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市场调查报告书
商品编码
1880494
宠物领养平台市场预测至2032年:全球分析(按宠物类型、平台类型、服务类型、获利模式、技术、最终用户和地区划分)Pet Adoption Platforms Market Forecasts to 2032 - Global Analysis By Pet Type (Dogs, Cats, Birds, Small Mammals, Reptiles and Other Pet Types), Platform Type, Service Type, Monetization Model, Technology, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球宠物领养平台市场价值将达到 5.862 亿美元,到 2032 年将达到 8.814 亿美元,预测期内复合年增长率为 6.0%。
宠物领养平台是旨在透过简化的线上流程,将动物收容所、救援组织和个人与潜在领养者联繫起来的数位化解决方案。这些平台提供检验的待领养宠物列表,包括详细的宠物资料、健康记录和背景信息,确保透明度和信任度。它们透过提供搜寻筛选器、沟通工具和法律要求指南,简化了领养流程。除了促进领养之外,许多平台还致力于提高动物福利意识提升,鼓励负责任的动物照顾,并与社交媒体合作扩大其影响力。透过利用技术,宠物领养平台提高了宠物领养生态系统的可及性、效率和人文关怀。
宠物饲养数量呈上升趋势
随着全球越来越多的家庭寻求宠物陪伴和情感支持,宠物饲养的日益普及成为宠物领养平台发展的主要动力。尤其是千禧世代和Z世代,他们推动了宠物领养率的上升,并更倾向于使用简化流程的数位化解决方案。人们对动物福利的日益关注以及领养而非购买宠物的偏好进一步增强了平台的使用率。随着都市化的加速和生活方式的改变,负责任的宠物饲主群体不断壮大,宠物领养平台也将从中受益。
监管和法律的复杂性
监管和法律的复杂性仍然是宠物领养平台发展的阻碍因素。领养法律因地区而异,要求遵守动物福利标准、获得许可、所有权限制等等。这些差异使平台运作复杂化,并限制了跨国扩张。对珍稀濒危动物的严格监管进一步限制了可上架的宠物种类。由于缺乏统一的框架,平台在全球范围内扩展规模面临挑战。透过与动物收容所、非政府组织和政策制定者合作来解决这些复杂问题,对于确保全球领养流程的顺畅至关重要。
社群媒体整合
社群媒体整合为宠物领养平台带来了巨大的机会。在数位管道上共用宠物资料、成功案例和领养宣传活动,能够有效提升大众认知度和参与度。社交平臺促进了寄养家庭和动物收容所之间的有效联繫,而病毒式传播的内容则提高了人们对动物福利的意识提升。透过精准广告投放和与网红合作,平台可以扩大覆盖范围,触及更年轻的族群。这种整合不仅提高了领养率,还增强了社区参与度,使社群媒体成为强大的成长催化剂。
高营运成本
高昂的营运成本对宠物领养平台构成重大威胁。维护安全的资料库、管理审核流程和物流都需要大量投资。平台还必须投资于技术、客户支援和合规系统,以确保透明度和信任度。小规模的机构往往面临资金短缺的困境,这阻碍了它们的扩张。如果没有经济高效的解决方案,盈利将始终是一个挑战。克服这项威胁需要兼顾经济性和效率的创新收入模式和扩充性的技术。
新冠疫情对宠物领养平台产生了复杂的影响。初期,封锁措施扰乱了动物收容所的运营,导致领养率下降。然而,疫情期间人们孤独感的加剧和远距办公的普及,刺激了对宠物的需求,推动了线上领养活动的成长。平台在连接潜在领养者和动物收容所方面发挥了至关重要的作用,为安全、无接触的领养流程提供了数位化工具。疫情后的復苏阶段,科技整合和宣传宣传活动进一步提升了平台的重要性,加速了领养活动的发展。总而言之,新冠疫情既是短期挑战,也是长期发展的催化剂。
预计在预测期内,基于人工智慧的宠物匹配领域将占据最大的市场份额。
预计在预测期内,基于人工智慧的宠物匹配领域将占据最大的市场份额。这是因为先进的演算法能够分析领养者的偏好、生活方式和匹配度等因素,从而推荐合适的宠物,有助于提高领养率。这项技术透过减少不匹配的情况,提升领养者和收容所的满意度,进而改善使用者体验。随着人们对数位化个人化的依赖日益加深,人工智慧驱动的解决方案正成为平台营运的核心。随着领养流程的不断发展,基于人工智慧的配对将凭藉其高效能和准确性成为主流。
预计在预测期内,动物收容所细分市场将呈现最高的复合年增长率。
预计在预测期内,动物收容所板块将实现最高成长率,因为收容所越来越多地与数位化平台整合,以扩大服务范围、简化领养流程并触及更广泛的受众。人们对动物福利的日益关注以及减少流浪动物的努力正在推动收容所的领养活动。技术整合使收容所能够在线上展示待领养的宠物,从而提高公众认知度和领养率。随着越来越多的收容所拥抱数位转型,预计该板块将快速成长,并为整体市场做出显着贡献。
预计亚太地区将在预测期内占据最大的市场份额。中国、印度和日本等国家可支配收入的成长、都市化的加快以及宠物饲养趋势的日益增长,正在推动宠物领养活动。不断扩展的数位基础设施和意识提升将进一步促进平台的使用。亚太地区凭藉其庞大的人口规模和对宠物的高度文化接受度,将继续保持其领先地位。政府推行的动物保护支持和与动物收容所的合作倡议,也为该地区在全球市场的主导地位做出了贡献。
预计在预测期内,北美地区将实现最高的复合年增长率,这主要得益于数位技术的积极应用、先进的动物收容网络以及人们对宠物陪伴日益增长的需求。美国和加拿大在将人工智慧匹配、社交媒体宣传活动和行动应用程式整合到领养平台方面处于主导地位。人们对动物福利的高度关注以及完善的法规结构进一步推动了领养率的提升。随着消费者将透明度和便利性放在首位,北美有望成为全球宠物领养平台市场成长最快的地区。
According to Stratistics MRC, the Global Pet Adoption Platforms Market is accounted for $586.2 million in 2025 and is expected to reach $881.4 million by 2032 growing at a CAGR of 6.0% during the forecast period. Pet adoption platforms are digital solutions designed to connect animal shelters, rescue organizations, and individuals with potential adopters through streamlined online processes. These platforms provide verified listings of pets available for adoption, including detailed profiles, health records, and background information, ensuring transparency and trust. They simplify the adoption journey by offering search filters, communication tools, and guidance on legal requirements. Beyond facilitating adoptions, many platforms promote animal welfare awareness, encourage responsible ownership, and integrate with social media to expand reach. By leveraging technology, pet adoption platforms enhance accessibility, efficiency, and compassion in the pet adoption ecosystem.
Growing Pet Ownership Trends
Growing pet ownership trends are a key driver for adoption platforms, as more households worldwide seek companionship and emotional support from pets. Millennials and Gen Z, in particular, are driving adoption rates, preferring digital solutions that simplify the process. Rising awareness of animal welfare and the desire to adopt rather than purchase pets further strengthens platform usage. With increasing urbanization and lifestyle changes, adoption platforms are positioned to benefit from this expanding base of responsible pet owners.
Regulatory & Legal Complexities
Regulatory and legal complexities remain a restraint for pet adoption platforms. Adoption laws vary across regions, requiring compliance with animal welfare standards, licensing, and ownership restrictions. These differences complicate platform operations and limit cross-border expansion. Strict regulations on exotic or endangered species further restrict listings. Without harmonized frameworks, platforms face challenges in scaling globally. Addressing these complexities through partnerships with shelters, NGOs, and policymakers will be essential to ensure smooth adoption processes worldwide.
Integration with Social Media
Integration with social media offers a major opportunity for pet adoption platforms. Sharing pet profiles, success stories, and adoption campaigns across digital channels enhances visibility and engagement. Social platforms help connect adopters with shelters more effectively, while viral content drives awareness of animal welfare. By leveraging targeted advertising and influencer partnerships, platforms can expand reach and attract younger demographics. This integration not only boosts adoption rates but also strengthens community involvement, making social media a powerful growth catalyst.
High Operational Costs
High operational costs pose a significant threat to pet adoption platforms. Maintaining secure databases, vetting processes and logistics requires substantial investment. Platforms must also invest in technology, customer support, and compliance systems to ensure transparency and trust. Smaller organizations often struggle with limited funding, slowing expansion. Without cost-effective solutions, profitability remains challenging. To overcome this threat, platforms will need innovative revenue models and scalable technologies that balance affordability with efficiency.
The Covid-19 pandemic had a mixed impact on pet adoption platforms. Initially, lockdowns disrupted shelter operations and slowed adoptions. However, rising loneliness and remote lifestyles during the pandemic boosted demand for pets and driving adoption activity online. Platforms became essential in connecting adopters with shelters virtually, offering digital tools for safe, contactless processes. Post-pandemic recovery has accelerated adoption trends, with technology integration and awareness campaigns strengthening platform relevance. Overall, Covid-19 acted as both a short-term challenge and a long-term growth catalyst.
The AI-based pet matching segment is expected to be the largest during the forecast period
The AI-based pet matching segment is expected to account for the largest market share during the forecast period due to advanced algorithms analyze adopter preferences, lifestyle, and compatibility factors to recommend suitable pets, improving adoption success rates. This technology enhances user experience by reducing mismatches and increasing satisfaction for both adopters and shelters. With growing reliance on digital personalization, AI-driven solutions are becoming central to platform operations. As adoption processes evolve, AI-based matching will dominate due to its efficiency and accuracy.
The animal shelters segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the animal shelters segment is predicted to witness the highest growth rate, as shelters increasingly partner with digital platforms to expand reach, streamline adoption processes, and connect with wider audiences. Rising awareness of animal welfare and the push to reduce stray populations strengthen shelter adoption activity. Technology integration allows shelters to showcase pets online, improving visibility and adoption rates. As more shelters embrace digital transformation, this segment will grow rapidly, driving significant contributions to the overall market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising disposable incomes, urbanization, and growing pet ownership trends across countries such as China, India, and Japan drive adoption activity. Expanding digital infrastructure and increasing awareness of animal welfare further strengthen platform usage. With large populations and cultural acceptance of pets, Asia Pacific remains the dominant region. Government initiatives supporting animal care and shelter partnerships also contribute to its leadership in the global market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong digital adoption, advanced shelter networks, and rising demand for pet companionship fuel growth. The U.S. and Canada lead in integrating AI-based matching, social media campaigns, and mobile applications into adoption platforms. High awareness of animal welfare and supportive regulatory frameworks further accelerate adoption rates. With consumers prioritizing transparency and convenience, North America is poised to achieve the fastest growth in the global pet adoption platforms market.
Key players in the market
Some of the key players in Pet Adoption Platforms Market include Petfinder, Humane Society of the United States, Adopt-a-Pet.com, Best Friends Animal Society, PetSmart Charities, ASPCA, RescueGroups.org, Rehome by Adopt-a-Pet, Shelterluv, GetYourPet, Petango, AllPaws, Petstablished, Doobert and Pawlytics.
In November 2023, Zoetis and Adopt a Pet have launched an exclusive pet-health partnership investing nearly $1 million annually to enhance access to veterinary care and educational resources across U.S. shelters, rescues, and adoptive pet owners.
In February 2020, Adopt-a-Pet.com and Chewy announced an integrated partnership aimed at supporting pet adoption: Chewy will back Adopt-a-Pet.com's shelter network by offering its platform's adoptable-pet database to its community and providing adoptive pet parents access to over 1,800 brands of supplies boosting adoptions and shelter support.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.