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市场调查报告书
商品编码
1865402
全球藻类能量棒和洋芋片市场:预测至2032年-按产品类型、藻类类型、成分、通路、应用和地区进行分析Algae-Infused Energy Bars and Chips Market Forecasts to 2032 - Global Analysis By Product Type, Algae Type, Ingredient Composition, Distribution Channel, Application and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球藻类能量棒和薯片市场价值将达到 3.016 亿美元,到 2032 年将达到 6.223 亿美元。
预计在预测期内,藻类能量棒和薯片的复合年增长率将达到10.9%。藻类能量棒和洋芋片是富含螺旋藻和绿藻等营养微藻类的功能性点心。这些产品提供永续的蛋白质、必需脂肪酸、抗氧化剂和维生素来源,满足注重健康和环保的消费者的需求。它们设计便捷,功能强大,有助于补充能量、增强免疫力和提升认知功能。藻类能量棒和薯片作为零食的普及,反映了运动营养、健康和生活方式领域对植物来源、洁净标示替代品的需求日益增长,同时透过永续的种植方式促进了环境的永续性。
藻类加工技术的进步和对植物来源零食日益增长的需求
随着藻类培养和萃取技术的创新显着改善了藻类原料的口感、质地和营养成分,市场正呈现强劲成长动能。这些进步使製造商能够将藻类融入主流零食产品(如能量棒和薯片)中,同时又不影响消费者的偏好。同时,在健康意识、永续性和伦理食品选择的推动下,人们向植物来源饮食的转变正在加速,从而带动了对营养替代品的需求。
如果没有有效的配方,它会疏远普通消费者。
开发符合传统口味偏好的藻类零食需要先进的食品科学技术,包括风味组合、口感提升和成分协同作用。不投资感官优化的品牌可能会疏远潜在消费者。此外,藻类零食的小众定位可能会限制其在主流零售通路的曝光度,从而降低消费者的试吃意愿和重复购买率。
拓展至运动与健康营养领域
添加藻类的能量棒和薯片正日益被定位为运动员、健身爱好者和注重健康的消费者的运动增强型零食。它们富含天然蛋白质、铁和B群维生素,有助于肌肉恢復、增强耐力和提升认知功能。此外,藻类的适应原和抗发炎特性与新兴的整体健康理念不谋而合,为产品多元化发展铺平了道路,使其能够推出更多种类的产品,例如运动前零食、运动后恢復零食以及专为积极生活方式打造的功能性薯片。
与其他蛋白质的竞争
藻类零食市场面临其他替代蛋白来源的激烈竞争,包括豌豆蛋白、大豆蛋白、昆虫蛋白和真菌蛋白等产品。这些替代蛋白通常具有消费者认知度高、供应链成熟、产品种类丰富等优点。随着各大食品品牌大力投资拓展其替代蛋白产品线,藻类零食必须透过卓越的营养价值、永续性或独特的功能优势来脱颖而出。
疫情初期,由于水产养殖作业受限和国际物流中断,藻类供应链受到衝击。然而,消费者对增强免疫力和永续性食品日益增长的兴趣,为藻类零食创造了有利环境。随着越来越多的消费者寻求营养丰富、保质期长的居家食品,藻类能量棒和薯片作为功能性零食迅速走红。电子商务和直销管道的兴起进一步提升了市场认知度,使小众品牌能够在疫情封锁期间及之后触达注重健康的消费者。
预计在预测期内,藻类能量棒细分市场将占据最大的市场份额。
由于其便携性、便利性和符合随时随地补充营养的趋势,藻类能量棒预计将在预测期内占据最大的市场份额。这些能量棒体积小巧,却能提供优质蛋白质、必需微量营养素和持久能量,是忙碌的职场人士、运动员和注重健康人士的理想选择。风味遮罩、口感提升和成分混合方面的创新,使藻类能量棒更加美味、易于获取,并被更广泛的消费者群体所接受。它们与纯素、生酮饮食和原始人饮食的兼容性,进一步巩固了其市场地位。
预计在预测期内,无麸质配方产品细分市场将呈现最高的复合年增长率。
预计在预测期内,无麸质配方产品细分市场将实现最高增长率,这主要得益于人们对麸质不耐症的认识不断提高以及「洁净标示」运动的兴起。消费者越来越关注成分标籤,并选择不含过敏原和人工添加剂的零食。製造商正抓住这一机会,开发针对乳糜泻患者、注重健康的消费者以及遵循排除饮食法人群的薯片和能量棒产品。在健康食品区和专卖店的高端定位也促进了该细分市场的成长。
亚太地区预计将在整个预测期内占据最大的市场份额,这得益于该地区悠久的藻类消费传统和完善的水产养殖基础设施。日本、韩国和中国等国家长期以来一直将海藻和微藻类纳入日常饮食,这使得藻类零食更容易被消费者接受。此外,亚太地区各国政府正积极推动永续食品创新,并投资于藻类养殖技术。关键原料供应商的存在以及都市区对机能性食品日益增长的需求,进一步巩固了该地区的市场地位。
预计在预测期内,北美将实现最高的复合年增长率,这主要得益于消费者对植物来源营养和环境永续性的日益关注。该地区蓬勃发展的健康食品市场,以及广泛的零售和电商管道,正推动着藻类零食的快速普及。新兴企业和知名品牌都在迅速推出洁净标示的藻类产品,目标客户群包括千禧世代、健身爱好者和环保意识的消费者。此外,监管机构对新型食品成分的支持以及对藻类研发投入的不断增加,也推动了美国和加拿大市场的扩张。
According to Stratistics MRC, the Global Algae-Infused Energy Bars and Chips Market is accounted for $301.6 million in 2025 and is expected to reach $622.3 million by 2032 growing at a CAGR of 10.9% during the forecast period. Algae-infused energy bars and chips are functional snacks enriched with nutrient-dense microalgae such as spirulina or chlorella. These formulations offer a sustainable protein source, essential fatty acids, antioxidants, and vitamins, catering to health-conscious and eco-aware consumers. Designed for convenience and performance, they support energy replenishment, immune health, and cognitive function. Their integration into snack formats reflects growing demand for plant-based, clean-label alternatives in sports nutrition, wellness, and lifestyle segments, while promoting environmental sustainability through low-impact cultivation.
Increasing advances in algae processing & rising demand for plant-based snacks
The market is witnessing strong momentum due to technological innovations in algae cultivation and extraction, which have significantly improved the taste, texture, and nutritional profile of algae-based ingredients. These advancements are enabling manufacturers to incorporate algae into mainstream snack formats like bars and chips without compromising consumer appeal. Simultaneously, the growing shift toward plant-based diets driven by health consciousness, sustainability concerns, and ethical food choices is fueling demand for nutrient-dense alternatives.
Deter mainstream consumers without effective formulation
Formulating algae-infused snacks that appeal to conventional taste preferences requires advanced food science techniques, including flavor pairing, texture enhancement, and ingredient synergy. Brands that fail to invest in sensory optimization risk alienating potential buyers. Moreover, the niche positioning of algae snacks may restrict their visibility in mainstream retail channels, limiting consumer trial and repeat purchases.
Expansion into sports and wellness nutrition
Algae-infused energy bars and chips are increasingly being positioned as performance-enhancing snacks for athletes, fitness enthusiasts, and wellness-focused consumers. Their natural protein, iron, and B-vitamin content supports muscle recovery, endurance, and cognitive function. Additionally, algae's adaptogenic and anti-inflammatory properties align well with emerging trends in holistic wellness, paving the way for product diversification into pre-workout snacks, recovery bites, and functional chips tailored for active lifestyles.
Competition from other alt-proteins
The algae snack segment faces stiff competition from other alt-protein sources such as pea, soy, insect, and mycoprotein-based products. These alternatives often benefit from greater consumer familiarity, established supply chains, and broader product portfolios. As major food brands invest heavily in expanding their alt-protein offerings, algae-based snacks must differentiate through superior nutrition, sustainability credentials, or unique functional benefits.
The pandemic initially disrupted algae supply chains due to restrictions on aquaculture operations and international logistics. However, it also accelerated consumer interest in immunity-boosting and sustainable foods, creating a favorable environment for algae-based snacks. With more individuals seeking nutrient-rich, shelf-stable options for home consumption, algae-infused bars and chips gained traction as functional snacks. The rise of e-commerce and direct-to-consumer channels further supported market visibility, allowing niche brands to reach health-conscious buyers during lockdowns and beyond.
The algae-infused energy bars segment is expected to be the largest during the forecast period
The algae-infused energy bars segment is expected to account for the largest market share during the forecast period propelled by, their portability, convenience, and alignment with on-the-go nutrition trends. These bars offer a compact format for delivering high-quality protein, essential micronutrients, and sustained energy, making them ideal for busy professionals, athletes, and wellness seekers. Innovations in flavor masking, texture enhancement, and ingredient blending have made algae bars more palatable and accessible, expanding their appeal across demographics. Their compatibility with vegan, keto, and paleo diets further strengthens their market position.
The gluten-free formulations segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the gluten-free formulations segment is predicted to witness the highest growth rate, influenced by, rising gluten intolerance awareness and the broader clean-label movement. Consumers are increasingly scrutinizing ingredient lists and opting for snacks that exclude allergens and artificial additives. Manufacturers are leveraging this advantage to create chips and bars that cater to celiac patients, health-conscious eaters, and those following elimination diets. The segment is also benefiting from premium positioning in wellness aisles and specialty stores.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by, its rich tradition of algae consumption and robust aquaculture infrastructure. Countries like Japan, South Korea, and China have long incorporated seaweed and microalgae into their diets, creating a receptive consumer base for algae-infused snacks. Additionally, regional governments are promoting sustainable food innovations and investing in algae farming technologies. The presence of key raw material suppliers and growing demand for functional foods in urban centers further contribute to the region's dominance.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by, rising consumer awareness of plant-based nutrition and environmental sustainability. The region's dynamic health food market, coupled with strong retail and e-commerce penetration, is enabling rapid adoption of algae-based snacks. Startups and established brands alike are launching algae-infused products with clean-label claims, targeting millennials, fitness enthusiasts, and eco-conscious consumers. Regulatory support for novel food ingredients and increasing investment in algae R&D are also accelerating market expansion across the U.S. and Canada.
Key players in the market
Some of the key players in Algae-Infused Energy Bars and Chips Market include Nonfood, iWi Life, Algama Foods, Thrive Algae, Odontella, Allmicroalgae, GreenOnyx, Algatech, Pond Technologies, TerraVia, Cyanotech Corporation, AlgaVia, Nutress BV, Prolgae Spirulina Supplies, Energybits Inc., Simris Alg AB, Bioriginal Food & Science Corp., Algenuity, Parry Nutraceuticals, and E.I.D. Parry (India) Limited.
In August 2025, iWi Life launched Vegikrill, a krill-free vegan omega-3 supplement. The product honors World Krill Day and promotes sustainable alternatives to marine-sourced nutrition. It's part of iWi's broader algae-based wellness portfolio.
In June 2025, Algatech expanded its AstaPure(R) astaxanthin production for nutraceuticals. The company, now part of Solabia Group, focuses on microalgae-based antioxidants. It supports clean-label and eco-friendly ingredient sourcing.
In March 2025, TerraVia reintroduced Cyvex Nutrition as exclusive distributor of algae-based nutraceuticals. Cyvex will focus on condition-specific ingredients backed by science.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.