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市场调查报告书
商品编码
1865506
全球智慧家庭和语音控制设备市场:预测至2032年-按组件、设备类型、连接技术、分销管道、应用、最终用户和地区进行分析Home Automation and Voice-Controlled Device Market Forecasts to 2032 - Global Analysis By Component (Hardware, Software, and Services), Device Type, Connectivity Technology, Distribution Channel, Application, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球家庭自动化和语音控制设备市场价值将达到 1,020.3 亿美元,到 2032 年将达到 1,737.3 亿美元,预测期内复合年增长率为 7.9%。
智慧家庭和语音控制设备涵盖了各种智慧系统,使用户能够自动或透过语音指令管理住宅功能。这些技术可与照明、暖通空调控制和安防系统等家用电器连接,进而提升舒适度、安全性和能源利用效率。透过 Alexa、Google Assistant 和 Siri 等语音助手,使用者可以透过智慧型手机和其他智慧型装置轻鬆实现远端控制和即时监控。
人们对便利性和舒适性的需求日益增长
为了简化日常生活,消费者越来越需要无需动手即可控制照明、娱乐、安防和家用电器。 Alexa、Google Assistant 和 Siri 等语音助理透过无缝指令识别和与智慧生态系统的集成,正在提升用户体验。随着消费者更加重视能源效率和生活便利性,对个人化自动化环境的需求也日益增长。自然语言处理和物联网连接技术的进步进一步加速了智慧家庭在住宅和商业领域的应用。这种追求轻鬆便捷生活方式的趋势,正将自动化打造为现代智慧家庭发展趋势的基石。
设定和操作中的复杂性和故障
许多用户发现安装和同步多个智慧型装置十分繁琐,导致使用者感到沮丧并降低使用率。不同厂商产品之间的相容性问题会阻碍无缝整合。偶尔出现的语音辨识错误和连线故障会降低可靠性和使用者满意度。此外,持续的更新和故障排除需求也增加了维护难度。除非厂商简化介面并确保互通性,否则这些技术问题可能会阻碍市场成长。
与机器人技术和边缘运算的集成
边缘运算能够加快反应速度并实现局部决策,从而提高智慧家庭运作的可靠性。与家用机器人(例如自动吸尘器和个人助理)的集成,创造了一个更动态和互动的环境。这些进步提升了即时控制能力,最大限度地降低了延迟,并增强了系统的自主性。机器人技术和智慧语音系统的结合,可望重新定义使用者与生活空间的互动方式。这种协同效应有望推动下一代互联、高效、智慧的家居生态系统的发展。
激烈的竞争与价格战
持续创新的压力正推动着激进的定价策略,导致整个产业的利润率下降。随着类似功能的标准化,仅凭功能差异化变得越来越困难。市场饱和和品牌间的竞争给试图站稳脚跟的中小型企业带来了挑战。此外,消费者对价格高度敏感,他们更重视价格实惠而非品质和安全。如果没有永续的定价和创新策略,该市场的长期盈利将面临风险。
新冠疫情的感染疾病
新冠疫情加速了智慧家居技术的普及,因为人们为了寻求舒适和安全,更多地待在家中。语音控制设备作为非接触式通讯、娱乐和居家管理解决方案,迅速走红。然而,供应链中断和生产延误影响了高峰期的硬体供应。即使疫情过后,混合型生活方式和持续的健康意识仍将推动对互联和自动化生活的需求。智慧安防和节能解决方案在后疫情时代的復苏阶段也将日益重要。
预计在预测期内,硬体领域将占据最大的市场份额。
在预测期内,硬体领域预计将占据最大的市场份额,这主要得益于智慧音箱、感测器、摄影机和控制中心等产品的日益普及。硬体是任何家庭自动化生态系统的基础,能够实现即时连接和语音辨识功能。持续的产品创新和物联网设备价格的下降,正在扩大消费者的购买范围。製造商正致力于提升产品设计美感和多功能集成,以增强用户吸引力。人工智慧硬体的日益普及,能够实现个人化的自动化体验,进一步巩固了这一领域的地位。
预计在预测期内,饭店业者板块的复合年增长率将最高。
预计在预测期内,饭店营运商板块将实现最高成长率,这主要得益于对智慧宾客体验和能源管理投资的不断增加。饭店和度假村正在整合语音控制系统,并提供个人化的非接触式服务,以提升舒适度和效率。智慧照明、自动温度控制和数位礼宾服务正在改变宾客与饭店的互动方式。这些技术还能透过优化能源消耗和维护流程来提高营运效率。住宿业日益激烈的竞争正推动自动化成为企业脱颖而出的关键因素。
由于快速的都市化、中产阶级收入的成长以及智慧城市计划的扩张,亚太地区预计将在预测期内占据最大的市场份额。中国、日本、韩国和印度等国家正加速采用连网家庭技术。价格适中的设备供应和强大的製造能力进一步推动了该地区的成长。消费者对能源管理和生活便利性的日益重视,正在推动对自动化解决方案的需求。政府促进数位转型的措施也提高了市场渗透率。
由于技术创新、互联网普及率高以及智慧家庭投资不断增长,预计北美在预测期内将实现最高的复合年增长率。美国和加拿大是人工智慧语音助理和基于物联网的自动化解决方案的早期采用者。亚马逊、苹果和谷歌等科技巨头之间强大的生态系统整合正在推动市场成熟。消费者对节能和安全型智慧解决方案的偏好进一步加速了这些解决方案的普及。此外,5G 连线和云端运算的进步正在提升使用者体验和互通性。
According to Stratistics MRC, the Global Home Automation and Voice-Controlled Device Market is accounted for $102.03 billion in 2025 and is expected to reach $173.73 billion by 2032 growing at a CAGR of 7.9% during the forecast period. Home Automation and Voice-Controlled Devices encompass intelligent systems that allow users to manage home functions either automatically or via spoken instructions. These technologies connect with appliances like lighting, climate controls, and security systems to improve comfort, safety, and energy use. Supported by voice assistants such as Alexa, Google Assistant, or Siri, they provide easy remote control and real-time monitoring through smartphones or other smart interfaces.
Growing demand for convenience and comfort
Users increasingly seek hands-free control of lighting, entertainment, security, and household appliances to simplify daily routines. Voice assistants such as Alexa, Google Assistant, and Siri are enhancing user experience through seamless command recognition and integration with smart ecosystems. The demand for personalized, automated environments is expanding as consumers prioritize energy efficiency and lifestyle ease. Advancements in natural language processing and IoT connectivity further accelerate adoption across residential and commercial spaces. This shift toward effortless living continues to position automation as a cornerstone of modern smart home trends.
Complexities and glitches in setup/operation
Many users find the installation and synchronization of multiple smart devices confusing, leading to frustration and reduced engagement. Compatibility issues among products from different manufacturers can hinder seamless integration. Occasional voice recognition errors and connectivity failures compromise reliability and user satisfaction. Additionally, the need for consistent updates and troubleshooting adds to maintenance challenges. Unless manufacturers simplify interfaces and ensure interoperability, these technical issues could slow market growth.
Integration with robotics and edge computing
Edge computing enables faster response times and localized decision-making, enhancing reliability in smart home operations. Integration with household robots, such as automated vacuum cleaners and personal assistants, creates a more dynamic and interactive environment. These advancements improve real-time control, minimize latency, and strengthen system autonomy. Combining robotics with intelligent voice systems can redefine how users interact with their living spaces. This synergy is expected to drive the next generation of connected, efficient, and intelligent home ecosystems.
Intense competition and price wars
Continuous innovation pressure has led to aggressive pricing strategies, reducing profit margins across the industry. As similar features become standard, differentiation through functionality alone becomes increasingly difficult. Market saturation and brand rivalry create challenges for smaller companies trying to establish a foothold. Moreover, consumers' price sensitivity can lead to prioritization of affordability over quality or security. Without sustainable pricing and innovation strategies, long-term profitability in this market could be at risk.
Covid-19 Impact
The COVID-19 pandemic accelerated the adoption of smart home technologies as people spent more time indoors seeking comfort and safety. Voice-controlled devices gained traction as touch-free solutions for communication, entertainment, and household management. However, supply chain disruptions and production delays affected hardware availability during peak demand periods. Post-pandemic, hybrid lifestyles and continued health-conscious behaviors are sustaining demand for connected, automated living. Smart security and energy-efficient solutions have also gained importance in the post-crisis recovery phase.
The hardware segment is expected to be the largest during the forecast period
The hardware segment is expected to account for the largest market share during the forecast period, driven by the proliferation of smart speakers, sensors, cameras, and control hubs. Hardware forms the foundation of any home automation ecosystem, enabling real-time connectivity and voice recognition capabilities. Continuous product innovations and affordability of IoT devices are expanding accessibility to a broader consumer base. Manufacturers are focusing on design aesthetics and multifunctional integration to enhance user appeal. The increasing adoption of AI-enabled hardware for personalized automation experiences further strengthens this segment.
The hospitality operators segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the hospitality operators segment is predicted to witness the highest growth rate, due to rising investments in smart guest experiences and energy management. Hotels and resorts are integrating voice-controlled systems to offer personalized and contactless services, enhancing comfort and efficiency. Smart lighting, automated temperature controls, and digital concierge features are transforming guest interactions. These technologies also improve operational efficiency by optimizing energy consumption and maintenance workflows. Growing competition in the hospitality sector is driving adoption of automation as a differentiator.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rapid urbanization, growing middle-class income, and expanding smart city projects. Countries such as China, Japan, South Korea, and India are witnessing accelerated adoption of connected home technologies. Affordable device availability and strong manufacturing capabilities further strengthen regional growth. Rising consumer awareness of energy management and lifestyle convenience is fueling demand for automation solutions. Government initiatives promoting digital transformation are boosting market penetration.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to technological innovation, high internet penetration, and growing smart home investments. The U.S. and Canada are early adopters of AI-driven voice assistants and IoT-based automation solutions. Strong ecosystem integration among tech giants like Amazon, Apple, and Google is fostering market maturity. Consumer preference for energy-efficient and security-oriented smart solutions further accelerates adoption. Additionally, advancements in 5G connectivity and cloud computing enhance user experiences and interoperability.
Key players in the market
Some of the key players profiled in the Home Automation and Voice-Controlled Device Market include Amazon, Siemens, Google, Legrand, Apple, Bosch Smart, Samsung, Control4, Honeywell, Crestron, Schneider, Resideo, ABB, LG Electronics, and Johnson.
In October2025, Siemens and Airbus are strengthening their long-standing partnership with a new strategic contract to work toward the decarbonization of Airbus' major industrial sites in the U.S. and U.K. The initiative is a key milestone in Airbus' program to minimize the company's operational environmental footprint through targeted reductions in CO2 emissions and energy consumption, among other efforts.
In October 2025, Legrand announces the acquisition of Avtron Power Solutions2 in the United States, a global leader in load banks1 and power quality solutions for datacenters and other critical applications. Avtron is a leading global provider of load banks and power quality solutions that serve a wide range of high-growth markets, like datacenters, where reliable delivery of power is required.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.