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市场调查报告书
商品编码
1859763
全球汽车资讯娱乐系统市场:预测至 2032 年—按组件、连接类型、作业系统、车辆类型、最终用户和地区分類的分析Vehicle Infotainment Systems Market Forecasts to 2032 - Global Analysis By Component, Connectivity Type, Operating System, Vehicle Type, End User, and By Geography. |
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根据 Stratistics MRC 的数据,预计 2025 年全球汽车资讯娱乐系统市场规模将达到 466 亿美元,到 2032 年将达到 1,203 亿美元,预测期内复合年增长率为 14.4%。
车载资讯娱乐系统是一个整合的车辆平台,它为驾驶员和乘客提供「资讯」(导航、诊断)和「娱乐」(音乐、影片、互联)功能。该系统通常透过中央触控萤幕显示器和语音命令进行操作,提供智慧型手机镜像、网路存取和即时数据等功能,以提升驾驶体验、便利性和安全性,并将汽车与用户的数位生活连接起来。
据 SBD Automotive 称,整合 Google Assistant 和 Amazon Alexa 等原生语音助理正成为一项标准功能,使驾驶员能够免持控制导航、媒体和智慧家庭设备。
消费者对联网汽车的偏好日益增长
消费者对连网汽车日益增长的偏好是汽车资讯娱乐系统市场的关键驱动力。在对更优质的车载娱乐、导航和即时互联功能需求不断增长的推动下,汽车製造商正将先进的资讯娱乐平台整合到其最新车型中。消费者越来越期望能够无缝整合智慧型手机、云端基础服务和个人化的驾驶体验。此外,车用通讯系统和语音助理技术的快速发展也进一步强化了这一转变。在不断扩展的5G基础设施和数位生态系统的支持下,互联资讯娱乐系统已成为全球购车决策中的关键差异化因素。
软体整合复杂性
软体整合的复杂性是汽车资讯娱乐系统市场的主要限制因素。整合各种硬体、作业系统和通讯协定往往会导致相容性问题和漫长的开发週期。汽车製造商必须确保资讯娱乐系统、车辆感测器和外部连接平台之间的同步,这增加了工程的复杂性和成本。此外,空中下载 (OTA) 更新和系统安全维护也是持续存在的挑战。这些因素可能会延迟产品发布并限制灵活性。随着车辆越来越依赖软体定义,製造商面临着简化整合框架和确保可靠性的压力。
AR/VR和语音辨识技术的进步
扩增实境实境/虚拟实境(AR/VR)和语音辨识技术的进步为汽车资讯娱乐系统市场带来了巨大的机会。扩增实境抬头显示器(AR-HUD)透过将导航和危险资讯直接迭加在挡风玻璃上,增强了驾驶者的感知能力。同时,人工智慧主导的语音助理实现了免持操作,从而提升了安全性和便利性。在人机互动(HMI)系统快速创新的推动下,汽车製造商正在不断增强身临其境型资讯娱乐体验。这些技术还支援个人化内容传送和情境感知。随着消费者对互动式资讯娱乐的兴趣日益增长,AR/VR技术的融合将重塑下一代车上娱乐系统和导航体验。
资料隐私和骇客攻击问题
资料隐私和骇客攻击问题仍然是汽车资讯娱乐系统市场面临的重大威胁。车辆互联性的增强使资讯娱乐系统更容易遭受网路攻击,导致用户资料、车辆控制和通讯网路遭到破坏。针对车载系统的骇客可以操纵GPS、语音指令和娱乐功能,从而损害消费者的信任。此外,加密不足和各地资料保护条例的不一致也加剧了这一风险。汽车製造商必须在网路安全框架、多层加密和入侵侦测技术方面投入大量资金。未能解决这些漏洞可能会严重影响品牌声誉和合规性。
新冠疫情对汽车资讯娱乐系统市场产生了多方面的影响。在疫情初期封锁期间,汽车产量大幅下降,零件供应链中断,系统整合计划也被推迟。然而,在疫情后的復苏阶段,消费者在车内的时间增加,推动了对车载互联和非接触式娱乐功能的需求。数位仪錶板和基于远端资讯处理的功能成为关键趋势。此外,远距离诊断和空中软体更新也变得日益重要。整体而言,疫情加速了汽车资讯娱乐系统的数位化,并凸显了便利性、个人化和安全功能的重要性。
预计在预测期内,显示器细分市场将成为最大的细分市场。
在预测期内,显示单元细分市场预计将占据最大的市场份额,这主要得益于数位仪表板和多点触控介面的日益普及。汽车製造商正越来越多地采用更大、更高解析度的OLED和LCD面板,用于导航、娱乐和车辆数据视觉化。向全数位数位化驾驶座的转变带来了更强大的使用者互动和设计灵活性。此外,AR迭加和可自订布局的引入也提升了驾驶体验和美观度。这些因素共同作用,使显示单元稳固地成为下一代汽车资讯娱乐架构的核心组件。
预计在预测期内,5G连接领域将以最高的复合年增长率成长。
在预测期内,5G连接领域预计将实现最高成长率,这主要得益于超低延迟网路部署的不断扩大,这些网路能够实现即时资讯娱乐串流播放和通讯(V2X)通讯。 5G将促进无缝的云端基础更新、高清内容传输以及更精准的导航。此外,该技术还将透过加速车辆与基础设施之间的数据交换来支援自动驾驶功能。通讯业者和汽车製造商之间的合作正在加速5G的普及应用。随着汽车变得更加互联和智能,5G将成为先进资讯娱乐生态系统的基石。
由于强劲的汽车製造业、快速的都市化以及消费者对智慧互联汽车日益增长的需求,亚太地区预计将在预测期内占据最大的市场份额。中国、日本、韩国和印度等国家正大力投资车载数位科技。智慧型手机普及率的提高和精通技术的消费者正在推动车载资讯娱乐系统的普及。此外,该地区的汽车製造商正与软体开发商合作,整合先进的语音和导航系统。政府对智慧运输的大力支持正在加速相关技术的部署,巩固亚太地区在全球车载资讯娱乐系统普及方面的主导地位。
在预测期内,由于连网技术的早期应用、众多高端汽车品牌的存在以及消费者对个人化车载体验日益增长的需求,北美预计将实现最高的复合年增长率。美国在将人工智慧、云端运算和高级驾驶辅助系统(ADAS)整合到资讯娱乐平台方面处于领先地位。消费者对无缝数位体验的高期望进一步推动了创新。此外,汽车製造商与Google和亚马逊等科技巨头之间的策略合作正在加速产品演进。因此,北美正在成为下一代资讯娱乐解决方案的高成长中心。
According to Stratistics MRC, the Global Vehicle Infotainment Systems Market is accounted for $46.6 billion in 2025 and is expected to reach $120.3 billion by 2032 growing at a CAGR of 14.4% during the forecast period. Vehicle Infotainment Systems are integrated platforms in automobiles that provide both "information" (navigation, diagnostics) and "entertainment" (music, video, connectivity) to the driver and passengers. Accessed typically via a central touchscreen display and voice commands, they connect the car to the user's digital life, offering features like smartphone mirroring, internet access, and real-time data, enhancing the driving experience, convenience, and safety.
According to SBD Automotive, the integration of native voice assistants like Google Assistant and Amazon Alexa is becoming a standard feature, allowing drivers to control navigation, media, and smart home devices hands-free.
Rising consumer preference for connected vehicles
Rising consumer preference for connected vehicles serves as a major driver for the Vehicle Infotainment Systems Market. Fueled by growing demand for enhanced in-car entertainment, navigation, and real-time connectivity, automakers are integrating advanced infotainment platforms into modern vehicles. Consumers increasingly seek seamless smartphone integration, cloud-based services, and personalized driving experiences. Furthermore, rapid advancements in automotive telematics and voice-controlled assistants reinforce this shift. Supported by expanding 5G infrastructure and digital ecosystems, connected infotainment has become a key differentiator in vehicle purchasing decisions globally.
Complexity of software integration
Complexity of software integration presents a significant restraint for the Vehicle Infotainment Systems Market. Integrating diverse hardware, operating systems, and communication protocols often leads to compatibility issues and extended development cycles. Automakers must ensure synchronization between infotainment systems, vehicle sensors, and external connectivity platforms, which increases engineering complexity and cost. Additionally, maintaining over-the-air (OTA) updates and system security poses ongoing challenges. These factors can delay product launches and limit flexibility. As vehicles become more software-defined, manufacturers face rising pressure to streamline integration frameworks and ensure reliability.
Advancements in AR/VR and voice recognition technologies
Advancements in AR/VR and voice recognition technologies create substantial opportunities in the Vehicle Infotainment Systems Market. Augmented reality heads-up displays (AR-HUDs) enhance driver awareness by overlaying navigation and hazard information directly onto the windshield. Simultaneously, AI-driven voice assistants enable hands-free operation, promoting safety and convenience. Spurred by rapid innovation in human-machine interface (HMI) systems, automakers are enhancing immersive infotainment experiences. These technologies also enable personalized content delivery and contextual awareness. As consumer interest in interactive infotainment grows, AR/VR integration reshapes next-generation in-vehicle entertainment and navigation experiences.
Data privacy and hacking concerns
Data privacy and hacking concerns remain a critical threat to the Vehicle Infotainment Systems Market. Increasing vehicle connectivity exposes infotainment systems to cyberattacks that can compromise user data, vehicle control, or communication networks. Hackers targeting in-car systems can manipulate GPS, voice commands, or entertainment features, undermining consumer trust. Moreover, inadequate encryption and inconsistent data protection regulations across regions heighten risks. Automakers must invest heavily in cybersecurity frameworks, multi-layer encryption, and intrusion detection technologies. Failure to address these vulnerabilities can severely impact brand reputation and regulatory compliance.
The Covid-19 pandemic had a varied impact on the Vehicle Infotainment Systems Market. During early lockdowns, automotive production slowed drastically, disrupting component supply chains and delaying system integration projects. However, post-pandemic recovery saw heightened demand for in-car connectivity and contactless entertainment options as consumers spent more time in personal vehicles. Increased focus on digital dashboards and telematics-based features emerged as a key trend. Moreover, remote diagnostics and OTA software updates gained importance. Overall, the pandemic accelerated digitization in automotive infotainment, emphasizing convenience, personalization, and safety features.
The display units segment is expected to be the largest during the forecast period
The display units segment is expected to account for the largest market share during the forecast period, resulting from growing adoption of digital dashboards and multi-touch control interfaces. Automakers are increasingly integrating large, high-resolution OLED and LCD panels for navigation, entertainment, and vehicle data visualization. The shift toward fully digital cockpits enhances user interaction and design flexibility. Furthermore, the incorporation of AR overlays and customizable layouts improves driving experience and aesthetics. These factors collectively cement display units as a core component in next-generation vehicle infotainment architectures.
The 5G connectivity segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the 5G connectivity segment is predicted to witness the highest growth rate, propelled by rising deployment of ultra-low-latency networks enabling real-time infotainment streaming and V2X communication. 5G facilitates seamless cloud-based updates, high-definition content, and enhanced navigation accuracy. Additionally, the technology supports autonomous driving features through faster data exchange between vehicles and infrastructure. Collaborations between telecom operators and OEMs are driving faster adoption. As vehicles become more connected and intelligent, 5G will serve as the backbone of advanced infotainment ecosystems.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to robust automotive manufacturing, rapid urbanization, and growing consumer demand for connected cars. Countries such as China, Japan, South Korea, and India are investing heavily in in-car digital technologies. Increasing smartphone penetration and tech-savvy consumers boost infotainment adoption. Furthermore, regional automakers partner with software developers to integrate advanced voice and navigation systems. Strong government support for smart mobility accelerates deployment, solidifying Asia Pacific's leading role in global infotainment adoption.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with early adoption of connected technologies, strong presence of premium automotive brands, and rising demand for personalized in-vehicle experiences. The U.S. leads in integrating AI, cloud computing, and advanced driver-assistance systems into infotainment platforms. High consumer expectations for seamless digital experiences further drive innovation. Additionally, strategic alliances between OEMs and tech giants like Google and Amazon accelerate product evolution. North America thus stands as a high-growth hub for next-generation infotainment solutions.
Key players in the market
Some of the key players in Vehicle Infotainment Systems Market include Harman International, Alpine Electronics, Pioneer Corporation, Panasonic, Bosch, Continental, Visteon, Denso, Aptiv, LG Electronics, Samsung Electronics, Alps Alpine, Marelli, Hyundai Mobis, Faurecia, Clarion, JVCKenwood and Blaupunkt.
In August 2025, Harman International unveiled its Ready Vision AR platform for head-up displays in collaboration with Samsung Electronics. The system overlays navigation and hazard alerts directly onto the windshield, enhancing driver awareness and reducing distraction in urban environments.
In July 2025, Visteon launched its SmartCore(TM) Gen 3 cockpit domain controller with integrated infotainment, cluster, and ADAS visualization. The platform supports Android Automotive OS and is designed for electric and connected vehicles across Europe and North America.
In June 2025, Panasonic Automotive introduced its eCockpit 2.0 system featuring multi-display integration and AI-powered voice assistant. The system enables seamless control of navigation, media, and climate functions, targeting premium OEMs in Asia and Europe.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.