![]() |
市场调查报告书
商品编码
1904601
农业投入品数位化市场预测至2032年:按平台类型、投入品类别、经营模式、组织规模、最终用户和地区分類的全球分析Digital Marketplaces for Farm Inputs Market Forecasts to 2032 - Global Analysis By Platform Type, Input Category, Business Model, Organization Size, End User and By Geography |
||||||
根据 Stratistics MRC 的一项研究,全球农业投入品数位市场预计在 2025 年价值 66 亿美元,预计到 2032 年将达到 138 亿美元,在预测期内以 11% 的复合年增长率增长。
农业投入品数位化交易平台是连结农民与农业投入品供应商的线上平台,这些供应商包括种子、化肥、农药、农机、饲料和农作物保护产品等。农民可以透过这些平台比较价格、取得检验的产品讯息,并透过网页或行动应用程式直接购买投入品。这些平台通常整合信贷、咨询支援、物流和送货上门等数位化服务,以提高可及性和效率。透过减少对仲介业者的依赖,农业投入品数位化交易平台提高了供应链的透明度,降低了成本,并支持数据驱动的决策,有助于提高生产力、优化成本并促进永续农业实践。
智慧型手机和网路的普及率不断提高
随着智慧型手机和网路在农村地区的普及,农业投入品市场正在迅速扩张。农民越来越依赖行动平台来取得种子、化肥和农作物保护产品。这一趋势的驱动因素包括智慧型手机价格的下降、行动网路的扩展以及数位素养的提高。平台正在整合电子商务功能,以提高农民的参与度和获取管道。政府和私人企业正在投资改善农村地区的网路连接,以推动行动技术的普及。智慧型手机和网路普及率的提高正在推动市场成长。
农村物流基础设施不足
农村地区物流基础设施不足是限制农业投入品数位化市场发展的主要因素。道路网络不发达、仓储设施匮乏以及供应链分散,阻碍了农产品及时送达。小规模商贩在拓展都市区面临诸多挑战。偏远地区的农民比都市区农民更容易遭遇交货延误和成本上涨。拓展物流网络需要大量资金投入,并需要与当地经销商建立合作关係。儘管市场需求强劲,但农村物流基础设施不足阻碍了农业投入品数位化市场的发展。
人工智慧驱动的个人化材料推荐
平台正日益融入人工智慧驱动的分析技术,为使用者提供个人化的种子、肥料和农药建议。个人化推荐有助于提高产量、降低成本,并增强农民对数位生态系统的信任。与物联网感测器和气象数据的整合能够提升预测的准确性。企业可以透过人工智慧驱动的咨询服务提高客户忠诚度,并在竞争中脱颖而出。基于人工智慧的个人化投入推荐正在为农业投入品数位市场创造巨大的成长机会。
与传统农产品供应经销商的竞争
传统农资经销商的竞争正在减缓数位化农资市场的普及。本地经销商凭藉其友善、信贷和个人化服务等优势,对数位化平台构成挑战。农民往往更倾向于选择信誉良好的老牌经销商,因为他们的供货可靠且即时。价格竞争和捆绑销售给线上平台的利润率带来了压力。小规模的市场在竞争激烈的农村市场中难以脱颖而出。来自传统农资经销商的竞争限制了市场的盈利,并威胁着永续成长。
新冠感染疾病加速了农业投入品数位化市场的需求,因为农民需要远端获取必需品。一方面,供应链中断和劳动力短缺为及时交付带来了挑战;另一方面,种子、化肥和农作物保护产品需求的激增推动了平台的使用。在封锁期间,农民们更加依赖行动应用程式和线上平台。这场危机提醒我们,一个具有韧性的数位生态系统对于确保农业活动的持续性至关重要。总而言之,新冠疫情提高了人们对农业投入品数位化市场作为农村现代化策略驱动力的认识。
预计在预测期内,基于交易的支付方式将占据最大的市场份额。
预计在预测期内,基于交易的支付方式将占据最大的市场份额,这主要得益于小规模农户对价格合理、灵活便捷的购买模式的需求。基于交易的支付框架允许农民根据自身需求随时购买农资,无需签订长期合约。企业正利用这种模式扩大业务范围,并更好地与农民互动。随着农村消费者越来越重视价格,对可扩展的基于交易的解决方案的需求也日益增长。与数位支付的整合将进一步推动这种模式的普及。
预计在预测期内,有机和永续农业用品领域将实现最高的复合年增长率。
受环保产品和永续农业实践需求不断增长的推动,预计有机和永续农业投入品领域在预测期内将实现最高成长率。为了满足消费者对更健康农产品的需求,农民越来越倾向于使用有机肥料、生物农药和永续种子。各大平台正在整合有机产品类型,以增强产品差异化并确保符合永续性要求。对绿色农业倡议的投资不断增加,也推动了该领域的需求成长。与认证和追溯系统的整合进一步促进了有机和永续农业投入品的普及。随着有机和永续农业投入品加速数位转型,农业投入品市场正在推动整体成长。
预计亚太地区将在预测期内占据最大的市场份额,这主要得益于新兴经济体农村数位化进程的快速推进、农业生态系统的不断扩展以及政府主导的各项倡议。印度、中国和东南亚等国家正大力投资数位农业平台。人口稠密地区对价格合理的农业投入品的需求不断增长,推动了线上模式的普及。当地企业正在推出高度可扩展的平台,以满足日益增长的农民群体的需求。行动网路的普及也进一步强化了数位市场在农业现代化过程中的作用。
预计在预测期内,中东和非洲将实现最高的复合年增长率,这主要得益于智慧型手机普及率的提高、农业现代化项目的扩展以及农村地区对粮食安全日益增长的需求。肯亚、奈及利亚、阿联酋和南非等国正在投资建造数位农业平台,以支持永续农业发展。干旱和半干旱地区对价格合理的农业投入品的需求不断增长,推动了人工智慧咨询服务的应用。当地企业正在部署经济高效的平台,以满足不同农民的需求。不断增长的农村人口正在强化数位市场在增强农业韧性方面的作用。
According to Stratistics MRC, the Global Digital Marketplaces for Farm Inputs Market is accounted for $6.6 billion in 2025 and is expected to reach $13.8 billion by 2032 growing at a CAGR of 11% during the forecast period. Digital Marketplaces for Farm Inputs are online platforms that connect farmers with suppliers of agricultural inputs such as seeds, fertilizers, pesticides, farm machinery, animal feed, and crop protection products. These marketplaces enable farmers to compare prices, access verified product information, and purchase inputs directly through web or mobile applications. They often integrate digital services such as credit facilitation, advisory support, logistics, and doorstep delivery to improve accessibility and efficiency. By reducing dependency on intermediaries, digital farm input marketplaces enhance supply chain transparency, improve affordability, and support data-driven decision-making, contributing to higher productivity, cost optimization, and sustainable agricultural practices.
Rising smartphone and internet penetration
Digital marketplaces for farm inputs are expanding rapidly with rising smartphone and internet penetration across rural regions. Farmers increasingly rely on mobile platforms to access seeds, fertilizers, and crop protection products. This trend is driven by affordability of smartphones, expanding mobile networks, and growing digital literacy. Platforms are embedding e-commerce features to strengthen farmer engagement and improve accessibility. Governments and private enterprises are investing in rural connectivity to accelerate adoption. Rising smartphone and internet penetration is propelling growth in the market.
Inadequate rural logistics infrastructure
Inadequate rural logistics infrastructure remains a significant restraint for digital farm input marketplaces. Poor road connectivity, limited warehousing, and fragmented supply chains hinder timely delivery of agricultural products. Smaller vendors face challenges in scaling operations outside urban centers. Farmers in remote areas often experience delays and higher costs compared to urban counterparts. Investment in logistics expansion requires significant capital and partnerships with local distributors. Inadequate rural logistics infrastructure is restraining widespread adoption of digital marketplaces for farm inputs despite strong demand.
AI-based personalized input recommendations
Platforms are increasingly embedding AI-driven analytics to provide tailored advice on seeds, fertilizers, and pesticides. Personalized recommendations improve crop yields, reduce costs, and strengthen farmer trust in digital ecosystems. Integration with IoT sensors and weather data enhances predictive accuracy. Enterprises benefit from improved customer loyalty and differentiation through AI-enabled advisory services. AI-based personalized input recommendations are fostering significant growth opportunities in the digital marketplaces for farm inputs market.
Competition from traditional agri-dealers
Competition from traditional agri-dealers is slowing adoption of digital farm input marketplaces. Local dealers offer familiarity, credit facilities, and personalized relationships that challenge digital platforms. Farmers often prefer established dealers for reliability and immediate access to inputs. Competitive pricing and bundled offerings reduce margins for online platforms. Smaller marketplaces struggle to differentiate services in crowded rural markets. Competition from traditional agri-dealers is restraining profitability and threatening consistent growth in the market.
The Covid-19 pandemic accelerated demand for digital marketplaces for farm inputs as farmers sought remote access to essential products. On one hand, supply chain disruptions and labor shortages created challenges for timely deliveries. On the other hand, surging demand for seeds, fertilizers, and crop protection products boosted platform adoption. Farmers increasingly relied on mobile apps and online platforms during lockdowns. The crisis reinforced the importance of resilient digital ecosystems in ensuring continuity of agricultural operations. Overall, Covid-19 boosted awareness of digital marketplaces for farm inputs as a strategic enabler of rural modernization.
The pay-per-transaction segment is expected to be the largest during the forecast period
The pay-per-transaction segment is expected to account for the largest market share during the forecast period driven by demand for affordable, flexible, and accessible purchase models among smallholder farmers. Pay-per-transaction frameworks enable farmers to buy inputs as needed without long-term commitments. Enterprises rely on this model to expand reach and strengthen farmer engagement. Demand for scalable transaction-based solutions is rising as rural consumers prioritize affordability. Integration with digital payments further strengthens adoption.
The organic & sustainable farming inputs segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the organic & sustainable farming inputs segment is predicted to witness the highest growth rate supported by rising demand for eco-friendly products and sustainable agricultural practices. Farmers increasingly prefer organic fertilizers, bio-pesticides, and sustainable seeds to meet consumer demand for healthier produce. Platforms are embedding organic product categories to strengthen differentiation and compliance with sustainability mandates. Rising investment in green agriculture initiatives is reinforcing demand in this segment. Integration with certification and traceability systems further amplifies adoption. As organic and sustainable inputs accelerate digital adoption farm input marketplaces are propelling growth in the market.
During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by rapid rural digitization expanding agricultural ecosystems and government-led initiatives across emerging economies. Countries such as India, China, and Southeast Asia are investing heavily in digital agriculture platforms. Rising demand for affordable farm inputs in densely populated regions strengthens adoption of online models. Local enterprises are deploying scalable platforms to meet growing farmer needs. Expanding mobile penetration is reinforcing the role of digital marketplaces in agricultural modernization.
Over the forecast period, the Middle East & Africa region is anticipated to exhibit the highest CAGR fueled by rising smartphone penetration expanding agricultural modernization programs and growing demand for food security across rural centers. Countries such as Kenya, Nigeria, UAE, and South Africa are investing in digital agriculture platforms to support sustainable farming. Rising demand for affordable inputs in arid and semi-arid regions strengthens adoption of AI-driven advisory services. Local enterprises are deploying cost-effective platforms to meet diverse farmer needs. Expanding rural populations are reinforcing the role of digital marketplaces in agricultural resilience.
Key players in the market
Some of the key players in Digital Marketplaces for Farm Inputs Market include AgroStar, DeHaat, Ninjacart, BigHaat, Gramophone, AGRIM, BharatAgri, Krishi Network, Stellapps Technologies, EM3 AgriServices, WayCool Foods & Products Pvt. Ltd., FarMart, AgriBazaar, VHUMI.IN and RML AgTech.
In November 2023, AgroStar entered a strategic collaboration with Coromandel International to enhance its product portfolio and supply chain. This partnership aims to offer Coromandel's agri-inputs through AgroStar's digital and physical network, expanding choice for farmers.
In October 2023, DeHaat partnered with the State Bank of India (SBI) to offer embedded finance solutions, providing pre-approved credit lines to its farmers for input purchases directly through the DeHaat platform. This collaboration aimed to streamline access to working capital for over 1.5 million farmers on its network.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.