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市场调查报告书
商品编码
1880408
数位技能认证和徽章市场预测至2032年:按证书类型、检验方法、交付格式、技术、最终用户和地区分類的全球分析Digital Skills Certification & Badge Market Forecasts to 2032 - Global Analysis By Credential Type, Verification Method, Delivery Format, Technology, End User and By Geography |
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根据 Stratistics MRC 的一项研究,全球数位技能认证和徽章市场预计到 2025 年价值 24 亿美元,到 2032 年达到 68 亿美元,在预测期内以 16% 的复合年增长率增长。
技能证书和数位徽章是指现代身份验证系统,它们以透明且可携式的方式检验个人的特定能力、实践技能和成就。与传统证书不同,这些证书着重于学习者透过课程、培训或实际经验获得的可衡量技能(技术技能、认知技能或软性技能)。数位徽章使用安全且包含丰富元资料的图标,详细说明持有者所取得的成就,包括颁发机构和评估标准。这种方法支援终身学习,帮助雇主快速识别合格人才,并透过允许个人在专业平台上展示其检验的技能,增强就业能力并打造个性化的职业发展路径。
线上学习和认证的发展
由于线上平台具有灵活性、经济性和易用性,学习者越来越多地使用线上平台进行学习。数位徽章可以检验学习者透过大型开放式网路课程 (MOOC)、微证书和专业课程所获得的技能。雇主也越来越认可这些徽章,认为它们是衡量员工就业能力的可靠指标。与 LinkedIn 和其他专业社交网路的整合进一步提升了数位凭证的可见度。这种发展势头将终身学习与检验的技能认证相结合,为未来的成长奠定了基础。
资格认证体系之间缺乏标准化
多个平台颁发的徽章标准各不相同,降低了徽章的一致性和可靠性。雇主往往难以评估不同提供者颁发的徽章的真实性。认证框架的区域差异进一步加剧了徽章推广的难度。行业协会正努力建立互通性和认证的通用标准。儘管对替代性证书的需求强劲,但这项限制仍然阻碍了其广泛应用。
雇主越来越注重基于技能的招募。
企业正从基于学历的招募转向主导能力的评估。数位徽章能够提供关于特定技能的详细信息,从而实现更精准的人才匹配。雇主正在将徽章检验整合到人力资源系统中,以简化招募流程。全球劳动力市场竞争日益激烈,加速了检验技能证书的需求。这一机会开闢了新的收入来源,并强化了徽章在劳动力发展中的作用。
学习平台之间的互通性差
学习者在不同的生态系统之间转移徽章时常常面临挑战。雇主也难以将来自多个提供来源的证书整合到统一的人才檔案中。技术标准的不一致降低了徽章检验的效率和可靠性。平台提供者必须投资于API和基于区块链的解决方案,以提高互通性。儘管对可携式证书的需求不断增长,但这项挑战仍然限制了其长期应用。
新冠疫情加速了学校、大学和企业向线上学习的转型,推动了人们对短期认证和微证书在职业发展中的作用。学习者开始使用徽章来展示透过远端教育和培训所获得的技能。雇主也越来越多地利用数位证书在虚拟招聘过程中评估候选人。电子商务和线上学习平台成为徽章分发的主要管道。这种影响持续改变教育模式,并日益增强对检验数位认证的依赖。
预计在预测期内,数位徽章细分市场将占据最大的市场份额。
由于数位徽章在教育机构和企业培训领域的快速普及,预计在预测期内,数位徽章细分市场将占据最大的市场份额。徽章提供了一种灵活且检验的方式来认可透过各种学习途径获得的技能。大学和线上平台正越来越多地颁发徽章,作为传统学位的补充。雇主正在将徽章检验功能整合到其招募和人才管理系统中。区块链和人工智慧技术的进步正在提高徽章的可靠性和安全性。由于其广泛的适用性和不断提高的认知度,预计该细分市场将继续保持主导地位。
预计在预测期内,个人学习者群体将实现最高的复合年增长率。
由于对职业导向型认证的需求不断增长,预计在预测期内,个人学习者群体将实现最高成长率。学习者越来越多地采用徽章来展示他们在竞争激烈的就业市场中的技能。行动优先平台和数位学习应用程式正在加速个人对徽章的采用。社群媒体的整合提高了徽章在专业网路中的可见度。对终身学习和持续技能提升的需求不断增长,正在推动徽章的普及。由于徽章与个人的职业发展相契合,预计该群体将超越其他群体实现成长。
由于北美拥有先进的基础设施和雇主对数位证书的高度认可,预计北美将在预测期内保持最大的市场份额。美国和加拿大在推动数位证书普及方面处于领先,这主要得益于市场对线上认证和劳动力发展项目的高需求。大学和企业越来越多地颁发徽章来展示技能。创业投资正在加速证书新创Start-Ups的创新。监管政策的明确和强大的市场宣传活动正在增强人们对徽章普及的信心。与专业网络的整合正在强化徽章在招募中的作用。北美将继续保持其在收入和创新方面的领先地位,巩固其作为最大区域市场的地位。
在预测期内,亚太地区预计将呈现最高的复合年增长率,这主要得益于快速的都市化和不断增长的教育需求。中国、印度、日本和韩国等国家正透过政府主导的数位化教育倡议推动数位徽章的普及。本地Start-Ups和全球平台正在拓展以行动端为先的解决方案,以满足区域需求。中产阶级收入的成长数位化的提高正在加速认证体系的参与。在竞争激烈的就业市场中,雇主越来越认可徽章作为技能的可靠指标。东南亚电子商务的蓬勃发展也为徽章分发创造了新的机会。
According to Stratistics MRC, the Global Digital Skills Certification & Badge Market is accounted for $2.4 billion in 2025 and is expected to reach $6.8 billion by 2032 growing at a CAGR of 16% during the forecast period. Skill-based credentialing and digital badges refer to modern verification systems that validate an individual's specific competencies, practical abilities, and achievements in a transparent and portable format. Unlike traditional qualifications, these credentials focus on measurable skills-technical, cognitive, or soft-that learners acquire through courses, training, or real-world experiences. Digital badges use secure, metadata-rich icons that detail what the holder has accomplished, including the issuing authority and assessment criteria. This approach supports lifelong learning, helps employers identify qualified talent quickly, and empowers individuals to showcase verified skills across professional platforms, enhancing employability and personalized career pathways.
Growth in online learning and certifications
Learners are increasingly turning to online platforms for flexible, affordable, and accessible education. Digital badges provide verifiable proof of skills acquired through MOOCs, micro-credentials, and professional courses. Employers are recognizing badges as credible indicators of workforce readiness. Integration with LinkedIn and other professional networks is amplifying visibility of digital credentials. This driver continues to anchor growth by aligning lifelong learning with verifiable skill recognition.
Lack of standardization across credential systems
Multiple platforms issue badges with varying criteria, reducing consistency and trust. Employers often struggle to evaluate the credibility of badges across different providers. Regional differences in accreditation frameworks further complicate adoption. Industry associations are attempting to establish common standards for interoperability and recognition. This restraint continues to limit widespread acceptance despite strong demand for alternative credentials.
Increasing employer focus on skills-based hiring
Companies are shifting from degree-based recruitment to competency-driven evaluation. Digital badges provide granular insights into specific skills, enabling better talent matching. Employers are integrating badge verification into HR systems to streamline hiring processes. Rising competition in global job markets is accelerating demand for verifiable skill credentials. This opportunity is unlocking new revenue streams and reinforcing the role of badges in workforce development.
Low interoperability between learning platforms
Learners often face challenges in transferring badges across different ecosystems. Employers struggle to consolidate credentials from multiple providers into unified talent profiles. Inconsistent technical standards reduce efficiency and credibility of badge verification. Platform providers must invest in APIs and blockchain-based solutions to improve interoperability. This threat continues to constrain long-term adoption despite rising demand for portable credentials.
Covid-19 accelerated demand for digital badges as schools, universities, and corporations shifted to online learning. Lockdowns boosted interest in short-term certifications and micro-credentials for career advancement. Learners adopted badges to demonstrate skills acquired during remote education and training. Employers increasingly relied on digital credentials to evaluate candidates in virtual hiring processes. E-commerce and online learning platforms became primary channels for badge distribution. This impact continues to reshape education delivery and strengthen reliance on verifiable digital credentials.
The digital badges segment is expected to be the largest during the forecast period
The digital badges segment is expected to account for the largest market share during the forecast period due to strong adoption across education and corporate training. Badges provide flexible, verifiable recognition of skills acquired through diverse learning pathways. Universities and online platforms are increasingly issuing badges to supplement traditional degrees. Employers are integrating badge verification into recruitment and talent management systems. Advances in blockchain and AI are enhancing credibility and security of badges. This segment continues to dominate due to its broad applicability and growing recognition.
The individual learners segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the individual learners segment is predicted to witness the highest growth rate due to rising demand for career-focused credentials. Learners are increasingly adopting badges to showcase skills in competitive job markets. Mobile-first platforms and e-learning apps are accelerating badge adoption among individuals. Social media integration is amplifying visibility of badges in professional networks. Rising demand for lifelong learning and continuous upskilling is reinforcing adoption. This segment is expected to outpace others due to its alignment with personal career growth.
During the forecast period, the North America region is expected to hold the largest market share due to advanced infrastructure and strong employer recognition of digital credentials. The U.S. and Canada are leading adoption through high demand for online certifications and workforce development programs. Universities and corporations are increasingly issuing badges to validate skills. Venture capital funding is accelerating innovation in credentialing startups. Regulatory clarity and strong marketing campaigns are fostering confidence in badge adoption. Integration with professional networks is strengthening the role of badges in recruitment. North America continues to dominate in both revenue and innovation leadership, reinforcing its position as the largest regional market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization and rising education demand. Countries like China, India, Japan, and South Korea are driving adoption of digital badges through government-led digital education initiatives. Local startups and global platforms are scaling mobile-first solutions tailored to regional needs. Rising middle-class incomes and digital adoption are accelerating participation in credentialing systems. Employers are increasingly recognizing badges as credible indicators of skills in competitive job markets. E-commerce growth in Southeast Asia is creating new opportunities for badge distribution.
Key players in the market
Some of the key players in Digital Skills Certification & Badge Market include Credly, Inc., Coursera, Inc., Udemy, Inc., edX LLC, Skillsoft Corporation, LinkedIn Learning (Microsoft Corporation), Khan Academy, Inc., Concentric Sky, Inc., Acclaim Digital Badges, Open Badge Factory, Degreed, Inc., Simplilearn Solutions Private Limited, FutureLearn Limited, Pluralsight, LLC and Skillshare, Inc.
In September 2025, Coursera expanded partnerships with 350+ institutions, offering 10,000+ AI-focused courses and certifications. These collaborations embed digital badges into career pathways, aligning with employer demand for cybersecurity, cloud computing, and other high-income skills.
In January 2022, Pearson acquired Credly, consolidating its workforce skills portfolio. This acquisition expanded Pearson's reach in digital credentialing, adding Credly's trusted badge services to its assessment and learning platforms. The merger positioned Credly as a global leader in skill verification.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.