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市场调查报告书
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1876737
2032年纯素甜点市场预测:按产品、成分、通路、最终用户和地区分類的全球分析Vegan Desserts Market Forecasts to 2032 - Global Analysis By Product (Cakes & Pastries, Ice Creams & Frozen Desserts, Cookies & Biscuits, Puddings & Custards and Other Products), Source, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球纯素甜点市场价值将达到 51 亿美元,到 2032 年将达到 109 亿美元,在预测期内的复合年增长率为 11.4%。
纯素甜点是指不含任何动物成分的甜食,例如牛奶、奶油、奶油、鸡蛋或蜂蜜。它们主要使用植物性替代品,如杏仁奶、椰奶、坚果酱和亚麻籽,或天然甜味剂,如龙舌兰糖浆和枫糖浆。这些甜点包括蛋糕、饼干、布丁、巧克力和冰淇淋,所有这些都遵循纯素饮食理念,强调永续性、关怀动物和健康生活。随着食品技术的不断创新,纯素甜点的选择也在不断丰富,它们不仅提供与传统甜点相似的偏好和口感,还能满足不同人群的需求,例如出于道德考虑和乳糖不耐受等情况,从而吸引更广泛的受众。
健康意识日益增强
健康意识的提升是纯素甜点市场发展的主要动力,消费者越来越倾向于选择不含胆固醇、乳糖和人工添加剂的植物来源替代品。以亚麻籽、杏仁奶和龙舌兰糖浆等营养成分製成的纯素甜点深受注重健康的消费者喜爱,让他们可以尽情享受美味而无需担心发胖。乳糖不耐症和文明病的日益增加进一步推动了这一趋势,促使消费者选择符合自身饮食目标和长期健康的甜点。
高昂的生产成本
儘管需求不断增长,但高昂的生产成本仍然是纯素甜点市场的主要阻碍因素。植物性原料,例如坚果奶、椰奶和天然甜味剂,通常比传统的乳製品和醣类原料更昂贵。此外,特殊的加工、包装和认证要求也推高了营运成本。这些成本会限制产品的可负担性和供应量,尤其是在价格敏感型市场。小规模生产商可能难以扩大生产规模,而消费者也可能因为价格分布而犹豫不决,这可能会减缓整体市场渗透率。
素食人口不断增加
全球素食人口的不断增长为纯素甜点市场带来了巨大的机会。出于伦理、环保和健康的考虑,越来越多的消费者开始选择植物来源生活方式。这种人口结构的变化推动了製造商的产品创新和多元化,从无乳冰淇淋到无蛋蛋糕,不一而足。社群媒体的宣传活动、名人代言以及主流零售商中纯素产品的日益普及,都在加速素食主义的普及。随着素食主义逐渐成为主流,人们对既美味又符合伦理的甜点的需求预计将会激增。
供应链中断
供应链中断对纯素甜点市场构成重大威胁,因为采购椰子奶油、坚果酱和龙舌兰糖浆等特殊原料通常涉及复杂的全球供应链网络,而这些网络极易受到地缘政治紧张局势、气候变迁和物流瓶颈的影响。此类中断可能导致产品供应不稳定、成本增加和上市延迟。此外,依赖进口原料还会使品牌面临监管障碍和品管问题,这可能会影响消费者信任度和品牌在竞争激烈的市场中的声誉。
新冠疫情对纯素甜点市场产生了复杂的影响。虽然供应链中断和零售店关闭最初阻碍了市场成长,但这场危机也加速了人们健康意识的提升和数位转型。消费者转向线上平台寻找符合道德标准且能增强免疫力的食品,推动了纯素甜点电商销售的成长。品牌也积极应对,扩大了常温保存产品的供应范围,并投资于直销模式。疫情过后,市场重获成长动力,消费者更重视洁净标示、永续性和植物来源高端产品。
预计在预测期内,线上零售领域将占据最大的市场份额。
由于消费者对便利性的日益偏好、产品供应的广泛性以及提供各种素食选择的电商平台的兴起,预计在预测期内,线上零售领域将占据最大的市场份额。在精准行销和订阅模式的支持下,线上管道使品牌能够触及全球注重健康和道德的消费者。物流的改进、数位化支付系统的完善以及个人化的购物体验进一步推动了这一领域的扩张,使其成为最具影响力的分销管道。
预计在预测期内,饼干和曲奇饼干细分市场将实现最高的复合年增长率。
预计在预测期内,饼干类食品市场将保持最高的成长率。饼干类食品之所以如此受欢迎,是因为它们方便食用,口味丰富多样,现在也有植物来源版本。杏仁粉、椰子油和龙舌兰糖浆等原料的创新,使得纯素饼干在口味上足以媲美传统饼干。饼干便于携带、价格实惠,而且适合从儿童到成人的各类消费者,因此成为那些既想享受美味又注重环保的消费者的首选,尤其受到弹性素食者和对纯素感兴趣的消费者的青睐。
由于都市化加快、人们对植物来源饮食的认知度不断提高以及中产阶级可支配收入的增加,预计亚太地区将在预测期内占据最大的市场份额。在印度、中国和日本等国家,对不含乳製品和符合伦理道德的食品的需求正在上升。人们生活方式的转变,尤其是对健康和永续性的追求,以及政府推广植物来源营养的倡议,都在推动市场成长。本土品牌和国际企业都在积极投资新产品的推出,并拓展零售网络。
预计在预测期内,北美将实现最高的复合年增长率,这主要得益于素食主义的兴起、消费者对洁净标示产品的强劲需求以及食品技术的蓬勃发展。美国和加拿大的消费者越来越倾向于选择不含乳製品、无麸质且不涉及动物虐待的甜点。主要市场参与者的存在、先进的零售基础设施以及日益增长的社交媒体影响力都在推动这一趋势。此外,人们对动物福利和气候变迁的日益关注也促使消费者更偏好永续的消费方式。
According to Stratistics MRC, the Global Vegan Desserts Market is accounted for $5.1 billion in 2025 and is expected to reach $10.9 billion by 2032 growing at a CAGR of 11.4% during the forecast period. Vegan desserts are sweet foods prepared entirely without animal-derived ingredients such as milk, butter, cream, eggs, or honey. They rely on plant-based alternatives like almond milk, coconut cream, nut butters, flaxseeds, and natural sweeteners such as agave syrup or maple syrup. These desserts include cakes, cookies, puddings, chocolates, and ice creams formulated to align with vegan dietary principles that emphasize sustainability, compassion for animals, and health-conscious living. Growing innovation in food technology has expanded vegan dessert options, making them taste and feel similar to traditional desserts while appealing to a broader audience seeking ethical and lactose-free indulgence.
Rising Health Consciousness
The growing awareness of health and wellness is a major driver for the vegan desserts market. Consumers are increasingly opting for plant-based alternatives that are free from cholesterol, lactose, and artificial additives. Vegan desserts, made with nutrient-rich ingredients like flaxseeds, almond milk, and agave syrup, appeal to health-conscious individuals seeking guilt-free indulgence. This shift is further supported by rising cases of lactose intolerance and lifestyle diseases, prompting consumers to choose desserts that align with their dietary goals and long-term well-being.
High Production Costs
Despite rising demand, high production costs remain a key restraint in the vegan desserts market. Plant-based ingredients such as nut milks, coconut cream, and natural sweeteners are often more expensive than traditional dairy and sugar components. Additionally, specialized processing, packaging, and certification requirements add to operational expenses. These costs can limit affordability and accessibility, especially in price-sensitive markets. Smaller manufacturers may struggle to scale, while consumers may hesitate to switch due to premium pricing, slowing overall market penetration.
Growth in Vegan Population
The expanding global vegan population presents a significant opportunity for the vegan desserts market. Driven by ethical, environmental, and health motivations, more consumers are adopting plant-based lifestyles. This demographic shift is encouraging manufacturers to innovate and diversify their offerings, from dairy-free ice creams to eggless cakes. Social media advocacy, celebrity endorsements, and increased availability of vegan products in mainstream retail are accelerating adoption. As veganism becomes more mainstream, the demand for indulgent yet ethical dessert options is expected to surge.
Supply Chain Disruptions
Supply chain disruptions pose a notable threat to the vegan desserts market. Sourcing specialty ingredients like coconut cream, nut butters, and agave syrup often involves complex global supply networks vulnerable to geopolitical tensions, climate change, and logistical bottlenecks. These disruptions can lead to inconsistent product availability, increased costs, and delayed launches. Additionally, reliance on imported ingredients may expose brands to regulatory hurdles and quality control issues, affecting consumer trust and brand reputation in competitive markets.
The Covid-19 pandemic had a mixed impact on the vegan desserts market. While supply chain interruptions and retail closures initially hindered growth, the crisis also accelerated health awareness and digital transformation. Consumers turned to online platforms for ethical and immune-boosting food options, boosting e-commerce sales of vegan desserts. Brands adapted by enhancing shelf-stable offerings and investing in direct-to-consumer models. Post-pandemic, the market is witnessing renewed momentum, with increased focus on clean-label, sustainable, and plant-based indulgence.
The online retail segment is expected to be the largest during the forecast period
The online retail segment is expected to account for the largest market share during the forecast period, due to increasing consumer preference for convenience, wider product availability, and the rise of e-commerce platforms offering diverse vegan options. Online channels enable brands to reach health-conscious and ethically driven consumers globally, supported by targeted marketing and subscription models. Enhanced logistics, digital payment systems, and personalized shopping experiences further contribute to the segment's expansion, making it the most influential distribution channel.
The cookies & biscuits segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cookies & biscuits segment is predicted to witness the highest growth rate, because their popularity stems from being easy-to-consume snacks with wide flavor appeal, now available in plant-based formats. Innovations in ingredients like almond flour, coconut oil, and agave syrup have made vegan cookies and biscuits taste comparable to traditional ones. Their portability, affordability, and suitability for both children and adults make them a preferred choice, especially among flexitarians and vegan-curious consumers seeking indulgent yet ethical treats.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising urbanization, growing awareness of plant-based diets, and expanding middle-class populations with disposable income. Countries like India, China, and Japan are witnessing increased demand for dairy-free and ethical food products. Cultural shifts toward health and sustainability, coupled with government initiatives promoting plant-based nutrition, are fueling market growth. Local brands and international players are actively investing in product launches and retail expansion.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to surge in veganism, strong consumer demand for clean-label products, and robust innovation in food technology. U.S. and Canadian consumers are increasingly opting for dairy-free, gluten-free, and cruelty-free dessert options. The presence of key market players, advanced retail infrastructure, and widespread social media influence are accelerating adoption. Additionally, rising concerns about animal welfare and climate change are shaping consumer preferences toward sustainable indulgence.
Key players in the market
Some of the key players in Vegan Desserts Market include Unilever, Wells Enterprises, Califia Farms, Danone, Ripple Foods, Amy's Kitchen, Nestle, Van Leeuwen, NadaMoo, General Mills, Nada Foods, Cado, Oatly Group, Tofutti Brands and Daiya Foods.
In October 2025, Nestle India has entered into a memorandum of understanding with the Ministry of Food Processing Industries to accelerate its investment in greenfield and brownfield food-sector projects across Odisha and existing manufacturing sites over the next 2-3 years, as part of its US $564 million expansion plan.
In June 2025, Nestle has inked research collaborations aimed at pioneering sustainable aquaculture practices, seeking to advance innovative, eco-efficient farming techniques and boost responsible seafood production in support of global food-security and environmental goals.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.