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市场调查报告书
商品编码
1896150
数位疗法市场预测至2032年:按疗法类型、部署方式、技术、应用、最终用户和地区分類的全球分析Digital Therapeutics Market Forecasts to 2032 - Global Analysis By Treatment Type, Deployment, Technology, Application, End User, and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球数位疗法市场规模将达到 66 亿美元,到 2032 年将达到 295 亿美元,预测期内复合年增长率为 23.8%。
数位疗法是基于循证医学的软体应用程序,旨在透过临床检验的数位干预措施来预防、管理和治疗疾病。它们利用行为科学、认知疗法、即时监测和个人化护理管道,从而显着改善患者的治疗效果。数位疗法可以补充或取代传统治疗方法,尤其是在慢性病管理、精神健康、代谢失调和神经系统疾病方面。数位疗法在监管下运行,并与医疗系统连接,以实现数据驱动的连续性护理和远距临床支援。
根据 IQVIA 的数位健康趋势更新报告,每月使用处方笺级数位疗法的患者人数已超过 3.7 亿,高于 2020 年的 1.1 亿,这表明慢性病管理中已广泛采用数位疗法。
远端患者管理的日益普及
随着医疗生态系统向虚拟医疗模式转型,远距病患管理的日益普及正在加速对数位疗法的需求。慢性病盛行率的上升和远端医疗平台接受度的提高进一步推动了这一趋势。能够实现即时监测、药物依从性追踪和行为健康介入的数位工具已被证实具有可衡量的临床益处。医疗服务提供者正在寻求可扩展且经济高效的方式来管理大规模的患者群体,而数位疗法在支持持续参与、提高治疗依从性和改善长期健康结果方面正变得至关重要。
许多地区的报销范围有限
许多地区有限的报销覆盖范围仍然是大规模推广应用的一大障碍,尤其是在软体治疗方法监管管道不完善的地区。支付方往往不愿意将数位疗法纳入可报销范围,减缓了其融入主流医疗保健体系的进程。评估标准不统一以及临床经济学证据不足进一步加剧了资金筹措决策的复杂性。因此,医疗服务提供者和患者经常需要自付费用,阻碍了数位疗法的广泛应用。在全球报销框架成熟之前,不同医疗保健体系的市场渗透率可能仍将不平衡。
与个人化照护管道的整合
随着数位疗法越来越多地利用人工智慧驱动的洞察、行为分析和患者特异性生物标誌物,与个人化医疗管道的整合具有巨大的发展潜力。在慢性病、代谢性疾病和精神疾病领域,个人化治疗方案能够提高疗效、增强病人参与并降低復发率。日益丰富的真实世界数据强化了临床检验,并促进了实证医疗模式的应用。随着医疗保健向精准医疗发展,能够提供个人化治疗优化的数位平台正日益成为实现以患者为中心的干预措施的关键基础。
资料安全漏洞影响病患信任
由于数位疗法高度依赖敏感的行为、临床和生物识别数据,因此,损害患者信任的数据安全漏洞仍然是一个重大威胁。云端基础设施、行动应用程式和API整合中的网路漏洞可能导致个人健康资讯洩露,并削弱用户信任。不遵守监管规定可能导致处罚和医疗设备认证延迟。除非平台展现出强大的网路安全态势和透明的资料处理实践,否则大众对数位隐私日益严格的审查可能会减缓数位疗法的广泛应用。
新冠疫情显着加速了数位疗法的普及,因为在封锁期间,医疗系统优先考虑远距医疗模式。患者更多地使用基于应用程式的干预措施、数位认知行为疗法工具和慢性病追踪平台,以避免线下就诊。临床检查也转向线上形式,这提高了监管机构和医疗服务提供者的接受度。疫情提高了人们对可扩展数位医疗管道的认识,疫情后,随着混合医疗模式的持续发展,需求依然强劲,这巩固了数位疗法在治疗服务中的长期作用。
预计在预测期内,慢性病管理系统细分市场将占据最大的市场份额。
由于糖尿病、心血管疾病、呼吸系统疾病和文明病的盛行率不断上升,预计慢性病管理系统细分市场将在预测期内占据最大的市场份额。这些平台提供系统化的监测、行为指导和治疗强化,进而提升患者的自我管理能力。医疗服务提供者越来越依赖此类系统来减少住院次数、优化护理协调并提高治疗依从性。经证实的临床有效性和广泛的适用性确保了其在数位疗法领域的持续领先地位。
预计在预测期内,云端平台细分市场将实现最高的复合年增长率。
由于其可扩展性、互通性和跨医疗系统无缝资料整合能力,预计在预测期内,云端平台细分市场将实现最高的成长率。云端架构支援即时分析、远端存取和持续的病人参与,同时降低营运成本。它支援多设备同步,并有助于纵向监测和自动化治疗协调。随着对柔软性、安全且易于部署的数位健康解决方案的需求不断增长,云端平台正迅速崛起为成长最快的细分市场。
预计亚太地区将在整个预测期内保持最大的市场份额,这主要得益于不断扩展的数位医疗计划、智慧型手机的快速普及以及慢性病负担的日益加重。中国、印度、日本和韩国等国的政府正在加速推广远端医疗计画和基于应用程式的治疗工具。医疗保健的日益数位化、有利于远端医疗的法规环境以及庞大的患者群体进一步推动了这些技术的普及。所有这些因素巩固了亚太地区作为数位疗法应用领先市场的地位。
在预测期内,由于医保报销机制的不断改进、数位疗法快速融入临床工作流程以及强劲的创业投资资金筹措,北美地区预计将实现最高的复合年增长率。领先的数位医疗创新者、支持性的法规结构以及医疗服务提供者与科技公司之间日益紧密的伙伴关係,正在加速数位疗法的普及应用。对以结果为导向的医疗保健的日益重视以及远距远端医疗干预措施的广泛接受,进一步巩固了北美作为成长最快区域市场的地位。
According to Stratistics MRC, the Global Digital Therapeutics Market is accounted for $6.6 billion in 2025 and is expected to reach $29.5 billion by 2032 growing at a CAGR of 23.8% during the forecast period. Digital Therapeutics are evidence-based software applications designed to prevent, manage, or treat medical conditions through clinically validated digital interventions. Using behavioral science, cognitive therapies, real-time monitoring, and personalized treatment pathways, these platforms deliver measurable improvements in patient outcomes. They complement or substitute traditional therapies, especially in chronic disease management, mental health, metabolic disorders, and neurological conditions. Digital therapeutics operate under regulatory oversight and integrate with healthcare systems, ensuring data-driven care continuity and remote clinical support.
According to IQVIA's Digital Health Trends update, over 370 million unique patients now use prescription-grade digital therapeutics monthly, up from 110 million in 2020, signaling widespread clinical adoption for chronic disease management.
Growing adoption of remote patient management
Growing adoption of remote patient management is accelerating demand for digital therapeutics as healthcare ecosystems shift toward virtual care delivery. Rising prevalence of chronic conditions and increased comfort with telehealth platforms strengthen momentum. Digital tools enabling real-time monitoring, medication adherence tracking, and behavioral-health interventions offer measurable clinical benefits. As providers seek scalable, cost-efficient ways to manage large patient populations, digital therapeutics become essential in supporting continuous engagement, improving treatment adherence, and enhancing long-term health outcomes.
Limited reimbursement in many regions
Limited reimbursement in many regions continues to constrain large-scale adoption, particularly where regulatory pathways for software-based therapies remain underdeveloped. Payers often hesitate to classify digital therapeutics as reimbursable medical interventions, slowing integration into mainstream care. Fragmented evaluation standards and insufficient clinical-economic evidence further challenge funding decisions. As a result, providers and patients frequently bear out-of-pocket costs, impeding uptake. Until reimbursement frameworks mature globally, market penetration will remain uneven across different healthcare systems.
Integration with personalized treatment pathways
Integration with personalized treatment pathways presents significant expansion potential as digital therapeutics increasingly leverage AI-driven insights, behavioral analytics, and patient-specific biomarkers. Tailored treatment programs improve efficacy, enhance engagement, and reduce relapse rates across chronic, metabolic, and mental-health disorders. Growing availability of real-world evidence strengthens clinical validation, encouraging adoption within evidence-based care models. As healthcare shifts toward precision medicine, digital platforms offering individualized therapy optimization gain prominence as key enablers of patient-centric interventions.
Data-security breaches impacting patient trust
Data-security breaches impacting patient trust remain a critical threat as digital therapeutics rely heavily on sensitive behavioral, clinical, and biometric data. Cyber vulnerabilities in cloud infrastructure, mobile applications, and API integrations can lead to exposure of personal health information, eroding user confidence. Regulatory non-compliance may result in penalties and disrupt device approvals. Heightened public scrutiny around digital privacy could slow adoption unless platforms demonstrate robust cybersecurity frameworks and transparent data-handling practices.
COVID-19 significantly accelerated digital therapeutics adoption as health systems prioritized remote care models during lockdowns. Patients increasingly adopted app-based interventions, digital cognitive-behavioral tools, and chronic-disease tracking platforms to avoid in-person visits. Clinical trials shifted to virtual formats, generating greater acceptance among regulators and providers. The pandemic heightened awareness of scalable digital care pathways, and post-pandemic demand remains strong as hybrid healthcare models persist, cementing digital therapeutics' long-term role in treatment delivery.
The chronic disease management systems segment is expected to be the largest during the forecast period
The chronic disease management systems segment is expected to account for the largest market share during the forecast period, resulting from rising prevalence of diabetes, cardiovascular disorders, respiratory diseases, and lifestyle-driven conditions. These platforms deliver structured monitoring, behavioral coaching, and therapy reinforcement, improving patient self-management. Providers increasingly rely on such systems to reduce hospitalizations, optimize care coordination, and enhance treatment adherence. Their proven clinical impact and broad applicability ensure sustained dominance in the digital therapeutics landscape.
The cloud-based platforms segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cloud-based platforms segment is predicted to witness the highest growth rate, propelled by their scalability, interoperability, and seamless data integration across healthcare systems. Cloud architectures enable real-time analytics, remote access, and continuous patient engagement at lower operational costs. They support multi-device synchronization, facilitating long-term monitoring and automated therapy adjustments. As demand rises for flexible, secure, and easily deployable digital-health solutions, cloud-based platforms rapidly emerge as the fastest-expanding segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to expanding digital-health initiatives, rapid smartphone penetration, and increasing burden of chronic diseases. Governments across China, India, Japan, and South Korea are accelerating adoption of remote-care programs and app-based therapeutic tools. Rising healthcare digitalization, favorable telemedicine regulations, and large patient populations further drive uptake. These conditions firmly position Asia Pacific as the leading market for digital therapeutics deployment.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with strong reimbursement progress, rapid integration of digital therapeutics into clinical workflows, and robust venture-capital funding. The presence of leading digital-health innovators, supportive regulatory frameworks, and expanding partnerships between providers and technology firms accelerates adoption. Growing emphasis on outcome-based care and widespread acceptance of remote therapeutic interventions reinforce North America's status as the fastest-growing regional market.
Key players in the market
Some of the key players in Digital Therapeutics Market include Pear Therapeutics, Teladoc Health, Propeller Health, Omada Health, Welldoc, Noom, Akili Interactive, Click Therapeutics, Biofourmis, Kaia Health, Livongo (Teladoc), Mahana Therapeutics, Voluntis, Happify Health, Better Therapeutics, Big Health and BehaVR.
In November 2025, Noom introduced Noom Med, combining digital therapeutics with telehealth prescribing for obesity and metabolic disorders, integrating behavioral science with AI-driven personalized coaching for sustainable health outcomes.
In October 2025, Noom introduced Noom Med, combining digital therapeutics with telehealth prescribing for obesity and metabolic disorders, integrating behavioral science with AI-driven personalized coaching for sustainable health outcomes.
In September 2025, Akili Interactive expanded its FDA-cleared digital therapeutic EndeavorRx, adding gamified modules for ADHD and cognitive disorders, while advancing clinical trials for broader neurological applications.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.