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市场调查报告书
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1889235

宠物社群媒体平台市场预测至2032年：按平台类型、宠物类型、设备类型、收入模式、应用和地区分類的全球分析

Pet Social Media Platforms Market Forecasts to 2032 - Global Analysis By Platform Type, Pet Type, Device Type, Revenue Model, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，全球宠物社群媒体平台市场预计到 2025 年价值 16 亿美元，到 2032 年达到 45 亿美元，在预测期内以 15.7% 的复合年增长率增长。

宠物社交媒体平台是专为宠物饲主、动物爱好者和宠物相关企业设计的数位社区，旨在促进彼此联繫、共用和互动。这些平台允许用户建立宠物檔案、发布照片和影片、共用经验、交流宠物护理技巧，并参与有关宠物健康、训练和生活方式的讨论。它们通常包含宠物领养资讯、活动公告以及宠物用品和服务交易平台等功能。透过促进志同道合者之间的互动，这些平台加强了饲主与宠物之间的联繫，倡导负责任的宠物饲养方式，并为企业创造了接触目标受众的机会。

全球宠物饲养量的上升

全球宠物饲养量的持续成长是宠物社群媒体平台市场的主要驱动力。随着越来越多的家庭拥有宠物，饲主越来越倾向于线上社区，以便共用经验、寻求建议并与其他宠物爱好者互动。这种日益增长的兴趣推动了用户参与度，促进了内容创作，并吸引了许多企业进入这些平台。因此，不断扩大的宠物群体直接支撑着专注于宠物护理、社交互动和生活方式共用的数位平台的发展，从而推动了市场成长。

货币化挑战

儘管用户参与度不断提高，但获利模式仍是宠物社群媒体平檯面临的主要限制因素。许多平台难以透过订阅、广告或电商功能获得稳定的收入，这限制了盈利。小规模的平台在与大规模网路竞争的同时，也面临高昂的营运成本，这使得它们难以建立永续的财务模式。此外，用户对付费内容和广告的敏感度也会阻碍产生收入。这些障碍限制了投资，并减缓了市场创新和发展。

内容创作趋势

内容创作趋势的激增为宠物社群媒体平台带来了巨大的机会。宠物饲主越来越倾向于在网路上共用照片、影片和故事，从而提升了用户参与度和平台活跃度。网红行销、用户生成内容以及与宠物相关的病毒式传播趋势，为建立伙伴关係、品牌推广和社群建立铺平了道路。鼓励互动和多媒体内容的平台能够吸引更多用户，拓展获利模式，并提高品牌忠诚度。透过利用内容趋势，平台可以脱颖而出，并触及不断成长且高度活跃的宠物爱好者群体。

监管方面的担忧

监管问题对市场构成潜在威胁。隐私法规、资料保护法和内容审核要求会带来合规挑战，尤其对于全球营运的平台而言更是如此。对广告、订阅模式和电子商务行为的限制可能会降低收入潜力。违规将面临罚款和法律诉讼的风险，从而影响平台的信誉和用户信任。如何在应对不断变化的监管环境的同时，维持用户参与和商业化战略至关重要，而法律规范始终对市场扩张构成威胁。

新冠疫情的影响：

新冠疫情数位化进程，对市场产生了影响。封锁和保持社交距离的措施增加了人们的线上活动，宠物饲主纷纷转向虚拟社区进行互动、获取建议和娱乐。疫情期间宠物拥有率上升，进一步推动了平台的用户活跃度。然而，经济的不确定性影响了广告收入和订阅用户成长。总体而言，新冠疫情提高了人们对数位宠物网路的认知度和使用率，建立了更活跃的用户群体，并为那些优先考虑线上社群和内容共用的平台创造了长期成长潜力。

预计在预测期内，小型哺乳动物细分市场将占据最大的市场份额。

预计在预测期内，小型哺乳动物细分市场将占据最大的市场份额，因为兔子、豚鼠和其他小型哺乳动物的饲主越来越倾向于在线寻求专业内容、护理技巧和社群。这些宠物需要专业知识，这推动了用户参与和平台活跃度。提供论坛、领养资讯和产品推荐等针对性功能的社群媒体平台能够吸引这个特定使用者群体。因此，小型动物细分市场将显着促进用户成长和参与度提升，从而推动平台普及和市场持续扩张。

预计在预测期内，订阅业务板块的复合年增长率将最高。

预计在预测期内，订阅模式将实现最高成长率，因为加值服务、无广告体验、独家内容和个人化功能吸引用户选择付费会员。人们对宠物照顾意识的提高以及对高品质互动内容的需求正在推动订阅模式的普及。提供专家建议、培训模组和精选产品等附加价值服务的平台有望赢得忠实定期订阅。这种成长反映出，市场正在向获利且永续的模式转变，这些模式充分利用了高度活跃且极具价值的宠物饲主社群。

占比最大的地区：

预计亚太地区将在预测期内占据最大的市场份额，这主要得益于可支配收入的成长和网路普及率的提高。文化趋势也促使人们共用宠物相关内容并参与线上社区，从而提升了平台的用户参与度。此外，电子商务的蓬勃发展和行动优先的消费习惯也为订阅和产品推广等盈利模式提供了支持。这些因素使亚太地区成为宠物数位平台发展的关键区域，并显着推动了全球宠物数位平台的成长和扩张。

年复合成长率最高的地区：

预计北美在预测期内将实现最高的复合年增长率，这主要得益于高互联网普及率、先进的数位基础设施和智慧型手机的广泛使用，这些因素正在推动其快速发展。浓厚的宠物饲养文化、不断增长的宠物消费意愿以及对线上社群日益增长的兴趣，都促进了用户参与。加值内容，正受益于北美富裕且精通科技的使用者群体。这些趋势使北美成为快速成长的市场，在普及率和收入潜力方面均超越了其他地区。

免费客製化服务：

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  • 公司概况
    • 对其他市场参与者（最多 3 家公司）进行全面分析
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  • 区域细分
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    • 根据主要参与者的产品系列、地理覆盖范围和策略联盟基准化分析

目录

第一章执行摘要

第二章 前言

  • 摘要
  • 相关利益者
  • 调查范围
  • 调查方法
  • 研究材料

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球宠物社群媒体平台市场（依平台类型划分）

  • 照片和影片共用平台
  • 一个多功能的宠物社交网络
  • 社群论坛平台
  • 社交协作平台
  • 宠物配对平台

6. 全球宠物社群媒体平台市场（依宠物类型划分）

  • 狗
  • 鱼
  • 猫
  • 爬虫类
  • 鸟类
  • 小型哺乳动物
  • 其他宠物类型

7. 全球宠物社群媒体平台市场（依设备类型划分）

  • 智慧型手机
  • 桌上型电脑/笔记型电脑
  • 药片

8. 全球宠物社群媒体平台市场依收入模式划分

  • 订阅
  • 免费增值
  • 广告
  • 联盟市场收入

9. 全球宠物社群媒体平台市场（按应用划分）

  • 宠物内容共用
  • 宠物领养和救助工作
  • 宠物健康和活动管理
  • 宠物活动和社交聚会
  • 宠物训练与行为社区

第十章：全球宠物社群媒体平台市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美国家
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 併购
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十二章 企业概况

  • Mars Petcare
  • Petcube
  • Nestle Purina PetCare
  • Whistle
  • Hill's Pet Nutrition
  • Wag!
  • Petzbe
  • Tractive
  • Yummypets
  • Rover
  • Pack
  • FitBark
  • Dogster
  • Petzila
  • Catster
Product Code: SMRC32695

According to Stratistics MRC, the Global Pet Social Media Platforms Market is accounted for $1.6 billion in 2025 and is expected to reach $4.5 billion by 2032 growing at a CAGR of 15.7% during the forecast period. Pet Social Media Platforms are digital communities designed specifically for pet owners, animal lovers, and pet-related businesses to connect, share, and engage. These platforms allow users to create profiles for their pets, post photos and videos, share stories, exchange tips on pet care, and participate in discussions about pet health, training, and lifestyle. They often include features like pet adoption listings, event announcements, and marketplaces for pet products and services. By fostering interaction among like-minded individuals, these platforms strengthen the bond between owners and pets, promote responsible pet ownership, and create opportunities for businesses to reach a targeted, engaged audience.

Market Dynamics:

Driver:

Rising pet ownership worldwide

The growing global trend of pet ownership is a major driver for the Pet Social Media Platforms market. As more households adopt pets, owners increasingly seek online communities to share experiences, seek advice, and engage with other pet enthusiasts. This rising interest fuels user engagement, encourages content creation, and attracts businesses to these platforms. Consequently, the expanding pet population directly supports the growth of digital platforms that cater to pet care, social interaction, and lifestyle sharing. Thus it drives the growth of the market.

Restraint:

Monetization challenges

Despite growing user engagement, monetization remains a key restraint for Pet Social Media Platforms. Many platforms struggle to generate consistent revenue through subscriptions, advertisements, or e-commerce features, limiting profitability. Small-scale platforms face high operational costs while competing with larger networks, making sustainable financial models challenging. Additionally, user sensitivity to paid content and ads can hinder revenue generation. These obstacles restrict investments, slowing innovation and growth within the market.

Opportunity:

Content creation trends

The surge in content creation trends presents significant opportunities for Pet Social Media Platforms. Pet owners increasingly share photos, videos, and stories online, driving engagement and platform activity. Influencer marketing, user-generated content and viral pet trends provide avenues for partnerships, brand promotions, and community building. Platforms that facilitate interactive and multimedia content can attract more users, expand monetization options, and enhance brand loyalty. Leveraging content trends allows platforms to differentiate themselves and tap into a highly engaged and growing pet-loving audience.

Threat:

Regulatory concerns

Regulatory concerns pose a potential threat to the market. Privacy regulations, data protection laws, and content moderation requirements can create compliance challenges, especially for platforms operating globally. Restrictions on advertising, subscription models, and e-commerce practices may limit revenue potential. Non-compliance risks fines or legal challenges, affecting platform credibility and user trust. Navigating evolving regulations while maintaining user engagement and monetization strategies is critical making regulatory oversight a persistent threat to market expansion.

Covid-19 Impact:

The Covid-19 pandemic influenced the market by accelerating digital adoption. Lockdowns and social distancing increased online activity, with pet owners seeking virtual communities for interaction, advice, and entertainment. Adoption rates of pets rose during this period, further driving platform engagement. However, economic uncertainties impacted advertising revenue and subscription uptake. Overall, Covid-19 catalyzed awareness and usage of pet-focused digital networks, establishing a more engaged user base and creating long-term growth potential for platforms emphasizing online community and content sharing.

The small mammals segment is expected to be the largest during the forecast period

The small mammals segment is expected to account for the largest market share during the forecast period as owners of rabbits, guinea pigs, and other small mammals increasingly seek tailored content, care tips, and communities online. These pets require specialized knowledge, encouraging engagement and platform activity. Social media platforms that provide targeted features, such as forums, adoption listings, and product recommendations, attract these niche audiences. Consequently, the small mammals segment contributes significantly to user growth and engagement, driving platform adoption and sustained market expansion.

The subscription segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the subscription segment is predicted to witness the highest growth rate because premium services, ad-free experiences, exclusive content, and personalized features encourage users to pay for memberships. Rising awareness of pet care and the desire for high-quality interactive content enhance adoption of subscription models. Platforms offering value-added services, such as expert advice, training modules, or curated products, are likely to attract loyal subscribers. This growth reflects a shift toward monetized, sustainable models that capitalize on engaged, high-value pet owner communities.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to increasing disposable income, and growing internet penetration drive adoption. Cultural trends favor sharing pet-related content and participation in online communities, encouraging platform engagement. Additionally, expanding e-commerce and mobile-first habits support monetization through subscriptions and product promotion. These factors position Asia Pacific as a leading region, contributing significantly to the global growth and expansion of pet-focused digital platforms.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to High internet penetration, advanced digital infrastructure, and widespread smartphone usage facilitate rapid adoption. Strong pet ownership culture, increasing willingness to spend on pets, and growing interest in online communities fuel engagement. Platforms offering premium content, social networking, and e-commerce features benefit from an affluent, tech-savvy user base. These dynamics position North America as a rapidly growing market, outpacing other regions in adoption and revenue potential.

Key players in the market

Some of the key players in Pet Social Media Platforms Market include Mars Petcare, Petcube, Nestle Purina PetCare, Whistle, Hill's Pet Nutrition, Wag!, Petzbe, Tractive, Yummypets, Rover, Pack, FitBark, Dogster, Petzila, Catster

Key Developments:

In July 2025, Odie Pet Insurance is partnering with Nestle Purina PetCare to embed Petivity by Purina into its underwriting and wellness plans, using pet-health data and smart devices to reward preventive care and reimburse Petivity tool costs - shifting insurance from reactive to proactive.

In June 2025, Nestle Purina is rolling out fully recyclable PET canisters for its Friskies Party Mix cat treats, eliminating over 500 tonnes of virgin plastic annually. Meanwhile, Amcor has launched mono-material pouches, and A'Peel introduced a clean-peel label - all boosting circularity.

Platform Types Covered:

  • Photo & Video Sharing Platforms
  • Multi-Feature Pet Social Networks
  • Community & Forum-Based Platforms
  • Social Integration Platforms
  • Pet Matchmaking Platforms

Pet Types Covered:

  • Dogs
  • Fish
  • Cats
  • Reptiles
  • Birds
  • Small Mammals
  • Other Pet Types

Device Types Covered:

  • Smartphones
  • Desktop/Laptop
  • Tablets

Revenue Models Covered:

  • Subscription
  • Freemium
  • Advertising
  • Affiliate & Marketplace Revenue

Applications Covered:

  • Pet Content Sharing
  • Pet Adoption and Rescues
  • Pet Health & Activity Tracking
  • Pet Events & Meetups
  • Pet Training & Behavior Communities

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Social Media Platforms Market, By Platform Type

  • 5.1 Introduction
  • 5.2 Photo & Video Sharing Platforms
  • 5.3 Multi-Feature Pet Social Networks
  • 5.4 Community & Forum-Based Platforms
  • 5.5 Social Integration Platforms
  • 5.6 Pet Matchmaking Platforms

6 Global Pet Social Media Platforms Market, By Pet Type

  • 6.1 Introduction
  • 6.2 Dogs
  • 6.3 Fish
  • 6.4 Cats
  • 6.5 Reptiles
  • 6.6 Birds
  • 6.7 Small Mammals
  • 6.8 Other Pet Types

7 Global Pet Social Media Platforms Market, By Device Type

  • 7.1 Introduction
  • 7.2 Smartphones
  • 7.3 Desktop/Laptop
  • 7.4 Tablets

8 Global Pet Social Media Platforms Market, By Revenue Model

  • 8.1 Introduction
  • 8.2 Subscription
  • 8.3 Freemium
  • 8.4 Advertising
  • 8.5 Affiliate & Marketplace Revenue

9 Global Pet Social Media Platforms Market, By Application

  • 9.1 Introduction
  • 9.2 Pet Content Sharing
  • 9.3 Pet Adoption and Rescues
  • 9.4 Pet Health & Activity Tracking
  • 9.5 Pet Events & Meetups
  • 9.6 Pet Training & Behavior Communities

10 Global Pet Social Media Platforms Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Mars Petcare
  • 12.2 Petcube
  • 12.3 Nestle Purina PetCare
  • 12.4 Whistle
  • 12.5 Hill's Pet Nutrition
  • 12.6 Wag!
  • 12.7 Petzbe
  • 12.8 Tractive
  • 12.9 Yummypets
  • 12.10 Rover
  • 12.11 Pack
  • 12.12 FitBark
  • 12.13 Dogster
  • 12.14 Petzila
  • 12.15 Catster

List of Tables

  • Table 1 Global Pet Social Media Platforms Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Social Media Platforms Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 3 Global Pet Social Media Platforms Market Outlook, By Photo & Video Sharing Platforms (2024-2032) ($MN)
  • Table 4 Global Pet Social Media Platforms Market Outlook, By Multi-Feature Pet Social Networks (2024-2032) ($MN)
  • Table 5 Global Pet Social Media Platforms Market Outlook, By Community & Forum-Based Platforms (2024-2032) ($MN)
  • Table 6 Global Pet Social Media Platforms Market Outlook, By Social Integration Platforms (2024-2032) ($MN)
  • Table 7 Global Pet Social Media Platforms Market Outlook, By Pet Matchmaking Platforms (2024-2032) ($MN)
  • Table 8 Global Pet Social Media Platforms Market Outlook, By Pet Type (2024-2032) ($MN)
  • Table 9 Global Pet Social Media Platforms Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 10 Global Pet Social Media Platforms Market Outlook, By Fish (2024-2032) ($MN)
  • Table 11 Global Pet Social Media Platforms Market Outlook, By Cats (2024-2032) ($MN)
  • Table 12 Global Pet Social Media Platforms Market Outlook, By Reptiles (2024-2032) ($MN)
  • Table 13 Global Pet Social Media Platforms Market Outlook, By Birds (2024-2032) ($MN)
  • Table 14 Global Pet Social Media Platforms Market Outlook, By Small Mammals (2024-2032) ($MN)
  • Table 15 Global Pet Social Media Platforms Market Outlook, By Other Pet Types (2024-2032) ($MN)
  • Table 16 Global Pet Social Media Platforms Market Outlook, By Device Type (2024-2032) ($MN)
  • Table 17 Global Pet Social Media Platforms Market Outlook, By Smartphones (2024-2032) ($MN)
  • Table 18 Global Pet Social Media Platforms Market Outlook, By Desktop/Laptop (2024-2032) ($MN)
  • Table 19 Global Pet Social Media Platforms Market Outlook, By Tablets (2024-2032) ($MN)
  • Table 20 Global Pet Social Media Platforms Market Outlook, By Revenue Model (2024-2032) ($MN)
  • Table 21 Global Pet Social Media Platforms Market Outlook, By Subscription (2024-2032) ($MN)
  • Table 22 Global Pet Social Media Platforms Market Outlook, By Freemium (2024-2032) ($MN)
  • Table 23 Global Pet Social Media Platforms Market Outlook, By Advertising (2024-2032) ($MN)
  • Table 24 Global Pet Social Media Platforms Market Outlook, By Affiliate & Marketplace Revenue (2024-2032) ($MN)
  • Table 25 Global Pet Social Media Platforms Market Outlook, By Application (2024-2032) ($MN)
  • Table 26 Global Pet Social Media Platforms Market Outlook, By Pet Content Sharing (2024-2032) ($MN)
  • Table 27 Global Pet Social Media Platforms Market Outlook, By Pet Adoption and Rescues (2024-2032) ($MN)
  • Table 28 Global Pet Social Media Platforms Market Outlook, By Pet Health & Activity Tracking (2024-2032) ($MN)
  • Table 29 Global Pet Social Media Platforms Market Outlook, By Pet Events & Meetups (2024-2032) ($MN)
  • Table 30 Global Pet Social Media Platforms Market Outlook, By Pet Training & Behavior Communities (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.