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市场调查报告书
商品编码
1876672
微出行市场预测至2032年:按车辆类型、动力类型、共用模式、应用和区域分類的全球分析Micro-Mobility Market Forecasts to 2032 - Global Analysis By Vehicle Type, Propulsion Type, Sharing Model, Application, and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球微行程市场价值将达到 1,089 亿美元,到 2032 年将达到 3,329 亿美元。
预计在预测期内,微出行市场将以17.3%的复合年增长率成长。微出行市场涵盖小型轻便的交通工具,例如电动Scooter、电动自行车、脚踏自行车以及专为都市区「最后一公里」出行设计的共享微型车辆。服务结合了基于应用程式的存取、固定式和非固定式模式以及整合式出行平台,旨在减少交通拥堵和排放气体。城市政策、安全法规以及自行车道等基础设施都会影响微出行市场的普及。营运商在关注车队管理、电池更换和盈利的同时,也需要应对车辆破坏和路边空间管理等问题。
快速都市化和交通拥堵
快速的都市化和日益严重的交通拥堵是推动微出行市场发展的关键因素,促使通勤者和城市转向紧凑灵活的交通解决方案,以解决「最后一公里」出行难题。电动滑板车和自行车对居民和负责人来说极具吸引力,因为它们可以缩短短途通勤时间,减少对汽车的依赖,并释放路边和停车位。此外,市政试点计画、专用车道和公私合营降低了进入门槛,鼓励企业和投资者参与其中。因此,当地正迅速创造新的就业机会,涵盖製造业、维修、物流、营运和软体服务等领域。
维护成本高,使用寿命短
许多微型出行资产维护成本高且运作相对较短,限制了市场盈利和扩充性。频繁的维修、电池劣化和人为破坏都需要营运商持续投入资金,从而加剧了单位经济效益的下降并推高了使用费。此外,维护措施的不规范和本地维修基础设施的匮乏会导致车辆运转率降低和客户满意度下降,进而影响客户维繫。为了维持利润率,企业需要优化车队管理、实施预测性维护,并提高製造商提供的硬体耐用性。投资模组化设计和标准化零件可以显着降低生命週期成本和停机时间。
与公共交通系统连接
与公共交通机构的合作透过改善「最后一公里」的交通连接,为微出行营运商提供了巨大的成长机会。协调的规划、统一的票务系统以及战略性布局的停车枢纽,使得Scooter和自行车能够与公车、路面电车和地铁形成互补,从而提升整个公共交通系统的客流量。此外,资料共用协定能够实现更精准的需求预测和动态车辆分配,而补贴和采购伙伴关係降低了营运商的部署风险。此类合作有助于实现永续的城市交通目标,并扩大不同人群的出行覆盖范围,从而创造签订长期合约的机会。
由于服务提供者之间激烈的竞争,价格竞争日益加剧。
微出行服务提供者之间激烈的竞争,往往由资本驱动的扩张所加剧,这增加了持续价格战的风险,进而侵蚀盈利。营运商可能优先考虑市场份额而非单位经济效益,并透过补贴车费来获取用户或扩大地理覆盖范围,从而挤压利润空间。此外,整合压力和积极的折扣策略可能会随着车辆老化而降低服务质量,尤其是在缺乏足够维护投资的情况下。长期永续性将取决于透过技术和伙伴关係关係实现差异化,以及广告和资讯服务等多元化的收入来源。监管的不确定性可能会加剧这些影响,进一步增加投资者的谨慎情绪。
新冠疫情对微出行产生了复杂的影响。初期封锁导致乘客数量急剧下降,但随后人们对共用室内交通的担忧以及对保持社交距离出行方式的需求增加,促使人们更多地选择短途单人骑行Scooter和自行车。营运商采取的应对措施包括推出非接触式租赁、加强消毒以及灵活的车辆调配机制,部分公司甚至暂停服务或进行重组以节省现金。整体而言,这场危机加速了企业营运的韧性,并凸显了微出行在疫情时代城市出行策略中的重要角色。
预计在预测期内,电动Scooter细分市场将占据最大的市场份额。
由于电动滑板车便捷易用,尤其适合短程都市区出行,预计在预测期内,电动Scooter车将占据最大的市场份额。其紧凑的设计、便利的操作和低廉的价格使其对通勤者、游客和配送服务极具吸引力。营运商更青睐Scooter,因为与大型车辆相比,它们更容易部署、重新部署和扩展。同时,製造商也不断提升电动滑板车的耐用性和电池效率。市政试验计画和使用者意识的提高进一步推动了电动滑板车的普及,从而带来了持续强劲的需求,并带动了车辆投资和售后服务的发展。
预计在预测期内,共享旅游服务领域将呈现最高的复合年增长率。
预计在预测期内,共用旅游服务领域将实现最高成长率,因为都市区用户越来越倾向于按需计量型的交通途径。叫车、共享单车和共享Scooter车队与提供单一钱包支付和动态定价的平台相结合,正在推动其普及。较低的车辆拥有成本、环保特性和灵活的出行方式吸引了包括通勤者和游客在内的多元化使用者群体。此外,车队电气化和订阅模式的投资正在改善单位经济效益,并支持快速的地理扩张。市政合作以及与公共交通的整合将进一步加速市场普及。
预计亚太地区将在预测期内占据最大的市场份额,这主要得益于城市人口密度增加以及消费者偏好从拥有转向使用。整合各种微出行方式的技术平台简化了使用者的出行流程,并提高了短程出行的频率。透过集中营运、数据驱动的车辆优化和精准推广实现的规模经济将随着时间的推移降低每次出行的成本。随着城市更新基础设施和法规以适应共用交通途径,大都会圈和郊区走廊的市场渗透率将加速提升。
亚太地区预计将在预测期内实现最高的复合年增长率,这主要得益于快速的都市化、高人口密度以及中产阶级对经济型出行方式日益增长的需求。智慧型手机普及率的提高以及政府积极支持智慧城市和电动出行的倡议,正在加速这一趋势。本地Start-Ups和跨国业者正在为价格敏感型消费者量身订做解决方案,而密集的城市结构也使得短途出行成为微出行的理想选择。这些因素共同作用,在亚太地区的多个市场创造了巨大的潜在市场和强劲的成长动能。
According to Stratistics MRC, the Global Micro-Mobility Market is accounted for $108.9 billion in 2025 and is expected to reach $332.9 billion by 2032, growing at a CAGR of 17.3% during the forecast period. The micro-mobility market encompasses small, lightweight transport options like e-scooters, e-bikes, pedal bikes, and shared micro-vehicles designed for first- and last-mile trips in urban areas. Services combine app-based access, docking or dockless models, and integrated mobility platforms to reduce congestion and emissions. City policies, safety regulations, and infrastructure like bike lanes influence deployment. Operators focus on fleet management, battery swapping, and profitability while addressing vandalism and curb space management.
Rapid urbanization and traffic congestion
Rapid urbanization and worsening traffic congestion are core drivers of the micro-mobility market, pushing commuters and cities toward compact, flexible transport solutions that ease last-mile travel. E-kick scooters and e-bikes shorten commute times for short trips, reduce car dependency, and free up curb and parking space, making them attractive to residents and planners. Additionally, municipal pilots, dedicated lanes, and public-private partnerships have lowered barriers to deployment, encouraging investment from operators and investors. Consequently, local jobs emerge across manufacturing, maintenance, logistics, operations, and software services rapidly.
High maintenance costs and short lifespan
High maintenance expenses and the relatively short operational lifespan of many micro-mobility assets constrain market profitability and scalability. Frequent repairs, battery degradation, and vandalism require ongoing expenditure for operators, increasing unit-economics pressure and raising per-ride prices. Moreover, inconsistent maintenance practices and limited local repair infrastructure can reduce vehicle availability and customer satisfaction, undermining retention. To sustain margins, firms need optimized fleet management, predictive maintenance, and improved hardware durability from manufacturers. Investments in modular design and standardized parts can lower lifecycle costs and downtime significantly.
Integration with public transit systems
Integration with public transit offers a major growth opportunity for micro-mobility providers by improving first-mile and last-mile connectivity. Coordinated planning, unified ticketing, and strategically located parking hubs make scooters and bikes complementary to buses, trams, and metros, increasing overall public transit ridership. Additionally, data-sharing agreements enable better demand forecasting and dynamic allocation of fleets, while subsidies or procurement partnerships can reduce deployment risk for operators. Such integration supports sustainable urban mobility goals and expands ridership across diverse demographic groups. This drives longer-term contract opportunities.
Intense competition among service providers leading to price wars
Intense competition among micro-mobility service providers, often driven by capital-backed expansions, increases the risk of sustained price wars that erode profitability. Operators may prioritize market share over unit economics, subsidizing rides to attract users and expand geographic coverage, which compresses margins. Furthermore, consolidation pressures and aggressive discounting can reduce service quality as fleets age without sufficient maintenance investment. Long-term sustainability depends on differentiation through technology, partnerships, and diversified revenue streams like advertisements and data services. Regulatory uncertainty can amplify these effects, raising investor caution further.
The COVID-19 pandemic had a mixed impact on micro-mobility. Initial lockdowns caused sharp ridership declines, but concerns about shared indoor transport and demand for socially distanced travel subsequently boosted short, solo trips on scooters and bikes. Operators adapted with contactless rentals, enhanced sanitization, and flexible rebalancing, while some companies paused services or restructured to conserve cash. Overall, the crisis accelerated operational resilience and highlighted micro-mobility's role in pandemic-era urban mobility strategies.
The E-kick scooters segment is expected to be the largest during the forecast period
The E-kick scooters segment is expected to account for the largest market share during the forecast period due to their convenience and suitability for short urban trips. Compact design, ease of use, and low per-ride costs make them attractive for commuters, tourists, and delivery services. Operators favor scooters because they are easier to deploy, rebalance, and scale compared with larger vehicles, while manufacturers continue improving durability and battery efficiency. Municipal pilot programs and user familiarity further elevate adoption, creating strong demand that sustains fleet investments and aftermarket services.
The shared mobility services segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the shared mobility services segment is predicted to witness the highest growth rate as urban users increasingly prefer on-demand, pay-per-use transportation. Integration of ride-hailing, bike-share, and scooter fleets with platforms offering single-wallet payments and dynamic pricing drives adoption. Lower vehicle ownership costs, environmental considerations, and the convenience of flexible access attract diverse user groups, including commuters and visitors. Additionally, investments in fleet electrification and subscription models improve unit economics and support rapid geographic expansion. Municipal partnerships and transit integrations further accelerate market uptake.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, driven by urban densification and evolving consumer preferences for access over ownership. Tech-enabled platforms that aggregate various micromobility modes simplify user journeys and increase the frequency of short trips. Economies of scale achieved through centralized operations, data-driven fleet optimization, and targeted promotions lower per-ride costs over time. As cities update infrastructure and regulations to accommodate shared modes, market penetration accelerates across metropolitan and suburban corridors.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization, high population density, and growing middle-class demand for affordable mobility. Expanding smartphone penetration and favorable government initiatives supporting smart cities and electric mobility accelerate adoption. Local startups and multinational operators tailor solutions for price-sensitive consumers, while dense city layouts make short-distance trips ideal for micromobility. Collectively, these factors create an addressable market and strong growth momentum across multiple APAC markets.
Key players in the market
Some of the key players in Micro-Mobility Market include Bird Global, Inc., Neutron Holdings, Inc., Voi Technology AB, Dott BV, Spin, Inc., Bolt Technology OU, Segway-Ninebot Group Co., Ltd., Yulu Bikes Private Limited, Helbiz, Inc., Gogoro Inc., Niu Technologies Co., Ltd., Xiaomi Corporation, Uber Technologies, Inc., Lyft, Inc., and Accell Group N.V.
In October 2025, Dott announced it raised €85 million via a €70M Nordic bond and a €15M Series-D extension to support growth.
In October 2025, Voi announced deployment of 6,000 e-bikes in Paris starting October 1.
In October 2025, Dott announced it raised €85 million via a €70M Nordic bond and a €15M Series-D extension to support growth.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.