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市场调查报告书
商品编码
1865520
全球数位电子看板市场:预测至 2032 年—按组件、显示技术、萤幕大小、部署方式、连接方式、应用程式和地区进行分析Digital Signage Market Forecasts to 2032 - Global Analysis By Component (Hardware, Software and Services), Display Technology, Screen Size, Deployment Mode, Connectivity, Application and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球数位电子看板市场价值将达到 317.4 亿美元,到 2032 年将达到 622.5 亿美元,在预测期内的复合年增长率为 10.1%。
数位电子看板是一种电子显示解决方案,它利用 LED、LCD 或投影萤幕在各种环境中呈现影片、影像和资讯等多媒体内容。数位看板广泛应用于零售、交通运输和酒店等行业,支援即时内容更新,用于广告和宣传,为在公共和私人空间以互动且引人入胜的方式与受众建立联繫提供了一种途径。
根据 Electro IQ 预测,2023 年配备 OLED 显示器的消费性电子产品销售将达到 9 亿台,比 2022 年的 7.8 亿台成长 15%。
对互动式和个人化客户体验的需求日益增长
人工智慧驱动的分析和脸部辨识等先进技术能够根据观看者的属性和行为实现即时内容客製化。零售商店、交通枢纽和饭店等场所正越来越多地部署智慧显示屏,以提升客户体验和品牌互动。云端基础平台和物联网整合实现了跨多个地点的集中管理和动态更新。触控萤幕和语音互动介面正逐渐成为标准配置,增强了互动性。随着消费者期望的不断变化,数位电子看板正从静态通讯转向以体验为中心的自适应解决方案。
内容创作与管理的复杂性
企业常常难以协调不同地区的讯息、安排更新,以及维护整个网路的品牌一致性。对专用软体和专业人员的需求增加了营运成本和延误。传统硬体与现代内容平台之间的相容性问题进一步加剧了部署的复杂性。确保可访问性和符合监管标准需要严密的监管。这些因素共同阻碍了扩充性,尤其对于中小企业而言更是如此。
进军未知领域
学校和大学正在部署互动式显示屏,用于发布公告、提供指导和支持混合式学习。医院和诊所正在透过指示牌提高营运效率,用于病患资讯、候诊时间和紧急警报。智慧城市计画正在推动公共对数位通讯系统的需求。云端原生平台和远端系统管理工具使得在分散式环境中灵活部署成为可能。这些领域为供应商提供了创新和拓展市场的巨大潜力。
频宽限制和连接性挑战
数位电子看板系统高度依赖稳定的网路连线来实现即时更新和远端控制,因此极易受到频宽限制的影响。在网路连线不稳定的地区,内容传送可能会出现延迟、缓衝甚至完全中断。这会降低直播串流、互动功能和云端同步宣传活动的效能。缺乏适当加密和冗余的网路也会带来安全风险。边缘运算和离线快取正在成为新兴的解决方案,但其应用程度因地区而异。这些技术挑战会对可靠性和使用者体验构成威胁,尤其是在关键任务环境中。
疫情扰乱了供应链,延缓了安装进度,但也加速了公共卫生和安全讯息对数位电子看板的需求。零售和酒店业最初出现下滑,但由于对非接触式介面和远端内容控制的需求,这些行业迅速復苏。数位电子看板成为展示卫生防疫通讯协定、限流措施和紧急警报的必备工具。各组织纷纷投资自动化和云端基础系统,以确保业务连续性。疫情过后,数位电子看板日益被视为建构弹性通讯基础设施的核心要素。
预计在预测期内,硬体领域将占据最大的市场份额。
在预测期内,硬体领域预计将占据最大的市场份额,这主要得益于显示技术的进步和耐用性的提升。 LED、OLED 和 LCD 面板因其清晰度高、能源效率高和环境适应性强而被广泛采用。互动式资讯亭和触控萤幕在零售、交通运输和企业环境中越来越受欢迎。与嵌入式处理器和感测器的整合正在扩展被动式显示之外的功能。模组化设计和坚固机壳的创新正在支持户外和工业应用。
预计在预测期内,交通运输业将实现最高的复合年增长率。
在智慧运输计画和基础设施现代化建设的推动下,交通运输领域预计将在预测期内实现最高成长率。机场、火车站和客运站正在部署数位电子看板,以提供即时资讯、路线指引和广告。人工智慧系统正在帮助管理客流并加强通讯协定。与行动应用程式和票务平台的整合正在打造无缝的出行体验。政府对智慧交通和城际互联的投资正在加速这些技术的普及应用。
亚太地区预计将在预测期内保持最大的市场份额,这得益于其强大的製造业基础和快速的数位转型。中国、印度和日本等国家在部署智慧零售、城市基础设施和公共通讯发挥着主导作用。成本效益高的生产方式、丰富的原料和高素质的劳动力是该地区竞争力的重要因素。政府主导的智慧城市计画和提升数位素养的措施正在推动市场需求。本地供应商正不断创新,提供扩充性且价格合理的解决方案,以满足区域需求。
在预测期内,北美预计将实现最高的复合年增长率,这主要得益于技术进步和对永续性的需求。零售商和交通运输机构正在采用人工智慧、云端平台和边缘运算技术,以实现个人化和高效的指示牌解决方案。该地区对无障碍设施、能源效率和数据驱动型互动方式的重视正在影响产品开发。医疗保健、教育和电动车基础设施正在拓展数位电子看板的应用场景。对自动化、网路安全数位双胞胎的投资正在增强营运韧性。
According to Stratistics MRC, the Global Digital Signage Market is accounted for $31.74 billion in 2025 and is expected to reach $62.25 billion by 2032 growing at a CAGR of 10.1% during the forecast period. Digital signage is an electronic display solution that utilizes LED, LCD, or projection screens to showcase multimedia content such as videos, images, and information in different settings. Commonly applied in industries like retail, transport, and hospitality, it supports real-time content updates for advertising and communication purposes, offering interactive and visually engaging ways to connect with audiences in public and private spaces.
According to Electro IQ, in 2023, the sales of consumer electronics featuring OLED reached 900 million units, a 15% rise from the 780 million units sold in 2022.
Increasing demand for interactive and personalized customer experiences
Advanced technologies like AI-driven analytics and facial recognition are enabling real-time content customization based on audience demographics and behavior. Retailers, transit hubs, and hospitality venues are deploying smart displays to enhance customer experience and brand interaction. Cloud-based platforms and IoT integration allow centralized control and dynamic updates across multiple locations. Touch-enabled screens and voice-responsive interfaces are becoming standard, elevating interactivity. As consumer expectations evolve, digital signage is transitioning from static messaging to adaptive, experience-centric solutions.
Complexity of content creation and management
Organizations often struggle with coordinating localized messaging, scheduling updates, and maintaining brand consistency across networks. The need for specialized software and skilled personnel adds to operational costs and delays. Compatibility issues between legacy hardware and modern content platforms further complicate deployment. Ensuring compliance with accessibility and regulatory standards requires meticulous oversight. These factors collectively hinder scalability, especially for small and mid-sized enterprises.
Expansion into untapped verticals
Schools and universities are adopting interactive displays for announcements, navigation, and hybrid learning support. Hospitals and clinics use signage for patient information, queue management, and emergency alerts, improving operational efficiency. Smart city initiatives are driving demand for public-facing digital communication systems. Cloud-native platforms and remote management tools are enabling flexible deployment in decentralized environments. These sectors offer untapped potential for vendors to innovate and expand market reach.
Bandwidth limitations and connectivity issues
Digital signage systems depend heavily on stable internet connections for real-time updates and remote control, making them vulnerable to bandwidth limitations. In areas with poor connectivity, content delivery can suffer from delays, buffering, or complete outages. This affects the performance of live feeds, interactive features, and cloud-synced campaigns. Security risks also increase when networks lack proper encryption or redundancy. Edge computing and offline caching are emerging as solutions, but adoption remains uneven across regions. These technical challenges pose risks to reliability and user experience, especially in mission-critical environments.
The pandemic disrupted supply chains and delayed installations, but also accelerated the need for digital signage in public health and safety messaging. Retail and hospitality sectors initially saw a decline, but rebounded with demand for contactless interfaces and remote content control. Digital signage became essential for displaying health protocols, occupancy limits, and emergency alerts. Organizations invested in automation and cloud-based systems to ensure operational continuity. Post-pandemic, digital signage is increasingly viewed as a core component of resilient communication infrastructure.
The hardware segment is expected to be the largest during the forecast period
The hardware segment is expected to account for the largest market share during the forecast period, driven by advancements in display technology and durability. LED, OLED, and LCD panels are being widely adopted for their clarity, energy efficiency, and adaptability across environments. Interactive kiosks and touchscreens are gaining traction in retail, transportation, and corporate settings. Integration with embedded processors and sensors is expanding functionality beyond passive displays. Innovations in modular design and ruggedized enclosures are supporting outdoor and industrial applications.
The transportation segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the transportation segment is predicted to witness the highest growth rate, fueled by smart mobility initiatives and infrastructure modernization. Airports, train stations, and bus terminals are deploying digital signage for real-time updates, wayfinding, and advertising. AI-powered systems are helping manage passenger flow and enhance safety protocols. Integration with mobile apps and ticketing platforms is creating seamless travel experiences. Government investments in smart transit and urban connectivity are accelerating adoption.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, supported by its robust manufacturing base and rapid digital transformation. Countries like China, India, and Japan are leading in smart retail, urban infrastructure, and public communication deployments. Cost-effective production, abundant raw materials, and skilled labor contribute to regional competitiveness. Government-backed smart city programs and digital literacy initiatives are driving demand. Local vendors are innovating with scalable, affordable solutions tailored to regional needs.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by technological advancements and sustainability mandates. Retailers and transit authorities are embracing AI, cloud platforms, and edge computing for personalized and efficient signage solutions. The region's focus on accessibility, energy efficiency, and data-driven engagement is shaping product development. Healthcare, education, and EV infrastructure are expanding use cases for digital signage. Investments in automation, cybersecurity, and digital twins are enhancing operational resilience.
Key players in the market
Some of the key players in Digital Signage Market include Samsung Electronics, Leyard Optoelectronic, LG Electronics, Daktronics, Sony Corporation, Elo Touch Solutions, Panasonic Corporation, ViewSonic Corporation, NEC Corporation, Scala, Sharp Corporation, Planar Systems, Cisco Systems, AU Optronics, and Intel Corporation.
In October 2025, Samsung Electronics (SEC), Samsung C&T (SCT), and GRAIL, Inc. announced they have signed a binding Letter of Intent for a strategic collaboration to bring GRAIL's Galleri(R) multi-cancer early detection (MCED) test to key Asian markets. SCT and SEC have also agreed to invest $110 million into GRAIL, a healthcare company whose mission is to detect cancer early when it can be cured, at a price of $70.05 per share of common stock.
In September 2025, NVIDIA and Intel Corporation announced a collaboration to jointly develop multiple generations of custom data center and PC products that accelerate applications and workloads across hyperscale, enterprise and consumer markets. The companies will focus on seamlessly connecting NVIDIA and Intel architectures using NVIDIA NVLink integrating the strengths of NVIDIA's AI and accelerated computing with Intel's leading CPU technologies.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.