![]() |
市场调查报告书
商品编码
1880397
食材自煮包市场(包括功能性营养食品)预测至2032年:按功能性营养重点、食材自煮包类型、分销管道、消费者群体和地区分類的全球分析Meal Kits with Functional Nutrition Market Forecasts to 2032 - Global Analysis By Functional Nutrition Focus, Meal Kit Type, Distribution Channel, Consumer Demographics and By Geography |
||||||
根据 Stratistics MRC 的一项研究,预计到 2025 年,全球功能性营养餐食材自煮包市场价值将达到 26.2 亿美元,到 2032 年将达到 65.6 亿美元,预测期内复合年增长率为 14.0%。
包括功能性营养产品在内的食材自煮包正受到越来越多追求便捷、营养和目标明确膳食的人们的青睐。这些套装提供已烹调餐食,并添加了特定的营养成分,以增强免疫力、促进消化、补充能量、控制体重并提升思维清晰度。这些套装由註册营养师和烹饪专家合作开发,将健康益处与诱人口味相结合,确保健康饮食既美味又可长期坚持。许多功能性饮食套装强调使用天然成分、超级食品、提供植物性食谱,并针对食物不耐受和饮食限制提供多种选择。随着个人化健康管理和预防性营养的日益普及,这些解决方案为消费者即使在繁忙的日程中也能保持健康的饮食习惯提供了切实可行的方法。
根据美国经济研究局 (ERS) 的一项分析,2014 年美国时间利用调查发现,美国人平均每天花费 37 分钟准备和清理饭菜,这凸显了对便捷解决方案(如包含功能性营养的食材自煮包)的需求。
对个人化营养的需求日益增长
人们对个人化营养的日益关注正在推动食材自煮包市场的发展,其中包括功能性营养食品。现代消费者希望获得根据自身健康目标和饮食选择量身定制的膳食。越来越多的人寻求能够增强免疫力、平衡肠道菌丛、提升思维清晰度、促进新陈代谢和控制体重的食品,这进一步刺激了对精准营养解决方案的需求。健康应用程式、追踪器和人工智慧饮食评估工具等技术工具正在简化个人化饮食流程,并加速其普及。功能性食材自煮包顺应此一趋势,提供客製化、注重营养且健康环保的食谱。随着个人化成为主流,根据个人营养需求量身订製的食材自煮包预计将吸引迅速增长的客户群。
功能性食材自煮包价格高昂
功能性食材自煮包的高昂价格是其进入市场的一大障碍,许多消费者认为它们是普通食品和传统食材自煮包的昂贵替代品。超级食品、强化添加剂、高级蛋白质和特殊营养素等成分的采购和生产成本高昂,并推高了整体零售价格。此外,专家配方、营养师指导和高檔包装等额外成本也推高了价格。虽然一些注重健康的消费者愿意支付高价,但经济限制限制了其市场渗透率。随着经济不确定性的加剧和消费者价格敏感度的提高,高成本持续阻碍功能性营养食材自煮包的扩张。
扩大植物来源和洁净标示成分的使用。
消费者对植物来源和洁净标示食材的日益偏好,为包括功能性营养食品在内的食材自煮包市场带来了巨大的机会。越来越多的消费者倾向于选择天然、加工最少且对环境友善的食材。植物蛋白、富含抗氧化剂的蔬果、益生元纤维和功能性超级食品等成分正受到广泛关注。这种转变使得品牌能够开发出符合现代健康和永续性理念的创新纯素、洁净标示和无过敏原食材自煮包。透过推广天然配方和透明的成分来源,企业可以吸引註重健康和环保的消费者。随着清洁饮食成为全球生活方式的趋势,以植物来源食材为主的功能性饮食包将显着加速市场扩张。
来自传统食材自煮包和即食机能性食品的激烈竞争
包括功能性营养食品在内的食材自煮包市场面临的主要威胁是来自标准食材自煮包和即食功能性产品的日益激烈的竞争。许多知名品牌提供价格更低、更方便的餐点选择,使得价格较高的功能性营养包难以广受认可。零售商和注重健康的公司也提供多样化的即食免煮功能性餐食,吸引那些偏好便捷免准备方案的消费者。这些替代产品降低了客户忠诚度,并加剧了定价方面的挑战。随着产品范围扩大,涵盖营养碗、强化点心、适应原饮品和即食功能性餐点等,功能性饮食包供应商必须更加重视差异化和品牌知名度的提升,才能保持竞争力。
新冠疫情为包括功能性营养食品在内的食材自煮包市场带来了强劲的成长动力,因为在封锁和充满不确定性的时期,越来越多的消费者寻求营养丰富、安全且易于准备的餐点。人们对免疫力、心理健康和预防保健意识的提高,推动了富含维生素、益生菌、草药和营养成分的功能性食材自煮包的选择。向线上购物和宅配上门的快速转变进一步增强了对订阅式功能性餐点服务的需求。儘管市场成长迅速,但该产业也面临许多挑战,包括供应链延迟、食材供应有限和物流限制。总而言之,疫情改变了人们的饮食习惯,并加速了便利、有益健康的餐点解决方案的长期普及。
预计在预测期内,体重管理细分市场将占据最大的市场份额。
由于消费者对方便、份量可控且有助于改善身体组成和日常健康的膳食的需求日益增长,预计在预测期内,体重管理领域将占据最大的市场份额。消费者越来越倾向于选择结构化的饮食计划,以简化卡路里管理并促进均衡的营养摄取。功能性减重食材自煮包包含全谷、高纤维食物、瘦蛋白质以及精心设计的食谱,旨在增强饱足感并维持代谢稳定。人们对体重相关健康问题的日益关注,促使他们对兼具便利性和特定营养益处的膳食解决方案的需求不断增长。这种强劲的需求使得减重管理领域成为最受青睐的细分市场,尤其受到那些致力于养成规律且有益饮食习惯的人们的青睐。
预计在预测期内,千禧世代和Z世代群体将呈现最高的复合年增长率。
预计在预测期内,千禧世代和Z世代将呈现最高的成长率,这主要得益于他们对便利、个人化和健康饮食解决方案的强烈偏好。这些年轻消费者积极使用数位健康工具和营养管理应用程序,并且热衷于功能性饮食包,这些膳食包旨在提高注意力、改善消化、增强精力并支持积极的生活方式。他们对天然、植物性和永续来源食材的偏好也进一步推动了市场扩张。由于生活节奏快,且高度重视预防保健,这群人越来越倾向于选择功能性食材自煮包,因为这些饮食包能够快速准备、提供针对性营养,并符合他们不断变化的健康意识。
在整个预测期内,北美预计将占据最大的市场份额,这主要得益于其对健康饮食、个人化饮食解决方案以及对机能性食品的高度接受度。该地区成熟的食材自煮包产业,加上先进的线上配送网络,正在推动以营养为导向的膳食配送服务的快速普及。消费者越来越倾向于选择能够促进体重管理、增强免疫力、改善消化系统健康和提升整体活力的膳食,从而推动了对功能性成分和针对性营养计划的需求。不断提升的购买力和快节奏的生活方式促使人们更倾向于选择既便捷又健康的餐点。这种强大的健康文化确保北美将继续保持功能性食材自煮包成长的领先地位。
预计亚太地区在预测期内将实现最高的复合年增长率,这主要得益于人们对健康饮食习惯日益增长的兴趣、不断扩大的都市区以及对便捷餐食形式的依赖性增强。消费者越来越倾向于选择具有增强功能性益处的餐食,以支持免疫力、肠道平衡、能量补充和体重管理。线上杂货平台、食品配送服务和订阅模式的兴起正在加速市场渗透。该地区年轻的人口结构、充满挑战的工作环境以及不断提高的健康预防意识也推动了需求的成长。随着个人化营养和洁净标示的趋势日益强劲,亚太地区正迅速崛起为功能性食材自煮包产业中最具活力和成长最快的地区。
According to Stratistics MRC, the Global Meal Kits with Functional Nutrition Market is accounted for $2.62 billion in 2025 and is expected to reach $6.56 billion by 2032 growing at a CAGR of 14.0% during the forecast period. Meal Kits with Functional Nutrition are gaining traction as people seek easy, nutritious, and goal-oriented food options. These kits deliver ready-to-cook portions fortified with targeted nutrients that aid immunity, digestion, vitality, weight control, and mental clarity. Developed collaboratively by dietitians and culinary experts, they blend health benefits with appealing flavors, ensuring wellness-focused meals remain enjoyable. Many functional kits emphasize natural ingredients, superfood inclusions, plant-forward recipes, and options that cater to sensitivities or dietary restrictions. As personalized wellness and preventive nutrition trends grow, these solutions provide a practical method for consumers to stay consistent with healthier eating routines despite demanding schedules.
According to the USDA Economic Research Service (ERS), analysis of the American Time Use Survey (2014) found that Americans spend an average of 37 minutes per day preparing and cleaning up food. This supports the demand for convenient solutions such as meal kits that integrate functional nutrition.
Growing demand for personalized nutrition
Rising interest in personalized nutrition significantly boosts the Meal Kits with Functional Nutrition Market, as modern consumers expect meals crafted to match their specific wellness targets and dietary choices. Individuals increasingly look for foods that enhance immunity, gut balance, mental clarity, metabolic energy, and weight control, prompting stronger demand for targeted nutritional solutions. Technological tools such as health apps, trackers, and AI-driven diet assessments have simplified personalized eating, accelerating adoption. Functional meal kits meet this trend by providing adjustable, nutrient-focused, and health-oriented recipes. With personalization becoming mainstream, meal kits offering individual nutritional alignment are set to attract a rapidly expanding customer base.
High cost of functional meal kits
The elevated pricing of functional meal kits acts as a major barrier in the market, as many customers view them as costlier alternatives to regular groceries or traditional meal kits. Ingredients like superfoods, fortified additives, advanced proteins, and specialized nutrients carry higher procurement and manufacturing costs, which increase overall retail prices. Added expenses related to expert formulation, dietitian oversight, and premium-grade packaging also contribute to higher costs. While some health-focused users accept the premium, wider market penetration is hindered by financial limitations. With rising economic uncertainty and greater consumer price sensitivity, the high cost continues to slow the expansion of functional nutrition meal kits.
Rising adoption of plant-based and clean-label ingredients
The growing preference for plant-based and clean-label ingredients opens wide opportunities for the Meal Kits with Functional Nutrition Market. More consumers now favor meals that emphasize natural, unprocessed, and environmentally responsible components. Ingredients such as plant proteins, antioxidant-rich produce, prebiotic fibers, and functional superfoods are gaining strong traction. This shift enables brands to develop innovative vegan, clean-label, and allergy-sensitive meal kit offerings that align with modern health and sustainability expectations. By promoting natural formulas and transparent ingredient sourcing, companies can attract both wellness-focused and eco-aware customers. With clean eating becoming a global lifestyle trend, plant-forward functional kits can significantly boost market expansion.
Intense competition from traditional meal kits and ready-to-eat functional foods
A major threat to the Meal Kits with Functional Nutrition Market is the rising competition from standard meal kits and ready-to-eat functional products. Many well-known brands provide cheaper, convenient meal options, making it harder for more expensive functional nutrition kits to gain traction. Retailers and health-focused companies are also launching a wide range of ready-made functional meals, attracting buyers who prefer quick, no-prep solutions. These alternatives reduce customer loyalty and increase pricing challenges. With expanded offerings like nutrient-rich bowls, fortified snacks, adaptogenic drinks, and instant functional meals, functional kit providers must work harder on differentiation and brand visibility to stay competitive.
COVID-19 created strong momentum for the Meal Kits with Functional Nutrition Market, as consumers sought nutritious, safe, and easy-to-prepare meals during lockdowns and periods of uncertainty. Increased awareness of immunity, mental health, and preventive wellness encouraged people to choose functional meal kits containing vitamins, probiotics, herbs, and nutrient-dense ingredients. The rapid shift toward digital grocery shopping and home-delivered food further strengthened demand for subscription-based functional meal services. Despite this growth, the industry experienced challenges such as supply chain delays, reduced ingredient availability, and logistics constraints. Overall, the pandemic transformed eating habits and accelerated long-term adoption of convenient, health-enhancing meal solutions.
The weight management segment is expected to be the largest during the forecast period
The weight management segment is expected to account for the largest market share during the forecast period due to growing interest in accessible, portion-controlled meals that support healthier body composition and everyday wellness. Consumers increasingly prefer structured eating plans that simplify calorie monitoring and encourage balanced nutrition. Functional weight-focused meal kits emphasize whole ingredients, high-fiber foods, lean proteins, and thoughtfully balanced recipes that promote satiety and metabolic stability. As awareness of weight-related health concerns rises, more users look for meal solutions that combine convenience with targeted nutritional benefits. This strong demand makes weight management the most widely adopted segment, appealing to individuals aiming for consistent, supportive dietary habits.
The millennials & gen Z segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the millennials & gen Z segment is predicted to witness the highest growth rate due to their strong inclination toward convenient, customized, and wellness-oriented meal solutions. These younger consumers actively use digital health tools and nutrition apps, making them enthusiastic adopters of functional kits designed for goals like improved focus, better digestion, enhanced vitality, and active lifestyle support. Their preference for natural, plant-based, and sustainably sourced ingredients further boosts market expansion. With busy schedules and a strong commitment to preventive health, this group increasingly embraces functional meal kits that deliver quick preparation, targeted nutrition, and alignment with their evolving health-conscious behaviors.
During the forecast period, the North America region is expected to hold the largest market share due to its strong focus on wellness-driven eating, personalized diet solutions, and high acceptance of functional food products. The region's developed meal kit industry, combined with advanced online delivery networks, supports rapid adoption of nutrient-focused meal offerings. Consumers increasingly seek meals that promote weight balance, stronger immunity, digestive wellness, and overall vitality, boosting demand for functional ingredients and targeted nutrition plans. With greater spending capacity and hectic living patterns, individuals prefer convenient yet health-supportive meal options. This robust health culture ensures North America remains the leading region for functional meal kit growth.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rising interest in healthier eating habits, expanding urban populations, and increasing reliance on convenient meal formats. More consumers are seeking meals enriched with functional benefits supporting immunity, gut balance, energy, and weight control. Growth in online grocery platforms, food delivery services, and subscription models is accelerating market penetration. The region's youthful demographics, demanding work routines, and heightened awareness of preventive wellness also contribute to expanding demand. As personalized nutrition and clean-label preferences gain momentum, Asia-Pacific is rapidly emerging as the most dynamic and fastest-expanding region for functional meal kits.
Key players in the market
Some of the key players in Meal Kits with Functional Nutrition Market include HelloFresh, Blue Apron, Sunbasket, Green Chef, Purple Carrot, Home Chef, EveryPlate, Dinnerly, Sakara, Fitmeals, Marley Spoon, Factor75, Hungryroot, FreshMenu and Arogya Diet.
In June 2023, Blue Apron closed its previously announced transaction with FreshRealm. Under the definitive agreements entered into today, Blue Apron transferred its operational infrastructure to FreshRealm, including fulfillment centers, equipment, know-how and related personnel. Blue Apron received approximately $25 million of upfront cash, subject to certain adjustments, and is eligible to receive up to $25 million of value upon the achievement of certain milestones.
In November 2020, HelloFresh has agreed to buy Factor75, an Illinois-based firm that sells ready-to-eat meals oriented around health and wellness. The transaction is worth up to $277 million in cash, including $177 million to be paid when the deal closes and $100 million in the form of performance-based earn-out and management incentives.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.