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市场调查报告书
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1904560

STEAM套件订阅市场预测至2032年：按产品、订阅模式、年龄层、最终用户和地区分類的全球分析

STEAM Kits Subscription Market Forecasts to 2032 - Global Analysis By Product, Subscription Model, Age Group, End User, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，预计到 2025 年，全球 STEAM 套件订阅市场价值将达到 38 亿美元，到 2032 年将达到 117 亿美元。

预计在预测期内，STEAM（科学、技术、工程、艺术和数学）市场将以17.2%的复合年增长率成长。 STEAM套件订阅服务定期配送以科学、技术、工程、艺术和数学为重点的动手学习套件。这些套件包含针对特定年龄层精心设计的计划、教学内容和数位支援。其优点包括：在家中和课堂上进行动手学习，提高解决问题的能力和创造力，作为学校课程和家庭教育的补充，为供应商带来稳定的收入来源，并透过现代化的、以技能为中心的学习方法提高学习动力。

家长对配套实践学习资源的需求

家长对体验式、成果导向教育日益增长的兴趣是STEAM套件订阅市场的主要成长要素。家长们越来越倾向于寻找结构化的、动手实践的学习工具，以补充学校课程并减少孩子过多的萤幕时间。此外，STEAM套件以引人入胜的方式培养解决问题的能力和创造力，促进孩子儘早接触科学和技术概念。订阅模式定期提供精心挑选的、适合孩子年龄的学习材料，更加便捷，从而持续增强了市场需求。人们对互动式家庭学习的偏好不断上升，也持续推动STEAM套件市场在已开发经济体和新兴经济体的稳定扩张。

来自免费线上教育资源和应用程式的竞争

免费或低成本数位学习内容的激增是STEAM套件订阅的一大阻碍。众多应用程式、影片和开放原始码平台以极低的成本提供科学和程式设计教育，降低了付费实体套件的相对价值。此外，注重预算的家庭可能会优先选择易于存取和可扩展的数位替代方案。这种竞争为套件提供者的定价策略和获客成本带来了压力，他们需要透过高品质、精心策划的内容和实际的学习成果来不断差异化，才能留住定期订阅。

企业合作进行教育推广和品牌赞助活动

与企业、基金会和教育品牌建立合作关係，为STEAM（科学、技术、工程、艺术和数学）套件订阅市场带来了强劲的成长机会。企业正加大对STEM（科学、技术、工程和数学）推广的投入，以培养人才并实现企业社会责任目标。此外，具有实际应用价值的品牌套件能够提升内容的关联性和可信度。这些合作关係使供应商能够资金筹措，扩大在学校和社区的分销管道，并降低行销成本。它们也有助于课程衔接和长期订阅成长，尤其是在服务不足的地区和教育管道。

市场饱和与高客户流失率

市场新进业者的增加加剧了竞争，导致关键地区市场饱和，客户流失率上升。许多家庭在最初使用后便会取消订阅，原因包括内容重复、成本意识增强以及学习偏好改变。此外，由于短期使用趋势的盛行，尤其是在年轻族群中，订阅週期也在缩短。在这种环境下，对于服务提供者而言，保持内容新鲜、提供个人化体验以及证明持续收费的合理性显得尤为重要。如果无法持续创新，则可能损害品牌忠诚度，并随着时间的推移降低收入的可预测性。

新冠疫情的感染疾病

新冠疫情期间，学校关闭，家庭寻求结构化的居家学习方案，导致STEAM（科学、技术、工程、艺术和数学）教具的需求显着增长。订阅服务受益于家长参与度的提升和对动手实作教育兴趣的增强。然而，供应链中断和物流延误影响了尖峰时段教具的交付。疫情结束后，随着混合式学习模式的普及，人们对STEAM教具的需求依然强劲。这段时期再次凸显了触觉引导式学习体验的价值，提高了人们对教具内容品质和教学支持的期望，同时也促进了教具的长期使用。

预计在预测期内，整合式 STEAM 套件细分市场将占据最大的市场份额。

由于产品种类齐全且与教育标准高度契合，预计在预测期内，整合式STEAM套件细分市场将占据最大的市场份额。供应商青睐此类套件，因为它们能够实现高价定价、较长的用户互动週期以及强大的品牌差异化优势。学校、家庭教育网路以及寻求一体化解决方案的订阅用户也更倾向于选择整合式产品。组件可在多个计划中重复使用，进一步提升了产品的价值感知，从而支撑了关键市场的持续需求和重复订阅。

预计在预测期内，青少年早期至晚期年龄层的复合年增长率将最高。

预计在预测期内，年轻群体将呈现最高的成长率，这主要得益于日益激烈的学术竞争以及他们更早接触到STEM（科学、技术、工程和数学）领域。这一群体中的学习者对复杂的工具包和长期计划表现出高度的参与。此外，与学校课程的衔接以及对竞争性考试的准备也变得越来越重要。订阅服务提供者越来越倾向于为这群人客製化高级工具包和数位补充资料，从而带来更高的用户留存率和更快的收入成长速度，优于其他年龄层的用户群。

比最大的地区

由于北美地区居民可支配收入高、家庭教育文化根深蒂固，且对STEM教育的认知度普遍较高，预计该地区将在预测期内占据最大的市场份额。该地区拥有完善的物流网络、成熟的订阅模式以及许多主要市场参与企业等优势。此外，家长对课外活动的重视以及相关的教育支持政策也持续推动市场需求。这些因素共同巩固了北美作为最大产生收入地区的地位。

年复合成长率最高的地区

亚太地区预计将在预测期内实现最高的复合年增长率，这主要得益于不断壮大的中产阶级人口、日益增长的教育支出以及政府对STEM技能发展的大力支持。快速的都市化和网路普及率的提高正在推动订阅服务的普及，尤其是在大都会圈。此外，不断增长的年轻人口和激烈的市场竞争也推动了对辅助学习工具的需求。在地化的内容、实惠的价格以及与学校的合作正在加速该地区新兴经济体的市场渗透。

免费客製化服务讯息

购买此报告的客户可享有以下免费自订选项之一：

  • 公司概况
    • 最多三家新增市场参与企业进行全面分析
    • 主要参与企业（最多3家公司）的SWOT分析
  • 区域细分
    • 根据客户要求，对主要国家进行市场估算和预测，并计算复合年增长率（註：可行性需确认）。
  • 竞争标竿分析
    • 从产品系列、地域覆盖范围和策略联盟等方面对主要参与企业进行基准分析

目录

第一章执行摘要

第二章 前言

  • 摘要
  • 相关利益者
  • 调查范围
  • 调查方法
  • 研究材料

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球STEAM套件订阅市场（依产品划分）

  • 整合式STEAM套件
  • 科学中心工具包
  • 科技与机器人套件
  • 工程和创客套件
  • 一套结合了艺术的工具包
  • 数学核心套件

6. 全球STEAM套件订阅市场（以订阅模式划分）

  • 基于策展
  • 企划为基础
  • 循序渐进的学习
  • 免费增值和混合模式

7. 全球 STEAM 套件订阅市场（依年龄层划分）

  • 学前班
  • 小学
  • 十几岁早期到晚期
  • 成人和终身学习者

8. 全球 STEAM 套件订阅市场（依最终用户划分）

  • 个人和家庭订阅
  • 学校和教育机构
  • 图书馆和社区中心
  • 公司

9. 全球 STEAM 套件订阅市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美国家
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 併购
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • KiwiCo, Inc.
  • MEL Science Ltd.
  • Green Kid Crafts, Inc.
  • Little Passports LLC
  • Bitsbox, Inc.
  • Creation Crate
  • Groovy Lab in a Box
  • Lovevery, Inc.
  • Raddish, LLC
  • Steve Spangler Science（Steve Spangler, Inc.）
  • CrunchLabs
  • Smartivity（Smartivity Toys Pvt. Ltd.）
  • National Geographic Partners, LLC
  • Piper
  • Thames & Kosmos
Product Code: SMRC33024

According to Stratistics MRC, the Global STEAM Kits Subscription Market is accounted for $3.8 billion in 2025 and is expected to reach $11.7 billion by 2032, growing at a CAGR of 17.2% during the forecast period. The STEAM kits subscription provides recurring delivery of hands-on learning kits focused on science, technology, engineering, arts, and mathematics. It includes curated projects, instructional content, and digital support designed for different age groups. Benefits include learning by doing at home or in classrooms, better problem-solving and creativity, help for enhancing school lessons and homeschooling, steady income for providers, and high engagement from modern, skill-focused learning methods.

Market Dynamics:

Driver:

Parental demand for supplemental, hands-on learning resources

Rising parental focus on experiential and outcome-oriented education has been a key growth driver for the STEAM kits subscription market. Parents increasingly seek structured, hands-on learning tools that complement school curricula and reduce excessive screen time. Furthermore, STEAM kits promote problem-solving, creativity, and early exposure to science and technology concepts in an engaging format. Subscription models add convenience through curated, age-appropriate deliveries, reinforcing recurring demand. A growing sustained preference for interactive home-based learning continues to support steady market expansion across developed and emerging economies.

Restraint:

Competition from free online educational resources and apps

The availability of free or low-cost digital learning content presents a notable restraint for STEAM kit subscriptions. Numerous apps, videos, and open-source platforms offer science and coding education at minimal cost, reducing perceived value for paid physical kits. Additionally, budget-conscious households may prioritize digital alternatives due to ease of access and scalability. This competition pressures pricing strategies and customer acquisition costs for kit providers, requiring continuous differentiation through quality, curation, and tangible learning outcomes to maintain subscriber retention.

Opportunity:

Corporate partnerships for educational outreach and brand-sponsored kits

Partnerships with corporations, foundations, and educational brands present a strong growth opportunity for the STEAM kits subscription market. Companies increasingly invest in STEM outreach to support workforce development and corporate social responsibility goals. Moreover, brand-sponsored kits aligned with real-world applications enhance content relevance and credibility. Such collaborations enable providers to access funding, expand distribution through schools and communities, and reduce marketing costs. These alliances also support curriculum alignment and long-term subscription growth, particularly in underserved regions and institutional channels.

Threat:

Market saturation and high customer churn rates

Growing market participation has intensified competition, leading to saturation in key regions and elevated customer churn. Many households discontinue subscriptions after initial engagement due to repetitive content, cost sensitivity, or shifting learning preferences. Also, short-term usage patterns, especially among younger kids, make subscription lifecycles shorter. In this setting, providers are under more pressure to keep content fresh, make experiences more personal, and explain why they charge recurring fees. Failure to innovate consistently can erode brand loyalty and weaken revenue predictability over time.

Covid-19 Impact:

The COVID-19 pandemic significantly accelerated demand for STEAM kits as schools closed and families sought structured home-learning solutions. Subscriptions benefited from heightened parental involvement and increased awareness of hands-on education. However, supply chain disruptions and logistics delays affected kit delivery during peak periods. Over time, the normalization of hybrid learning models sustained interest beyond the pandemic. The period reinforced the value of tactile, guided learning experiences, strengthening long-term adoption while raising expectations for content quality and instructional support.

The integrated STEAM kits segment is expected to be the largest during the forecast period

The integrated STEAM kits segment is expected to account for the largest market share during the forecast period due to their comprehensive scope and strong alignment with educational standards. Providers favor these kits as they enable higher pricing, longer engagement cycles, and stronger brand differentiation. Schools, homeschooling networks, and subscription-based consumers who seek all-in-one solutions also prefer integrated offerings. The ability to reuse components across multiple projects further enhances value perception, supporting sustained demand and repeat subscriptions across core markets.

The tweens & teens segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the tweens & teens segment is predicted to witness the highest growth rate, fueled by rising competition for academic excellence and early exposure to STEM careers. Learners in this group demonstrate higher engagement with complex kits and longer project durations. Additionally, alignment with school curricula and competitive exam preparation enhances relevance. Subscription providers increasingly tailor advanced kits and digital companions for this demographic, driving higher retention and accelerating revenue growth compared to younger age segments.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to high disposable incomes, a strong homeschooling culture, and widespread awareness of STEM education. The region benefits from established logistics networks, mature subscription models, and the presence of leading market players. Additionally, strong parental emphasis on extracurricular enrichment and supportive education policies sustain demand. These factors collectively reinforce North America's position as the largest revenue-generating region.

Region with highest CAGR:

During the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by expanding middle-class populations, rising educational spending, and a strong government focus on STEM skill development. Rapid urbanization and increasing internet awareness facilitate the adoption of subscriptions, particularly in metropolitan areas. Moreover, growing youth populations and competitive academic environments fuel demand for supplemental learning tools. Localized content, affordable pricing, and partnerships with schools are accelerating market penetration across emerging economies in the region.

Key players in the market

Some of the key players in STEAM Kits Subscription Market include KiwiCo, Inc., MEL Science Ltd., Green Kid Crafts, Inc., Little Passports LLC, Bitsbox, Inc., Creation Crate, Groovy Lab in a Box, Lovevery, Inc., Raddish, LLC, Steve Spangler Science (Steve Spangler, Inc.), CrunchLabs, Smartivity (Smartivity Toys Pvt. Ltd.), National Geographic Partners, LLC, Piper, and Thames & Kosmos.

Key Developments:

In December 2025, KiwiCo, Inc. introduced the new expanded monthly STEAM crate lineup for ages 3-14, offering themed kits across science, art, and engineering tracks.

In December 2025, MEL Science Ltd. introduced the new annual subscription promotion with 100+ hands-on kits and AR/VR lessons for children ages 5+, combining physical experiments with immersive digital learning.

In July 2024, Little Passports LLC introduced the new Science Expeditions and STEM subscription kits for ages 5-10+, offering monthly hands-on experiments and global learning adventures.

In February 2024, Green Kid Crafts, Inc. introduced the new line of 25 STEAM subscription boxes with 4-6 projects per kit, designed for ages 3-12+, expanding eco-friendly themes.

Product Covered:

  • Integrated STEAM Kits
  • Science-Centric Kits
  • Technology & Robotics Kits
  • Engineering & Maker Kits
  • Arts-Infused Kits
  • Mathematics-Focused Kits

Subscription Models Covered:

  • Curation-Based
  • Project-Based
  • Progressive Learning
  • Freemium & Hybrid Models

Age Groups Covered:

  • Pre-school
  • Elementary
  • Tweens & Teens
  • Adults & Lifelong Learners

End Users Covered:

  • Individual/Family Subscriptions
  • Schools & Educational Institutions
  • Libraries & Community Centers
  • Corporate

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global STEAM Kits Subscription Market, By Product

  • 5.1 Introduction
  • 5.2 Integrated STEAM Kits
  • 5.3 Science-Centric Kits
  • 5.4 Technology & Robotics Kits
  • 5.5 Engineering & Maker Kits
  • 5.6 Arts-Infused Kits
  • 5.7 Mathematics-Focused Kits

6 Global STEAM Kits Subscription Market, By Subscription Model

  • 6.1 Introduction
  • 6.2 Curation-Based
  • 6.3 Project-Based
  • 6.4 Progressive Learning
  • 6.5 Freemium & Hybrid Models

7 Global STEAM Kits Subscription Market, By Age Group

  • 7.1 Introduction
  • 7.2 Pre-school
  • 7.3 Elementary
  • 7.4 Tweens & Teens
  • 7.5 Adults & Lifelong Learners

8 Global STEAM Kits Subscription Market, By End User

  • 8.1 Introduction
  • 8.2 Individual/Family Subscriptions
  • 8.3 Schools & Educational Institutions
  • 8.4 Libraries & Community Centers
  • 8.5 Corporate

9 Global STEAM Kits Subscription Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 KiwiCo, Inc.
  • 11.2 MEL Science Ltd.
  • 11.3 Green Kid Crafts, Inc.
  • 11.4 Little Passports LLC
  • 11.5 Bitsbox, Inc.
  • 11.6 Creation Crate
  • 11.7 Groovy Lab in a Box
  • 11.8 Lovevery, Inc.
  • 11.9 Raddish, LLC
  • 11.10 Steve Spangler Science (Steve Spangler, Inc.)
  • 11.11 CrunchLabs
  • 11.12 Smartivity (Smartivity Toys Pvt. Ltd.)
  • 11.13 National Geographic Partners, LLC
  • 11.14 Piper
  • 11.15 Thames & Kosmos

List of Tables

  • Table 1 Global STEAM Kits Subscription Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global STEAM Kits Subscription Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global STEAM Kits Subscription Market Outlook, By Integrated STEAM Kits (2024-2032) ($MN)
  • Table 4 Global STEAM Kits Subscription Market Outlook, By Science-Centric Kits (2024-2032) ($MN)
  • Table 5 Global STEAM Kits Subscription Market Outlook, By Technology & Robotics Kits (2024-2032) ($MN)
  • Table 6 Global STEAM Kits Subscription Market Outlook, By Engineering & Maker Kits (2024-2032) ($MN)
  • Table 7 Global STEAM Kits Subscription Market Outlook, By Arts-Infused Kits (2024-2032) ($MN)
  • Table 8 Global STEAM Kits Subscription Market Outlook, By Mathematics-Focused Kits (2024-2032) ($MN)
  • Table 9 Global STEAM Kits Subscription Market Outlook, By Subscription Model (2024-2032) ($MN)
  • Table 10 Global STEAM Kits Subscription Market Outlook, By Curation-Based (2024-2032) ($MN)
  • Table 11 Global STEAM Kits Subscription Market Outlook, By Project-Based (2024-2032) ($MN)
  • Table 12 Global STEAM Kits Subscription Market Outlook, By Progressive Learning (2024-2032) ($MN)
  • Table 13 Global STEAM Kits Subscription Market Outlook, By Freemium & Hybrid Models (2024-2032) ($MN)
  • Table 14 Global STEAM Kits Subscription Market Outlook, By Age Group (2024-2032) ($MN)
  • Table 15 Global STEAM Kits Subscription Market Outlook, By Pre-school (2024-2032) ($MN)
  • Table 16 Global STEAM Kits Subscription Market Outlook, By Elementary (2024-2032) ($MN)
  • Table 17 Global STEAM Kits Subscription Market Outlook, By Tweens & Teens (2024-2032) ($MN)
  • Table 18 Global STEAM Kits Subscription Market Outlook, By Adults & Lifelong Learners (2024-2032) ($MN)
  • Table 19 Global STEAM Kits Subscription Market Outlook, By End User (2024-2032) ($MN)
  • Table 20 Global STEAM Kits Subscription Market Outlook, By Individual / Family Subscriptions (2024-2032) ($MN)
  • Table 21 Global STEAM Kits Subscription Market Outlook, By Schools & Educational Institutions (2024-2032) ($MN)
  • Table 22 Global STEAM Kits Subscription Market Outlook, By Libraries & Community Centers (2024-2032) ($MN)
  • Table 23 Global STEAM Kits Subscription Market Outlook, By Corporate (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.