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市场调查报告书
商品编码
1741303
数位数位电子看板市场按类型、组件、技术、应用、位置、内容类别、规模和地区划分Digital Signage Market, By Type, By Component, By Technology, By Application, By Location, By Content Category, By Size, And By Geography |
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价格
简介目录
预计 2025 年数位电子看板市场规模将达到 307.4 亿美元，到 2032 年将达到 520 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 7.8%。
| 报告范围 | 报告详细信息 | ||
|---|---|---|---|
| 基准年 | 2024 | 2025年的市场规模 | 307.4亿美元 |
| 效能数据 | 2020-2024 | 预测期 | 2025-2032 |
| 预测期：2025-2032年复合年增长率： | 7.80% | 2032年价值预测 | 520亿美元 |
全球数位电子看板市场是指涉及创建、部署和管理用于广告、资讯传播和互动体验的数位显示器和萤幕的行业。数位数位电子看板利用LCD、LED、OLED和投影等各种技术来显示影像、影片、文字和互动元素等内容。近年来，由于显示技术的进步、硬体成本的下降以及对引人入胜和互动式视觉通信的需求不断增长，数位电子看板市场经历了显着增长。数位数位电子看板为企业和组织提供了一个强大的媒介，可以与目标受众互动，讯息传输，推广产品和服务，提高品牌知名度，并改善客户体验。
市场动态
4K数位看板显示器配备嵌入式软体和媒体播放机，旨在为客户提供经济实惠的超高清数位电子看板解决方案，其市场需求不断增长，预计将推动市场成长。客户可以部署、管理和安排数位电子看板显示器，以便在适当的时间向合适的受众传递适当的讯息。此外，更高解析度和 4K 显示器，以及尺寸更小、连接灵活的设备，正在推动 DisplayPort 的需求。
然而，高昂的初始投资预计会阻碍市场成长。
本研究的主要特点
- 本报告对全球数位电子看板市场进行了详细分析，并以 2024 年为基准年，展示了预测期 2025-2032 的市场规模和年复合成长率（CAGR%）。
- 它还强调了各个领域的潜在商机，并说明了该市场的有吸引力的投资提案矩阵。
- 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的主要考察。
- 它根据公司亮点、产品系列、主要亮点、财务业绩和策略等参数概述了全球数位数位电子看板市场的主要企业。
- 本报告的见解将使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
- 全球数位数位电子看板市场报告迎合了该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
- 相关人员可以透过分析全球数位电子看板市场所使用的各种策略矩阵更轻鬆地做出决策。
目录
第一章 调查目的与前提条件
- 研究目标
- 先决条件
- 简称
第二章 市场展望
- 报告描述
- 市场定义和范围
- 执行摘要
- Coherent Opportunity Map（COM）
第三章市场动态、法规与趋势分析
- 市场动态
- 驱动程式
- 各个垂直行业对客製化数位电子看板解决方案的需求不断增长
- 4K数位数位电子看板需求不断成长
- 限制因素
- 初期投资高
- 机会
- 数位电子看板技术解决方案的进步
- 对技术先进的数位数位电子看板的需求不断增加
- 影响分析
- 主要亮点
- 监管情景
- 产品发布/核准
- PEST分析
- 波特分析
- 併购场景
第四章 全球数位电子看板市场-COVID-19 疫情的影响
- COVID-19流行病学
- 供需侧分析
- 经济影响
5. 2020 年至 2032 年全球数位电子看板市场（按类型）
- 电视墙
- 视讯萤幕（透明LED萤幕）
- 数位海报
- 亭
- 其他的
6. 2020 年至 2032 年全球数位电子看板市场（按组件划分）
- 硬体
- 软体
- 服务
7. 2020-2032 年全球数位电子看板市场（依技术划分）
- LCD
- LED
- 投影
8. 2020 年至 2032 年全球数位电子看板市场（按应用）
- 零售
- 饭店业
- 娱乐
- 体育场和游乐场
- 公司
- 业务
- 卫生保健
- 教育
- 交通
第九章。 2020 年至 2032 年按地区分類的全球数位电子看板市场
- 商店内部
- 商店外面
第 10 章。 2020 年至 2032 年按内容类别分類的全球数位电子看板市场
- pod送
- 讯息
- 天气
- 运动的
- 其他的
- 非广播
第 11 章：2020 年至 2032 年全球数位电子看板市场规模
- 32英吋或更小
- 32至52英寸
- 52吋或以上
第 12 章：2020 年至 2032 年全球数位电子看板市场（按地区）
- 北美洲
- 美国
- 加拿大
- 欧洲
- 英国
- 德国
- 法国
- 义大利
- 俄罗斯
- 其他欧洲国家
- 亚太地区
- 中国
- 印度
- 日本
- ASEAN
- 澳洲
- 韩国
- 其他亚太地区
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 其他拉丁美洲
- 中东和非洲
- 南非
- 海湾合作委员会国家
- 其他中东和非洲地区
第十三章竞争格局
- Samsung Electronics
- Daktronics
- Exceptional 3D
- LG Electronics
- Panasonic Corporation
- Sony Corporation
- Leyard Optoelectronic Co., Ltd.
- Scala
- E Ink Holdings Inc.
- Deepsky Corporation Ltd.
- Intel Corporation
- Microsoft Corporation
第 14 章 章节
- 调查方法
- 关于出版商
简介目录
Product Code: CMI6059
Digital Signage Market is estimated to be valued at USD 30.74 Bn in 2025 and is expected to reach USD 52.00 Bn by 2032, growing at a compound annual growth rate (CAGR) of 7.8% from 2025 to 2032.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2024 | Market Size in 2025: | USD 30.74 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 7.80% | 2032 Value Projection: | USD 52.00 Bn |
Global digital signage market refers to the industry that involves in the creation, deployment, and management of digital displays or screens that are used for advertising, information dissemination, and interactive experiences. Digital signage utilizes various technologies such as LCD, LED, OLED, and projection to display content such as images, videos, text, and interactive elements. The digital signage market has witnessed significant growth in recent years due to advancements in display technology, declining hardware costs, and increasing demand for engaging and interactive visual communication. It offers businesses and organizations a powerful medium to engage with their target audience, deliver personalized messaging, promote products and services, enhance brand awareness, and improve customer experiences.
Market Dynamics:
Rising demand for 4K digital signage display with the embedded software and media player as it offers customers an affordable Ultra HD digital signage solution is expected to drive the market growth. The customers can deploy, manage, and schedule digital signage displays to deliver the right message at right time to the right audience. Further, there has been increased demand for DisplayPort, owing to displays with higher resolution and 4K, along with smaller devices with flexible connectivity.
However, high initial investment is expected to hamper the market growth
Key features of the study:
- This report provides in-depth analysis of the global digital signage market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period 2025-2032, considering 2024 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the global digital signage market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Samsung Electronics, Daktronics, Exceptional 3D, LG Electronics, Panasonic Corporation, Sony Corporation, Leyard Optoelectronic Co., Ltd., Scala, E Ink Holdings Inc., Deepsky Corporation Ltd., Intel Corporation, and Microsoft Corporation
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- Global digital signage market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global digital signage market
Detailed Segmentation:
- Global Digital Signage Market, By Type:
- Video Walls
- Video Screens (Transparent LED Screens)
- Digital Poster
- Kiosks
- Others
- Global Digital Signage Market, By Component:
- Hardware
- Software
- Service
- Global Digital Signage Market, By Technology:
- LCD
- LED
- Projection
- Global Digital Signage Market, By Application:
- Retail
- Hospitality
- Entertainment (Stadiums & Playgrounds)
- Corporate
- Banking
- Healthcare
- Education
- Transportation
- Global Digital Signage Market, By Location:
- In-Store
- Out-Store
- Global Digital Signage Market, By Content Category:
- Broadcast
- News
- Weather
- Sports
- Others
- Non-broadcast
- Global Digital Signage Market, By Size:
- Below 32 Inches
- 3252 Inches
- Above 52 Inches
- Global Digital Signage Market, By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East
- Africa
- Company Profiles:
- Samsung Electronics
- Daktronics
- Exceptional 3D
- LG Electronics
- Panasonic Corporation
- Sony Corporation
- Leyard Optoelectronic Co., Ltd.
- Scala
- E Ink Holdings Inc.
- Deepsky Corporation Ltd.
- Intel Corporation
- Microsoft Corporation
Table of Contents
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Type
- Market Snippet, By Component
- Market Snippet, By Technology
- Market Snippet, By Application
- Market Snippet, By Location
- Market Snippet, By Content Category
- Market Snippet, By Size
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Increasing demand for customized digital signage solutions in different sectors
- Increasing demand for 4k digital signage
- Restraints
- High initial investments
- Opportunity
- Advancement in the digital signage technology solution
- Growing demand for technologically advanced digital signage
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Global Digital Signage Market- Impact of Coronavirus (COVID-19) Pandemic
- COVID-19 Epidemiology
- Supply Side and Demand Side Analysis
- Economic Impact
5. Global Digital Signage Market, By Type, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Video Walls
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Video Screens ( Transparent LED Screens)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Digital Poster
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Kiosks
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
6. Global Digital Signage Market, By Component, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
- Hardware
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Software
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Service
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
7. Global Digital Signage Market, By Technology, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- LCD
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- LED
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Projection
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
8. Global Digital Signage Market, By Application, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Hospitality
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Entertainment
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032 ,(US$ Bn)
- Stadiums & Playgrounds
- Corporate
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Banking
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Healthcare
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Education
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Transportation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
9. Global Digital Signage Market, By Location, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- In-Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Out-Store
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
10. Global Digital Signage Market, By Content Category, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- Broadcast
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- News
- Weather
- Sports
- Others
- Non-broadcast
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
11. Global Digital Signage Market, By Size, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021- 2032
- Segment Trends
- Below 32 Inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- 32-52 Inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
- Above 52 Inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
12. Global Digital Signage Market, By Region, 2020-2032, (US$ Bn)
- Introduction
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, For Country, 2021-2032
- Country Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- U.S.
- Canada
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- U.K.
- Germany
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- China
- India
- Japan
- ASEAN
- Australia
- South Korea
- Rest of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Component, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Technology, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Application, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Location, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Content Category, 2020-2032, (US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Size, 2020-2032, (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
- South Africa
- GCC Countries
- Rest of the Middle East and Africa
13. Competitive Landscape
- Samsung Electronics
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
- Daktronics
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Exceptional 3D
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- LG Electronics
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Panasonic Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Sony Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Leyard Optoelectronic Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Scala
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- E Ink Holdings Inc.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Deepsky Corporation Ltd.
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Intel Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Microsoft Corporation
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
- Analyst Views
14. Section
- Research Methodology
- About us
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