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市场调查报告书
商品编码
1904562
城市丛林室内植物市场预测至2032年:按植物类型、分销管道、应用、最终用户和地区分類的全球分析Urban Jungle Indoor Plants Market Forecasts to 2032 - Global Analysis By Plant Type, Distribution Channel, Application, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球都市丛林室内植物市场价值将达到 22.2 亿美元,到 2032 年将达到 33.4 亿美元,在预测期内复合年增长率为 6.0%。
都会丛林风潮正将室内植物推向聚光灯下,把家变成充满活力的绿色绿洲。从引人注目的琴叶榕和龟背竹,到易于养护的绿萝和吊兰等小型植物,这些绿色植物不仅提升了家居格调,也改善了居住环境。它们有助于净化空气、缓解压力,营造舒缓的自然环境。植物爱好者常将不同形态、高度和质地的植物组合在一起,打造郁郁葱葱、宛如丛林般的视觉效果。了解每种植物对光照、水分和湿度的需求是打造成功都市丛林的关键,对于那些希望为室内空间增添一丝自然气息和宁静氛围的人来说,养护植物是一项充满乐趣的爱好。
根据《心理学前沿》(2024)的数据,目前全球55%的人口居住在都市区(预计到2050年这一比例将上升至68%),而城市居民一生中约有80%的时间待在室内。室内植物可以弥补户外自然环境的缺失,并对人们的健康和幸福感产生显着影响。
消费者对住宅装饰和美学的兴趣日益浓厚
消费者对室内设计和家居美化的日益关注,正推动着室内绿植(都市绿植)市场的成长。人们越来越追求充满活力、独具特色且温馨舒适的居住环境,而室内植物则提供了一种轻鬆的方式,用自然之美点亮空间。社群媒体平台和生活方式部落客的流行,进一步促进了植物作为装饰元素的普及。从引人注目的大型植物到精緻小巧的盆栽,住宅将绿植融入家中的各个角落。这一趋势催生了对各种植物品种、配件和摆设的持续需求,使室内绿植既成为一种生活方式的选择,也成为现代住宅设计中不可或缺的实用元素。
高维护和保养要求
室内植物市场,也被称为“都市丛林”,由于许多品种需要精心养护而面临许多限制。植物通常需要精准的光照、定期浇水、保持适当的湿度以及定期施肥,这对于忙碌的家庭来说可能不太方便。养护不当会导致植物枯萎、落叶甚至死亡,这令许多初次购买者望而却步。一些热门品种对温度的敏感度也进一步限制了它们在某些住宅中的摆放位置。这些挑战使得养护室内植物显得复杂且耗时,令一般消费者望而却步。因此,持续的关注和养护需求成为阻碍室内绿化潮流在都市区普及和发展的重要因素。
扩大与植物相关的配套服务
室内植物,也就是所谓的“都市丛林”,其受欢迎程度正在推动相关产品和服务的需求成长。消费者纷纷投资购买时尚的花盆、装饰花瓶、生态瓶、水耕系统和自动浇水系统,以提升室内美感,同时简化养护工作。植物订阅服务、养护服务、室内设计和专家咨询等服务也日益普及。这些附加价值服务不仅能带来额外的商机,还能增强客户参与和忠诚度。企业可以透过提供独特的产品、服务套餐或植物养护方面的教育内容来脱颖而出。随着人们对室内绿色空间的兴趣日益浓厚,拓展配件和植物相关服务为企业提供了多元化业务、巩固市场地位的关键机会。
来自人造植物和低维护替代品的竞争
人造植物和其他低维护选项对城市绿植市场构成了重大威胁。它们无需浇水、光照管理或特殊养护即可提供持久的绿色,因此深受生活节奏快的都市区消费者的青睐。由于维护成本低,人造植物还能与那些稀有且需要精心养护的品种竞争,进而降低消费者对高端品种的需求。这些替代品方便快速、长期来看经济实惠,并且消除了植物受损或死亡的风险,因此成为许多家庭的首选。由此可见,这种对便利性的日益增长的追求可能会将传统室内植物挤出市场,限制市场增长,并减少那些专门销售高品质、高维护室内绿植的经销商和苗圃的生存机会。
新冠疫情透过改变消费者的习惯和家庭优先事项,对城市绿植(室内绿植)市场产生了显着影响。长期居家隔离促使人们更多地使用室内植物来缓解压力、净化空气和装饰家居。因此,随着住宅寻求改善生活空间的舒适度和效率,对室内绿植的需求激增。然而,疫情也导致供应链中断、苗圃关闭和运输限制,从而限制了植物的供应。这种双重影响——既刺激了消费者的需求,也限制了供应——重塑了市场动态,凸显了室内植物在城市住宅中日益增长的重要性,并为市场相关人员创造了新的机会和挑战。
预计在预测期内,室内植物细分市场将占据最大的市场份额。
由于室内植物具有视觉吸引力、适应性强且养护要求相对较低,因此预计在预测期内,室内植物将占据最大的市场份额。它们丰富多样的叶形、纹理和色彩,为开花植物提供了引人注目的替代品,能够提升家居和办公室的室内装饰效果。此外,室内植物与各种设计风格都能完美融合,从现代简约到郁郁葱葱的丛林风格,更增添了它们的魅力。而且,这些植物通常易于养护,因此深受新手和时间紧迫的都市居住者的喜爱。这些优点,再加上其美观、柔软性和便利的特性,使得室内植物成为室内植物市场中最受欢迎且占据主导地位的品类。
预计在预测期内,线上平台细分市场将呈现最高的复合年增长率。
预计在预测期内,线上平台细分市场将呈现最高的成长率,这反映了电子商务的兴起和数位消费行为的激增。消费者越来越倾向于选择网路商店,因为这样可以轻鬆浏览各种植物品种、比较不同选项并享受送货上门服务。许多平台还提供养护技巧、精选推荐和订阅服务,从而丰富了客户体验。网红推荐和社群媒体趋势进一步推动了线上互动。与受地域和库存限制的线下零售相比,线上通路具有更高的可及性和可扩展性。因此,线上销售额正以最快的速度成长,使数位平台成为成长最快的市场区隔。
预计在预测期内,北美地区将占据最大的市场份额,这主要得益于其庞大的城市人口、不断增长的可支配收入以及人们对住宅美学和健康日益增长的关注。居民纷纷选择室内植物来美化室内环境、净化空气并营造宁静的生活空间。社群媒体的影响、室内设计潮流以及线上购买植物的便利性进一步推动了植物的流行。成熟的植物供应商、广泛的电子商务网络以及丰富的植物品种也为市场扩张提供了支持。这些因素共同作用,使北美在植物消费量和整体市场重要性方面都处于主导地位。
由于都市化加快、中产阶级人口不断壮大以及人们对健康住宅装饰的兴趣日益浓厚,预计亚太地区在预测期内将实现最高的复合年增长率。人们对室内绿植的环境和心理益处的认识不断提高,推动了室内绿植在都市区住宅中的普及。线上零售管道的扩张和社群媒体的影响力进一步增加了人们获取各种植物品种和养护方法的途径。印度、中国和东南亚等国家对室内植物、多肉植物和空气净化植物的需求不断增长。这些因素共同促成了亚太地区成为全球室内植物产业成长最快的区域市场。
According to Stratistics MRC, the Global Urban Jungle Indoor Plants Market is accounted for $2.22 billion in 2025 and is expected to reach $3.34 billion by 2032 growing at a CAGR of 6.0% during the forecast period. The urban jungle trend has brought indoor plants into the spotlight, turning homes into vibrant, green havens. From impressive species like fiddle leaf figs and monstera to smaller, easy-care options such as pothos and spider plants, these greens enhance both style and well-being. They help purify air, lower stress, and foster a soothing, natural atmosphere. Plant enthusiasts often combine various shapes, heights, and textures to create a dense, jungle-inspired aesthetic. Successfully cultivating an urban jungle involves understanding each plant's light, water, and humidity needs, making it a fulfilling hobby for anyone looking to bring a sense of nature and tranquility into interior spaces.
According to Frontiers in Psychology (2024), data indicates that with 55% of the world's population already living in cities (expected to rise to 68% by 2050), urban residents spend ~80% of their lives indoors. Indoor plants help offset the lack of outdoor nature, providing measurable benefits for health and well-being.
Increasing consumer interest in home decor and aesthetics
Rising consumer focus on interior design and home beautification is fueling growth in the urban jungle indoor plants market. People increasingly desire lively, personalized, and attractive living environments, and indoor plants provide an effortless way to enhance spaces with natural beauty. The popularity of social media platforms and lifestyle influencers further encourages plant adoption as a decor element. From large, eye-catching species to small decorative pots, homeowners are incorporating greenery into various corners of their residences. This trend drives consistent demand for diverse plant varieties, accessories, and arrangements, making indoor greenery both a lifestyle choice and a functional element in contemporary home design.
High maintenance and care requirements
The urban jungle indoor plants market faces limitations due to the demanding care requirements of many plant varieties. Plants often need precise light exposure, consistent watering, adequate humidity, and regular fertilization, which can be inconvenient for busy households. Inadequate maintenance may cause plants to wilt, lose leaves, or even die, discouraging first-time buyers. Temperature sensitivity in some popular species further restricts placement options in certain homes. Collectively, these challenges make indoor plant ownership appear complex and time-consuming, deterring casual consumers. As a result, the need for ongoing attention and care acts as a significant restraint, slowing the broader adoption and growth of the indoor greenery trend in urban settings.
Expansion of plant-related accessories and services
The popularity of urban jungle indoor plants drives demand for related products and services. Consumers are investing in stylish planters, decorative pots, terrariums, hydroponic setups, and automated watering systems to simplify care while enhancing interior aesthetics. Services such as plant subscription programs, maintenance, interior styling, and expert consultations are increasingly popular. These complementary offerings provide additional revenue opportunities and foster customer engagement and loyalty. Businesses can stand out by offering unique products, service bundles, or educational content on plant care. As interest in indoor greenery grows, expanding into accessories and plant-related services presents a significant opportunity for companies to diversify and strengthen their market presence.
Competition from artificial and low-maintenance alternatives
Artificial plants and other low-maintenance options pose a notable threat to the urban jungle indoor plants market. They provide durable greenery that does not require watering, light management, or specialized care, which appeals to urban consumers with busy lifestyles. Minimal-maintenance real plants also compete with exotic or high-maintenance species, decreasing demand for premium varieties. These alternatives are convenient, cost-effective over time, and eliminate the risk of plant damage or death, making them a preferred choice for many households. Consequently, as convenience-driven purchasing trends grow, traditional indoor plants may be sidelined, limiting market growth and reducing opportunities for sellers and nurseries specializing in high-quality, high-maintenance indoor greenery.
The COVID-19 pandemic had a notable impact on the urban jungle indoor plants market by changing consumer habits and home priorities. Prolonged home stays during lockdowns encouraged people to adopt indoor plants for their stress-relieving, air-purifying, and decorative benefits. As a result, demand for indoor greenery surged, with homeowners seeking to enhance comfort and productivity in their living spaces. However, the pandemic also caused supply chain disruptions, nursery closures, and transport restrictions, limiting plant availability. This dual effect-boosting consumer interest while constraining supply-reshaped market dynamics, highlighting the growing importance of indoor plants in urban homes and creating new opportunities and challenges for market players.
The decorative foliage plants segment is expected to be the largest during the forecast period
The decorative foliage plants segment is expected to account for the largest market share during the forecast period, owing to their visual charm, adaptability, and relatively low maintenance. With a wide variety of leaf shapes, textures, and colors, they provide a striking alternative to flowering plants, enhancing the interior decor of homes and offices alike. Their compatibility with diverse design themes, ranging from contemporary minimalist to lush, jungle-inspired interiors, increases their appeal. Moreover, these plants are often easy to care for, attracting both beginners and time-constrained urban dwellers. This combination of beauty, flexibility, and convenience has made decorative foliage plants the most widely adopted and dominant category in the indoor plant market.
The online platforms segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online platforms segment is predicted to witness the highest growth rate, reflecting the surge in e-commerce adoption and digital consumer behavior. Shoppers increasingly prefer online stores for the ability to explore a wide range of plant species, compare options, and receive home delivery. Many platforms also offer care tips, curated recommendations, and subscription-based services, enriching the customer experience. Influencer endorsements and social media trends further drive online engagement. In contrast to offline retail, which is constrained by location and stock limitations, online channels provide greater accessibility and scalability. Consequently, online sales are expanding at the highest rate, making digital platforms the most rapidly growing market segment.
During the forecast period, the North America region is expected to hold the largest market share due to factors such as high urban population, growing disposable income, and an increasing focus on home aesthetics and wellness. Residents are incorporating indoor plants to enhance decor, purify air, and create tranquil living spaces. The influence of social media, interior design trends, and the convenience of online plant shopping further drive adoption. Established plant suppliers, extensive e-commerce networks, and easy availability of diverse species support the market's expansion. Collectively, these elements position North America as the leading region in terms of both consumption volume and overall market prominence.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to accelerating urbanization, a rising middle-class population, and growing interest in wellness-focused home decor. Awareness about the environmental and psychological benefits of indoor greenery is driving adoption in urban residences. The expansion of online retail channels and social media influence further facilitates access to diverse plant varieties and care guidance. Countries including India, China, and Southeast Asia are seeing increasing demand for decorative foliage, succulents, and air-purifying plants. These factors collectively establish Asia-Pacific as the fastest-growing regional market in the global indoor plant industry.
Key players in the market
Some of the key players in Urban Jungle Indoor Plants Market include Ferns N Petals, Nurserylive, Santhi Online Plants, Mera Maali, MyBageecha, Trustbasket, Nurturing Green, Green Decor, Mashrita Nature Cloud, Ugaoo, Plantsguru, Chhajedgarden, Sagara, FlowerAura and PlantsNflowers.
In August 2025, Ugaoo, the urban gardening startup, plans to open 80 new stores by 2030 as India's love for greenery grows. Riding a booming market, the company has reached ₹100 crore in ARR and ships 2.5 lakh plants monthly. With a proprietary nursery, omnichannel presence, and profitable retail model, Ugaoo aims to expand nationwide while navigating rising competition and logistics challenges.
In January 2025, FlowerAura has unveiled a striking expansion of its floral collection, bringing customers an enriched variety of fresh and dry flower arrangements. True to its commitment to making every occasion expressive and heartfelt, FlowerAura is redefining the language of flowers by offering innovative designs that resonate with modern tastes while preserving the timeless charm of traditional blooms.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.