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市场调查报告书
商品编码
1802036

数位电子看板的全球市场:各零件，各显示器画素，显示器亮度，各显示器尺寸，各产品，各用途，安装地点，各业界，各地区，市场规模，产业动态，机会分析与预测(2025年～2033年)

Global Digital Signage Market: Component, Display Resolution, Display Brightness, Display Size, Product, Application, Installation Location, Industry, Region, Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033
出版日期: | 出版商: Astute Analytica | 英文 318 Pages | 商品交期: 最快1-2个工作天内

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简介目录

数位看板市场正在强劲扩张，这得益于显示器出货量的强劲成长以及关键零件供应链的韧性。 2024 年，市场规模为 234.7 亿美元，预计到 2033 年将成长近一倍，达到 468 亿美元。这一增长速度在 2025 年至 2033 年期间的复合年增长率为 7.97%。受技术进步和消费者期望变化的推动，各行各业对数位看板的需求不断增长，推动了这一上升趋势。

显示技术的进步在这一发展中发挥关键作用。数位化显示技术以动态格式传递讯息，融合了运动、生动的图像和互动元素，显着提升了商业推广的效果。 LED、超高清 (UHD)、有机发光二极体 (OLED)、液晶显示器 (LCD) 和超级 AMOLED 面板等先进显示技术的开发和应用，正在推动市场成长。这些尖端技术提升了影像品质、亮度和能源效率，增强了数位广告对目标受众的视觉衝击力。

值得关注的市场发展

三星、LG、松下、夏普、NEC 和索尼等领先公司透过提供广泛的硬体和软体解决方案，满足全球企业不断变化的需求，在显示领域发挥关键作用。这些关键参与者不断突破显示技术的界限，将尖端功能与节能和用户友好型设计相结合，提升了数位看板的价值主张。

三星电子在全球推出的 32 吋彩色电子纸显示器 EM32DX 型号，就是该领域最近的一个创新案例。这款新产品采用先进的数位墨水技术，在保持出色可视性的同时显着降低功耗，进一步扩展了三星节能数位看板解决方案组合。这款显示器的轻量化设计不仅增强了其在各种安装环境中的灵活性，更使其成为传统背光萤幕更永续的替代方案。

与此同时，Creative Realities, Inc. 成功在 Circle K Mexico 部署了概念验证数位看板系统，并取得了突破性进展。该系统配备四个促销萤幕，可根据季节性促销和特价优惠提供动态的在地化内容。此举标誌着 Circle K 策略性地进军数位看板领域，利用科技提升客户参与度，同时支持公司的永续发展目标。

成长动力

零售连锁店正以前所未有的速度加速其数位看板部署，旨在提高全通路客户参与度和整体购物效率。这些趋势是数位看板市场成长的关键驱动力。尤其是北美和欧洲的大型零售商，自2019年以来一直在推动市场最积极的扩张，开启了市场有史以来最积极的扩张阶段。这些零售商认识到数位看板的力量，它可以无缝整合线上线下购物体验，为客户提供动态的个人化内容，增强互动并推动销售。

最显着的例子之一是沃尔玛，截至2024财年，沃尔玛在4,300家门市安装了170,000台货架数位萤幕。与前一年相比，这一数字显着增加了48,000台，这体现了沃尔玛致力于将数位看板作为其客户互动策略核心部分的承诺。此外，沃尔玛的子公司山姆会员商店已经为2025日历年额外分配了29,000台端盖数位显示器的预算。这些显示器由领先的数位看板解决方案提供商Stratacache承包。

新的机会趋势

透明OLED (T-OLED) 技术已从概念创新迈向量产，彻底改变了高阶数位看板安装的格局。 LG Display 的 55 吋 WS55TB 模组就是一个显着的例子，其透光率为 0.38，边框厚度仅为 5 毫米。这种透明度与时尚设计的结合，打造出视觉衝击力十足的显示屏，将数位内容与实体环境无缝融合。根据 LG IMS 的物流数据，该模组的出货量将在 2024 年 1 月至 10 月期间激增至 28,900 台，是前 12 个月出货量的三倍。

奢华时尚产业已成为推动透明 OLED 显示器普及的关键驱动力。例如，路威酩轩集团 (LVMH) 在其位于巴黎莎玛丽丹百货、米兰 Galleria 购物中心和纽约第五大道等标誌性地点的旗舰店部署了 650 块 T-OLED 面板。这些面板被整合到橱窗驱动器中，将动态的高解析度广告宣传视觉效果直接迭加到模特儿身上。数位影像与实体产品的融合创造了引人入胜、身临其境的购物体验，增强了品牌故事的叙述和顾客参与。

优化障碍

随着数位看板硬体网路的持续快速扩张，市场利害关係人面临着由于观众脱敏而难以实现高投资回报的课题。儘管理论上可以提高观众参与度的进步，例如更高的显示器亮度和分辨率，但实际观众的注意力持续时间正在下降。根据 Quividi 于 2024 年 4 月发布的全球观众基准报告，在分析了零售和交通环境中 180 万人的注视模式后，平均注视时间下降到仅 2.8 秒。

这一趋势在纽约宾夕法尼亚车站等高流量场所的实际数据中得到了体现。 OUTFRONT Media 报告称，截至 2024 年 3 月，数位看板的每週累积曝光量增至 4,600 万次，显示客流量和曝光量强劲。然而，儘管数据令人印象深刻，停留率和参与度却依然持平，在 11 场活动中仅记录了 19 万次二维码扫描。这一差异凸显了一个重要事实：观看者和访客数量并不一定能转化为积极的互动和有意义的参与。

详细的市场区隔

按组件划分，显示器、媒体播放器、支架和机柜等硬体组件在网路部署期间的资本支出中所占比例最大，占总收入的 64.4% 以上。这一巨大占有率反映了采购和部署支援数位看板网路的实体基础设施所需的巨额投资。因此，数位看板专案预算自然会偏向硬体采购，这是整个系统中最重要且成本最高的部分。

以显示技术来看，LCD 和 LED 技术继续主导数位看板市场，合计约占整个市场的 42.5%。这些技术的广泛采用源于几个关键优势，包括成熟完善的供应链、一致可靠的影像品质以及在各种环境条件下久经考验的耐用性。这些特性使 LCD 和 LED 显示器成为从零售环境到数位户外 (DOOH) 广告等各种应用的可靠选择。 2024年，京东方、友达光电和LG Display等领先製造商的8.5代工厂产能利用率将超过85%，共生产超过590万片用于标牌的液晶面板。

以显示解析度计算，超高清8K显示器占数位看板市场的高阶细分市场，占超过37.5%的市场占有率，这得益于其能够解决大型场所的可视性课题。这些显示器提供卓越的细节和清晰度，这对于观看大萤幕和近距离观众至关重要。例如，从10英尺（约3公尺）远的地方观看50英尺（约15公尺）宽的8K LED墙，其像素密度与一臂之遥的智慧型手机相当。这种惊人的像素密度有效地消除了摩尔纹和混迭等视觉失真。

以产品类别来看，自助服务终端已占数位看板市场的主导地位，占了超过 35.5% 的市场占有率，其优势在于将自助服务的便利性与数据驱动的个人化功能相结合。这种独特的组合使得自助服务终端在零售、运输和医疗保健等众多行业中都极具吸引力。在这些行业中，提供高效、用户友好的互动并收集宝贵的客户资料变得越来越重要。自助服务终端使消费者能够独立下订单、获取资讯并完成交易，从而缩短了等待时间并提高了整体服务效率。

各市场区隔明细

各零件

  • 硬体设备
  • 软体
  • 服务

各显示器技术

  • 一体式显示器（SoC 系统）
  • 无 SoC 的商务用显示器
  • LCD和LED
  • 有机发光二极体
  • 直视式细微象素LED
  • 直视式大象素LED
  • 其他

各显示器画素

  • 8k解析度
  • 4k解析度
  • 高解析度(HD)
  • 全高清解析度(FHD)

按显示器亮度/亮度

  • 0～500nit
  • 501～1,000nit
  • 1,001～2,000nit
  • 2,001～3,000nit
  • 3,000nits以上

各显示器尺寸

  • 32英吋以下
  • 32～52英吋
  • 52英吋～100英吋
  • 100英吋～300英吋
  • 300英吋以上

各产品

  • 电视墙
  • 资讯站
  • 独立的显示器(单萤幕)
  • 数位菜单板
  • 数位海报

各用途

  • 情报显示器
  • 保全监视/控制中心
  • 影音串流(娱乐)
  • 可视化
  • 出租服务
  • 公告布告栏
  • 其他

按安装地点

  • 室内
    • 前厅·接待
    • 会议室
    • 保全中心
    • 其他
  • 室外

各业界

  • 通讯
  • 零售
  • 饭店
    • QSR
    • 饭店，咖啡馆
    • 邮轮
  • 运输
    • 航空
    • 铁路
    • 道路
    • 船舶
  • 教育
  • 媒体(印刷·出版)·广告
  • 运动·娱乐
    • 运动场/圆形竞技场
    • 剧场
    • 博物馆
    • 活动·展示会(圆形竞技场)
    • 冒险·公园
  • 企业
  • 製造业
  • 政府机关
  • 其他

各地区

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 西欧
      • 英国
      • 德国
      • 法国
      • 义大利
      • 西班牙
      • 其他
    • 东欧
      • 波兰
      • 俄罗斯
      • 其他
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 澳洲·纽西兰
    • 韩国
    • ASEAN
    • 其他
  • 中东·非洲(MEA)
    • 沙乌地阿拉伯
    • 南非
    • 阿拉伯联合大公国
    • 其他
  • 南美
    • 阿根廷
    • 巴西
    • 其他

按地区细分

北美是大规模数位看板部署最发达的地区，拥有强大的基础设施，能够满足数位看板市场日益增长的需求。北美占了全球市场的大部分占有率，占全球市场占有率的34.65%以上。这一领先地位得益于其由超过450个边缘资料中心和约32万个5G宏基地台组成的庞大网络，这些网络提供了无缝即时内容更新所需的高频宽和低延迟。

仅在美国，预计2024年，广告商将在媒体上投入3,600亿美元。其中，超过40亿美元将用于安装在人流量大的区域（例如杂货店过道、机场和高速公路沿线）的数位看板萤幕。这项重大投资反映出，数位看板作为一种强大的广告管道，能够向不同受众传递及时、精准的讯息，其影响力日益增强。

主要市场参与企业

  • AU Optronics
  • BenQ Corporation
  • Brighsign LLC
  • Cisco Systems, Inc.
  • Daktronics
  • Delta Electronics
  • DynaScan
  • LG Electronics
  • Omnivex Corporation
  • Samsung Electronics
  • Sharp Corporation
  • Sony Corporation
  • 其他

目录

第1章 调查架构

第2章 调查手法

第3章 摘要整理:全球数位电子看板市场

第4章 全球数位电子看板市场概要

  • 产业价值链分析
    • 开发商
    • 整合商
    • 平台及服务供应商
    • 批发商
    • 终端用户
  • 大环境分析
  • 波特的五力分析
  • 市场动态和趋势
  • COVID-19对市场成长趋势的影响评估
  • 市场成长与展望
    • 市场收益估计与预测(10亿美元)，2020年～2033年
    • 市场规模的估计·预测(1,000台)，2020年～2033年
    • 价格分析
  • 数位电子看板的标准的形势
    • POPAI - 世界零售行销协会
    • 英特尔开放可插拔规范
    • 开放数位看板/W3C SMIL
    • 数位看板联盟数位看板隐私标准
    • ITU-T 第 16 研究组
    • 其他组织和倡议
  • 科技生命週期
    • 电子指示牌
    • 点阵显示器
    • 多媒体播放器数位电子看板
    • 互动数位电子看板
  • 科技趋势
    • AI和语音助手
    • 巨量资料分析
    • 数位布料图形
    • 多触控萤幕
    • 信标科技
  • 竞争仪表板
    • 市场集中率
    • 企业市场占有率分析(价值%)、2024年
    • 竞争製图

第5章 数位电子看板市场(各零件)

  • 重要的洞察
  • 市场规模与预测，2020年～2033年(10亿美元)
    • 硬体设备
    • 软体
    • 服务

第6章 数位电子看板市场(各显示器技术)

  • 重要的洞察
  • 市场规模与预测，(及2020年～2033年10亿美元1,000台)
    • All-in-one显示器(SoC系统)
    • 无 SoC 的商用显示器
    • LCD和LED
    • 有机发光二极体
    • 直视式高清晰画素LED
    • 直视式大型画素LED
    • 其他

第7章 数位电子看板市场(各显示器画素)

  • 重要的洞察
  • 市场规模与预测，(及2020年～2033年10亿美元1,000台)
    • 8k解析度
    • 4k解析度
    • 高解析度(HD)
    • 全高清解析度(FHD)

第8章 数位电子看板市场(显示器亮度)

  • 重要的洞察
  • 市场规模与预测，(及2020年～2033年10亿美元1,000台)
    • 0～500nit
    • 501～1,000nit
    • 1,001～2,000nit
    • 2,001～3,000nit
    • 3,000nit以上

第9章 数位电子看板市场(各显示器尺寸)

  • 重要的洞察
  • 市场规模与预测，(及2020年～2033年10亿美元1,000台)
    • 32英吋以下
    • 32～52英吋
    • 从52英吋100英吋
    • 100英吋～300英吋
    • 300英吋以上

第10章 数位电子看板市场(各产品)

  • 重要的洞察
  • 市场规模与预测，(及2020年～2033年10亿美元1,000台)
    • 电视墙
    • 资讯站
    • 独立的显示器(单萤幕)
    • 数位菜单板
    • 数位海报

第11章 数位电子看板市场(各用途)

  • 重要的洞察
  • 市场规模与预测，(及2020年～2033年10亿美元1,000台)
    • 资讯表示
    • 保全监视/控制中心
    • 影音串流(娱乐)
    • 视觉化
    • 出租服务
    • 招牌/围起
    • 其他

第12章 数位电子看板市场(安装地点)

  • 重要的洞察
  • 市场规模与预测，(及2020年～2033年10亿美元1,000台)
    • 室内
    • 室外

第13章 数位电子看板市场(各业界)

  • 重要的洞察
  • 市场规模与预测，(及2020年～2033年10亿美元1,000台)
    • 通讯
    • 零售
    • 饭店
    • 交通机关
    • 教育
    • 媒体(印刷·出版)和广告
    • 运动和娱乐
    • 企业
    • 製造业
    • 政府
    • 其他

第14章 数位电子看板市场(各地区)

  • 重要的洞察
  • 市场规模与预测，(及2020年～2033年10亿美元1,000台)
    • 北美
    • 欧洲
    • 亚太地区
    • 中东·非洲
    • 南美

第15章 北美的数位电子看板市场分析

第16章 欧洲的数位电子看板市场分析

第17章 亚太地区的数位电子看板市场分析

第18章 中东·非洲的数位电子看板市场分析

第19章 南美的数位电子看板市场分析

第20章 企业简介

  • AU Optronics
  • BenQ Corporation
  • Brighsign LLC
  • Cisco Systems, Inc.
  • Daktronics
  • Delta Electronics
  • DynaScan
  • LG Electronics
  • Omnivex Corporation
  • Samsung Electronics
  • Sharp Corporation
  • Sony Corporation
简介目录
Product Code: AA0923596

The digital signage market is experiencing strong expansion, supported by robust shipments of display units and a resilient supply chain for key components. Valued at US$ 23.47 billion in 2024, the market is projected to nearly double in size, reaching an estimated US$ 46.80 billion by 2033. This growth corresponds to a compound annual growth rate (CAGR) of 7.97% during the forecast period from 2025 to 2033. The increasing demand for digital signage across various sectors is driving this upward trajectory, fueled by technological advancements and shifting consumer expectations.

The advancement of display technologies plays a critical role in this evolution. Digitized display technology provides information in dynamic formats that incorporate motion, vivid pictures, and interactive elements, significantly enhancing the effectiveness of business promotions. The ongoing development and adoption of advanced display types such as LED, ultra-high-definition (UHD), organic light-emitting diode (OLED), liquid crystal display (LCD), and super AMOLED panels are fueling market growth. These cutting-edge technologies improve image quality, brightness, and energy efficiency, thereby strengthening the visual impact of digital advertisements on target audiences.

Noteworthy Market Developments

Leading companies such as Samsung, LG, Panasonic, Sharp, NEC, and Sony play pivotal roles by offering a broad spectrum of hardware and software solutions tailored to meet the evolving needs of businesses worldwide. These key players consistently push the boundaries of display technology, combining cutting-edge features with energy efficiency and user-friendly designs to enhance the value proposition of digital signage.

A recent example of innovation in this space is Samsung Electronics' global launch of its 32-inch Color E-Paper display, specifically the EM32DX model. This new offering expands Samsung's portfolio of energy-efficient digital signage solutions by incorporating advanced digital ink technology, which drastically reduces power consumption while maintaining excellent visibility. The lightweight design of this display not only enhances its flexibility for various installation environments but also positions it as a more sustainable alternative to traditional backlit screens.

In parallel, Creative Realities, Inc. has made strides with the successful deployment of a proof-of-concept digital signage system at Circle K Mexico. This system features four promotional screens that deliver localized, dynamic content tailored to seasonal promotions and special offers. The initiative represents Circle K's strategic entry into digital signage, leveraging technology to improve customer engagement while simultaneously supporting the company's sustainability objectives.

Core Growth Drivers

Retail chains are accelerating their digital signage rollouts at an unprecedented pace, aiming to enhance omnichannel customer engagement and overall shopping efficacy. This drive is a significant factor fueling growth in the digital signage market. In particular, large retailers in North America and Europe are leading the charge, embarking on the most aggressive expansion phase the market has experienced since 2019. These retailers recognize the power of digital signage to seamlessly integrate online and offline shopping experiences, providing customers with dynamic, personalized content that enhances interaction and drives sales.

One of the most notable examples is Walmart, which concluded its fiscal year 2024 with an impressive 170,000 in-aisle digital screens installed across 4,300 stores. This represents a substantial increase of 48,000 units compared to the previous year, reflecting Walmart's commitment to leveraging digital signage as a core part of its customer engagement strategy. Furthermore, Walmart's subsidiary, Sam's Club, has already allocated a budget for an additional 29,000 end-cap digital displays for the calendar year 2025. These displays are under contract with Stratacache, a key player in the digital signage solutions space.

Emerging Opportunity Trends

Transparent OLED (T-OLED) technology has made a significant leap from being a conceptual innovation to achieving volume production, transforming the landscape of premium digital signage installations. A standout example is LG Display's 55-inch WS55TB module, which features a transmittance coefficient of 0.38 and a slim bezel depth of just 5 millimeters. This combination of transparency and sleek design allows for visually striking displays that can seamlessly blend digital content with the physical environment. According to LG IMS logistics data, shipments of this module surged to 28,900 units between January and October 2024, which is three times the volume shipped during the previous twelve months.

The luxury fashion sector has emerged as a key driver in embracing Transparent OLED displays. For instance, LVMH deployed 650 T-OLED panels across flagship stores in iconic locations such as Paris Samaritaine, Milan Galleria, and New York's Fifth Avenue. These panels were integrated into window vitrives, where they overlay dynamic, high-resolution campaign visuals directly onto physical mannequins. This fusion of digital imagery and tangible products creates a captivating and immersive shopping experience that enhances brand storytelling and customer engagement.

Barriers to Optimization

As digital signage hardware networks continue to expand rapidly, stakeholders in the market are facing increasing challenges in achieving strong returns on investment due to audience desensitization. Despite advances such as higher display brightness and improved resolution, which theoretically should enhance viewer engagement, the actual attention paid by audiences is declining. According to Quividi's global viewership benchmark from April 2024, which analyzed the gaze patterns of 1.8 million individuals across retail and transit environments, the median gaze duration has dropped to just 2.8 seconds.

This trend is further reflected in real-world data from high-traffic locations like New York's Penn Station. OUTFRONT Media reported that cumulative weekly impressions on digital signage climbed to 46 million in March 2024, illustrating strong foot traffic and exposure. However, despite these impressive numbers, the ratio of dwell-to-engagement remained flat, with only 190,000 QR code scans recorded across eleven separate campaigns. This discrepancy highlights a critical insight: sheer audience volume or footfall does not necessarily translate into active interaction or meaningful engagement.

Detailed Market Segmentation

By Component, hardware components such as displays, media players, mounts, and enclosures represent the largest portion of capital expenditure during any network rollout, accounting for over 64.4% of the total revenue share. This significant share reflects the substantial investment required to procure and deploy the physical infrastructure that supports digital signage networks. As a result, budgets for digital signage projects are naturally skewed toward hardware acquisition, as it constitutes the most substantial and costly element of the overall system.

By Display Technology, LCD and LED technologies continue to dominate the digital signage market, together accounting for nearly 42.5% of the total market share. Their widespread adoption is driven by several key advantages, including a mature and well-established supply chain, consistent and reliable picture quality, and proven durability in various environmental conditions. These qualities make LCD and LED displays dependable choices for a wide range of applications, from retail environments to outdoor digital out-of-home (DOOH) advertising. In 2024, leading manufacturers such as BOE, AUO, and LG Display operated their G8.5 fabrication plants at utilization rates exceeding 85%, collectively producing over 5.9 million signage-grade LCD panels.

By Display Resolution, ultra-high-definition 8K displays dominate the premium segment of the digital signage market, commanding over 37.5% of the market share due to their ability to address visibility challenges in large-format venues. These displays offer an exceptional level of detail and clarity that is crucial when screens are large and viewers are positioned close by. For instance, an 8K LED wall spanning 50 feet in width and viewed from a distance of just ten feet achieves a pixel density comparable to that of a smartphone held at arm's length. This remarkable pixel density effectively eliminates visual distortions such as moire patterns and aliasing, which can distract consumers and detract from the viewing experience during close-up retail interactions.

By Product, kiosks hold a commanding position within the digital signage market, capturing over 35.5% of the market share by blending the benefits of self-service convenience with the power of data-driven personalization. This unique combination makes kiosks especially attractive to a wide range of sectors, including retail, transit, and healthcare, where providing efficient, user-friendly interactions while collecting valuable customer data is increasingly important. By enabling consumers to independently place orders, access information, or complete transactions, kiosks reduce wait times and improve overall service efficiency.

Segment Breakdown

By Component

  • Hardware
  • Software
  • Services

By Display Technology

  • All in one display (SoC System)
  • Commercial Displays without SoC
  • LCD and LED
  • OLED
  • Direct view fine pixel LED
  • Direct view large pixel LED
  • Other

By Display Resolution

  • 8K resolution
  • 4K resolution
  • High definition (HD)
  • Full high definition (FHD)

By Display Brightness/ Luminance

  • 0 - 500 nits
  • 501 - 1,000 nits
  • 1,001 - 2,000 nits
  • 2,001 - 3,000 nits
  • More than 3,000 nits

By Display Size

  • Below 32 Inches
  • 32 to 52 Inches
  • 52 Inches to 100 Inches
  • 100 Inches to 300 inches
  • More than 300 Inches

By Product

  • Video Wall
  • Kiosks
  • Standalone Displays (Single Screen)
  • Digital Menu Board
  • Digital Posters

By Application

  • Information Display
  • Security Surveillance/ Control Centers
  • Video Streaming (Entertainment)
  • Visualization
  • Rental Services
  • Billboards/ Hoardings
  • Others

By Installation Location

  • Indoor
    • Lobby/ Reception
    • Conference rooms
    • Security Centers
    • Other Areas
  • Outdoor

By Industry

  • Telecommunications
  • Retail
  • Hospitality
    • QSRs
    • Hotels & Cafes
    • Cruises
  • Transportation
    • Aviation
    • Rail
    • Road
    • Marine
  • Education
  • Media (Print & Publishing) & Advertising
  • Sports & Entertainment
    • Stadiums/ Arenas
    • Theatres
    • Museums
    • Events & Exhibitions (Arenas)
    • Adventure Parks
  • Enterprises
  • Manufacturing
  • Government
  • Others

By Region

  • North America
    • The U.S.
    • Canada
    • Mexico
  • Europe
    • Western Europe
      • The UK
      • Germany
      • France
      • Italy
      • Spain
      • Rest of Western Europe
    • Eastern Europe
      • Poland
      • Russia
      • Rest of Eastern Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia & New Zealand
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • Saudi Arabia
    • South Africa
    • UAE
    • Rest of MEA
  • South America
    • Argentina
    • Brazil
    • Rest of South America

Geography Breakdown

North America stands out as the most developed region for large-scale digital signage deployments, providing a robust infrastructure that supports the growing demands of the digital signage market. The region commands a significant portion of the market, holding more than 34.65% of the global market share. This leadership is underpinned by an extensive network of over 450 edge data centers and approximately 320,000 5G macrocells, which collectively offer the high bandwidth and low latency necessary for seamless, real-time content updates.

In the United States alone, advertisers are expected to allocate a staggering US$ 360 billion toward media expenditures in 2024. A notable portion of this budget, exceeding US$ 4 billion, is directed specifically toward digital signage screens placed in high-traffic locations such as grocery store aisles, airports, and along freeways. This substantial investment reflects the growing recognition of digital signage as a powerful advertising channel capable of delivering targeted, timely messages to diverse audiences.

Leading Market Participants

  • AU Optronics
  • BenQ Corporation
  • Brighsign LLC
  • Cisco Systems, Inc.
  • Daktronics
  • Delta Electronics
  • DynaScan
  • LG Electronics
  • Omnivex Corporation
  • Samsung Electronics
  • Sharp Corporation
  • Sony Corporation
  • Other Prominent Players

Table of Content

Chapter 1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

Chapter 2. Research Methodology

  • 2.1. Qualitative Research
    • 2.1.1. Primary & Secondary Sources
  • 2.2. Quantitative Research
    • 2.2.1. Primary & Secondary Sources
  • 2.3. Breakdown of Primary Research Respondents, By Region
  • 2.4. Assumption for the Study
  • 2.5. Market Size Estimation
  • 2.6. Data Triangulation

Chapter 3. Executive Summary: Global Digital Signage Market

Chapter 4. Global Digital Signage Market Overview

  • 4.1. Industry Value Chain Analysis
    • 4.1.1. Developer
    • 4.1.2. Integrator
    • 4.1.3. Platform and Service Provider
    • 4.1.4. Distributor
    • 4.1.5. End User
  • 4.2. PESTLE Analysis
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of Substitutes
    • 4.3.4. Threat of New Entrants
    • 4.3.5. Degree of Competition
  • 4.4. Market Dynamics and Trends
    • 4.4.1. Growth Drivers
    • 4.4.2. Restraints
    • 4.4.3. Challenges
    • 4.4.4. Key Trends
  • 4.5. Covid-19 Impact Assessment on Market Growth Trend
  • 4.6. Market Growth and Outlook
    • 4.6.1. Market Revenue Estimates and Forecast (US$ Bn), 2020 - 2033
    • 4.6.2. Market Volume Estimates and Forecast ('000 Units), 2020 - 2033
    • 4.6.3. Pricing Analysis
  • 4.7. Digital Signage Standards Landscape
    • 4.7.1. POPAI - The Global Association for Marketing at Retail
    • 4.7.2. Intel Open Pluggable Specification
    • 4.7.3. Open Digital Signage / W3C SMIL
    • 4.7.4. Digital signage privacy standards of the Digital Signage Federation
    • 4.7.5. ITU-T Study Group 16
    • 4.7.6. Other associations and initiatives
  • 4.8. Technology Lifecycle
    • 4.8.1. Electronic Signage
    • 4.8.2. Dot Matrix Display
    • 4.8.3. Multimedia Player Digital Signage
    • 4.8.4. Interactive digital signage
  • 4.9. Technology Trend
    • 4.9.1. AI and Voice Assistance
    • 4.9.2. Big Data Analytics
    • 4.9.3. Digital Fabric Graphics
    • 4.9.4. Multi Touch Screens
      • 4.9.4.1. Capacitive touch technology
      • 4.9.4.2. Infrared technology
    • 4.9.5. Beacon Technology
  • 4.10. Competition Dashboard
    • 4.10.1. Market Concentration Rate
    • 4.10.2. Company Market Share Analysis (Value %), 2024
    • 4.10.3. Competitor Mapping

Chapter 5. Digital Signage Market, By Component

  • 5.1. Key Insights
  • 5.2. Market Size and Forecast, 2020 - 2033 (US$ Bn)
    • 5.2.1. Hardware
      • 5.2.1.1. Display
      • 5.2.1.2. Media Players
      • 5.2.1.3. Touchscreens
      • 5.2.1.4. Enclosures
      • 5.2.1.5. Mounting Equipment
      • 5.2.1.6. Other
    • 5.2.2. Software
      • 5.2.2.1. Edge Server Software
      • 5.2.2.2. Content Creation
      • 5.2.2.3. Content Management System
      • 5.2.2.4. Distribution Software
      • 5.2.2.5. Device/ Player Management
      • 5.2.2.6. Performance Management
      • 5.2.2.7. Other
    • 5.2.3. Services
      • 5.2.3.1. Installation
      • 5.2.3.2. Maintenance & Support
      • 5.2.3.3. Consulting
      • 5.2.3.4. Other

Chapter 6. Digital Signage Market, By Display Technology

  • 6.1. Key Insights
  • 6.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 6.2.1. All-in-one display (SoC System)
    • 6.2.2. Commercial Displays without SoC
    • 6.2.3. LCD and LED
    • 6.2.4. OLED
    • 6.2.5. Direct view fine pixel LED
    • 6.2.6. Direct view large pixel LED
    • 6.2.7. Other

Chapter 7. Digital Signage Market, By Display Resolution

  • 7.1. Key Insights
  • 7.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 7.2.1. 8K resolution
    • 7.2.2. 4K resolution
    • 7.2.3. High definition (HD)
    • 7.2.4. Full high definition (FHD)

Chapter 8. Digital Signage Market, By Display Brightness/ Luminance

  • 8.1. Key Insights
  • 8.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 8.2.1. 0-500 nits
    • 8.2.2. 501-1,000 nits
    • 8.2.3. 1,001-2,000 nits
    • 8.2.4. 2,001-3,000 nits
    • 8.2.5. More than 3,000 nits

Chapter 9. Digital Signage Market, By Display Size

  • 9.1. Key Insights
  • 9.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 9.2.1. Below 32 Inches
    • 9.2.2. 32 to 52 Inches
    • 9.2.3. 52 Inches to 100 Inches
    • 9.2.4. 100 Inches - 300 inches
    • 9.2.5. More than 300 Inches

Chapter 10. Digital Signage Market, By Product

  • 10.1. Key Insights
  • 10.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 10.2.1. Video Wall
    • 10.2.2. Kiosks
    • 10.2.3. Standalone Displays (Single Screen)
    • 10.2.4. Digital Menu Board
    • 10.2.5. Digital Posters

Chapter 11. Digital Signage Market, By Application

  • 11.1. Key Insights
  • 11.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 11.2.1. Information Display
    • 11.2.2. Security Surveillance/ Control Centers
    • 11.2.3. Video Streaming (Entertainment)
    • 11.2.4. Visualization
    • 11.2.5. Rental Services
    • 11.2.6. Billboards/ Hoardings
    • 11.2.7. Others

Chapter 12. Digital Signage Market, By Installation Location

  • 12.1. Key Insights
  • 12.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 12.2.1. Indoor
      • 12.2.1.1. Lobby/ Reception
      • 12.2.1.2. Conference rooms
      • 12.2.1.3. Security Centers
      • 12.2.1.4. Other Areas
    • 12.2.2. Outdoor

Chapter 13. Digital Signage Market, By Industry

  • 13.1. Key Insights
  • 13.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 13.2.1. Telecommunications
    • 13.2.2. Retail
    • 13.2.3. Hospitality
      • 13.2.3.1. QSRs
      • 13.2.3.2. Hotels & Cafes
      • 13.2.3.3. Cruises
    • 13.2.4. Transportation
      • 13.2.4.1. Aviation
      • 13.2.4.2. Rail
      • 13.2.4.3. Road
      • 13.2.4.4. Marine
    • 13.2.5. Education
    • 13.2.6. Media (Print & Publishing) & Advertising
    • 13.2.7. Sports & Entertainment
      • 13.2.7.1. Stadiums/ Arenas
      • 13.2.7.2. Theatres
      • 13.2.7.3. Museums
      • 13.2.7.4. Events & Exhibitions (Arenas)
      • 13.2.7.5. Adventure Parks
    • 13.2.8. Enterprises
    • 13.2.9. Manufacturing
    • 13.2.10. Government
    • 13.2.11. Others

Chapter 14. Digital Signage Market, By Region

  • 14.1. Key Insights
  • 14.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 14.2.1. North America
      • 14.2.1.1. The U.S.
      • 14.2.1.2. Canada
      • 14.2.1.3. Mexico
    • 14.2.2. Europe
      • 14.2.2.1. Western Europe
        • 14.2.2.1.1. The UK
        • 14.2.2.1.2. Germany
        • 14.2.2.1.3. France
        • 14.2.2.1.4. Italy
        • 14.2.2.1.5. Spain
        • 14.2.2.1.6. Rest of Western Europe
      • 14.2.2.2. Eastern Europe
        • 14.2.2.2.1. Poland
        • 14.2.2.2.2. Russia
        • 14.2.2.2.3. Rest of Eastern Europe
    • 14.2.3. Asia Pacific
      • 14.2.3.1. China
      • 14.2.3.2. India
      • 14.2.3.3. Japan
      • 14.2.3.4. South Korea
      • 14.2.3.5. Australia & New Zealand
      • 14.2.3.6. ASEAN
      • 14.2.3.7. Rest of Asia Pacific
    • 14.2.4. Middle East & Africa
      • 14.2.4.1. UAE
      • 14.2.4.2. Saudi Arabia
      • 14.2.4.3. South Africa
      • 14.2.4.4. Rest of MEA
    • 14.2.5. South America
      • 14.2.5.1. Argentina
      • 14.2.5.2. Brazil
      • 14.2.5.3. Rest of South America

Chapter 15. North America Digital Signage Market Analysis

  • 15.1. Key Insights
  • 15.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 15.2.1. By Component
    • 15.2.2. By Display Technology
    • 15.2.3. By Display Brightness/ Luminance
    • 15.2.4. By Display Size
    • 15.2.5. By Product
    • 15.2.6. By Installation location
    • 15.2.7. By Industry
    • 15.2.8. By Country

Chapter 16. Europe Digital Signage Market Analysis

  • 16.1. Key Insights
  • 16.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 16.2.1. By Component
    • 16.2.2. By Display Technology
    • 16.2.3. By Display Brightness/ Luminance
    • 16.2.4. By Display Size
    • 16.2.5. By Product
    • 16.2.6. By Installation location
    • 16.2.7. By Industry
    • 16.2.8. By Country

Chapter 17. Asia Pacific Digital Signage Market Analysis

  • 17.1. Key Insights
  • 17.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 17.2.1. By Component
    • 17.2.2. By Display Technology
    • 17.2.3. By Display Brightness/ Luminance
    • 17.2.4. By Display Size
    • 17.2.5. By Product
    • 17.2.6. By Installation location
    • 17.2.7. By Industry
    • 17.2.8. By Country

Chapter 18. Middle East and Africa Digital Signage Market Analysis

  • 18.1. Key Insights
  • 18.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 18.2.1. By Component
    • 18.2.2. By Display Technology
    • 18.2.3. By Display Brightness/ Luminance
    • 18.2.4. By Display Size
    • 18.2.5. By Product
    • 18.2.6. By Installation location
    • 18.2.7. By Industry
    • 18.2.8. By Country

Chapter 19. South America Digital Signage Market Analysis

  • 19.1. Key Insights
  • 19.2. Market Size and Forecast, 2020 - 2033 (US$ Bn and '000 Units)
    • 19.2.1. By Component
    • 19.2.2. By Display Technology
    • 19.2.3. By Display Brightness/ Luminance
    • 19.2.4. By Display Size
    • 19.2.5. By Product
    • 19.2.6. By Installation location
    • 19.2.7. By Industry
    • 19.2.8. By Country

Chapter 20. Company Profile (Company Overview, Financial Matrix, Key Product landscape, Key Personnel, Key Competitors, Contact Address, and Business Strategy Outlook)

  • 20.1. AU Optronics
  • 20.2. BenQ Corporation
  • 20.3. Brighsign LLC
  • 20.4. Cisco Systems, Inc.
  • 20.5. Daktronics
  • 20.6. Delta Electronics
  • 20.7. DynaScan
  • 20.8. LG Electronics
  • 20.9. Omnivex Corporation
  • 20.10. Samsung Electronics
  • 20.11. Sharp Corporation
  • 20.12. Sony Corporation