日本数位看板市场报告（按类型、组件、技术、应用、位置、规模和地区）2025-2033

2024年，日本数位看板市场规模达16.855亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到34.973亿美元，2025-2033年期间的复合年增长率（CAGR）为8.4%。对客製化和引人入胜的客户互动的需求日益增长，企业之间数位户外广告（DOOH）的整合日益扩大，以及显示技术的不断发展，这些因素将成为推动市场发展的重要驱动力。

数位看板是指在LCD或LED等数位显示器上呈现多媒体内容，包括影片、图像、文字和图形，用于广告或向大众提供资讯。它以其远端更新能力和动态内容显示而闻名，以生动活泼的视觉效果吸引观众，这些视觉效果极具视觉吸引力和吸引力。数位看板系统功能多样，涵盖广告和促销展示、路线指引、活动预告以及即时资讯传播等。透过提供具体且相关的内容，数位看板可以提升客户参与度、增强品牌知名度并促进销售。因此，它能够及时向客户和受众提供讯息，促进客户行为和偏好资料的收集，并为企业和组织提供宝贵的洞察。此外，该流程还支援快速且方便地创建和分发客製化内容，使其成为比传统广告方式更具成本效益的替代方案。

日本数位看板市场趋势：

日本数位看板市场受到企业日益增多的数位户外 (DOOH) 广告的推动，这些企业旨在扩大覆盖范围并瞄准特定的消费群体。此外，显示技术的不断进步，例如高清 (HD) 和超高清 (UHD) 显示器的推出、先进的内容管理系统和增强的图形分辨率，正成为市场成长的关键驱动力。此外，人工智慧 (AI)、物联网 (IoT) 以及脸部辨识和机器学习 (ML) 等功能的整合，创造了沉浸式体验，推动数位看板在各行各业的广泛应用。对即时内容（包括社群媒体资讯流和新闻更新）日益增长的需求，以持续提供资讯并吸引客户，也为市场带来了丰厚的成长前景。此外，随着企业努力减少碳足迹并推动永续发展计划，数位看板的可持续性也鼓励其在各个领域得到采用。推动市场扩张的其他几个因素包括快速的城市化和数位化、可支配收入水准的提高、工业 4.0 的出现以及广泛的研发 (R&D) 活动。

日本数位看板市场细分：

类型洞察：

• 视讯墙
• 视讯萤幕
• 透明LED萤幕
• 数位海报
• 自助服务终端
• 其他的

组件洞察：

• 硬体
• 软体
• 服务

技术洞察：

• 液晶/LED
• 投影
• 其他的

应用程式洞察：

• 零售
• 饭店业
• 娱乐
• 体育场和游乐场
• 公司的
• 银行业
• 卫生保健
• 教育
• 运输
• 其他的

位置洞察：

• 室内的
• 户外的

尺寸洞察：

• 32吋以下
• 32至52英寸
• 超过 52 英寸

竞争格局：

市场研究报告也对竞争格局进行了全面分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。一些关键参与者包括：

• 富士软片控股株式会社
• NEC公司
• 松下控股公司
• 索尼集团公司
• 东芝公司

本报告回答的关键问题：

• 日本数位看板市场迄今表现如何？未来几年将如何表现？
• COVID-19 对日本数位看板市场有何影响？
• 日本数位看板市场按类型分为哪些类型？
• 日本数位看板市场按组件分類的分布如何？
• 日本数位看板市场根据技术如何划分？
• 日本数位看板市场按应用分類的分布是怎样的？
• 日本数位看板市场依地理位置划分是怎样的？
• 日本数位看板市场依规模划分是怎样的？
• 日本数位看板市场的价值链分为哪些阶段？
• 日本数位看板的主要驱动因素和挑战是什么？
• 日本数位看板市场的结构是怎么样的？主要参与者有哪些？
• 日本数位看板市场的竞争程度如何？

本报告回答的关键问题：

• 日本数位看板市场迄今表现如何？未来几年将如何表现？
• COVID-19 对日本数位看板市场有何影响？
• 日本数位看板市场按类型分为哪些类型？
• 日本数位看板市场按组件分類的分布如何？
• 日本数位看板市场根据技术如何划分？
• 日本数位看板市场按应用分類的分布是怎样的？
• 日本数位看板市场依地理位置划分是怎样的？
• 日本数位看板市场依规模划分是怎样的？
• 日本数位看板市场的价值链分为哪些阶段？
• 日本数位看板的主要驱动因素和挑战是什么？
• 日本数位看板市场的结构是怎么样的？主要参与者有哪些？
• 日本数位看板市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第三章：执行摘要

第四章：日本数位看板市场-简介

• 概述
• 市场动态
• 产业趋势
• 竞争情报

第五章：日本数位看板市场格局

• 历史与当前市场趋势（2019-2024）
• 市场预测（2025-2033）

第六章：日本数位看板市场-细分：按类型

• 视讯墙
  • 概述
• 视讯萤幕
  • 概述
• 透明LED萤幕
  • 概述
• 数位海报
  • 概述
• 自助服务终端
  • 概述
• 其他的

第七章：日本数位看板市场-细分：按组件

• 硬体
  • 概述
• 软体
  • 概述
• 服务
  • 概述

第八章：日本数位看板市场-细分：依技术

• 液晶/LED
  • 概述
• 投影
  • 概述
• 其他的

第九章：日本数位看板市场-细分：按应用

• 零售
  • 概述
• 饭店业
  • 概述
• 娱乐
  • 概述
• 体育场和游乐场
  • 概述
• 公司的
  • 概述
• 银行业
  • 概述
• 卫生保健
  • 概述
• 教育
  • 概述
• 运输
  • 概述
• 其他的

第十章：日本数位看板市场-细分：按地区

• 室内的
  • 概述
• 户外的
  • 概述

第 11 章：日本数位看板市场 - 细分：依规模

• 32吋以下
  • 概述
• 32至52英寸
  • 概述
• 超过 52 英寸
  • 概述

第 12 章：日本数位看板市场 - 竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳获胜策略
• 竞争仪錶板
• 公司评估象限

第十三章：关键参与者简介

• FUJIFILM Holdings Corporation
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• NEC Corporation
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Panasonic Holdings Corporation
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Sony Group Corporation
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Toshiba Corporation
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events

第 14 章：日本数位看板市场 - 产业分析

• 驱动因素、限制因素和机会
  • 概述
  • 驱动程式
  • 限制
  • 机会
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价值链分析

第 15 章：附录

Japan digital signage market size reached USD 1,685.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,497.3 Million by 2033, exhibiting a growth rate (CAGR) of 8.4% during 2025-2033. The growing need for customized and engaging customer interactions, the expanding integration of digital-out-of-home (DOOH) advertising among businesses, and the ongoing evolution of display technology stand out as significant drivers of the market.

Digital signage entails the presentation of multimedia content, including videos, images, text, and graphics, on digital displays like LCDs or LEDs, serving the purpose of advertising or informing the general public. Renowned for its remote updateability and the display of dynamic content, it captivates viewers with vibrant visuals that are visually appealing and attention-grabbing. The functionality of the digital signage system is diverse, encompassing activities such as the exhibition of advertisements and promotions, provision of wayfinding guidance, highlighting upcoming events, and the dissemination of real-time information. By delivering specific and pertinent content, digital signage has the potential to heighten customer engagement, bolster brand recognition, and enhance sales. Consequently, it enables the provision of timely information to customers and audiences, facilitates the collection of data on customer behaviors and preferences, and furnishes valuable insights to businesses and organizations. Moreover, the process allows for the rapid and convenient creation and distribution of customized content, rendering it a cost-effective alternative compared to conventional advertising methods.

Japan Digital Signage Market Trends:

The Japanese digital signage market is significantly propelled by the increasing incorporation of digital-out-of-home (DOOH) advertising by businesses aiming to expand their reach and target specific consumer groups. Moreover, the ongoing advancements in display technology, such as the introduction of high-definition (HD) and ultra-high-definition (UHD) displays, sophisticated content management systems, and enhanced graphics resolution, are serving as key drivers of market growth. Furthermore, the integration of artificial intelligence (AI), the internet of things (IoT), and capabilities like facial recognition and machine learning (ML) to create immersive experiences is driving the widespread adoption of digital signage across diverse industries. The growing demand for real-time content, including social media feeds and news updates, to continuously inform and engage customers, is also presenting lucrative growth prospects within the market. Additionally, the sustainability aspect of digital signage is encouraging its adoption in various sectors as businesses strive to minimize their carbon footprint and promote sustainability initiatives. Several other factors contributing to the market's expansion include rapid urbanization and digitization, increasing levels of disposable income, the emergence of Industry 4.0, and extensive research and development (R&D) activities.

Japan Digital Signage Market Segmentation:

Type Insights:

• Video Walls
• Video Screen
• Transparent LED Screen
• Digital Poster
• Kiosks
• Others

Component Insights:

• Hardware
• Software
• Service

Technology Insights:

• LCD/LED
• Projection
• Others

Application Insights:

• Retail
• Hospitality
• Entertainment
• Stadiums and Playgrounds
• Corporate
• Banking
• Healthcare
• Education
• Transport
• Others

Location Insights:

• Indoor
• Outdoor

Size Insights:

• Below 32 Inches
• 32 to 52 Inches
• More Than 52 Inches

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• FUJIFILM Holdings Corporation
• NEC Corporation
• Panasonic Holdings Corporation
• Sony Group Corporation
• Toshiba Corporation

Key Questions Answered in This Report:

• How has the Japan digital signage market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan digital signage market?
• What is the breakup of the Japan digital signage market on the basis of type?
• What is the breakup of the Japan digital signage market on the basis of component?
• What is the breakup of the Japan digital signage market on the basis of technology?
• What is the breakup of the Japan digital signage market on the basis of application?
• What is the breakup of the Japan digital signage market on the basis of location?
• What is the breakup of the Japan digital signage market on the basis of size?
• What are the various stages in the value chain of the Japan digital signage market?
• What are the key driving factors and challenges in the Japan digital signage?
• What is the structure of the Japan digital signage market and who are the key players?
• What is the degree of competition in the Japan digital signage market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Digital Signage Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Digital Signage Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Digital Signage Market - Breakup by Type

• 6.1 Video Walls
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Video Screen
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Transparent LED Screen
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Digital Poster
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Kiosks
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2019-2024)
  • 6.6.2 Market Forecast (2025-2033)

7 Japan Digital Signage Market - Breakup by Component

• 7.1 Hardware
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Software
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Service
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Digital Signage Market - Breakup by Technology

• 8.1 LCD/LED
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Projection
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Others
  • 8.3.1 Historical and Current Market Trends (2019-2024)
  • 8.3.2 Market Forecast (2025-2033)

9 Japan Digital Signage Market - Breakup by Application

• 9.1 Retail
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Hospitality
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)
• 9.3 Entertainment
  • 9.3.1 Overview
  • 9.3.2 Historical and Current Market Trends (2019-2024)
  • 9.3.3 Market Forecast (2025-2033)
• 9.4 Stadiums and Playgrounds
  • 9.4.1 Overview
  • 9.4.2 Historical and Current Market Trends (2019-2024)
  • 9.4.3 Market Forecast (2025-2033)
• 9.5 Corporate
  • 9.5.1 Overview
  • 9.5.2 Historical and Current Market Trends (2019-2024)
  • 9.5.3 Market Forecast (2025-2033)
• 9.6 Banking
  • 9.6.1 Overview
  • 9.6.2 Historical and Current Market Trends (2019-2024)
  • 9.6.3 Market Forecast (2025-2033)
• 9.7 Healthcare
  • 9.7.1 Overview
  • 9.7.2 Historical and Current Market Trends (2019-2024)
  • 9.7.3 Market Forecast (2025-2033)
• 9.8 Education
  • 9.8.1 Overview
  • 9.8.2 Historical and Current Market Trends (2019-2024)
  • 9.8.3 Market Forecast (2025-2033)
• 9.9 Transport
  • 9.9.1 Overview
  • 9.9.2 Historical and Current Market Trends (2019-2024)
  • 9.9.3 Market Forecast (2025-2033)
• 9.10 Others
  • 9.10.1 Historical and Current Market Trends (2019-2024)
  • 9.10.2 Market Forecast (2025-2033)

10 Japan Digital Signage Market - Breakup by Location

• 10.1 Indoor
  • 10.1.1 Overview
  • 10.1.2 Historical and Current Market Trends (2019-2024)
  • 10.1.3 Market Forecast (2025-2033)
• 10.2 Outdoor
  • 10.2.1 Overview
  • 10.2.2 Historical and Current Market Trends (2019-2024)
  • 10.2.3 Market Forecast (2025-2033)

11 Japan Digital Signage Market - Breakup by Size

• 11.1 Below 32 Inches
  • 11.1.1 Overview
  • 11.1.2 Historical and Current Market Trends (2019-2024)
  • 11.1.3 Market Forecast (2025-2033)
• 11.2 32 to 52 Inches
  • 11.2.1 Overview
  • 11.2.2 Historical and Current Market Trends (2019-2024)
  • 11.2.3 Market Forecast (2025-2033)
• 11.3 More Than 52 Inches
  • 11.3.1 Overview
  • 11.3.2 Historical and Current Market Trends (2019-2024)
  • 11.3.3 Market Forecast (2025-2033)

12 Japan Digital Signage Market - Competitive Landscape

• 12.1 Overview
• 12.2 Market Structure
• 12.3 Market Player Positioning
• 12.4 Top Winning Strategies
• 12.5 Competitive Dashboard
• 12.6 Company Evaluation Quadrant

13 Profiles of Key Players

• 13.1 FUJIFILM Holdings Corporation
  • 13.1.1 Business Overview
  • 13.1.2 Product Portfolio
  • 13.1.3 Business Strategies
  • 13.1.4 SWOT Analysis
  • 12.1.5 Major News and Events
• 13.2 NEC Corporation
  • 13.2.1 Business Overview
  • 13.2.2 Product Portfolio
  • 13.2.3 Business Strategies
  • 13.2.4 SWOT Analysis
  • 13.2.5 Major News and Events
• 13.3 Panasonic Holdings Corporation
  • 13.3.1 Business Overview
  • 13.3.2 Product Portfolio
  • 13.3.3 Business Strategies
  • 13.3.4 SWOT Analysis
  • 13.3.5 Major News and Events
• 13.4 Sony Group Corporation
  • 13.4.1 Business Overview
  • 13.4.2 Product Portfolio
  • 13.4.3 Business Strategies
  • 13.4.4 SWOT Analysis
  • 13.4.5 Major News and Events
• 13.5 Toshiba Corporation
  • 13.5.1 Business Overview
  • 13.5.2 Product Portfolio
  • 13.5.3 Business Strategies
  • 13.5.4 SWOT Analysis
  • 13.5.5 Major News and Events

14 Japan Digital Signage Market - Industry Analysis

• 14.1 Drivers, Restraints, and Opportunities
  • 14.1.1 Overview
  • 14.1.2 Drivers
  • 14.1.3 Restraints
  • 14.1.4 Opportunities
• 14.2 Porters Five Forces Analysis
  • 14.2.1 Overview
  • 14.2.2 Bargaining Power of Buyers
  • 14.2.3 Bargaining Power of Suppliers
  • 14.2.4 Degree of Competition
  • 14.2.5 Threat of New Entrants
  • 14.2.6 Threat of Substitutes
• 14.3 Value Chain Analysis

15 Appendix