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市场调查报告书
商品编码
1896259
企业数位学习市场预测至2032年:按技术、部署模式、培训类型、组织规模、最终用户和地区分類的全球分析Corporate E-Learning Market Forecasts to 2032 - Global Analysis By Technology, Deployment Mode, Training Type, Organization Size, End User, and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球企业数位学习市场将达到 768 亿美元,到 2032 年将成长至 1,912 亿美元。
预计在预测期内,企业数位学习市场将以13.9%的复合年增长率成长。该市场涵盖企业用于培训和提升员工技能的数位平台和内容,包括学习管理系统、线上课程、虚拟教室和评估工具。其优势包括灵活便捷的培训、降低差旅和讲师成本、统一传播知识、即时追踪绩效以及培养能够适应不断变化的业务需求的员工队伍。
根据 LinkedIn 的《职场学习报告》,94% 的员工表示,如果公司投资于员工学习,他们会更愿意留在公司,这表明企业对数位学习平台的需求持续存在。
数位转型和持续技能发展的需求
企业数位转型和持续技能提升需求的不断增长是企业数位学习市场的主要驱动力。为了跟上快速的技术变革、自动化和不断变化的工作角色,各组织正在采用数位化学习平台。此外,结构化的线上培训有助于在分散的员工队伍中实现一致的知识传递,同时降低培训成本。而且,具备分析功能的平台可以帮助雇主追踪技能差距和学习成果。因此,商务策略与人才发展的契合,促使全球各行各业和各种组织结构持续投资于可扩展的企业数位学习解决方案。
对学习者参与度和完成率的担忧
员工常面临积极性不高、时间紧迫和数位化疲劳等问题,导致训练效果下降。此外,内容过于笼统和互动性不足也会削弱知识的保留。如果培训完成率持续偏低,企业可能会质疑其投资报酬率。而且,如果没有管理阶层的支持和奖励,参与率还会进一步降低。这些挑战迫使培训机构改善教学设计、个人化内容和评估方法,导致部分企业和受监管的公司培训环境中,培训方案的采纳决策被推迟,销售週期也随之延长。
微学习和行动优先平台的发展
简短精炼的学习模组符合员工的工作方式,有助于知识巩固。基于智慧型手机的存取方式也让远端和现场员工随时随地学习。微学习还能快速更新内容,以满足不断变化的业务需求。企业柔软性、个人化和减少停机时间。这些趋势正在推动更高的参与度、更广泛的应用以及学习与日常工作的融合,从而扩大全球各行业的潜在需求,并最终带来持续、可衡量的生产力提升。
免费线上学习内容的竞争
开放平台、大学课程和公共影片资源降低了企业为付费解决方案付费的意愿。此外,员工可能更倾向于非正式学习资源而非结构化培训计画。这种行为限制了供应商的定价权,并增加了客户获取压力。另外,如果没有专有内容或高阶分析能力,企业很难脱颖而出。鑑于全球企业培训生态系统中存在大量免费替代方案,供应商必须证明其产品具有可衡量的成果、合规价值和整合优势,才能证明其在企业培训方面的支出是合理的。
新冠疫情加速了企业采用数位学习的进程,远距办公和旅行限制扰乱了传统的培训模式。各组织迅速将入职培训、合规培训和技能培训转移到数位化平台。此外,疫情的紧迫性也暴露了内容品质和学习者参与的不足。虽然最初的采用主要是被动的,但企业随后针对混合办公模式优化了平台。此外,虚拟培训的长期普及也促使企业增加了云端学习解决方案的预算。疫情已将数位化企业学习永久确立为全球企业和产业的核心人才策略,确保了永续性。
预计在预测期内,学习管理系统(LMS)细分市场将成为最大的细分市场。
预计在预测期内,学习管理系统 (LMS) 细分市场将保持最大份额。 LMS 平台集中管理课程交付、进度追踪、评估和报告,协助企业实现合规培训、新员工入职和大规模持续学习。此外,LMS 还透过与人力资源系统和分析工具的集成,增强人才管理能力。企业优先考虑标准化的学习管治和跨地域的扩充性。 LMS 在各个行业和不同规模的公司中的广泛适用性将支撑强劲的需求,并使其成为未来几年全球企业数位学习生态系统的基础。
预计在预测期内,基于云端(SaaS)的细分市场将实现最高的复合年增长率。
预计在预测期内,基于云端(SaaS)的学习领域将实现最高成长率。企业越来越重视灵活且扩充性的学习基础设施,以支援远距团队。 SaaS平台能够实现内容的快速更新和全球访问。此外,对增强安全性和合规性的投入也有助于建立信任。这些因素正在推动企业从本地部署系统迁移到云端。未来几年,在各地区和各行业数位化劳动力转型策略的推动下,持续的创新和整合能力将进一步巩固这一强劲势头,并稳步扩大基于云端的企业数位学习在全球范围内的应用。
预计北美将在预测期内占据最大的市场份额。高度的数位化成熟度、雄厚的企业培训预算以及早期技术应用,都为其市场领先地位提供了支撑。此外,主要供应商和跨国公司的存在也加速了创新。监管机构对合规培训的重视也推动了市场需求。同时,广泛的云端基础架构也为可扩展部署提供了可能。这些因素共同作用,预计将使北美在企业数位学习市场保持其主导地位,并在中长期内推动全球市场的持续成长。
预计亚太地区在预测期内将实现最高的复合年增长率。经济的快速成长、数位基础设施的不断扩展以及企业就业人数的增加正在推动市场需求。此外,各组织正加大对员工技能提升的投资,以维持竞争力。政府主导的数位化措施和行动优先的普及进一步推动了市场成长。同时,高性价比的SaaS解决方案也吸引了许多中小企业。这些趋势使得亚太地区在预测期内成为全球成长最快的企业数位学习市场,预计该地区各行业将持续保持稳定的投资动能。
According to Stratistics MRC, the Global Corporate E-Learning Market is accounted for $76.8 billion in 2025 and is expected to reach $191.2 billion by 2032, growing at a CAGR of 13.9% during the forecast period. The corporate e-learning market encompasses digital platforms and content used by organizations to train and upskill employees. It includes learning management systems, online courses, virtual classrooms, and assessment tools. Benefits include flexible and convenient training, lower travel and instructor costs, consistent knowledge dissemination, real-time performance tracking, and the ability for workforce development to adapt to evolving business needs.
According to LinkedIn Workplace Learning Report, 94% of employees say they would stay longer at a company that invests in learning, reinforcing sustained enterprise demand for digital learning platforms.
Digital transformation and need for continuous upskilling
Digital transformation across enterprises and the growing need for continuous upskilling are core drivers of the corporate e-learning market. Organizations are adopting digital learning platforms to address rapid technology change, automation, and evolving job roles. Furthermore, structured online training supports consistent knowledge transfer across distributed workforces while reducing training costs. Additionally, analytics-enabled platforms help employers track skill gaps and learning outcomes. This alignment of business strategy with workforce development sustains long-term investment in scalable corporate e-learning solutions across global industries and organizational structures worldwide today.
Concerns over learner engagement and completion rates
Employees often struggle with motivation, time constraints, and digital fatigue, reducing training effectiveness. Moreover, generic content and limited interactivity can weaken knowledge retention. Organizations may question return on investment when completion metrics remain low. Additionally, without managerial support and incentives, participation declines. These challenges compel providers to enhance instructional design, personalization, and assessment methods, slowing deployment decisions and elongating sales cycles in some enterprises and regulated corporate training environments.
Growth of microlearning and mobile-first platforms
Short, focused modules fit into the way employees work and help them remember what they learn. Furthermore, smartphone-based access supports anytime learning for remote and frontline workers. Additionally, microlearning enables rapid updates to content aligned with changing business needs. Organizations value flexibility, personalization, and reduced downtime. These trends encourage higher engagement, broader adoption, and integration of learning into daily operations, expanding addressable demand across industries globally with measurable productivity gains over times consistently observed.
Competition from free online learning content
Open platforms, university courses, and public video resources reduce willingness to pay for paid solutions. Moreover, employees may prefer informal learning sources over structured programs. Such behavior limits vendor pricing power and increases customer acquisition pressure. Additionally, differentiation becomes challenging without proprietary content or advanced analytics. Providers must demonstrate measurable outcomes, compliance value, and integration benefits to justify enterprise spending amid abundant free alternatives across global corporate training ecosystems today worldwide.
COVID-19 accelerated corporate e-learning adoption as remote work and travel restrictions disrupted traditional training models. Organizations rapidly shifted onboarding, compliance, and skills training to digital platforms. Furthermore, urgency exposed gaps in content quality and learner engagement. While initial deployments were reactive, enterprises later optimized platforms for hybrid workforces. Additionally, long-term acceptance of virtual training increased budgets for cloud learning solutions. The pandemic has permanently normalized digital corporate learning as a core workforce strategy for global enterprises and industries, ensuring sustainability in today's environment.
The learning management systems (LMS) segment is expected to be the largest during the forecast period
The learning management systems (LMS) segment is expected to be the largest during the forecast period. LMS platforms centralize course delivery, tracking, assessment, and reporting for enterprises. They support compliance training, onboarding, and continuous learning at scale. Moreover, integration with HR systems and analytics strengthens talent management. Organizations value standardized learning governance and scalability across locations. This broad applicability across industries and company sizes sustains strong demand, positioning LMS as the backbone of corporate e-learning ecosystems globally over the coming years.
The cloud-based (SaaS) segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the cloud-based (SaaS) segment is predicted to witness the highest growth rate. Enterprises increasingly favor flexible, scalable learning infrastructure that supports remote teams. SaaS platforms enable rapid content updates and global access. Additionally, enhanced security and compliance investments build trust. These factors encourage migration from on-premise systems. Continued innovation and integration capabilities reinforce strong momentum for cloud-based corporate e-learning adoption worldwide, driven by digital workforce transformation strategies across regions and industries over the coming years, consistently expanding.
During the forecast period, the North America region is expected to hold the largest market share. High digital maturity, strong corporate training budgets, and early technology adoption support market leadership. Furthermore, the presence of major vendors and multinational enterprises accelerates innovation. Regulatory emphasis on compliance training also drives demand. Additionally, widespread cloud infrastructure enables scalable deployment. These factors collectively sustain North America's dominant position in the corporate e-learning market over the medium- to long-term outlook period, with globally sustained growth expectations.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid economic growth, expanding digital infrastructure, and rising corporate employment drive demand. Moreover, organizations are investing in workforce upskilling to remain competitive. Government digital initiatives and mobile-first adoption further support growth. Additionally, cost-effective SaaS solutions attract small and mid-sized enterprises. These dynamics position Asia Pacific as the fastest-growing corporate e-learning market globally over the forecast timeline, with sustained investment momentum ahead consistently observed across sectors.
Key players in the market
Some of the key players in Corporate E-Learning Market include Docebo, Skillsoft, Cornerstone OnDemand, Absorb LMS, Coursera Inc., Udemy, Inc., LinkedIn Corporation, Pluralsight, Inc., SAP SE, Blackboard Inc., Moodle Pty Ltd, Degreed, Inc., Adobe Inc., Thought Industries, Inc., Epignosis, and Pearson plc.
In November 2024, Docebo introduced the new AI-first LMS platform for automated workflows, personalized learning paths, and integrated content creation.
In October 2024, Skillsoft introduced the new Percipio AI Coaching Suite for leadership development, compliance training, and workforce upskilling.
In September 2024, Cornerstone OnDemand introduced the new AI-powered Learning Suite for closing workforce skills gaps and unifying compliance training.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.