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市场调查报告书
商品编码
1880459
CBD饮料市场预测至2032年:按产品类型、CBD类型、包装类型、分销管道、应用、最终用户和地区分類的全球分析CBD-Infused Drinks Market Forecasts to 2032 - Global Analysis By Product, CBD Type, Packaging Type, Distribution Channel, Application, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球 CBD 饮料市场价值将达到 56.116 亿美元,到 2032 年将达到 255.822 亿美元,在预测期内的复合年增长率为 24.2%。
CBD饮品是一种将大麻二酚(CBD)-一种存在于大麻植物中的非迷幻成分-融入饮品中。这些饮品旨在提供平静、专注和温和的放鬆,同时又不影响思维清晰度,它们融合了古老的草药保健理念和现代食品科学。 CBD饮品有多种形式,包括气泡水、茶、咖啡、果汁和功能性混合饮品,每一种都旨在以便捷愉悦的方式提供适量的CBD。製造商采用乳化技术将CBD均匀分散在液体中,确保其稳定性和吸收率。在当今快节奏的生活中,CBD饮品有望成为一种天然舒缓的伴侣,其根源在于传统的植物来源和谐理念。
提高健康意识
日益增强的健康意识是CBD饮料市场的主要驱动力。消费者越来越倾向于寻求天然的解决方案来缓解压力、提升专注力并保持日常生活的平衡。 CBD饮料具有舒缓作用,但不会产生欣快感,完美契合了这个趋势。添加了CBD的苏打水、茶和果汁为人们提供了一种便捷的方式,将健康习惯融入日常生活。随着整体健康概念在全球范围内的日益普及,CBD饮料被定位为结合了传统草药和现代科学的机能饮料,从而推动了市场成长。
监理不确定性
监管的不确定性仍然是CBD饮料发展的主要阻碍因素。儘管消费者需求不断增长,但各地法律体系的不一致阻碍了其广泛应用。关于大麻衍生产品和可接受的CBD浓度,各地法规的差异给生产商和经销商带来了挑战。这种不确定性减缓了创新和市场扩张,因为企业必须应对复杂的合规要求。在监管稳定之前,营运商在扩大营运规模时将面临风险,这将限制CBD饮料获得主流认可和渗透全球市场的速度。
技术进步
科技进步为CBD饮料产业创造了巨大的机会。生产商正利用乳化和奈米封装技术来提高CBD在饮料中的溶解度、吸收率和均匀性。这些创新提升了产品品质,并确保消费者每次饮用都能获得一致的剂量。科技也催生了从气泡水到功能性混合饮料等各种创造性配方,拓展了产品的多样性。随着研究的深入,新的输送系统和风味增强技术将增强消费者的信心,并帮助CBD饮料发展成为一个具有广泛吸引力的高端健康产品类别。
高昂的製造成本
高昂的生产成本对CBD饮料市场构成重大威胁。提取和稳定大麻二酚需要复杂的工艺和专用设备,从而推高了成本。遵守监管标准也会增加营运成本,使CBD饮料比传统饮料更贵。这种价格差异可能会疏远注重成本的消费者,并减缓新兴市场的接受度。如果没有技术创新和规模经济带来的效率提升,高昂的生产成本可能会限制产品的普及,并阻碍该产业进入大众市场。
新冠疫情对CBD饮料市场产生了复杂的影响。一方面,供应链中断和监管延迟减缓了生产和分销速度。另一方面,消费者对改善健康和缓解压力的兴趣日益浓厚,推动了机能饮料的需求。 CBD饮料能够带来放鬆和精神平衡,因此在充满不确定性的时期,受到寻求天然解决方案的人们的青睐。随着限制措施的放鬆,市场强劲反弹,生产者利用人们对植物来源健康解决方案日益增长的认知,为CBD饮料的持续成长奠定了基础。
预计在预测期内,能量饮料细分市场将占据最大的市场份额。
由于消费者越来越偏好兼具提神醒脑和健康功效的机能饮料,预计在预测期内,能量饮料细分市场将占据最大的市场份额。透过将大麻二酚 (CBD) 融入传统能量饮料配方中,製造商推出了有助于提升专注力、舒缓情绪和持久活力的独特产品。 CBD 能量饮料的吸引力在于其提神醒脑与放鬆身心的平衡,使其成为注重健康的消费者寻求传统含咖啡因饮料替代品的理想选择。
预计在预测期内,小袋包装细分市场将实现最高的复合年增长率。
预计在预测期内,袋装产品细分市场将达到最高成长率。袋装产品兼具便携性、便利性和精准剂量,契合了现代消费者追求灵活便捷、随时随地享受健康生活方式的需求。这种单份包装形式易于溶于水、果汁或茶中,而先进的乳化技术则确保了吸收的一致性。小袋价格实惠、易于获取,对CBD饮料领域的新进者极具吸引力,推动了其快速普及,并使其成为业界高成长品类之一。
预计亚太地区将在预测期内占据最大的市场份额,这主要得益于人们健康意识的增强、中产阶级人口的壮大以及对植物来源产品接受度的提高,这些因素正在推动中国、日本和印度等国家的需求增长。该地区多元化的饮品文化,加上快速的都市化,为CBD茶、咖啡和功能性混合饮料的市场发展创造了沃土。部分市场的监管政策变化也进一步促进了成长,使亚太地区成为CBD饮料创新和大规模消费的关键中心。
在预测期内,北美预计将实现最高的复合年增长率,这得益于CBD产品的早期普及、消费者较高的认知度以及蓬勃发展的健康产业。美国和加拿大有利的监管政策正在推动创新,而先进的乳化技术则提升了产品的品质和稳定性。随着消费者越来越倾向于选择天然产品来缓解压力和提升专注力,添加CBD的苏打水、咖啡和果汁正日益受到欢迎,使北美成为全球成长最快的市场。
According to Stratistics MRC, the Global CBD-Infused Drinks Market is accounted for $5,611.6 million in 2025 and is expected to reach $25,582.2 million by 2032 growing at a CAGR of 24.2% during the forecast period. CBD-infused drinks are beverages blended with cannabidiol, a non-intoxicating compound found in the hemp plant. They're crafted to offer calm, focus, and gentle relaxation without altering clarity of mind-an old idea of herbal wellness meeting modern food science. These drinks appear as sparkling waters, teas, coffees, juices, and functional blends, each aiming to deliver a measured dose of CBD in a convenient, enjoyable form. Producers use emulsification technologies to make CBD mix smoothly into liquids, ensuring consistency and absorption. In a world that rarely slows down, CBD beverages promise a natural, steadying companion rooted in traditional plant-based balance.
Rising Wellness Awareness
Rising wellness awareness is a key driver of the CBD-infused drinks market. Consumers are increasingly seeking natural solutions to manage stress, improve focus, and maintain balance in their daily lives. CBD beverages, offering calm without intoxication, align perfectly with this trend. Sparkling waters, teas, and juices infused with cannabidiol provide a convenient way to integrate wellness into routines. As holistic health practices gain traction globally, CBD drinks are positioned as functional beverages that merge herbal traditions with modern science. Thus, it drives the growth of the market.
Regulatory Uncertainty
Regulatory uncertainty remains a significant restraint for the CBD-infused drinks. Despite growing consumer demand, inconsistent legal frameworks across regions hinder widespread adoption. Varying rules on hemp-derived products and permissible CBD concentrations create challenges for producers and distributors. This lack of clarity slows innovation and market expansion, as companies must navigate complex compliance requirements. Until regulations stabilize, businesses face risks in scaling operations, limiting the pace at which CBD beverages can achieve mainstream acceptance and global market penetration.
Advancements in technology
Advancements in technology present a major opportunity for the CBD-infused drinks industry. Producers are leveraging emulsification and nano-encapsulation techniques to improve CBD's solubility, absorption, and consistency in beverages. These innovations enhance product quality; ensuring consumers receive reliable doses with every sip. Technology also enables creative formulations, from sparkling waters to functional blends, expanding product diversity. As research deepens, new delivery systems and flavor enhancements will drive consumer confidence, helping CBD drinks evolve into a sophisticated wellness category with broad appeal.
High Production Cost
High production costs pose a notable threat to the CBD-infused drinks market. Extracting and stabilizing cannabidiol requires advanced processes and specialized equipment, driving up expenses. Compliance with regulatory standards further adds to operational costs, making CBD beverages more expensive than traditional drinks. This price gap can deter cost-sensitive consumers, slowing adoption in emerging markets. Unless efficiencies improve through technological innovation or economies of scale, high production costs may limit accessibility, restraining the industry's ability to achieve mass-market penetration.
The Covid-19 pandemic had a mixed impact on the CBD-infused drinks market. On one hand, supply chain disruptions and regulatory delays slowed production and distribution. On the other, heightened consumer focus on wellness and stress management boosted demand for functional beverages. CBD drinks, offering relaxation and balance, resonated with individuals seeking natural coping mechanisms during uncertain times. As restrictions eased, the market rebounded strongly, with producers capitalizing on increased awareness of plant-based wellness solutions, positioning CBD beverages for sustained growth.
The energy drinks segment is expected to be the largest during the forecast period
The energy drinks segment is expected to account for the largest market share during the forecast period, due to growing consumer preference for functional beverages that combine energy-boosting properties with wellness benefits. By blending cannabidiol with traditional energy drink formulations, producers are offering a unique product that supports focus, calm, and sustained vitality. The appeal lies in balancing stimulation with relaxation, making CBD energy drinks attractive to health-conscious consumers seeking alternatives to conventional caffeinated beverages.
The sachets segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the sachets segment is predicted to witness the highest growth rate, as Sachets provide portability, convenience, and precise dosing, aligning with modern consumer lifestyles that demand flexibility and wellness on the go. These single-serve formats allow easy mixing into water, juices, or teas, ensuring consistent absorption through advanced emulsification technologies. Their affordability and accessibility make sachets appealing to new entrants in the CBD beverage space, driving rapid adoption and positioning them as a high-growth category within the industry.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising wellness awareness, expanding middle-class populations, and increasing acceptance of plant-based products are fueling demand across countries such as China, Japan, and India. The region's diverse beverage culture, combined with rapid urbanization, creates fertile ground for CBD-infused teas, coffees, and functional blends. Regulatory progress in certain markets further supports growth, making Asia Pacific a key hub for innovation and large-scale consumption of CBD beverages.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to region benefits from early adoption of CBD products, strong consumer awareness, and a robust wellness industry. Favorable regulatory developments in the United States and Canada are encouraging innovation, while advanced emulsification technologies enhance product quality and consistency. With consumers increasingly seeking natural alternatives to manage stress and improve focus, CBD-infused sparkling waters, coffees, and juices are gaining traction, positioning North America as the fastest-growing market globally.
Key players in the market
Some of the key players in CBD-Infused Drinks Market include Canopy Growth Corporation, Daytrip Beverages, Tilray Brands, Inc., Love Hemp Ltd., Aurora Cannabis Inc., Vybes, Alkaline Water Company Inc., Cann, New Age Beverages Corporation, Recess, Koios Beverage Corp., Cannabiniers, Phivida Holdings Inc., Cannara Biotech Inc. and Sprig.
In October 2025, Tilray Medical has formed a joint venture with Top Tech Global to expand into Panama, securing a full medical-cannabis license that permits cultivation, manufacturing, import/export, distribution and sale.
In March 2022, Tilray Brands planned to acquire US$211 million of HEXO's convertible notes, gaining flexibility to convert them into a large equity stake. The alliance aims to generate C$50 million in shared cost synergies and deepen joint innovation in cannabis cultivation, products, and commercial operations.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.