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市场调查报告书
商品编码
1904599
汽车零件电子商务市场预测至2032年:按产品类型、车辆类型、平台、支付方式、分销管道和地区分類的全球分析Ecommerce Automotive Parts Market Forecasts to 2032 - Global Analysis By Product Type, Vehicle Type, Platform, Payment Mode, Distribution Channel and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球汽车零件电子商务市场规模将达到 839.8 亿美元,到 2032 年将达到 2,373.5 亿美元,预测期内复合年增长率为 16.0%。
近年来,受数位化购物的便利性和消费者行为转变的推动,线上汽车零件行业经历了显着扩张。车主们越来越倾向于透过电商平台而非实体店购买汽车零件、配件和保养用品。详尽的产品描述、极具竞争力的价格以及宅配等优势提升了线上通路的吸引力。此外,细分市场的兴起、行动应用程式的普及以及用户体验友善的网站的优化也促进了这一增长。消费者对售后配件和DIY维修日益增长的兴趣进一步强化了这一趋势,使电子商务成为汽车零件市场的关键驱动力。预计电子商务的持续发展将重塑全球汽车零售业的未来格局。
根据汽车保养协会和汽车售后市场供应商协会 (AASA) 的数据,在数位化、全通路零售和扩大的配送选择等因素的推动下,2021 年美国汽车售后市场的电子商务销售额超过 180 亿美元。
网路购物日益普及
消费者对网路购物的接受度不断提高,是推动汽车零件电子商务市场成长的主要动力。随着网路和智慧型手机的普及,消费者越来越多地透过数位管道购买汽车零件。线上平台提供各式各样的产品,从常见的替换零件到小众配件,应有尽有,无需前往实体店。消费者被其便利性所吸引,例如可以比较价格、阅读详细评论以及探索多种选择。此外,密集的线上行销宣传活动、社群媒体整合以及安全便捷的支付方式也进一步巩固了这一成长势头,所有这些因素都在改善数位购物体验,并鼓励全球更多车主接受电子商务来满足他们的汽车需求。
运费昂贵
不断上涨的运输成本正严重限制汽车零件电商市场的成长。许多汽车零件体积庞大、重量沉重或易碎,这增加了运输和处理成本。加急运输和跨境运输会推高最终价格,进而抑制消费者的购买意愿。在基础设施薄弱的地区,运输延误和额外费用会成为线上购物的障碍。此外,汽车零件的尺寸和易碎性使得退换货成本高昂,降低了电商的吸引力。高昂的物流成本使得线上平台的竞争力不如实体店,也让车主望而却步。因此,运输成本仍然是限制汽车零件数位化销售普及的主要障碍。
对售后产品的需求不断增长
汽车售后市场配件的日益普及为电商汽车配件市场带来了巨大的机会。消费者正在积极寻找比原厂配件更具性价比的选择,包括性能提升配件、替换零件和改装配件。数位平台可以透过提供全面的产品目录、详细的产品规格、客户评价和安装指南来满足这一需求,帮助消费者做出明智的购买决策。 DIY维护和车辆改装的趋势进一步扩大了这一潜力。透过进军不断成长的售后市场,电商零售商可以吸引新客户、鼓励復购併实现收入管道多元化。这一趋势有利于电商平台的长期发展,并使其成为全球市场的首选。
消费者偏好的变化
不断变化的消费者偏好对汽车零件电商市场带来了巨大挑战。现代车主需要客製化产品、快速配送和完善的售后支援。无法满足这些不断变化的需求会导致客户满意度下降、忠诚度降低,甚至客户流失。订阅模式、电动车和环保零件等新趋势的兴起,要求电商平台快速调整其产品和服务营运。未能适应变化的企业将面临失去竞争优势的风险。为了降低这种威胁,电商营运商必须持续监控消费行为,投资创新解决方案,并提供灵活且有效率的服务。适应不断变化的偏好对于企业成长和维持市场份额至关重要。
新冠疫情的蔓延对汽车零件电商产业造成了严重衝击。居家隔离和出行限制促使消费者更依赖线上管道进行车辆维修保养,推动了线上销售的成长。同时,製造业、物流业和全球供应链的中断导致零件供应和交付延误。对必需的替换零件和DIY维修用品的需求激增,而对奢侈品和非必需汽车产品的交易则有所放缓。电商平台不得不迅速调整策略,确保安全及时的配送、灵活的退货流程以及更优质的客户服务。因此,疫情加速了汽车零件市场的线上转型,同时也暴露了其营运中的脆弱性。
预计在预测期内,引擎零件细分市场将占据最大的市场份额。
由于对替换零件和定期维护的稳定需求,预计引擎零件细分市场在预测期内将占据最大的市场份额。活塞、曲轴、滤清器和垫片等零件对车辆的性能和耐久性至关重要,确保了其持续的需求。消费者越来越倾向于在线上购买而非实体店购买,因为数位平台提供丰富的选择、准确的产品资讯和便利的购物体验。引擎零件的重要性和技术复杂性促使买家更倾向于选择提供正品、保固和可靠配送服务的信誉良好的电经销商。这些因素共同巩固了引擎零件细分市场的主导地位,并成为线上汽车零件市场成长和收入的最重要驱动力。
预计在预测期内,电动车(EV)细分市场将实现最高的复合年增长率。
预计在预测期内,电动车细分市场将保持最高的成长率。全球电动车的快速普及推动了对电池、逆变器、控制器和再生煞车系统等专用零件的需求,而这些零件越来越多地透过线上平台采购。电子商务通路为消费者和服务供应商提供便利,确保这些关键零件的精准规格和可靠交付。政府奖励、环保政策以及向永续交通的转型进一步推动了对电动车零件的需求。电动车的独特需求,加上零件采购日益数位化,使得该细分市场成为线上汽车零件市场中成长最快的类别。
在预测期内,北美地区预计将保持最大的市场份额,这主要得益于其高汽车保有量、强大的数位基础设施以及广泛的互联网和行动网路普及率。消费者越来越倾向于在线购买汽车配件,因为在线购买便利、价格优惠且产品资讯全面。高效率的物流和配送网路确保了快速可靠的交付和便捷的退货流程,从而提升了客户满意度。主要电商平台、製造商和细分市场的存在进一步巩固了该地区的领先地位。此外,消费者对售后配件、DIY维修和创新线上解决方案日益增长的兴趣也推动了市场的稳定扩张。这些因素共同作用,使北美成为全球线上汽车配件市场中规模最大、最具影响力的地区。
预计亚太地区在预测期内将实现最高的复合年增长率,这主要得益于汽车保有量的快速增长和数位化连接的日益普及。中国、印度和东南亚国家等正在推动汽车零件及配件的需求。网路存取的普及、智慧型手机的广泛应用以及数位支付系统的改进,使得消费者能够更方便地在线上购买零件。售后市场零件的流行、DIY维修保养的趋势以及政府对汽车基础设施的支持,进一步推动了市场成长。这些因素共同作用,使亚太地区成为汽车零件电子商务蓬勃发展的热点地区,并使其成为全球线上汽车零件产业成长最快的市场。
According to Stratistics MRC, the Global Ecommerce Automotive Parts Market is accounted for $83.98 billion in 2025 and is expected to reach $237.35 billion by 2032 growing at a CAGR of 16.0% during the forecast period. The online automotive parts industry has witnessed significant expansion recently, fueled by the convenience of digital shopping and changing consumer behavior. Vehicle owners increasingly prefer buying car components, accessories, and maintenance supplies via ecommerce platforms instead of physical stores. Features such as comprehensive product descriptions, competitive prices, and home delivery have enhanced the appeal of online channels. Moreover, the emergence of niche marketplaces, mobile applications, and intuitive websites has accelerated growth. Rising interest in aftermarket parts and do-it-yourself repairs is further supporting this trend, positioning ecommerce as a key driver in the automotive parts market, with continued adoption expected to shape the future of automotive retail globally.
According to the Auto Care Association and AASA (Automotive Aftermarket Suppliers Association), data shows that U.S. aftermarket e-commerce sales surpassed $18 billion in 2021, driven by digitization, omnichannel retailing, and expanded delivery options.
Growing online shopping adoption
Rising acceptance of online shopping is significantly propelling the growth of the ecommerce automotive parts market. With broader internet access and widespread smartphone usage, consumers are increasingly purchasing vehicle components through digital channels. Online platforms provide an extensive selection of parts, from common replacements to niche accessories, eliminating the need to visit physical stores. Buyers are drawn by the ability to compare prices, read detailed reviews, and explore multiple options conveniently. This momentum is supported by focused online marketing campaigns, social media interaction, and secure, hassle-free payment methods, collectively improving the digital purchasing experience and encouraging more vehicle owners globally to embrace ecommerce for their automotive needs.
High shipping costs
Elevated shipping expenses significantly limit the growth of the ecommerce automotive parts market. Many car components are large, heavy, or delicate, which raises transportation and handling costs. Faster shipping options or cross-border deliveries increase the final price, potentially deterring buyers. In regions with limited infrastructure, delivery delays and extra fees can discourage online purchases. Additionally, returning or replacing automotive parts can be costly due to their size and fragility, reducing the appeal of ecommerce. High logistics costs make online platforms less competitive compared to local stores, causing hesitation among vehicle owners. Consequently, shipping expenses remain a major barrier to wider adoption of digital automotive parts sales.
Growing demand for aftermarket products
The increasing popularity of aftermarket automotive components provides significant opportunities for the ecommerce automotive parts market. Consumers are actively seeking cost-effective alternatives to OEM parts, including performance enhancements, replacement components, and personalized accessories. Digital platforms can cater to this demand by offering comprehensive catalogs, detailed product specifications, customer reviews, and installation guidance, enabling informed purchasing decisions. The trend toward DIY maintenance and vehicle customization further amplifies this potential. By tapping into the growing aftermarket segment, ecommerce retailers can attract new customers, encourage repeat purchases, and diversify revenue channels. This trend supports long-term expansion and positions online automotive parts platforms as a preferred choice in the global market.
Shifts in consumer preferences
Evolving consumer preferences present a significant challenge for the ecommerce automotive parts market. Modern vehicle owners demand customized products, faster delivery, and better post-sale support. Failure to address these changing expectations can reduce satisfaction, decrease loyalty, and result in lost customers. Emerging trends, including subscription-based models, electric vehicles, and environmentally friendly parts, require online platforms to rapidly adapt their offerings and operations. Companies that are slow to respond risk losing competitive advantage. To mitigate this threat, ecommerce businesses must continuously monitor consumer behavior, invest in innovative solutions, and provide flexible, responsive services. Adapting to evolving preferences is crucial for maintaining growth and market relevance.
The COVID-19 outbreak had a profound effect on the ecommerce automotive parts sector. Lockdowns and restrictions on movement prompted consumers to rely more on online channels for vehicle repairs and maintenance, driving growth in digital sales. At the same time, disruptions in manufacturing, logistics, and global supply chains led to delays in part availability and delivery. Demand surged for essential replacement components and DIY repair products, whereas luxury and non-essential automotive items saw slower transactions. Ecommerce platforms were required to quickly adapt by ensuring safe, timely delivery, flexible returns, and enhanced customer service. Consequently, the pandemic accelerated online adoption while highlighting operational vulnerabilities in the automotive parts market.
The engine components segment is expected to be the largest during the forecast period
The engine components segment is expected to account for the largest market share during the forecast period due to the steady need for replacements and routine maintenance. Parts such as pistons, crankshafts, filters, and gaskets are crucial for vehicle performance and durability, ensuring constant demand. Digital platforms provide an extensive selection, accurate product details, and convenience, prompting consumers to prefer online purchases over in-store options. The importance and technical complexity of engine parts drive buyers toward reputable ecommerce sellers offering genuine products, warranties, and dependable delivery. These factors collectively reinforce the leading position of the engine components segment, making it the most significant contributor to the growth and revenue of the online automotive parts market.
The electric vehicles segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the Electric Vehicles segment is predicted to witness the highest growth rate. Rapid EV adoption worldwide drives demand for specialized components, including batteries, inverters, controllers, and regenerative braking systems, which are increasingly sourced through online platforms. Ecommerce channels provide convenience, accurate specifications, and trustworthy delivery for these critical parts, catering to both consumers and service providers. Government incentives, environmental policies, and the shift toward sustainable transportation further boost interest in EV components. The unique requirements of electric vehicles, combined with the growing digital adoption for sourcing parts, position this segment as the most rapidly expanding category in the online automotive parts market.
During the forecast period, the North America region is expected to hold the largest market share, owing to high vehicle ownership, robust digital infrastructure, and extensive internet and mobile penetration. Consumers increasingly turn to online channels for automotive parts due to convenience, competitive pricing, and comprehensive product information. Efficient logistics and delivery networks ensure fast, reliable shipments and simple returns, enhancing customer satisfaction. The presence of leading ecommerce platforms, manufacturers, and niche marketplaces further strengthens the region's position. Additionally, growing interest in aftermarket components, DIY repairs, and innovative online solutions drives steady market expansion. Collectively, these factors establish North America as the largest and most influential region in the global online automotive parts market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to surging vehicle ownership and expanding digital connectivity. Countries like China, India, and Southeast Asian nations are seeing growing demand for automotive replacement parts and accessories. Rising internet access, widespread smartphone use, and improved digital payment systems enable consumers to purchase components online with ease. The popularity of aftermarket parts, DIY maintenance trends, and government support for automotive infrastructure further fuel growth. These factors collectively make the region a hotbed for ecommerce expansion in automotive parts, establishing Asia-Pacific as the fastest-growing market segment in the global online automotive parts industry.
Key players in the market
Some of the key players in Ecommerce Automotive Parts Market include Amazon.com Inc., eBay Inc., AutoZone Inc., Advance Auto Parts Inc., O'Reilly Auto Parts, Alibaba Group Holding Limited, RockAuto LLC, CARiD.com, Tire Rack.com Inc., U.S. Auto Parts Network Inc., NAPA Auto Parts, Genuine Parts Company, CarParts.com Inc., Pep Boys and LKQ Corporation.
In May 2025, Amazon.com Inc. has a multiyear agreement with FedEx Corp. to deliver large packages for the online retailer, renewing a relationship between the two companies that ended in 2019. The deal follows plans announced in January by United Parcel Service Inc. to reduce by half the number of packages it delivers for Amazon by the end of 2026.
In February 2025, LKQ Corp. announced a cooperation agreement with Ancora Catalyst Institutional, LP, and Engine Capital, LP, which includes the appointment of two new independent directors to the LKQ Board of Directors. The agreement is for LKQ to add two new directors and form a Finance Committee of its board in exchange for Ancora and Engine Capital, both hedge fund companies, to abide by certain customary standstill restrictions, voting committements and other provisions.
In January 2025, eBay Inc. announced that it has signed a definitive agreement to acquire Caramel, an end-to-end online automotive transaction solution provider. Caramel's innovative technology platform provides a secure and seamless digital transaction experience that handles all of the complexities of a vehicle sale, including paperwork, ownership transfer, financing, transportation and more, whether transacting on Caramel's site or app, through an independent dealer, or via Caramel's multiple marketplace and auction partners.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.