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市场调查报告书
商品编码
1851353

数位电子看板：市场占有率分析、产业趋势、统计数据和成长预测（2025-2030 年）

Digital Signage - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

数位电子看板市场预计到 2025 年将达到 276.6 亿美元，到 2030 年将达到 413.9 亿美元，年复合成长率为 8.39%。

数位看板市场-IMG1

这项扩张得益于人工智慧主导的内容引擎、5G边缘网路和节能型MicroLED萤幕的持续普及。大型企业正在利用互联显示器统一混合职场中的通信，而市政府则将互动式电子白板融入智慧城市基础设施，以简化交通出行和公共倡议。零售商正在加大投资，因为受众分析平台正将店内萤幕转化为能够创造收益的零售媒体资产。同时，交通运营商正在部署即时乘客资讯系统，以提升服务品质。

全球数位电子看板市场趋势与洞察

人工智慧驱动的受众分析协助动态内容个人化

零售商如今正以人工智慧引擎取代千篇一律的广告循环，这些引擎能够根据消费者的接近即时调整通讯。电脑视觉模组可以测量顾客的年龄、性别和互动时长，从而触发创新变体，将转换率提升高达 30%。美国、英国、德国和法国的连锁店正在将这些洞察与会员应用程式资料结合，以丰富全通路宣传活动。代理商愿意为这种精准曝光支付高额的 CPM，将他们的门市网路转变为高利润的媒体管道。虽然 GDPR 合规性正在影响欧洲的部署速度，但供应商正在采用「隐私设计」工作流程，在分析之前对视讯帧进行本地匿名化处理。这些因素正在推动数位电子看板市场在中期内保持强劲的成长势头。

5G + 边缘运算辅助实现即时户外串流播放

东京、首尔、新加坡和雪梨的交通部门正在利用毫米波5G骨干网，将超低延迟的视讯和紧急警报推送至户外LED显示器。装置上的边缘伺服器预先快取高解析度影片片段，从而降低资料传输成本，并允许在人流量高峰期立即启动宣传活动。亚洲交通枢纽的研究表明，当5G取代传统光纤时，生产力可提高52%至245%，成本最多可降低90%。随着更多城市运作独立的5G核心网，数位电子看板市场将迎来快速成长。

内容管理系统标准的分散化使多供应商互通性变得复杂。

全球零售商使用多种品牌的萤幕，但目前尚未找到通用的调度或分析通讯协定。通讯警告称，缺乏互通性将减缓技术普及并增加整体拥有成本。因此，许多公司被迫选择单一供应商的生态系统，限制了竞争性竞标。产业联盟正在製定应用程式介面（API），但由于各供应商的蓝图不同，进展缓慢。这种情况限制了数位电子看板市场在短期内的扩充性。

细分市场分析

到 2024 年，电视墙将占销售额的 28.1%。数位电子看板市场仍受到品牌剧院和企业全体员工大会的青睐，而速食店对数位海报的需求也保持稳定。

然而，随着自助结帐、路线指引和会员註册等功能充分利用响应式触控屏，自助服务终端预计将在2030年之前以9.2%的复合年增长率快速增长。数位电子看板市场的零售商正在部署人工智慧模组，以便在结帐时推荐附加元件并调整小票金额。透明液晶显示器透过将产品展示与数据迭加相结合，在奢侈品商店和汽车展示室中开闢了一片新天地。製造商目前正在尝试将多面板电视墙与自助服务终端互动结合的混合设备，用于交通枢纽。

硬体组件仍将是数位电子看板市场的基础，涵盖 LED 显示器、媒体播放机和安装套件，预计到 2024 年将占收入的 60.7%。像素成本的下降使得资本支出更容易控制，每四到五年即可完成一次更新换代。

随着企业发现内容编配与分析能够提升投资报酬率，软体收入正以10.5%的复合年增长率（两位数）快速成长。云端仪錶板透过远距离诊断确保车辆运作，而人工智慧调度器则提高了宣传活动的针对性。供应商正在整合播放证明帐本，使广告商审核其广告曝光情况，从而增强数位电子看板市场的信任度。

区域分析

2024年，北美将占全球营收的33.4%，这主要得益于美国企业大厅整修中所体现的数位化优先理念。加拿大零售商加快了结帐流程的现代化，稳定了该地区的需求。该地区数位电子看板市场的发展也得益于日趋成熟的云端基础设施，降低了部署难度。

亚太地区预计将实现8.5%的复合年增长率，这主要得益于中国的城市丛集计划、日本的技术出口促进、印度的购物中心蓬勃发展以及东南亚旅游业的復苏。面板和积体电路的一体化供应链正在降低单位成本，为该地区的买家提供更丰富的价格选择，并提升数位电子看板市场的渗透率。

在环保设计政策和强劲购买力的支撑下，欧洲市场维持稳定成长。儘管历史街区的标誌数量限制使得合规难度加大，但德国和北欧企业仍采用了A级能效显示屏，弥补了旅游区关闭带来的影响。东欧机场竞相利用身临其境型资讯显示器争夺枢纽地位，数位电子看板市场向东扩张。

其他福利：

  • Excel格式的市场预测（ME）表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

  • 市场概览
  • 市场驱动因素
    • 人工智慧驱动的受众分析技术，协助北美及欧洲零售商店及交通枢纽实现动态内容个人化。
    • 5G+边缘运算助力亚洲及大洋洲主要交通枢纽实现即时户外串流播放
    • 欧盟企业永续性指令加速节能型微型LED和电子纸牌的普及
    • 美国后疫情时代的混合办公模式推广云端基础的企业沟通仪錶板
    • 中东各地正在兴建多个智慧大型企划（如NEOM和杜拜2040），这些计画都将大型数位广告看板融入其中。
    • 零售媒体商业化战略推动拉丁美洲大型连锁店部署电视墙
  • 市场限制
    • 内容管理系统（CMS）标准分散化，使全球零售商的多供应商互通性变得复杂。
    • 欧洲历史城区户外LED建筑幕墙面临高昂的资本支出与授权障碍
    • 美国交通运输显示器勒索软体暴露网路安全漏洞
    • 用于大型面板的专用驱动积体电路的供应链价格正在上涨。
  • 生态系分析
  • 技术展望
  • 波特五力分析
    • 新进入者的威胁
    • 买方的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 市场规模与成长预测

  • 按类型
    • 电视墙
    • 视讯萤幕
    • 亭
    • 透明液晶萤幕
    • 数位海报
    • 广告看板
    • 其他类型
  • 按组件
    • 硬体
      • LCD/LED显示器
      • OLED显示器
      • 微型LED显示器
      • 媒体播放机
      • 控制器
      • 投影机/投影幕
      • 其他硬体
    • 软体
    • 服务
      • 安装与集成
      • 託管服务
      • 支援与维护
  • 透过部署
    • 本地部署
    • 云端基础的
    • 杂交种
  • 按萤幕尺寸
    • 32英吋或更小
    • 32英寸至52英寸
    • 52吋或以上
    • 超大尺寸，100吋或更大
  • 按位置
    • 店内/室内
    • 户外的
  • 按最终用途行业划分
    • 零售
    • 运输
    • 饭店业
    • 公司的
    • 教育
    • 卫生保健
    • 政府机构
    • 体育娱乐
    • 银行和金融服务
    • 製造工厂
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
      • 墨西哥
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 北欧国家
      • 其他欧洲地区
    • 南美洲
      • 巴西
      • 其他南美洲
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 东南亚
      • 亚太其他地区
    • 中东和非洲
      • 中东
      • GCC
      • 土耳其
      • 其他中东地区
      • 非洲
      • 南非
      • 其他非洲地区

第六章 竞争情势

  • 市场集中度
  • 策略趋势
  • 市占率分析
  • 公司简介
    • NEC Display Solutions Ltd.
    • LG Display Co. Ltd.
    • Samsung Electronics Co. Ltd.
    • Panasonic Corporation
    • Sony Group Corporation
    • Stratacache
    • Planar Systems Inc.
    • Hitachi Ltd.
    • Barco NV
    • Goodview
    • Cisco Systems Inc.
    • Scala Inc.
    • Broadsign International LLC
    • Appspace Inc.
    • BrightSign LLC
    • Mvix Inc.
    • Christie Digital Systems USA Inc.
    • Daktronics Inc.
    • Leyard Optoelectronic Co. Ltd.
    • Unilumin Group Co. Ltd.
    • JCDecaux SA
    • E Ink Holdings Inc.
    • Clear Channel Outdoor Holdings Inc.
    • Sharp Corporation

第七章 市场机会与未来展望

简介目录
Product Code: 50170

The digital signage market size stands at USD 27.66 billion in 2025 and is forecast to reach USD 41.39 billion by 2030, reflecting an 8.39% CAGR.

Digital Signage - Market - IMG1

Consistent uptake of AI-driven content engines, 5G-enabled edge networks and energy-frugal MicroLED screens underpins this expansion. Large enterprises are using connected displays to unify communications across hybrid workplaces, while city authorities weave interactive boards into smart-city infrastructure to streamline mobility and public safety initiatives. Retailers intensify investment as audience-analytics platforms transform in-store screens into revenue-generating retail-media assets. At the same time, transportation operators deploy real-time passenger information systems that raise service quality.

Global Digital Signage Market Trends and Insights

AI-powered audience analytics boosting dynamic content personalisation

Retailers now replace one-size-fits-all loops with AI engines that adjust messaging in real time when shoppers approach. Computer-vision modules gauge age bracket, gender and engagement length, then trigger creative variants that can lift conversion by as much as 30%. Chains in the United States, United Kingdom, Germany and France link these insights with loyalty-app data to enrich omnichannel campaigns. Agencies pay premium CPMs for such precise exposure, turning store networks into high-margin media channels. Compliance with GDPR shapes rollout pace in Europe, yet vendors embed privacy-by-design workflows that anonymise video frames locally before analysis. These factors keep the digital signage market on a solid medium-term growth path.

5G + edge computing enabling real-time outdoor streaming

Transit authorities in Tokyo, Seoul, Singapore and Sydney use millimetre-wave 5G backbones to push ultra-low-latency video and emergency alerts to outdoor LED boards. On-device edge servers pre-cache high-resolution clips, cutting data transit cost and letting campaigns switch instantly when foot-traffic sensors spike. Studies for Asian transport hubs show productivity gains from 52% to 245% and cost savings up to 90% when 5G replaces legacy fibre. As more metros activate standalone 5G cores, the digital signage market receives an immediate uplift.

Fragmented CMS standards complicating multi-vendor interoperability

Global retailers often juggle screens from several brands yet find no common protocol for scheduling or analytics. The International Telecommunication Union warns that the lack of interoperability slows deployments and raises total ownership cost. Many firms therefore lock into single-vendor ecosystems, limiting competitive bids. Industry alliances are drafting APIs, but diverging roadmaps among vendors keep progress slow. This reality curbs near-term scalability for the digital signage market.

Other drivers and restraints analyzed in the detailed report include:

  1. EU corporate sustainability mandates accelerating energy-efficient displays
  2. Post-pandemic hybrid work models driving cloud dashboards
  3. Cyber-security vulnerabilities spotlighted by ransomware on transit displays

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Video walls dominated 2024 revenue with 28.1% share due to their immersive impact in control rooms and flagship retail settings. The digital signage market continues to favour their scale for brand theatre and corporate town-hall events. Demand also stays steady for digital posters in quick-serve restaurants because franchisees value simple content swaps.

Kiosks, however, offer the fastest 9.2% CAGR to 2030 as shoppers embrace self-checkout, wayfinding and loyalty enrollment on responsive touchscreens. Retailers in the digital signage market deploy AI modules that recommend add-ons at check-out, nudging ticket size. Transparent LCD enclosures carve a niche in luxury stores and automotive showrooms, merging product visibility with data overlays. Manufacturers now experiment with hybrid rigs that fuse multi-panel video walls and kiosk interaction for transit concourses.

Hardware parts generated 60.7% of 2024 turnover and remain foundational to the digital signage market, covering LED tiles, media players and mounting kits. Falling pixel costs keep capex manageable for refresh cycles every four-to-five years.

Software revenue is growing at a double-digit 10.5% CAGR as companies discover that content orchestration and analytics drive ROI. Cloud dashboards secure fleet uptime through remote diagnostics, while AI schedulers improve campaign relevance. Vendors integrate proof-of-play ledgers so advertisers can audit exposures, raising confidence in the digital signage market.

The Digital Signage Market Report is Segmented by Type (Video Wall, Video Screen, Kiosk, and More), Component (Hardware, Software, and Services), Deployment (On-Premise, Cloud-Based, and Hybrid), Screen Size (Below 32", 32"-52", and More), Location (In-store/Indoor, and Outdoor), End-Use Industry (Retail, Transportation, Hospitality, Corporate, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

North America held 33.4% 2024 income, anchored by United States corporate refurbishments that turned lobbies into digital-first showcases. Canadian retailers accelerate checkout modernisation, keeping regional demand steady. The digital signage market here benefits from mature cloud infrastructure that reduces deployment friction.

Asia-Pacific is on an 8.5% CAGR trajectory, propelled by China's city cluster projects, Japan's technology export push, India's mall boom and Southeast Asia's tourism recovery. An integrated supply chain for panels and ICs lowers unit costs, giving regional buyers price latitude that boosts the digital signage market's penetration.

Europe records stable gains supported by ecodesign mandates and high purchasing power. Historic-district signage caps add compliance effort, yet German and Nordic corporates adopt energy-class A displays, offsetting tourist-zone pauses. Eastern European airports compete for hub status through immersive wayfinding walls, expanding the digital signage market eastward.

  1. NEC Display Solutions Ltd.
  2. LG Display Co. Ltd.
  3. Samsung Electronics Co. Ltd.
  4. Panasonic Corporation
  5. Sony Group Corporation
  6. Stratacache
  7. Planar Systems Inc.
  8. Hitachi Ltd.
  9. Barco NV
  10. Goodview
  11. Cisco Systems Inc.
  12. Scala Inc.
  13. Broadsign International LLC
  14. Appspace Inc.
  15. BrightSign LLC
  16. Mvix Inc.
  17. Christie Digital Systems USA Inc.
  18. Daktronics Inc.
  19. Leyard Optoelectronic Co. Ltd.
  20. Unilumin Group Co. Ltd.
  21. JCDecaux SA
  22. E Ink Holdings Inc.
  23. Clear Channel Outdoor Holdings Inc.
  24. Sharp Corporation

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 AI-powered audience analytics boosting dynamic content personalisation in North American and European retail and transit corridors
    • 4.2.2 5G + edge computing enabling real-time outdoor streaming across major Asian and Oceanian transport hubs
    • 4.2.3 EU corporate sustainability mandates accelerating adoption of energy-efficient MicroLED and e-paper signage
    • 4.2.4 Post-pandemic hybrid work models driving cloud-based corporate communication dashboards in the USA
    • 4.2.5 Smart-city mega-projects (NEOM, Dubai 2040) integrating large-format digital billboards across the Middle East
    • 4.2.6 Retail-media monetisation strategies fuelling video-wall roll-outs by Latin-American big-box chains
  • 4.3 Market Restraints
    • 4.3.1 Fragmented CMS standards complicating multi-vendor interoperability for global retailers
    • 4.3.2 High CAPEX and permitting hurdles for outdoor LED facades in historical European city centres
    • 4.3.3 Cyber-security vulnerabilities spotlighted by ransomware on United States transit displays
    • 4.3.4 Supply-chain price spikes in specialty driver-ICs for large panels
  • 4.4 Industry Ecosystem Analysis
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUES)

  • 5.1 By Type
    • 5.1.1 Video Wall
    • 5.1.2 Video Screen
    • 5.1.3 Kiosk
    • 5.1.4 Transparent LCD Screen
    • 5.1.5 Digital Poster
    • 5.1.6 Billboard
    • 5.1.7 Other Types
  • 5.2 By Component
    • 5.2.1 Hardware
      • 5.2.1.1 LCD/LED Display
      • 5.2.1.2 OLED Display
      • 5.2.1.3 MicroLED Display
      • 5.2.1.4 Media Players
      • 5.2.1.5 Controllers
      • 5.2.1.6 Projector/Projection Screens
      • 5.2.1.7 Other Hardware
    • 5.2.2 Software
    • 5.2.3 Services
      • 5.2.3.1 Installation and Integration
      • 5.2.3.2 Managed Services
      • 5.2.3.3 Support and Maintenance
  • 5.3 By Deployment
    • 5.3.1 On-premise
    • 5.3.2 Cloud-based
    • 5.3.3 Hybrid
  • 5.4 By Screen Size
    • 5.4.1 Below 32"
    • 5.4.2 32"-52"
    • 5.4.3 Above 52"
    • 5.4.4 Ultra-large Above 100"
  • 5.5 By Location
    • 5.5.1 In-store/Indoor
    • 5.5.2 Outdoor
  • 5.6 By End-use Industry
    • 5.6.1 Retail
    • 5.6.2 Transportation
    • 5.6.3 Hospitality
    • 5.6.4 Corporate
    • 5.6.5 Education
    • 5.6.6 Healthcare
    • 5.6.7 Government
    • 5.6.8 Sports and Entertainment
    • 5.6.9 Banking and Financial Services
    • 5.6.10 Manufacturing Facilities
  • 5.7 By Geography
    • 5.7.1 North America
      • 5.7.1.1 United States
      • 5.7.1.2 Canada
      • 5.7.1.3 Mexico
    • 5.7.2 Europe
      • 5.7.2.1 Germany
      • 5.7.2.2 United Kingdom
      • 5.7.2.3 France
      • 5.7.2.4 Nordics
      • 5.7.2.5 Rest of Europe
    • 5.7.3 South America
      • 5.7.3.1 Brazil
      • 5.7.3.2 Rest of South America
    • 5.7.4 Asia-Pacific
      • 5.7.4.1 China
      • 5.7.4.2 Japan
      • 5.7.4.3 India
      • 5.7.4.4 South-East Asia
      • 5.7.4.5 Rest of Asia-Pacific
    • 5.7.5 Middle East and Africa
      • 5.7.5.1 Middle East
      • 5.7.5.1.1 Gulf Cooperation Council Countries
      • 5.7.5.1.2 Turkey
      • 5.7.5.1.3 Rest of Middle East
      • 5.7.5.2 Africa
      • 5.7.5.2.1 South Africa
      • 5.7.5.2.2 Rest of Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 NEC Display Solutions Ltd.
    • 6.4.2 LG Display Co. Ltd.
    • 6.4.3 Samsung Electronics Co. Ltd.
    • 6.4.4 Panasonic Corporation
    • 6.4.5 Sony Group Corporation
    • 6.4.6 Stratacache
    • 6.4.7 Planar Systems Inc.
    • 6.4.8 Hitachi Ltd.
    • 6.4.9 Barco NV
    • 6.4.10 Goodview
    • 6.4.11 Cisco Systems Inc.
    • 6.4.12 Scala Inc.
    • 6.4.13 Broadsign International LLC
    • 6.4.14 Appspace Inc.
    • 6.4.15 BrightSign LLC
    • 6.4.16 Mvix Inc.
    • 6.4.17 Christie Digital Systems USA Inc.
    • 6.4.18 Daktronics Inc.
    • 6.4.19 Leyard Optoelectronic Co. Ltd.
    • 6.4.20 Unilumin Group Co. Ltd.
    • 6.4.21 JCDecaux SA
    • 6.4.22 E Ink Holdings Inc.
    • 6.4.23 Clear Channel Outdoor Holdings Inc.
    • 6.4.24 Sharp Corporation

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment