乡村农舍风格装饰市场预测至2032年：按产品类型、材料、分销管道、最终用户和地区分類的全球分析

根据 Stratistics MRC 的一项研究，预计到 2025 年，全球乡村农舍装饰市场价值将达到 110 亿美元，到 2032 年将达到 154.8 亿美元，在预测期内的复合年增长率为 5.0%。

乡村农舍风格的装潢着重营造温馨舒适的室内空间，灵感源自乡村风情，并兼具低调的优雅。这种风格以质朴自然的纹理为特色，例如风化的木材、金属装饰和石材表面，并搭配柔和的中性色调。家具采用做旧饰面和经典造型，散发出历史感和精湛工艺。裸露的横樑、开放式置物架和復古风格的灯具等设计细节，营造出轻鬆惬意的氛围。陶瓷罐、金属篮和柔软的棉麻织物等配件则为整体风格锦上添花。乡村农舍风格的室内设计兼具实用性与温馨感，营造出舒适温馨的居家氛围，完美契合现代生活方式。

根据 Houzz 发布的《2024 年美国住宅研究报告》，2023 年住宅在房屋装修上的花费中位数将达到 24,000 美元，其中厨房是最受欢迎的装修房间。

住宅维修改造活动增加

住宅维修和改造计划的增加显着推动了乡村住宅风格装饰市场的成长。许多房主优先考虑室内装修，以提升视觉美感、功能性和长期房产价值。农舍风格装饰因其灵活的设计而满足了维修需求，这种设计可以透过使用再生木材元素、柔和的配色和传统家具轻鬆进行更新。消费者被其温馨舒适和永不过时的外观所吸引，而且无需进行大规模的结构改造即可实现。购买力的提高、都市区住宅的现代化以及人们待在室内时间的增加等因素正在推动维修活动，从而创造了对农舍风格装饰解决方案的稳定需求。

正宗手工材料高成本

正宗手工製品的高昂成本限制了乡村农舍风格装饰市场的成长。诸如再生木材、天然石材和手工金属製品等材料需要精心挑选和熟练的工匠，这显着增加了生产成本。这些高昂的价格可能会让注重预算的消费者望而却步，尤其是在对成本敏感的地区。虽然这种装饰风格因其独特性和经久耐用而备受推崇，但高昂的价格降低了其对广大消费者的吸引力。与材料修復和物流相关的额外费用进一步推高了价格，限制了正宗乡村农舍风格装饰产品的可负担性和扩充性。

电子商务和线上客製化的兴起

线上零售的蓬勃发展为乡村农舍风格家居装饰市场开闢了宝贵的成长途径。电子商务使製造商和销售商能够触及更广泛的消费群体，而无需完全依赖实体店。数位平台有助于展现乡村农舍风格产品的工艺、材质和背后的故事，进而提升买家的参与度。提供客製化服务，例如客製化尺寸、饰面和设计细节，可以进一步增强产品的吸引力。视觉化工具、用户评价和宅配等线上功能简化了购买流程。随着数位技术的普及和人们对线上购物的熟悉程度不断提高，电子商务将继续为乡村农舍风格家居装饰供应商开闢新的收入来源。

消费者偏好正转向现代简约风格

现代简约室内设计潮流的兴起对乡村农舍风格的装潢市场构成了威胁。消费者越来越偏好简洁流畅的设计，强调简约、空间利用率和科技亲和性。这些偏好往往与传统农舍风格的纹理和立体感格格不入。尤其是年轻的住宅和居住者，他们更容易被受全球潮流驱动的现代美学所吸引。随着生活方式的演变，生活空间的功能性和简约性日益受到重视，乡村风格可能会逐渐失去市场地位。这种设计偏好的快速转变迫使製造商迅速做出调整，也给乡村农舍风格装饰的持续需求和长期稳定性带来了压力。

新冠疫情的感染疾病：

新冠疫情危机对乡村农舍风格家居装饰市场产生了重大影响，重塑了消费者行为和行业运作方式。疫情初期实施的限制措施导致生产放缓和物流挑战，影响了产品供应。随着时间的推移，远距办公和居家隔离的趋势日益增长，住宅装饰支出也随之增加。由于消费者越来越青睐能够带来舒适、温馨和安心感的装饰风格，乡村农舍风格家居装饰也因此受益。电子商务和虚拟购物体验的兴起也帮助品牌在实体店关闭的情况下触达消费者。因此，儘管疫情带来了短期衝击，但最终促使人们对乡村农舍风格家居装饰的兴趣重燃，并维持了其持续的需求。

预计在预测期内，家具细分市场将占据最大的市场份额。

由于家具在打造乡村风格空间中扮演着核心角色，预计在预测期内，家具细分市场将占据最大的市场份额。木桌、椅子、橱柜和床架等基本家具比装饰品更能凸显乡村气息。考虑到家具的功能性和长期使用价值，消费者通常会优先投资购买家具。对坚固耐用、天然饰面和传统设计的偏好支撑着稳定的需求。家具价格通常较高，这也促使其在整体市场份额中占据越来越大的份额。此外，乡村风格家具能够轻鬆融入各种环境，包括住宅、咖啡馆和酒店，从而巩固主导地位。

预计在预测期内，纺织材料细分市场将呈现最高的复合年增长率。

预计在预测期内，纺织材料领域将保持最高的成长率，这主要得益于人们对舒适型室内设计的日益关注。毛毯、地毯、靠垫和桌布等软装装饰品采用天然透气的材质製成，营造出温馨舒适的农舍风格氛围。消费者青睐纺织品，因为它们易于重新设计和个性化定制，且成本相对较低。人们对永续材料和手工设计的日益重视进一步推动了需求。纺织品广泛应用于多个房间，并且能够轻鬆适应季节性趋势。电子商务的蓬勃发展和人们对家居装饰解决方案日益增长的兴趣，将继续推动纺织材料领域的强劲增长。

占比最大的地区：

预计在预测期内，北美将占据最大的市场份额，这主要得益于当地消费者对生活方式和设计的偏好。该地区的消费者重视融合温暖传统元素的室内设计，这些元素既体现了舒适性，又兼具实用性。农舍风格的装饰与当前的装修趋势以及人们对个性化生活空间日益增长的兴趣完美契合。不断提升的购买力使消费者能够投资于高品质的家具和天然材料。住宅维修文化、数位化灵感平台以及酒店业的应用进一步推动了市场需求。此外，先进的分销网络和广泛的线上管道确保了产品的持续供应，巩固了该地区在乡村农舍风格装饰市场的领先地位。

预计年复合成长率最高的地区：

预计亚太地区在预测期内将实现最高的复合年增长率，这主要得益于消费者生活方式的改变和都市区住宅的扩张。收入水准的提高和住宅维修支出的增加，推动了消费者对视觉效果出色的室内设计风格的需求。乡村和农舍风格的装饰越来越受欢迎，因为温暖自然的质感与现代生活空间相得益彰。线上零售和数位化设计灵感的快速发展，也让消费者更容易接触到农舍风格的产品。此外，开发中国家酒店业和商业空间的显着扩张，持续创造新的机会，进一步支撑了该地区的快速成长。

免费客製化服务资讯：

购买此报告的客户可享有以下免费自订选项之一：

• 公司概况
  • 对其他市场公司（最多 3 家公司）进行全面分析
  • 主要参与者（最多3家公司）的SWOT分析
• 区域细分
  • 根据客户要求，提供主要国家的市场估算和预测以及复合年增长率（註：可行性需确认）。
• 竞争标竿分析
  • 根据主要企业的产品系列、地理覆盖范围和策略联盟进行基准分析

目录

第一章执行摘要

第二章 前言

• 摘要
• 相关利益者
• 调查范围
• 调查方法
• 研究材料

第三章 市场趋势分析

• 司机
• 抑制因素
• 机会
• 威胁
• 产品分析
• 终端用户分析
• 新兴市场
• 新冠疫情的感染疾病

第四章 波特五力分析

• 供应商的议价能力
• 买方的议价能力
• 替代品的威胁
• 新进入者的威胁
• 竞争对手之间的竞争

5. 全球乡村农舍装饰市集（依产品类型划分）

• 家具
• 照明
• 纺织品
• 墙面装饰
• 厨房和餐厅用品
• 户外装饰

6. 全球乡村农舍装饰市集（依材料划分）

• 木头
• 金属
• 纤维材料
• 陶器/炻器

7. 全球乡村农舍装饰市集（依通路划分）

• 在线的
• 离线

8. 全球乡村农舍装饰市场（依最终用户划分）

• 住宅
• 商业的

9. 全球乡村农舍装饰市集（按地区划分）

• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 义大利
  • 法国
  • 西班牙
  • 其他欧洲
• 亚太地区
  • 日本
  • 中国
  • 印度
  • 澳洲
  • 纽西兰
  • 韩国
  • 亚太其他地区
• 南美洲
  • 阿根廷
  • 巴西
  • 智利
  • 其他南美国家
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 卡达
  • 南非
  • 其他中东和非洲地区

第十章：重大进展

• 协议、伙伴关係、合作和合资企业
• 併购
• 新产品发布
• 业务拓展
• 其他关键策略

第十一章 企业概况

• FROY
• World Market
• Pottery Barn
• Birch Lane
• Bella Cottage
• Kathy Kuo Home
• Chic Artique
• Mud Pie
• CTW Home Collection
• Antique Farmhouse
• Farmhouse Wares
• VHC Brands
• Hobby Lobby
• Kirkland's
• Wayfair

According to Stratistics MRC, the Global Rustic Farmhouse Decor Market is accounted for $11.00 billion in 2025 and is expected to reach $15.48 billion by 2032 growing at a CAGR of 5.0% during the forecast period. Rustic farmhouse decor focuses on creating cozy interiors rooted in countryside inspiration and understated elegance. This style highlights raw, natural textures including weathered wood, metal accents, and stone surfaces, paired with calming neutral tones. Furniture often features aged finishes and classic silhouettes, evoking a sense of history and craftsmanship. Design details like exposed beams, open racks, and vintage-inspired lighting fixtures contribute to its relaxed appeal. Accessories such as ceramic jars, wire baskets, and soft cotton or linen fabrics complete the look. By blending practicality with warmth, rustic farmhouse decor delivers a comforting, homey atmosphere that suits contemporary lifestyles.

According to Houzz's 2024 U.S. Houzz & Home Study, homeowners spent a median of $24,000 on renovations in 2023, with kitchens being the most popular interior room to renovate.

Market Dynamics:

Driver:

Rising home renovation and remodeling activities

The expansion of home improvement and remodeling projects significantly supports the growth of the rustic farmhouse decor market. Many homeowners are prioritizing interior enhancements to improve visual appeal, functionality, and long-term property worth. Rustic farmhouse decor fits renovation needs due to its adaptable design, allowing simple updates through reclaimed wood elements, soft color schemes, and traditional furnishings. Consumers are drawn to its cozy and timeless appearance, which can be achieved without major structural changes. Factors such as higher spending power, modernization of urban homes, and increased time spent indoors have boosted renovation activities, thereby driving consistent demand for farmhouse-style decor solutions.

Restraint:

High cost of authentic and handcrafted materials

The elevated pricing of genuine, handcrafted components restricts the growth of the rustic farmhouse decor market. Materials such as reclaimed timber, natural stone, and artisanal metalwork demand careful sourcing and expert labor, which significantly increases production costs. These higher prices can deter budget-conscious customers, particularly in cost-sensitive regions. Although the decor style is valued for its originality and long-lasting quality, premium costs reduce its appeal to a broader consumer base. Added expenses related to material restoration and logistics further increase prices, limiting the affordability and scalability of authentic rustic farmhouse decor offerings.

Opportunity:

Expansion of e-commerce and online customization

The growing strength of online retail creates a valuable growth avenue for the rustic farmhouse decor market. E-commerce enables manufacturers and sellers to connect with a broader consumer base without relying solely on brick-and-mortar stores. Digital platforms help showcase the craftsmanship, materials, and story behind farmhouse products, increasing buyer engagement. Offering customization features like tailored dimensions, finishes, and design details further boosts appeal. Online tools such as visualizers, reviews, and doorstep delivery simplify the buying process. With rising digital adoption and comfort with online purchases, e-commerce continues to open new revenue streams for rustic farmhouse decor providers.

Threat:

Shifting consumer preferences toward modern and minimalist styles

The growing popularity of modern and minimalist interior trends threatens the rustic farmhouse decor market. Consumers increasingly prefer sleek designs that highlight simplicity, space efficiency, and technological compatibility. These preferences often conflict with the traditional textures and bulky elements of farmhouse decor. Younger homeowners and urban residents are particularly drawn to contemporary aesthetics promoted by global design trends. As lifestyles evolve and living spaces prioritize functionality and minimalism, rustic styles may lose visibility. This rapid shift in design tastes challenges manufacturers to adapt quickly, placing pressure on the sustained demand and long-term stability of rustic farmhouse decor offerings.

Covid-19 Impact:

The COVID-19 crisis significantly influenced the rustic farmhouse decor market by reshaping consumer behavior and industry operations. Early pandemic restrictions caused production slowdowns and logistical challenges, affecting product availability. Over time, the shift toward remote work and extended home stays encouraged spending on home interiors. Consumers increasingly preferred decor styles that offered comfort, warmth, and emotional reassurance, benefiting farmhouse aesthetics. The rise of e-commerce and virtual shopping experiences also helped brands reach customers despite store closures. As a result, while short-term disruptions occurred, the pandemic ultimately supported renewed interest and sustained demand for rustic farmhouse decor.

The furniture segment is expected to be the largest during the forecast period

The furniture segment is expected to account for the largest market share during the forecast period as it plays a central role in shaping farmhouse-inspired spaces. Essential items like wooden tables, chairs, cupboards, and bed frames establish the rustic character more strongly than decorative accents. Buyers often invest first in furniture due to its functional importance and long-term use. The preference for sturdy construction, natural finishes, and traditional designs supports consistent demand. Furniture purchases typically involve higher spending, which increases their contribution to overall market share. Additionally, farmhouse furniture adapts well to various settings, including homes, cafes, and hotels, reinforcing its leading position within the rustic farmhouse decor market.

The textile materials segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the textile materials segment is predicted to witness the highest growth rate, driven by increasing focus on comfort-oriented interiors. Soft decor items including throws, rugs, cushions, and table fabrics help create a cozy farmhouse ambiance using natural and breathable materials. Buyers favor textiles because they allow quick style changes and personalization at relatively low cost. Growing awareness of sustainable fabrics and handcrafted designs further boosts demand. Textiles are widely used across multiple rooms and adapt easily to seasonal trends. Enhanced e-commerce reach and rising interest in home styling solutions continue to fuel strong growth in the textile materials segment.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, driven by strong lifestyle and design preferences. Consumers in the region value cozy, heritage-inspired interiors that reflect comfort and practicality. Farmhouse decor aligns well with renovation trends and the growing focus on personalized home spaces. Higher purchasing power allows buyers to invest in quality furniture and authentic materials. The influence of home improvement culture, digital inspiration platforms, and hospitality adoption further boosts demand. In addition, advanced distribution networks and widespread online availability enable consistent product access, reinforcing North America's dominant position in the rustic farmhouse decor market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, supported by changing consumer lifestyles and expanding urban housing. Rising income levels and greater spending on home improvement are driving demand for visually appealing interior styles. Rustic farmhouse decor is increasingly adopted for its warm, natural look that complements modern living spaces. The rapid growth of online retail and digital design inspiration has broadened consumer access to farmhouse products. Moreover, strong expansion of hospitality and commercial spaces in developing countries continues to create new opportunities, contributing to the region's high growth trajectory.

Key players in the market

Some of the key players in Rustic Farmhouse Decor Market include FROY, World Market, Pottery Barn, Birch Lane, Bella Cottage, Kathy Kuo Home, Chic Artique, Mud Pie, CTW Home Collection, Antique Farmhouse, Farmhouse Wares, VHC Brands, Hobby Lobby, Kirkland's and Wayfair.

Key Developments:

In October 2025, Froy announced it is selling its subsidiary Froy Akvaservice to Abyss as part of a strategic move to focus on growth within well boats, larger service vessels, diving services, and freight. The sale includes 33 service vessels, approximately 200 employees, and land bases on Froya, Maloy, and Finnsnes.

In September 2025, Pottery Barn announced the launch of a new website for customers in the United Kingdom. For the first time, UK customers will have direct access to Pottery Barn's signature collections of furniture, bedding, decor, and accessories-all crafted with an emphasis on quality, timeless style, and sustainability.

In March 2025, Wayfair Inc has entered into a definitive agreement issuing $700 million in senior secured notes with a 7.750% interest rate, maturing in 2030. According to InvestingPro data, the company's financial health score is currently rated as WEAK, with short-term obligations exceeding liquid assets, making this new financing crucial for its operations.

Product Types Covered:

• Furniture
• Lighting
• Textile Products
• Wall Decor
• Kitchenware & Dining Accessories
• Outdoor Decor

Materials Covered:

• Wood
• Metal
• Textile Materials
• Ceramics & Stoneware

Distribution Channels Covered:

• Online
• Offline

End Users Covered:

• Residential
• Commercial

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 End User Analysis
• 3.8 Emerging Markets
• 3.9 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Rustic Farmhouse Decor Market, By Product Type

• 5.1 Introduction
• 5.2 Furniture
• 5.3 Lighting
• 5.4 Textile Products
• 5.5 Wall Decor
• 5.6 Kitchenware & Dining Accessories
• 5.7 Outdoor Decor

6 Global Rustic Farmhouse Decor Market, By Material

• 6.1 Introduction
• 6.2 Wood
• 6.3 Metal
• 6.4 Textile Materials
• 6.5 Ceramics & Stoneware

7 Global Rustic Farmhouse Decor Market, By Distribution Channel

• 7.1 Introduction
• 7.2 Online
• 7.3 Offline

8 Global Rustic Farmhouse Decor Market, By End User

• 8.1 Introduction
• 8.2 Residential
• 8.3 Commercial

9 Global Rustic Farmhouse Decor Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 FROY
• 11.2 World Market
• 11.3 Pottery Barn
• 11.4 Birch Lane
• 11.5 Bella Cottage
• 11.6 Kathy Kuo Home
• 11.7 Chic Artique
• 11.8 Mud Pie
• 11.9 CTW Home Collection
• 11.10 Antique Farmhouse
• 11.11 Farmhouse Wares
• 11.12 VHC Brands
• 11.13 Hobby Lobby
• 11.14 Kirkland's
• 11.15 Wayfair

List of Tables

• Table 1 Global Rustic Farmhouse Decor Market Outlook, By Region (2024-2032) ($MN)
• Table 2 Global Rustic Farmhouse Decor Market Outlook, By Product Type (2024-2032) ($MN)
• Table 3 Global Rustic Farmhouse Decor Market Outlook, By Furniture (2024-2032) ($MN)
• Table 4 Global Rustic Farmhouse Decor Market Outlook, By Lighting (2024-2032) ($MN)
• Table 5 Global Rustic Farmhouse Decor Market Outlook, By Textile Products (2024-2032) ($MN)
• Table 6 Global Rustic Farmhouse Decor Market Outlook, By Wall Decor (2024-2032) ($MN)
• Table 7 Global Rustic Farmhouse Decor Market Outlook, By Kitchenware & Dining Accessories (2024-2032) ($MN)
• Table 8 Global Rustic Farmhouse Decor Market Outlook, By Outdoor Decor (2024-2032) ($MN)
• Table 9 Global Rustic Farmhouse Decor Market Outlook, By Material (2024-2032) ($MN)
• Table 10 Global Rustic Farmhouse Decor Market Outlook, By Wood (2024-2032) ($MN)
• Table 11 Global Rustic Farmhouse Decor Market Outlook, By Metal (2024-2032) ($MN)
• Table 12 Global Rustic Farmhouse Decor Market Outlook, By Textile Materials (2024-2032) ($MN)
• Table 13 Global Rustic Farmhouse Decor Market Outlook, By Ceramics & Stoneware (2024-2032) ($MN)
• Table 14 Global Rustic Farmhouse Decor Market Outlook, By Distribution Channel (2024-2032) ($MN)
• Table 15 Global Rustic Farmhouse Decor Market Outlook, By Online (2024-2032) ($MN)
• Table 16 Global Rustic Farmhouse Decor Market Outlook, By Offline (2024-2032) ($MN)
• Table 17 Global Rustic Farmhouse Decor Market Outlook, By End User (2024-2032) ($MN)
• Table 18 Global Rustic Farmhouse Decor Market Outlook, By Residential (2024-2032) ($MN)
• Table 19 Global Rustic Farmhouse Decor Market Outlook, By Commercial (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.