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市场调查报告书
商品编码
1859786

全球宠物社交网路市场：预测至 2032 年—按平台类型、服务类型、宠物类型、获利模式、最终用户和地区进行分析

Pet Social Networking Market Forecasts to 2032 - Global Analysis By Platform Type (Mobile Applications, Web-Based Platforms, Integrated IoT Platforms, and Social Media Extensions), Service Type, Pet Type, Monetization Model, End User, and By Geography.
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球宠物社交网路市场预计到 2025 年将达到 14 亿美元，到 2032 年将达到 41 亿美元，预测期内复合年增长率为 16.4%。

宠物社交网路是指专为宠物饲主设计的数位平台，旨在让他们能够联繫、共用和互动，交流宠物生活。这些平台允许使用者建立宠物檔案、发布照片和动态、加入兴趣小组，并参与关于宠物照顾、行为和活动的讨论。一些平台还提供宠物聚会、收养资讯和兽医咨询等功能。社群网路平台致力于帮助宠物爱好者建立社群，并透过通用经验和兴趣来增进彼此间的联繫。

根据纽约大学的一项研究，宠物专属社交平臺正在发展壮大，随着饲主寻求社区、共用护理建议和记录宠物的生活，新的数位互动垂直领域正在形成。

宠物饲养量和线上参与度的提高

全球宠物饲养量的激增以及宠物爱好者日益增长的线上参与度推动了宠物社交网路市场的发展。随着宠物拟人化趋势的加剧，宠物饲主越来越多地转向数位平台共用经验、交流建议并获得宠物相关服务。社群媒体的整合和行动连线增强了使用者的互动性。此外，年轻一代也开始使用这些平台与志同道合的社群建立联繫。因此，宠物护理与数位生活方式的融合正在推动市场成长。

资料隐私问题

随着用户透过行动平台共用个人资讯和位置讯息，资料隐私问题已成为宠物社交网路市场发展的一大限制。用户资料外洩、未经授权的行销以及宠物相关内容的滥用都可能损害用户信任。此外，监管机构对数位资料处理的审查日益严格，也加重了平台开发商的合规负担。透明度和强大的网路安全框架至关重要。缺乏强而有力的资料保护措施，使用者参与度和平台永续发展都将面临严峻挑战。

电子商务货币化

透过整合电商来实现获利，为宠物社交网路市场的发展提供了极具吸引力的机会。越来越多的平台在其应用程式中整合了电商平台，直接销售宠物用品、配件和美容服务。社群网路与数位零售的融合，在提升用户便利性的同时，也创造了持续的收入来源。此外，网红主导的品牌合作和个人化建议也推动了消费者的支出。随着数位生态系统的不断发展，社交电商正逐渐成为宠物社群网路平台的重要收入来源。

与主流社交平臺的竞争

来自Facebook、Instagram和TikTok等主流社群媒体平台的激烈竞争，对专注于宠物的垂直社群网路构成了重大威胁。这些主流平台已经拥有庞大的宠物社群和品牌合作项目，吸引了许多潜在用户。它们更广泛的覆盖范围、先进的演算法和整合的广告选项，使得规模较小的宠物专属应用相形见绌。因此，垂直平檯面临高昂的获客成本和用户留存率的双重挑战。为了保持竞争力，它们必须提供专业的内容、专属的服务以及社群主导的互动模式。

新冠疫情的影响：

新冠疫情以多种方式影响了宠物社交网路市场。疫情初期，封锁措施限制了人们的线下宠物活动，但同时也促进了倡议社群的活跃度，饲主纷纷转向线上平台寻求建议、娱乐和收养。疫情后，宠物收养激增，进一步扩大了使用者群体。此外，各大品牌也利用这些平台进行精准行销和举办线上宠物活动。总而言之，疫情加速了数位转型，并永久提升了线上宠物社交的参与。

预计在预测期内，行动应用领域将成为最大的细分市场。

受智慧型手机普及和行动互联网使用量不断增长的推动，预计在预测期内，行动应用领域将占据最大的市场份额。宠物饲主更倾向于使用基于应用程式的平台进行即时共用、即时更新和使用基于位置的宠物服务。优化的使用者介面设计和整合功能，例如聊天、宠物追踪和产品商店，能够有效提升用户参与度。此外，应用程式服务的便利性和易用性也促进了用户持续互动。因此，行动应用程式已成为该市场的主要存取方式。

预计在预测期内，宠物配对和收养领域将实现最高的复合年增长率。

预计在预测期内，宠物配对和收养领域将实现最高成长率，这主要得益于人们对负责任的宠物饲养意识不断提高以及数位化收养宣传活动。促进动物救援合作和举办线上领养活动的平台正日益普及。配对演算法和定位服务相结合，简化了宠物与合适饲主的匹配过程。此外，非政府组织和动物收容所也越来越多地利用这些网路来扩大服务范围。该领域的情感互动和社会影响力进一步提升了其发展前景。

占比最大的地区：

预计亚太地区将在预测期内占据最大的市场份额，这主要得益于宠物数量的增长、可支配收入的增加以及数位化进程的快速发展。中国、日本和印度等国家正经历宠物人性化程度的提升以及消费行为的增强。社群媒体文化和网主导风潮进一步推动了宠物社交应用程式的普及。此外，区域性新兴企业正在开发在地化的宠物社交应用，以满足不同社群的需求。这些因素共同巩固了亚太地区在全球市场的领先地位。

复合年增长率最高的地区：

在预测期内，北美预计将实现最高的复合年增长率，这主要得益于其强大的数位基础设施、高度普及的社交媒体以及较高的宠物拥有率。美国在基于应用程式的创新、网红行销和社群主导的宠物平台方面处于领先地位。对宠物科技新兴企业和整合型电子商务的投资不断增加，也推动了市场成长。此外，消费者在宠物生活方式和照护方面的高支出也促进了宠物产品的普及。这种技术成熟度确保了北美市场的持续高速成长。

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    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 引言

  • 概述
  • 相关利益者
  • 分析范围
  • 分析方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 分析方法
  • 分析材料
    • 原始研究资料
    • 二手研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 市场机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代产品的威胁
  • 新参与企业的威胁
  • 公司间的竞争

5. 全球宠物社交网路市场（依平台类型划分）

  • 行动应用
  • 网路为基础的平台
  • 整合物联网平台
  • 社群媒体扩充

6. 全球宠物社交网路市场（依服务类型划分）

  • 宠物配对与领养
  • 加入宠物社区
  • 推荐的宠物用品
  • 宠物活动管理

7. 全球宠物社交网路市场（依宠物类型划分）

  • 狗
  • 猫
  • 鸟
  • 其他宠物类型

8. 全球宠物社群网路市场依获利模式划分

  • 免费加值服务
  • 订阅式计划
  • 广告收入
  • 联盟行销

9. 全球宠物社交网路市场（依最终用户划分）

  • 宠物饲主
  • 宠物服务供应商
  • 动物福利组织

第十章：全球宠物社群网路市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章：主要趋势

  • 合约、商业伙伴关係和合资企业
  • 企业合併（M&A）
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十二章 企业概况

  • Chewy, Inc.
  • Hill's Pet Nutrition
  • Mars Petcare
  • BarkBox
  • Nestle Purina
  • Petco Health and Wellness Company, Inc.
  • PetSmart
  • Trupanion, Inc.
  • Zoetis Inc.
  • Petfinder
  • Petplan
  • Pets at Home Group Plc
  • PetMed Express, Inc.
  • Pet Supplies Plus
  • Pet Supermarket, Inc.
  • Petcube, Inc.
  • Wag Labs, Inc.
Product Code: SMRC32010

According to Stratistics MRC, the Global Pet Social Networking Market is accounted for $1.4 billion in 2025 and is expected to reach $4.1 billion by 2032 growing at a CAGR of 16.4% during the forecast period. Pet Social Networking refers to digital platforms designed for pet owners to connect, share, and interact based on their pets' lives. These networks allow users to create profiles for their pets, post photos and updates, join interest groups, and engage in discussions about pet care, behavior, and activities. Some platforms also offer features like pet meetups, adoption listings, and veterinary advice. The focus is on building community and fostering relationships among pet lovers through shared experiences and interests.

According to New York University research, social platforms dedicated to pets are growing as owners seek community, share care advice, and document their pet's life, creating new digital engagement verticals.

Market Dynamics:

Driver:

Rising pet ownership and online engagement

The Pet Social Networking Market is being driven by the global surge in pet ownership coupled with rising online engagement among pet enthusiasts. Fueled by the humanization of pets, owners increasingly seek digital platforms for sharing experiences, exchanging advice, and accessing pet-related services. Social media integration and mobile connectivity further amplify user interaction. Additionally, younger demographics are adopting these platforms to connect with like-minded communities. Consequently, the convergence of pet care and digital lifestyle is propelling market growth.

Restraint:

Data privacy concerns

Data privacy concerns pose a notable restraint in the Pet Social Networking Market, as users share personal and location-based information through mobile platforms. Breaches of user data, unauthorized marketing, or misuse of pet-related content can undermine trust. Moreover, increasing regulatory scrutiny around digital data handling adds compliance burdens for platform developers. Ensuring transparency and strong cybersecurity frameworks becomes crucial. Without robust data protection measures, user participation and platform retention may face significant challenges.

Opportunity:

Monetization via e-commerce

Monetization through e-commerce integration offers a compelling opportunity for growth in the Pet Social Networking Market. Platforms are increasingly embedding in-app marketplaces to sell pet products, accessories, and grooming services directly to engaged communities. This convergence of social networking and digital retail enhances user convenience while generating recurring revenue streams. Furthermore, influencer-led brand collaborations and personalized recommendations drive consumer spending. As digital ecosystems evolve, social commerce is emerging as a major revenue driver within pet networking platforms.

Threat:

Competition from mainstream social platforms

Intense competition from established social media giants like Facebook, Instagram, and TikTok poses a significant threat to niche pet social networking platforms. These mainstream platforms already host extensive pet communities and brand collaborations, drawing away potential users. Their broader reach, advanced algorithms, and integrated advertising options overshadow smaller, pet-focused applications. Consequently, niche platforms face high user acquisition costs and retention challenges. To remain competitive, they must offer specialized content, exclusive services, and community-driven engagement models.

Covid-19 Impact:

The COVID-19 pandemic had a mixed impact on the Pet Social Networking Market. While initial lockdowns limited in-person pet activities, they simultaneously boosted digital community engagement as owners turned to online platforms for advice, entertainment, and adoption initiatives. Post-pandemic, the surge in pet adoptions further expanded user bases. Additionally, brands leveraged these platforms for targeted marketing and virtual pet events. Overall, the pandemic accelerated digital transformation and permanently elevated online pet networking participation.

The mobile applications segment is expected to be the largest during the forecast period

The mobile applications segment is expected to account for the largest market share during the forecast period, resulting from the growing prevalence of smartphones and mobile internet usage. Pet owners prefer app-based platforms for instant sharing, live updates, and location-based pet services. Enhanced UI designs and integrated features like chat, pet tracking, and product stores increase engagement. Moreover, app-based convenience and accessibility drive consistent user interaction. Consequently, mobile applications are emerging as the dominant access mode in this market.

The pet matchmaking & adoption segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the pet matchmaking & adoption segment is predicted to witness the highest growth rate, propelled by rising awareness about responsible pet ownership and digital adoption campaigns. Platforms facilitating rescue collaborations and virtual adoption events are gaining traction. Integration of matchmaking algorithms and location-based services simplifies pairing pets with suitable owners. Furthermore, NGOs and shelters are increasingly leveraging these networks to expand reach. This segment's emotional engagement and social impact amplify its expansion prospects.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to the expanding pet population, rising disposable incomes, and rapid digital adoption. Countries like China, Japan, and India are witnessing increased pet humanization and tech-savvy consumer behavior. Social media culture and influencer-driven trends further drive participation. Additionally, regional startups are developing localized pet networking apps catering to diverse communities. These factors collectively strengthen Asia Pacific's dominance in the global market.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong digital infrastructure, advanced social media penetration, and a high rate of pet ownership. The U.S. leads in app-based innovation, influencer marketing, and community-driven pet platforms. Increasing investment in pet-tech startups and integrated e-commerce further fuels growth. Moreover, high consumer spending on pet lifestyle and care enhances adoption rates. This technological maturity ensures North America's sustained market acceleration.

Key players in the market

Some of the key players in Pet Social Networking Market include Chewy, Inc., Hill's Pet Nutrition, Mars Petcare, BarkBox, Nestle Purina, Petco Health and Wellness Company, Inc., PetSmart, Trupanion, Inc., Zoetis Inc., Petfinder, Petplan, Pets at Home Group Plc, PetMed Express, Inc., Pet Supplies Plus, Pet Supermarket, Inc., Petcube, Inc., and Wag Labs, Inc.

Key Developments:

In August 2025, Nestle Purina launched the "Catfluencer Campaign" and expanded its Beneful brand through targeted social media and influencer partnerships. The strategy emphasized emotional storytelling and digital segmentation

In March 2025, Zoetis launched the "Human-Animal Bond Handbook" at the EU Companion Animal Summit. The initiative promotes pet-inclusive policies and emotional wellness through veterinary partnerships

In February 2025, Petco launched Pet Wellness Hubs offering holistic care and community engagement. The initiative includes grooming, nutrition, and social events to build local pet owner networks

Platform Types Covered:

  • Mobile Applications
  • Web-Based Platforms
  • Integrated IoT Platforms
  • Social Media Extensions

Service Types Covered:

  • Pet Matchmaking & Adoption
  • Pet Community Engagement
  • Pet Product Recommendations
  • Pet Event Management

Pet Types Covered:

  • Dogs
  • Cats
  • Birds
  • Other Pet Types

Monetization Models Covered:

  • Freemium Services
  • Subscription-Based Plans
  • Advertisement Revenue
  • Affiliate Marketing

End Users Covered:

  • Pet Owners
  • Pet Service Providers
  • Animal Welfare Organizations

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Social Networking Market, By Platform Type

  • 5.1 Introduction
  • 5.2 Mobile Applications
  • 5.3 Web-Based Platforms
  • 5.4 Integrated IoT Platforms
  • 5.5 Social Media Extensions

6 Global Pet Social Networking Market, By Service Type

  • 6.1 Introduction
  • 6.2 Pet Matchmaking & Adoption
  • 6.3 Pet Community Engagement
  • 6.4 Pet Product Recommendations
  • 6.5 Pet Event Management

7 Global Pet Social Networking Market, By Pet Type

  • 7.1 Introduction
  • 7.2 Dogs
  • 7.3 Cats
  • 7.4 Birds
  • 7.5 Other Pet Types

8 Global Pet Social Networking Market, By Monetization Model

  • 8.1 Introduction
  • 8.2 Freemium Services
  • 8.3 Subscription-Based Plans
  • 8.4 Advertisement Revenue
  • 8.5 Affiliate Marketing

9 Global Pet Social Networking Market, By End User

  • 9.1 Introduction
  • 9.2 Pet Owners
  • 9.3 Pet Service Providers
  • 9.4 Animal Welfare Organizations

10 Global Pet Social Networking Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Chewy, Inc.
  • 12.2 Hill's Pet Nutrition
  • 12.3 Mars Petcare
  • 12.4 BarkBox
  • 12.5 Nestle Purina
  • 12.6 Petco Health and Wellness Company, Inc.
  • 12.7 PetSmart
  • 12.8 Trupanion, Inc.
  • 12.9 Zoetis Inc.
  • 12.10 Petfinder
  • 12.11 Petplan
  • 12.12 Pets at Home Group Plc
  • 12.13 PetMed Express, Inc.
  • 12.14 Pet Supplies Plus
  • 12.15 Pet Supermarket, Inc.
  • 12.16 Petcube, Inc.
  • 12.17 Wag Labs, Inc.

List of Tables

  • Table 1 Global Pet Social Networking Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Social Networking Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 3 Global Pet Social Networking Market Outlook, By Mobile Applications (2024-2032) ($MN)
  • Table 4 Global Pet Social Networking Market Outlook, By Web-Based Platforms (2024-2032) ($MN)
  • Table 5 Global Pet Social Networking Market Outlook, By Integrated IoT Platforms (2024-2032) ($MN)
  • Table 6 Global Pet Social Networking Market Outlook, By Social Media Extensions (2024-2032) ($MN)
  • Table 7 Global Pet Social Networking Market Outlook, By Service Type (2024-2032) ($MN)
  • Table 8 Global Pet Social Networking Market Outlook, By Pet Matchmaking & Adoption (2024-2032) ($MN)
  • Table 9 Global Pet Social Networking Market Outlook, By Pet Community Engagement (2024-2032) ($MN)
  • Table 10 Global Pet Social Networking Market Outlook, By Pet Product Recommendations (2024-2032) ($MN)
  • Table 11 Global Pet Social Networking Market Outlook, By Pet Event Management (2024-2032) ($MN)
  • Table 12 Global Pet Social Networking Market Outlook, By Pet Type (2024-2032) ($MN)
  • Table 13 Global Pet Social Networking Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 14 Global Pet Social Networking Market Outlook, By Cats (2024-2032) ($MN)
  • Table 15 Global Pet Social Networking Market Outlook, By Birds (2024-2032) ($MN)
  • Table 16 Global Pet Social Networking Market Outlook, By Other Pet Types (2024-2032) ($MN)
  • Table 17 Global Pet Social Networking Market Outlook, By Monetization Model (2024-2032) ($MN)
  • Table 18 Global Pet Social Networking Market Outlook, By Freemium Services (2024-2032) ($MN)
  • Table 19 Global Pet Social Networking Market Outlook, By Subscription-Based Plans (2024-2032) ($MN)
  • Table 20 Global Pet Social Networking Market Outlook, By Advertisement Revenue (2024-2032) ($MN)
  • Table 21 Global Pet Social Networking Market Outlook, By Affiliate Marketing (2024-2032) ($MN)
  • Table 22 Global Pet Social Networking Market Outlook, By End User (2024-2032) ($MN)
  • Table 23 Global Pet Social Networking Market Outlook, By Pet Owners (2024-2032) ($MN)
  • Table 24 Global Pet Social Networking Market Outlook, By Pet Service Providers (2024-2032) ($MN)
  • Table 25 Global Pet Social Networking Market Outlook, By Animal Welfare Organizations (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.