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市场调查报告书
商品编码
1876714

车载娱乐系统市场预测至2032年：按系统类型、组件、车辆类型、通路和地区分類的全球分析

In-Car Entertainment Systems Market Forecasts to 2032 - Global Analysis By System Type, Component, Vehicle Type, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的研究，预计到 2025 年，全球车载娱乐系统市场规模将达到 252 亿美元，到 2032 年将达到 398 亿美元，预测期内复合年增长率为 6.7%。

车载娱乐系统（ICE），也称为车载资讯娱乐系统（IVI），是整合在车辆内的软硬体解决方案，可为驾驶和乘客提供音讯、视讯、导航和连网功能。最初仅限于收音机和CD播放器，而现代车载娱乐系统还包括触控萤幕、高级音响、蓝牙、USB介面、Wi-Fi、智慧型手机连接以及语音控制、倒车影像和网路存取等高级功能。这些系统将娱乐和即时资讯结合，提升驾驶舒适性、安全性和便利性，使其成为联网汽车体验的核心枢纽。

对联网汽车的需求不断增长

随着驾驶者对导航、娱乐、诊断和即时数据等功能的无缝存取需求日益增长，联网汽车的需求也随之迅速攀升。如今的消费者期望他们的汽车能够像智慧型装置一样：操作直觉、反应迅速且始终在线。汽车製造商甚至在中阶车型中也加入了先进的资讯娱乐功能，从而推动了对提升便利性和安全性的整合系统的需求。随着出行方式向自动驾驶和电气化转型，车载娱乐系统已成为车辆的中枢神经系统，以稳定且不可阻挡的势头加速市场扩张。

安装和维修成本高昂

儘管车载娱乐系统极具吸引力，但其安装和维护成本仍然高昂，这不仅阻碍了预算有限的消费者，也减缓了其在新兴市场的普及。诸如高级扬声器、多层触控萤幕、处理器和连接模组等先进组件通常需要专业安装，从而增加了人事费用。维护也是一项额外的负担，因为软体更新、维修和零件更换都会增加长期拥有成本。在汽车製造商努力平衡价格优势和创新能力的同时，价格压力仍然是一个持续存在的限制因素，在消费者期望不断提高的情况下，抑制了市场成长。

技术进步

科技的快速发展正为车载娱乐系统市场开闢新的机会。人工智慧介面、5G 连结、身临其境型音讯和个人化内容的融合，正在革新驾驶体验。这些进步使得语音助理和即时分析等直觉操作、智慧型手机的无缝整合以及更强大的安全功能成为可能。随着汽车向互联生态系统演进，供应商拥有推出创新硬体和软体的独特机会。持续的技术创新正为企业在全球市场实现差异化和价值主导扩张创造强大的机会。

网路安全风险

随着车辆互联程度的提高，网路安全风险也日益严峻。车载娱乐系统与车辆的数位架构深度集成，使其极易遭受骇客攻击，从而危及资料隐私、功能甚至安全。未授权存取资讯娱乐模组可能导致个人资讯外洩或关键功能被窜改。汽车製造商和供应商必须不断加强加密、身份验证和空中升级 (OTA) 安全性，才能有效应对不断演变的威胁。这些风险影响深远，为市场成长带来许多挑战。

新冠疫情的感染疾病：

疫情改变了消费者的行为和产业的优先事项，短期内减缓了生产速度，但最终加速了数位化进程。供应链中断导致半导体供应延迟，并推迟了车载资讯娱乐系统的生产週期。然而，人们对个人出行和非接触式语音功能的日益偏好，推动了对先进车载系统的需求。远距办公的增加带动了休閒自驾游的增多，进而提升了人们对高品质音讯、导航和串流功能的需求。

预计在预测期内，扩大机细分市场将占据最大的市场份额。

扩大机是现代车载资讯娱乐系统不可或缺的一部分，这些系统整合了串流媒体、导航和免持通讯功能，旨在提升音质清晰度和声音分布，预计在预测期内将占据最大的市场份额。多扬声器配置的日益普及以及品牌音讯伙伴关係的不断增加，进一步推动了市场需求。消费者对沉浸式车用音效的期望不断提高，促使汽车製造商即使在中檔车型中也开始将高功率扩大机作为标配。这种对更高品质音效的持续追求，正使功放稳固地成为关键的硬体组件。

预计在预测期内，乘用车细分市场将呈现最高的复合年增长率。

在汽车保有量上升、中产阶级消费成长以及对智慧型手机整合系统的强劲需求的推动下，预计乘用车市场在预测期内将保持最高的成长率。汽车製造商正积极升级仪錶板，配备触控萤幕、互联功能、语音助理和高级音响系统，以实现产品差异化。随着电动车和混合动力汽车的兴起，资讯娱乐系统在车辆操控性和舒适性方面发挥越来越重要的作用。消费者偏好与科技应用的融合正在推动乘用车产业的快速扩张。

占比最大的地区：

由于可支配收入不断增长，亚太地区预计将在预测期内保持最大的市场份额。中国、日本、韩国和印度等国家对互联化和技术密集型汽车的需求强劲，涵盖从入门级到豪华级的各个细分市场。主要电子和汽车零件供应商的存在推动了创新和本地化生产，从而降低了成本并提高了市场普及率。政府对智慧运输和数位基础设施的大力推动进一步巩固了该地区的优势，使亚太地区成为全球资讯娱乐市场扩张的支柱。

年复合成长率最高的地区：

在预测期内，北美预计将实现最高的复合年增长率，这主要得益于消费者对高端资讯娱乐系统的强劲偏好以及联网汽车功能的广泛应用。该地区成熟的汽车生态系统，加上人工智慧、5G和云端服务的早期应用，正在推动对先进资讯娱乐平台的需求。汽车製造商不断升级车型，以满足消费者对无缝连接、空中升级和高级音响系统日益增长的期望。这种技术主导的环境正推动该地区在预测期内实现最高的复合年增长率。

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目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 原始研究资料
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 介绍
  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章：全球车载娱乐系统市场（依系统类型划分）

  • 介绍
  • 音响系统
  • 视讯系统
  • 互联繫统
  • 导航系统
  • ADAS（进阶驾驶辅助系统）

6. 全球车载娱乐系统市场（依组件划分）

  • 介绍
  • 主机/显示器
  • 扬声器
  • 扩大机
  • 其他部件

7. 全球车载娱乐系统市场（依车辆类型划分）

  • 介绍
  • 搭乘用车
  • 商用车辆
  • 豪华和高级汽车
  • 电动车

8. 全球车载娱乐系统市场（依通路划分）

  • 介绍
  • OEM（OEM）
  • 售后市场

9. 全球车载娱乐系统市场（依地区划分）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • Panasonic Corporation
  • TomTom International BV
  • Harman International Industries
  • Aptiv PLC
  • Pioneer Corporation
  • Mitsubishi Electric Corporation
  • Alpine Electronics, Inc.
  • JVCKENWOOD Corporation
  • Clarion Co., Ltd.
  • Garmin Ltd.
  • Sony Corporation
  • Visteon Corporation
  • Robert Bosch GmbH
  • Denso Corporation
  • Continental AG
Product Code: SMRC32387

According to Stratistics MRC, the Global In-Car Entertainment Systems Market is accounted for $25.2 billion in 2025 and is expected to reach $39.8 billion by 2032 growing at a CAGR of 6.7% during the forecast period. In-Car Entertainment Systems (ICE), also known as in-vehicle infotainment (IVI), refer to the integrated hardware and software solutions within automobiles designed to provide audio, video, navigation, and connectivity features for drivers and passengers. Initially limited to radios and CD players, modern ICE systems now include touchscreens, premium audio, Bluetooth, USB, Wi-Fi, and smartphone integration, along with advanced features such as voice control, rear-view cameras, and internet access. These systems enhance driving comfort, safety, and convenience by combining entertainment with real-time information, making them a central hub for connected vehicle experiences.

Market Dynamics:

Driver:

Growing demand for connected vehicles

The appetite for connected vehicles is rising fast as drivers seek seamless access to navigation, entertainment, diagnostics, and real-time data. Modern consumers want cars that behave like smart devices-intuitive, responsive, and always online. Automakers are weaving advanced infotainment features into even mid-range models, pushing demand for integrated systems that elevate convenience and safety. As mobility shifts toward autonomy and electrification, in-car entertainment systems become the central nervous system of the vehicle, accelerating market expansion with steady, undeniable momentum.

Restraint:

High installation and maintenance costs

Despite their appeal, in-car entertainment systems remain costly to install and maintain, creating a barrier for budget-conscious buyers and slowing adoption in emerging markets. Advanced components such as premium speakers, multi-layer touchscreens, processors, and connectivity modules often require specialized installation, increasing labor expenses. Maintenance becomes another burden, as software updates, repairs, and component replacements add to long-term ownership costs. Automakers struggle to balance affordability with innovation, making pricing pressures a persistent constraint that tempers market growth even as consumer expectations climb.

Opportunity:

Advancements in technology

Rapid technological progress is opening new doors for the in-car entertainment systems market. The integration of AI-driven interfaces, 5G connectivity, and immersive audio and personalized content is transforming the driving experience. These advancements enable more intuitive controls, smoother smartphone integration, and enhanced safety features through voice assistants and real-time analytics. As cars evolve into connected ecosystems, suppliers have fertile ground to introduce innovative hardware and software. The continuous stream of breakthroughs creates a powerful opportunity for differentiation and value-driven expansion across global markets.

Threat:

Cybersecurity risks

As vehicles become increasingly connected, cybersecurity risks loom large. In-car entertainment systems, now deeply linked to the vehicle's digital architecture, can be vulnerable to hacking attempts that compromise data privacy, functionality, or even safety. Unauthorized access to infotainment modules may expose personal information or allow manipulation of key features. Automakers and suppliers must constantly strengthen encryption, authentication, and over-the-air update security to stay ahead of evolving threats. These risks cast a long shadow, challenging market growth.

Covid-19 Impact:

The pandemic reshaped consumer behavior and industry priorities, slowing production in the short term but ultimately accelerating digital adoption. Supply chain disruptions caused delays in semiconductor availability, pushing back manufacturing timelines for infotainment units. However, rising preference for personal mobility and touchless, voice-enabled features boosted demand for advanced in-car systems. Remote working increased leisure travel by road, strengthening interest in high-quality audio, navigation, and streaming features.

The amplifiers segment is expected to be the largest during the forecast period

The amplifiers segment is expected to account for the largest market share during the forecast period, as they enhance sound clarity and distribution, making them essential for modern infotainment systems integrated with streaming, navigation prompts, and hands-free communication. Growing adoption of multi-speaker setups and branded audio partnerships further strengthens demand. Automakers are embedding high-power amplifiers even in mid-range models, driven by rising expectations for immersive cabin acoustics. This steady shift toward richer audio quality cements amplifiers as the leading hardware component.

The passenger cars segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the passenger cars segment is predicted to witness the highest growth rate, due to rising vehicle ownership, expanding middle-class spending, and strong demand for smartphone-integrated systems fuel this momentum. Automakers are aggressively upgrading dashboards with Touchscreens, connectivity suites, voice assistants, and premium audio to differentiate their offerings. As electric and hybrid models gain popularity, the role of infotainment as a command and comfort hub grows even stronger. This convergence of consumer preference and technology adoption drives rapid expansion in passenger vehicles.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising disposable incomes. Countries like China, Japan, South Korea, and India are witnessing strong demand for connected, tech-rich vehicles across both entry-level and luxury segments. The presence of major electronics and automotive suppliers accelerates innovation and local manufacturing, reducing costs and boosting adoption. Government pushes for smart mobility and digital infrastructure further strengthen the region's dominance, making Asia Pacific the anchor of global infotainment market expansion.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer preference for high-end infotainment, and widespread integration of connected car features. The region's mature automotive ecosystem, combined with early incorporation of AI, 5G, and cloud services, fuels demand for sophisticated infotainment platforms. Automakers continuously upgrade vehicle models to meet rising expectations for seamless connectivity, over-the-air updates, and premium audio systems. This technology-driven environment propels the region toward the highest CAGR during the forecast period.

Key players in the market

Some of the key players in In-Car Entertainment Systems Market include Panasonic, TomTom, Harman, Aptiv PLC, Pioneer, Mitsubishi, Alpine Electronics, JVCKENWOOD, Clarion Co., Garmin Ltd., Sony Corporation, Visteon Corporation, Robert Bosch, Denso Company and Continental AG.

Key Developments:

In November 2025, NexGen has partnered with Panasonic to lead Egypt's smart-home evolution, deploying KNX-based integrated systems for greater convenience, comfort and energy-efficiency in households, while tapping the region's US$1.8 billion growth potential.

In July 2025, Sony Group Corporation and Bandai Namco Holdings Inc. have entered a strategic partnership through which Sony will purchase roughly 16 million Bandai Namco shares for approximately ¥68 billion. Together, they plan to deepen their joint creation of anime, manga and entertainment IP, leverage each other's strengths in production, technology and distribution, and engage globally to build new experiences rooted in emotion and fandom.

System Types Covered:

  • Audio Systems
  • Video Systems
  • Connectivity Systems
  • Navigation Systems
  • Advanced Driver Assistance Systems

Components Covered:

  • Head Unit / Display
  • Speakers
  • Amplifiers
  • Other Components

Vehicle Types Covered:

  • Passenger Cars
  • Commercial Vehicles
  • Luxury & Premium Vehicles
  • Electric Vehicles

Distribution Channels Covered:

  • OEM (Original Equipment Manufacturer)
  • Aftermarket

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Emerging Markets
  • 3.7 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global In-Car Entertainment Systems Market, By System Type

  • 5.1 Introduction
  • 5.2 Audio Systems
  • 5.3 Video Systems
  • 5.4 Connectivity Systems
  • 5.5 Navigation Systems
  • 5.6 Advanced Driver Assistance Systems

6 Global In-Car Entertainment Systems Market, By Component

  • 6.1 Introduction
  • 6.2 Head Unit / Display
  • 6.3 Speakers
  • 6.4 Amplifiers
  • 6.5 Other Components

7 Global In-Car Entertainment Systems Market, By Vehicle Type

  • 7.1 Introduction
  • 7.2 Passenger Cars
  • 7.3 Commercial Vehicles
  • 7.4 Luxury & Premium Vehicles
  • 7.5 Electric Vehicles

8 Global In-Car Entertainment Systems Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 OEM (Original Equipment Manufacturer)
  • 8.3 Aftermarket

9 Global In-Car Entertainment Systems Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Panasonic Corporation
  • 11.2 TomTom International BV
  • 11.3 Harman International Industries
  • 11.4 Aptiv PLC
  • 11.5 Pioneer Corporation
  • 11.6 Mitsubishi Electric Corporation
  • 11.7 Alpine Electronics, Inc.
  • 11.8 JVCKENWOOD Corporation
  • 11.9 Clarion Co., Ltd.
  • 11.10 Garmin Ltd.
  • 11.11 Sony Corporation
  • 11.12 Visteon Corporation
  • 11.13 Robert Bosch GmbH
  • 11.14 Denso Corporation
  • 11.15 Continental AG

List of Tables

  • Table 1 Global In-Car Entertainment Systems Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global In-Car Entertainment Systems Market Outlook, By System Type (2024-2032) ($MN)
  • Table 3 Global In-Car Entertainment Systems Market Outlook, By Audio Systems (2024-2032) ($MN)
  • Table 4 Global In-Car Entertainment Systems Market Outlook, By Video Systems (2024-2032) ($MN)
  • Table 5 Global In-Car Entertainment Systems Market Outlook, By Connectivity Systems (2024-2032) ($MN)
  • Table 6 Global In-Car Entertainment Systems Market Outlook, By Navigation Systems (2024-2032) ($MN)
  • Table 7 Global In-Car Entertainment Systems Market Outlook, By Advanced Driver Assistance Systems (2024-2032) ($MN)
  • Table 8 Global In-Car Entertainment Systems Market Outlook, By Component (2024-2032) ($MN)
  • Table 9 Global In-Car Entertainment Systems Market Outlook, By Head Unit / Display (2024-2032) ($MN)
  • Table 10 Global In-Car Entertainment Systems Market Outlook, By Speakers (2024-2032) ($MN)
  • Table 11 Global In-Car Entertainment Systems Market Outlook, By Amplifiers (2024-2032) ($MN)
  • Table 12 Global In-Car Entertainment Systems Market Outlook, By Other Components (2024-2032) ($MN)
  • Table 13 Global In-Car Entertainment Systems Market Outlook, By Vehicle Type (2024-2032) ($MN)
  • Table 14 Global In-Car Entertainment Systems Market Outlook, By Passenger Cars (2024-2032) ($MN)
  • Table 15 Global In-Car Entertainment Systems Market Outlook, By Commercial Vehicles (2024-2032) ($MN)
  • Table 16 Global In-Car Entertainment Systems Market Outlook, By Luxury & Premium Vehicles (2024-2032) ($MN)
  • Table 17 Global In-Car Entertainment Systems Market Outlook, By Electric Vehicles (2024-2032) ($MN)
  • Table 18 Global In-Car Entertainment Systems Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 19 Global In-Car Entertainment Systems Market Outlook, By OEM (Original Equipment Manufacturer) (2024-2032) ($MN)
  • Table 20 Global In-Car Entertainment Systems Market Outlook, By Aftermarket (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.