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市场调查报告书
商品编码
1904614
消费品化学品市场预测至2032年:按产品类型、应用和地区分類的全球分析Consumer Products Chemicals Market Forecasts to 2032 - Global Analysis By Product Type, Application and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球消费品化学品市场价值将达到 4,000 亿美元,到 2032 年将达到 6,014.5 亿美元,在预测期内的复合年增长率为 6.0%。
消费品化学品是指用于日常家居和个人保健产品生产的各种化学化合物。这些化学物质在提高清洁剂、清洁产品、化妆品、卫生用品和香水产品的安全性、性能和保质期方面发挥着至关重要的作用。消费者对产品品质、效率和创新性的日益关注,以及对永续和环保解决方案的转向,推动了该市场的成长。製造商持续的研发投入,正催生出更先进、更安全的配方。此外,都市化进程加快、生活方式改变以及可支配收入增加等因素,也显着推动了全球对特种消费品化学品的需求。
根据欧洲化学工业理事会(CEFIC)的数据,到 2023 年,全球化学品销售额将达到 5.42 兆欧元,其中中国占全球化学品销售额的 44%,欧洲占 13%,美国占 12%。
专注于永续和环保的解决方案
推动消费品化学品市场发展的关键因素是对环保和永续配方日益增长的需求。消费者和监管机构越来越要求产品具有可生物降解性、环境友善性和无有害残留物。这一趋势正在推动环保清洁剂、天然个人保健产品和安全清洁剂的生产。製造商正大力投资研发,以开发既满足永续性要求又能确保高性能的化学品。日益增强的环保意识,以及有关化学品安全和生态系统保护的监管倡议,正在推动市场朝向绿色创新。在全球范围内,这种向环保消费品化学品的转变正在塑造市场成长和产品开发策略。
生产成本和原料成本高
消费品化学品市场面临生产成本和原料成本高的限制。许多家用和个人保健产品必需的化学物质都源自石油和其他稀缺资源,因此极易受到全球市场力量的影响而出现价格波动。原物料成本上涨会挤压利润空间,导致产品价格上涨,进而降低消费者的购买意愿。此外,创新配方技术、研发和环保替代品的投资也将进一步推高製造成本。这些财务压力可能会减缓市场成长,尤其是在价格敏感型地区。总而言之,高昂的生产流程和原料成本对消费品化学品产业的全球扩张和盈利构成了重大挑战。
对环保和永续产品的需求日益增长
消费者对永续和环保消费品的日益关注,为消费品化学品领域创造了巨大的机会。人们环保意识和个人健康意识的不断提高,推动了对可生物降解清洁剂、天然个人保健产品和更安全的家用化学品的需求。企业可以透过开发环保且创新的化学品来掌握这一趋势,这些化学品在最大限度减少有害影响的同时,也符合永续性标准。政府鼓励绿色环保的政策和奖励倡议促进了市场扩张。提供环保产品有助于製造商提升品牌形象,吸引环保意识的消费者,并提高市场渗透率。因此,全球消费品化学品市场正受惠于永续性型产品日益增长的趋势。
消费者对化学品风险的认知不断提高
消费者对化学成分可能带来的健康和环境风险的日益关注,对消费品化学产业构成了威胁。消费者越来越关注个人保健产品、清洁剂和家用电器中的有害物质。这种日益增长的警觉性正在降低消费者对含有合成或潜在不安全化学物质的产品的需求,并促使他们更倾向于天然或有机替代品。未能透过提供更安全、更环保的配方来应对这项挑战的公司,将面临市场占有率流失的风险。此外,产品召回、健康问题或负面媒体报告都可能严重影响品牌声誉和销售。因此,消费者持续的警觉性对市场成长构成重大威胁,迫使製造商优先考虑安全性、透明度和永续的化学解决方案。
新冠疫情危机对消费品化学品产业造成了重大影响。封锁措施、营运限制和供应链中断阻碍了生产和产品供应,而原料短缺和运输延误则带来了更多挑战。同时,疫情也推动了对卫生、消毒和个人保健产品(包括消毒剂、干洗手剂和家用清洁剂)的空前需求。製造商们积极应对,提高了关键化学品的产量,改进了现有产品的配方,并拓展了电子商务和线上分销网路。儘管供应链中断构成了一定的障碍,但疫情期间人们对清洁和健康的日益关注推动了全球卫生相关消费品化学品市场的成长,这既体现了疫情带来的风险,也展现了疫情带来的机会。
预计在预测期内,表面活性剂细分市场将占据最大的市场份额。
由于界面活性剂在个人保健产品、家居和清洁产品领域应用广泛,因此预计在预测期内,表面活性剂细分市场将占据最大的市场份额。界面活性剂在降低表面张力、增加发泡以及提高肥皂、洗髮精、清洁剂和清洁剂等产品的清洁效率方面发挥着至关重要的作用。其多功能性使其成为家用和工业领域众多配方中的关键成分。消费者卫生意识的提高、对高性能清洁解决方案需求的增长以及环保可生物降解表面活性剂的兴起,都巩固了该细分市场的主导地位。界面活性剂凭藉其适应性强、性能优异和应用范围广等优势,仍是市场的核心。
预计在预测期内,个人护理和化妆品细分市场将实现最高的复合年增长率。
预计在预测期内,个人护理和化妆品领域将实现最高成长率。消费者对美容、个人护理和健康产品的兴趣日益浓厚,推动了对富含化学成分的护肤、护髮和化妆品解决方案的需求。都市化加快、可支配收入增加以及社交媒体上美容潮流的影响等因素都在促进这一增长。製造商正致力于研发含有天然、有机和多功能成分的创新配方,以满足消费者期望并符合相关法规。电子商务的兴起进一步扩大了产品的供应范围和市场覆盖率。因此,个人护理和化妆品是全球消费品化学品市场中成长最快的领域,展现出强劲的持续成长潜力。
由于人口成长、快速都市化和可支配收入增加,亚太地区预计在预测期内将保持最大的市场份额。个人卫生、整装仪容和家居清洁意识的提高推动了对清洁剂、个人保健产品和清洁化学品的需求。主要化学品生产商的存在、原材料的供应以及政府的支持措施进一步巩固了该地区的市场地位。此外,电子商务渗透率的提高和中产阶级人口的壮大也促进了消费品化学品消费量的成长。该地区持续的技术创新和先进化学配方的应用也支撑着市场成长。整体而言,亚太地区在市场规模和需求方面均处于全球主导。
预计中东和非洲地区在预测期内将实现最高的复合年增长率。快速的城市化发展、可支配收入的增长以及人们对个人卫生护理产品意识提升正在推动市场扩张。对家用清洁产品、个人护理化学品和特製产品的强劲需求,以及国内外製造商的投资,正在推动市场成长。政府的支持、基础设施的改善以及零售和电子商务管道的成长,创造了更多机会。接触全球美容和卫生潮流以及现代生活方式的普及也推动了消费。这些因素使该地区成为全球成长最快的市场。
According to Stratistics MRC, the Global Consumer Products Chemicals Market is accounted for $400.0 billion in 2025 and is expected to reach $601.45 billion by 2032 growing at a CAGR of 6.0% during the forecast period. Consumer products chemicals refer to the diverse range of compounds utilized in manufacturing everyday household and personal care items. These chemicals play a crucial role in detergents, cleaning products, cosmetics, hygiene solutions, and fragrance items, enhancing their safety, performance, and shelf life. Growth in this market is fueled by heightened consumer focus on quality, efficiency, and innovation, alongside a shift toward sustainable and environmentally friendly solutions. Continuous research and development by manufacturers lead to advanced, safer formulations. Additionally, factors like urban growth, evolving lifestyles, and higher disposable incomes significantly boost the global demand for specialized chemicals in consumer products.
According to CEFIC (European Chemical Industry Council), data shows that global chemical sales reached €5,042 billion in 2023, with China alone accounting for 44% of world chemical sales, Europe 13%, and the U.S. 12%.
Focus on sustainable and eco-friendly solutions
A major factor boosting the consumer products chemicals market is the rising demand for eco-friendly and sustainable formulations. Consumers and authorities increasingly expect products that are biodegradable, environmentally safe, and free from harmful residues. This trend has encouraged the production of green detergents, natural personal care items, and safe cleaning agents. Manufacturers invest heavily in research to develop chemicals that align with sustainability requirements while ensuring high performance. Enhanced environmental awareness, along with regulatory policies on chemical safety and ecological preservation, drives the market toward green innovations. Globally, this shift toward eco-conscious consumer product chemicals is shaping market growth and product development strategies.
High production and raw material costs
The consumer products chemicals market faces constraints due to high production and raw material expenses. Many critical chemicals for household and personal care products are derived from petroleum or scarce resources, which are subject to price volatility driven by global markets. Rising raw material costs can compress profit margins and result in higher product prices, reducing consumer affordability. Moreover, investments in innovative formulations, R&D, and eco-friendly alternatives further elevate manufacturing costs. These financial pressures can slow market growth, particularly in regions where price sensitivity is high. Overall, expensive production processes and costly raw materials pose significant challenges to the global expansion and profitability of the consumer products chemicals industry.
Rising demand for eco-friendly and sustainable products
Growing interest in sustainable and eco-friendly consumer products creates major opportunities in the consumer products chemicals sector. Heightened awareness of environmental protection and personal health is boosting demand for biodegradable cleaning agents, natural personal care products, and safer household chemicals. Companies can leverage this shift by formulating environmentally safe and innovative chemicals that minimize harmful effects while adhering to sustainability norms. Government policies and incentives promoting green initiatives further support market expansion. By offering eco-conscious products, manufacturers can strengthen brand image, appeal to environmentally aware consumers, and increase market penetration. The global consumer products chemicals market thus benefits from the rising trend of sustainability-focused products.
Rising consumer awareness about chemical risks
Heightened consumer awareness of potential health and environmental risks from chemical ingredients threatens the consumer products chemicals industry. Increasingly, consumers scrutinize personal care, cleaning, and household products for harmful substances. This growing caution reduces demand for products with synthetic or potentially unsafe chemicals and drives preference toward natural or organic alternatives. Companies that do not adjust by offering safer and eco-friendly formulations risk losing market share. Furthermore, product recalls, adverse health incidents, or negative media coverage can severely impact brand reputation and sales. Continuous consumer vigilance thus presents a significant threat to market growth, requiring manufacturers to prioritize safety, transparency, and sustainable chemical solutions.
The COVID-19 crisis significantly influenced the consumer products chemicals industry. While lockdown measures, operational restrictions, and supply chain interruptions hindered production and product availability, shortages of raw materials and transportation delays created additional challenges. Conversely, the pandemic triggered an unprecedented increase in demand for hygiene, sanitation, and personal care products, including disinfectants, hand sanitizers, and household cleaning chemicals. Manufacturers responded by boosting production of critical chemicals, reformulating existing products, and expanding e-commerce and online distribution networks. Although supply chain disruptions posed obstacles, the heightened focus on cleanliness and health during COVID-19 drove global growth in hygiene-related consumer products chemicals, demonstrating both the risks and opportunities presented by the pandemic.
The surfactants segment is expected to be the largest during the forecast period
The surfactants segment is expected to account for the largest market share during the forecast period, driven by their extensive use in personal care, household, and cleaning products. They play a critical role in reducing surface tension, enhancing foaming, and improving cleaning efficiency in items like soaps, shampoos, detergents, and dishwashing liquids. Their multifunctional properties make them a key ingredient in numerous formulations across both domestic and industrial sectors. Increasing consumer focus on hygiene, growing demand for high-performance cleaning solutions, and the rise of eco-friendly and biodegradable surfactants reinforce the segment's leading position. Surfactants remain central to the market due to their adaptability, performance, and broad applicability.
The personal care & cosmetics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the personal care & cosmetics segment is predicted to witness the highest growth rate. Growing consumer interest in beauty, grooming, and wellness products is fueling demand for chemical-rich skincare, haircare, and cosmetic solutions. Factors such as rising urbanization, higher disposable incomes, and the influence of social media beauty trends are accelerating growth. Manufacturers are focusing on innovative formulations, including natural, organic, and multifunctional ingredients, to satisfy consumer expectations and comply with regulations. The rise of e-commerce has further expanded product accessibility and market reach. Consequently, personal care and cosmetics represent the fastest-growing segment in the global consumer products chemicals market, showing strong potential for continued growth.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to its expanding population, rapid urbanization, and increasing disposable incomes. Growing awareness of personal hygiene, grooming, and household cleanliness is driving demand for detergents, personal care products, and cleaning chemicals. The presence of major chemical manufacturers, availability of raw materials, and favorable government policies further strengthen the region's market position. Additionally, rising e-commerce penetration and a growing middle-class population contribute to higher consumption of consumer products chemicals. Continuous innovation and adoption of advanced chemical formulations in this region also support market growth. Overall, Asia-Pacific dominates the global market in terms of size and demand.
Over the forecast period, the Middle East and Africa region is anticipated to exhibit the highest CAGR. Factors such as rapid urban development, higher disposable income, and increased awareness of personal hygiene and care products are driving expansion. Strong demand for household cleaning products, personal care chemicals, and specialty formulations, supported by investments from both local and international manufacturers, is propelling the market forward. Government support, infrastructure improvements, and the growth of retail and e-commerce channels further boost opportunities. Exposure to global beauty and hygiene trends and modern lifestyle adoption are also fueling consumption. This region is thus the fastest-growing market worldwide.
Key players in the market
Some of the key players in Consumer Products Chemicals Market include Godrej Consumer Products Limited, Marico, BASF SE, Clariant, Croda International Plc, Dow, Evonik Industries AG, Ashland, Galaxy Surfactants Ltd., Kao Corporation, Nouryon, DSM, Huntsman International LLC, Stepan Company and Lubrizol Corporation.
In October 2025, Godrej Consumer Products Ltd. (GCPL) has signed a definitive agreement to acquire the FMCG business under the 'Muuchstac' brand via slump sale from Trilogy Solutions for approximately ₹449 crore as it aims to drive profitable growth. The deal will be done in two tranches and is an all-cash deal.
In September 2025, Marico has signed a definitive agreement to acquire the remaining 46.02 per cent stake in HW Wellness Solutions Pvt Ltd, the owner of health foods brand True Elements, for an aggregate consideration of up to Rs 138 crore. Marico had acquired a 53.98 per cent stake in HW Wellness in 2022, making it a subsidiary. With this deal, the company will now hold full ownership of the Pune-based firm co-founded by Puru Gupta and Sreejith Moolayil.
In July 2025, BASF and Equinor have signed a long-term strategic agreement for the annual delivery of up to 23 terawatt hours of natural gas over a ten-year period. The contract secures a substantial share of BASF's natural gas needs in Europe. This agreement further strengthens our partnership with BASF. Natural gas not only provides energy security to Europe but also critical feedstock to European industries.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.