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市场调查报告书
商品编码
1889251
情绪和压力管理饮料市场预测至2032年:按产品、成分类别、功能性益处、分销管道、最终用户和地区分類的全球分析Mood & Stress Management Beverages Market Forecasts to 2032 - Global Analysis By Product, Ingredient Category, Functional Benefit, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的一项研究,全球情绪和压力管理饮料市场预计在 2025 年达到 15 亿美元,预计到 2032 年将达到 45 亿美元,在预测期内的复合年增长率为 17%。
情绪和压力管理饮品是一种旨在透过减轻压力、促进放鬆和改善整体情绪平衡来支持情绪健康的机能饮料。这些饮品通常含有适应原、益智药、植物萃取、维生素、胺基酸和天然镇静成分,能够影响身体的压力反应并促进思维清晰。它们透过调节皮质醇水平、支持神经传导物质活性和改善水分补充来发挥作用,这些作用共同有助于减轻紧张和情绪疲劳。典型的例子包括花草茶、镁补充剂、CBD混合饮料和镇静茶。这些饮品满足了消费者对天然便利的日常压力和情绪波动解决方案日益增长的需求。
消费者对心理健康的关注度日益提高
消费者越来越倾向于选择能帮助放鬆身心、纾解压力、提升情绪健康的机能饮料。天然成分,例如适应原、植物萃取物和胺基酸,因其符合整体健康概念而备受青睐。人们对心理健康问题的日益关注也进一步推动了对情绪提升饮品的需求。零售商和品牌商正在重新设计产品,强调其洁净标示和健康益处,从而促进了产品的普及。社群媒体和网红行销也进一步激发了消费者对心理健康饮品的兴趣。
缺乏临床证据支持产品声明
许多情绪和压力管理饮品依赖传统说法或轶事证据,而非检验的科学研究。缺乏可靠的证据削弱了消费者的信任,并减缓了其在受监管市场的普及。监管机构在缺乏充分数据的情况下,对核准健康声明持谨慎态度,这限制了产品的商业化。小型公司难以投资临床试验,限制了其竞争力。医疗专业人士的怀疑态度进一步削弱了产品的可信度。因此,缺乏临床检验限制了市场扩张。
都市区压力与倦怠感日益加剧
日益繁重的工作量、快节奏的生活方式以及数位疲劳,推动了人们对能够促进放鬆和专注的饮料的需求。增加了适应原、益智和舒缓植物成分的机能饮料,正能直接满足消费者的这些需求。越来越多的雇主和员工健康计画将舒缓压力的饮品纳入企业健康计画。城市人口的成长和可支配收入的提高,也推动了高端健康产品的普及。配方技术的进步,使得开发出更有效、更容易饮用的饮品成为可能。
高成本降低了购买力。
与传统饮品相比,优质天然成分(例如适应原和植物萃取物)推高了生产成本。发展中地区对价格敏感的消费者不太可能接受这些产品。有限的购买力也限制了其在富裕城市市场之外的渗透。零售商面临着如何在高端定位和大众市场可及性之间取得平衡的挑战。来自茶饮和花草茶等低成本替代品的竞争压力进一步降低了这些产品的普及率。
新冠疫情对情绪和压力管理饮料市场产生了迭加效应。供应链中断导致原料供应受限,产品上市延迟,减缓了部分地区的市场接受度。疫情期间,经济的不确定性导致消费者对高端健康饮料的支出下降。然而,人们对心理健康和压力管理的日益关注重新燃起了对机能饮料的兴趣。线上杂货店和电商平台加速了对透明、安全健康产品的需求。製造商也积极回应,在产品定位中强调增强免疫力、放鬆身心和天然成分等功效。
预计在预测期内,机能饮料细分市场将占据最大的市场份额。
在预测期内,机能饮料预计将占据最大的市场份额,这主要得益于消费者对便利健康解决方案的强劲需求。富含适应原、胺基酸和植物成分的饮料符合消费者对天然舒缓压力的需求。能源平衡平衡和放鬆饮料的日益普及也推动了其市场成长。製造商正透过创新洁净标示配方,在竞争激烈的市场中脱颖而出。该细分市场受益于零售和电商通路的强大影响力,从而实现了机能饮料的广泛普及。消费者对心理健康的日益关注与机能饮料的益处不谋而合。
预计在预测期内,植物药和适应原细分市场将实现最高的复合年增长率。
预计在预测期内,植物萃取物和适应原产品细分市场将实现最高成长率,这反映出消费者对天然舒缓压力成分的强劲需求。诸如睡茄、人参和红景天等适应原正越来越多地被添加到旨在放鬆身心、提升专注力的饮品中。消费者对草本和植物来源解决方案的日益青睐正在加速该细分市场的普及。製造商正投资研发创新配方,以改善植物混合物的口感和功效。该细分市场受益于以健康为中心的零售和电商通路的强劲成长。社群媒体上宣传天然疗法的宣传活动也进一步提升了市场需求。
由于健康意识的增强以及人们对草药疗法的文化接受度不断提高,预计亚太地区将在预测期内保持最大的市场份额。中国、印度和日本等国对旨在调节情绪和缓解压力的饮品需求强劲。不断壮大的中产阶级和日益增长的可支配收入推动了高级产品的普及。植物药和适应原的传统应用增强了消费者对天然配方的信任。政府为促进健康和预防性医疗保健而采取的措施进一步加速了这些产品的普及。本土製造商正在加大对洁净标示和机能饮料创新产品的投资。
由于健康意识的提高和对优质营养品需求的增长,预计中东和非洲地区在预测期内将实现最高的复合年增长率。阿联酋、沙乌地阿拉伯和南非等国的消费者越来越多地选择机能饮料来缓解压力。零售连锁店和电商平台的扩张推动了对透明天然产品的需求。政府推行的促进健康和食品安全的措施进一步加速了这一趋势。可支配收入的增加和都市化也促进了高级产品的消费。为了满足这一新兴需求,当地Start-Ups公司和跨国公司正在投资基于适应原的创新产品。
According to Stratistics MRC, the Global Mood & Stress Management Beverages Market is accounted for $1.5 billion in 2025 and is expected to reach $4.5 billion by 2032 growing at a CAGR of 17% during the forecast period. Mood & Stress Management Beverages are functional drinks formulated to support emotional well-being by helping reduce stress, enhance relaxation, and improve overall mood balance. These beverages typically contain ingredients such as adaptogens, nootropics, botanicals, vitamins, amino acids, and natural calming compounds that influence the body's stress response and promote mental clarity. They work by regulating cortisol levels, supporting neurotransmitter activity, and improving hydration, which collectively aid in relieving tension and emotional fatigue. Popular examples include herbal infusions, magnesium-based drinks, CBD blends, and calming teas. These beverages cater to growing consumer demand for natural, convenient solutions to daily stress and mood fluctuations.
Rising consumer focus on mental wellness
Consumers are increasingly seeking functional beverages that support relaxation, stress reduction, and emotional balance. Natural ingredients such as adaptogens, botanicals, and amino acids are gaining traction as they align with holistic health goals. Rising awareness of mental health issues is amplifying demand for beverages positioned as mood enhancers. Retailers and brands are reformulating products to highlight clean-label and wellness claims, reinforcing adoption. Social media and influencer marketing further accelerate consumer interest in mental wellness beverages.
Limited clinical evidence supporting product claims
Many mood and stress management beverages rely on traditional or anecdotal benefits rather than validated scientific studies. This lack of robust evidence reduces consumer trust and slows adoption in regulated markets. Regulatory agencies are cautious about approving health claims without sufficient data, constraining commercialization. Smaller firms struggle to invest in clinical trials, limiting their competitive edge. Skepticism among healthcare professionals further hampers credibility. Consequently, limited clinical validation is constraining market expansion.
Growing urban stress and burnout levels
Rising workloads, fast-paced lifestyles, and digital fatigue are driving demand for beverages that promote relaxation and focus. Functional drinks infused with adaptogens, nootropics, and calming botanicals directly address these consumer needs. Employers and wellness programs are increasingly incorporating stress-relief beverages into corporate health initiatives. Expanding urban populations with higher disposable incomes reinforce adoption of premium wellness products. Advances in formulation technologies are enabling more effective and palatable beverages.
High product costs reducing affordability
Premium natural ingredients such as adaptogens and botanicals increase production expenses compared to conventional drinks. Price-sensitive consumers in developing regions are less likely to adopt these products. Limited affordability restricts penetration beyond affluent urban markets. Retailers face challenges in balancing premium positioning with mass-market accessibility. Competitive pressure from low-cost alternatives such as teas and herbal infusions further reduces adoption.
The COVID-19 pandemic had a mixed impact on the Mood & Stress Management Beverages market. Supply chain disruptions affected ingredient availability and delayed product launches, slowing adoption in several regions. Economic uncertainty reduced consumer spending on premium wellness beverages during the crisis. However, heightened awareness of mental health and stress management drove renewed interest in functional drinks. Online grocery and e-commerce platforms accelerated demand for transparent and safe wellness products. Manufacturers adapted by emphasizing immunity, relaxation, and natural ingredients in product positioning.
The functional beverages segment is expected to be the largest during the forecast period
The functional beverages segment is expected to account for the largest market share during the forecast period driven by strong demand for convenient wellness solutions. Beverages enriched with adaptogens, amino acids, and botanicals align with consumer preferences for natural stress relief. Rising popularity of energy-balancing and relaxation drinks reinforces adoption. Manufacturers are innovating with clean-label formulations to differentiate products in competitive markets. The segment benefits from strong retail and e-commerce presence, making functional beverages widely accessible. Growing consumer focus on mental wellness aligns directly with the benefits of functional beverages.
The botanicals & adaptogens segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the botanicals & adaptogens segment is predicted to witness the highest growth rate, reflecting strong demand for natural stress-relief ingredients. Adaptogens such as ashwagandha, ginseng, and rhodiola are increasingly incorporated into beverages targeting relaxation and focus. Rising consumer preference for herbal and plant-based solutions accelerates adoption in this segment. Manufacturers are investing in innovative formulations to improve taste and efficacy of botanical blends. The segment benefits from strong growth in wellness-focused retail and e-commerce channels. Social media campaigns highlighting natural remedies further amplify demand.
During the forecast period, the Asia Pacific region is expected to hold the largest market share by rising health awareness and strong cultural acceptance of herbal remedies. Countries such as China, India, and Japan are witnessing strong demand for mood and stress management beverages. Expanding middle-class populations and growing disposable incomes support premium product adoption. Traditional use of botanicals and adaptogens reinforces consumer trust in natural formulations. Government initiatives promoting wellness and preventive healthcare further accelerate adoption. Local manufacturers are increasingly investing in clean-label and functional beverage innovations.
Over the forecast period, the Middle East & Africa region is anticipated to exhibit the highest CAGR due to rising health awareness and growing demand for premium nutrition. Countries such as UAE, Saudi Arabia, and South Africa are increasingly adopting functional beverages for stress management. Expanding retail chains and e-commerce platforms reinforce demand for transparent and natural products. Government initiatives promoting wellness and food safety further accelerate adoption. Rising disposable incomes and urbanization support premium product consumption. Local startups and multinational firms are investing in adaptogen-based innovations to capture emerging demand.
Key players in the market
Some of the key players in Mood & Stress Management Beverages Market include PepsiCo, Nestle, The Coca-Cola Company, Danone, Red Bull GmbH, Keurig Dr Pepper, Suntory Holdings, Monster Beverage Corporation, Neuro Drinks, Kin Euphorics, Recess, Four Sigmatic, HVMN (Health Via Modern Nutrition), Mindright and Koios Beverage Corporation.
In February 2024, Danone formed a strategic partnership with Gnosis by Lesaffre to jointly develop and market probiotic and postbiotic solutions. This collaboration aims to create innovative ingredients for the gut-brain axis, directly targeting mental well-being through nutritional solutions that can be incorporated into functional beverages, strengthening Danone's scientific backing in this domain.
In September 2023, Nestle Health Science entered a strategic partnership with the Atrium Innovation to distribute its L-Theanine and Probiotic-based supplement, Serenis, across Europe. This move leverages Atrium's expertise in nutraceuticals to expand Nestle's reach in the cognitive health market, directly linking L-Theanine, a known relaxing amino acid, to their beverage and supplement portfolio for stress management.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.