation technologies, natural stabilizers, and optimized production processes to reduce costs while ensuring product efficacy, safety, and shelf life in both domestic and international markets.

Opportunity:

Sugar-free and vegan gummy expansion

Sugar-free and vegan gummy expansion presents a substantial growth opportunity in the nutraceutical market. Consumer preference for health-conscious, plant-based, and low-sugar alternatives is driving product innovation. Spurred by rising lifestyle diseases, dietary restrictions, and ethical considerations, manufacturers are launching gummies with natural sweeteners, pectin-based textures, and functional ingredients. Additionally, e-commerce platforms and subscription models are facilitating product accessibility and personalization, creating a diversified portfolio that appeals to children, adults, and senior consumers seeking convenient, health-promoting supplement options globally.

Threat:

Fake and low-quality product entries

Fake and low-quality product entries pose a significant threat to the nutraceutical gummies market. Counterfeit or substandard products can mislead consumers, reduce efficacy, and damage brand credibility. Regulatory non-compliance, lack of quality certifications, and unverified ingredient claims increase the risk of recalls and legal challenges. To mitigate threats, manufacturers are implementing strict quality control, third-party testing, certification, and transparent labeling practices. Ensuring product authenticity and consumer trust is essential for sustained market growth and brand reputation.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the nutraceutical gummies market, as consumers prioritized immunity, wellness, and preventive health measures. Spurred by lockdowns, social distancing, and heightened health awareness, demand for convenient supplement formats surged. E-commerce and online pharmacy channels became key distribution avenues, supporting continued product availability. Post-pandemic, consumers continue seeking immunity-boosting, vitamin-rich, and functional gummies, while manufacturers invest in innovative formulations, sustainable packaging, and targeted marketing strategies to meet evolving health-conscious preferences worldwide.

The vitamins segment is expected to be the largest during the forecast period

The vitamins segment is expected to account for the largest market share during the forecast period, owing to rising consumer awareness of nutritional supplementation for immunity, energy, and overall wellness. Fueled by the popularity of multivitamins, vitamin C, and vitamin D gummies, manufacturers are expanding their portfolios with flavor variations, functional benefits, and convenient packaging. Retail, pharmacy, and e-commerce channels are strengthening distribution, while targeted marketing campaigns are increasing consumer engagement, reinforcing the dominance of the vitamins segment globally.

The adults segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the adults segment is predicted to witness the highest growth rate, reinforced by growing adoption of health supplements to address immunity, stress, and lifestyle-related deficiencies. Fueled by workplace wellness initiatives, preventive healthcare trends, and functional nutrition awareness, adults are increasingly consuming gummies for convenience and palatability. Additionally, targeted formulations for energy, heart health, and cognitive support are accelerating adoption. E-commerce accessibility and personalized subscription models further contribute to rapid growth in the adult nutraceutical gummies segment worldwide.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to increasing health consciousness, rising disposable incomes, and rapid e-commerce adoption. Countries such as China, India, Japan, and Australia are witnessing strong demand for functional gummies, vitamins, and mineral supplements. Additionally, expansion of retail networks, pharmacy chains, and local manufacturing facilities support distribution. Government initiatives promoting preventive healthcare and nutritional supplementation further strengthen the region's leadership in the nutraceutical gummies market globally.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with high consumer awareness of wellness and preventive health products. The U.S. and Canada are leading in adoption of functional, sugar-free, and vegan gummies. Spurred by the popularity of online pharmacies, subscription services, and personalized nutrition, manufacturers are innovating to meet diverse consumer needs. Regulatory support for safe supplementation and premium product launches further accelerates North America's growth trajectory in the nutraceutical gummies market.

Key players in the market

Some of the key players in Nutraceutical Gummies Market include Nestle Health, Unilever, GSK plc, Bayer AG, Amway, Church & Dwight, Haleon plc, Otsuka Pharmaceutical, The Clorox Company, Nordic Naturals, Hero Nutritionals, Jamieson Wellness, Herbalife, TopGun International, Santa Cruz Nutritionals, Blackmores, Procaps Group, and ZanonVita.

Key Developments:

In October 2025, Nestle Health Science launched its new "Garden of Life mykind Organics Gummy" line, featuring a novel, plant-based pectin and tapioca syrup base. This marks the brand's first fully organic, vegan gummy line, targeting the clean-label consumer with third-party certifications for both organic and non-GMO ingredients.

In September 2025, Bayer AG announced a major expansion of its "One A Day" gummy portfolio with the "One A Day Personalized Gummy Pack." The new service uses an online quiz to create a custom daily pack that combines up to four different gummies-such as stress support, immune health, and energy-tailored to an individual's specific lifestyle needs.

In August 2025, GSK plc (through its consumer arm Haleon) unveiled its "Centrum Specialist Gummies" line. This new range includes targeted formulas like "Mind & Memory" with Bacopa Monnieri and "Rest & Restore" with Melatonin and L-Theanine, moving the iconic brand beyond basic multivitamins into the high-growth functional gummy space.

Formulations Covered:

  • Vitamins
  • Minerals
  • Protein-Enriched
  • Omega Fatty Acids

Consumer Ages Covered:

  • Children
  • Adults
  • Pregnant Women

Sources Covered:

  • Natural
  • Synthetic
  • Organic

Packaging Types Covered:

  • Bottles
  • Sachets
  • Pouches
  • Blister Packs

Sales Channels Covered:

  • E-commerce
  • Pharmacies
  • Health Stores
  • Supermarkets

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Nutraceutical Gummies Market, By Formulation

  • 5.1 Introduction
  • 5.2 Vitamins
  • 5.3 Minerals
  • 5.4 Protein-Enriched
  • 5.5 Omega Fatty Acids

6 Global Nutraceutical Gummies Market, By Consumer Age

  • 6.1 Introduction
  • 6.2 Children
  • 6.3 Adults
  • 6.4 Pregnant Women

7 Global Nutraceutical Gummies Market, By Source

  • 7.1 Introduction
  • 7.2 Natural
  • 7.3 Synthetic
  • 7.4 Organic

8 Global Nutraceutical Gummies Market, By Packaging Type

  • 8.1 Introduction
  • 8.2 Bottles
  • 8.3 Sachets
  • 8.4 Pouches
  • 8.5 Blister Packs

9 Global Nutraceutical Gummies Market, By Sales Channel

  • 9.1 Introduction
  • 9.2 E-commerce
  • 9.3 Pharmacies
  • 9.4 Health Stores
  • 9.5 Supermarkets

10 Global Nutraceutical Gummies Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Nestle Health Science
  • 12.2 Unilever
  • 12.3 GSK plc
  • 12.4 Bayer AG
  • 12.5 Amway
  • 12.6 Church & Dwight
  • 12.7 Haleon plc
  • 12.8 Otsuka Pharmaceutical
  • 12.9 The Clorox Company
  • 12.10 Nordic Naturals
  • 12.11 Hero Nutritionals
  • 12.12 Jamieson Vitamins
  • 12.13 Herbalife
  • 12.14 TopGum Industries
  • 12.15 Santa Cruz Nutritionals
  • 12.16 Blackmores
  • 12.17 Procaps Group
  • 12.18 ZanonVitamec

List of Tables

  • Table 1 Global Nutraceutical Gummies Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Nutraceutical Gummies Market Outlook, By Formulation (2024-2032) ($MN)
  • Table 3 Global Nutraceutical Gummies Market Outlook, By Vitamins (2024-2032) ($MN)
  • Table 4 Global Nutraceutical Gummies Market Outlook, By Minerals (2024-2032) ($MN)
  • Table 5 Global Nutraceutical Gummies Market Outlook, By Protein-Enriched (2024-2032) ($MN)
  • Table 6 Global Nutraceutical Gummies Market Outlook, By Omega Fatty Acids (2024-2032) ($MN)
  • Table 7 Global Nutraceutical Gummies Market Outlook, By Consumer Age (2024-2032) ($MN)
  • Table 8 Global Nutraceutical Gummies Market Outlook, By Children (2024-2032) ($MN)
  • Table 9 Global Nutraceutical Gummies Market Outlook, By Adults (2024-2032) ($MN)
  • Table 10 Global Nutraceutical Gummies Market Outlook, By Pregnant Women (2024-2032) ($MN)
  • Table 11 Global Nutraceutical Gummies Market Outlook, By Source (2024-2032) ($MN)
  • Table 12 Global Nutraceutical Gummies Market Outlook, By Natural (2024-2032) ($MN)
  • Table 13 Global Nutraceutical Gummies Market Outlook, By Synthetic (2024-2032) ($MN)
  • Table 14 Global Nutraceutical Gummies Market Outlook, By Organic (2024-2032) ($MN)
  • Table 15 Global Nutraceutical Gummies Market Outlook, By Packaging Type (2024-2032) ($MN)
  • Table 16 Global Nutraceutical Gummies Market Outlook, By Bottles (2024-2032) ($MN)
  • Table 17 Global Nutraceutical Gummies Market Outlook, By Sachets (2024-2032) ($MN)
  • Table 18 Global Nutraceutical Gummies Market Outlook, By Pouches (2024-2032) ($MN)
  • Table 19 Global Nutraceutical Gummies Market Outlook, By Blister Packs (2024-2032) ($MN)
  • Table 20 Global Nutraceutical Gummies Market Outlook, By Sales Channel (2024-2032) ($MN)
  • Table 21 Global Nutraceutical Gummies Market Outlook, By E-commerce (2024-2032) ($MN)
  • Table 22 Global Nutraceutical Gummies Market Outlook, By Pharmacies (2024-2032) ($MN)
  • Table 23 Global Nutraceutical Gummies Market Outlook, By Health Stores (2024-2032) ($MN)
  • Table 24 Global Nutraceutical Gummies Market Outlook, By Supermarkets (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.