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市场调查报告书
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1904712

预防保健和健康计画市场预测至2032年：按类型、交付方式、年龄层、最终用户和地区分類的全球分析

Preventive Healthcare & Wellness Programs Market Forecasts to 2032 - Global Analysis By Type (Preventive Healthcare Programs and Wellness Programs), Delivery Mode, Age Group, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，预计到 2025 年，全球预防性健康和保健计划市场价值将达到 3,118 亿美元，到 2032 年将达到 5,172 亿美元，在预测期内的复合年增长率为 7.5%。

预防保健和健康促进计画是旨在维护健康、预防疾病和促进整体健康的系统性策略。这些项目可能包括定期体检、疫苗接种、生活方式指导、营养咨询、健身计划和心理健康支持。透过强调早期发现和健康习惯，这些计画可以降低慢性病风险，提高生活质量，并降低医疗成本。这些计画既面向个人，也面向组织，倡导积极主动、全面周到的健康管理方式，从而促进永续的健康和长期的活力。

慢性病负担日益加重

糖尿病、心血管疾病和肥胖等慢性病的日益增多是推动预防性医疗保健和健康计画市场发展的主要动力。人们对早期发现和主动管理的意识不断提高，也带动了对结构化健康倡议的需求。这些计划旨在降低风险因素，倡导更健康的生活方式，并减少长期併发症。各国政府、保险公司和雇主都在加大对预防措施的投入，以减轻医疗保健负担，进而推动全球市场持续成长。

该项目高成本

高昂的实施和营运成本是市场扩张的一大阻碍因素。全面的预防性医疗保健计画通常需要在筛检技术、健康基础设施、专业人员和持续监测方面进行大量投资，这可能导致机构面临预算限制，并限制个人和小型企业获得服务的机会。此外，在医疗保健支出有限的新兴市场，专案成本会影响其普及率。如何在可负担性和专案有效性之间取得平衡仍然是服务提供者面临的挑战，也是市场扩张的限制因素。

数位健康平台

数位健康平台透过提升预防性健康计画的可近性、参与度和个人化程度，提供了巨大的成长机会。行动应用、远端医疗服务、穿戴式装置和人工智慧驱动的分析技术能够实现即时监测、行为洞察和量身定制的干预措施。这些技术促进了混合式和远端健康解决方案的构建，提高了预防措施的依从性，并扩大了服务覆盖面，惠及更多不同人群。与电子健康记录 (EHR) 和预测分析的整合进一步提升了专案效率，推动了全球市场的扩张。

资料隐私和安全问题

资料隐私和网路安全风险对市场构成重大挑战。医疗计画通常依赖透过穿戴式装置、行动应用程式和数位平台收集的敏感个人健康资讯。未授权存取、资料外洩或资料滥用会削弱病患信任，导致监管处罚，并阻碍医疗服务的普及。遵守不断变化的资料保护条例（例如 HIPAA 和 GDPR）需要对安全系统和通讯协定进行大量投资。应对这些风险对于支持市场的永续成长至关重要。

新冠疫情的感染疾病：

新冠疫情对预防保健和健康计画产生了重大影响。人们健康意识的提高以及对免疫力和慢性病管理的日益关注，推动了对结构化健康解决方案的需求。保持社交距离和封锁措施加速了数位化和远端医疗平台的普及，使人们即使在行动受限的情况下也能持续参与健康活动。融合远端医疗、虚拟健身和线上咨询的课程日益受到欢迎。即使在疫情结束后，各组织仍将员工健康和社区健康促进活动放在首位。

预计在预测期内，混合型课程细分市场将占据最大的市场份额。

由于混合式专案能够柔软性结合线上和线下服务模式，预计在预测期内，混合式专案将占据最大的市场份额。这些项目允许参与者远端或现场享受健康服务、体检和一对一指导，从而满足不同生活方式和偏好。数位化工具、远端医疗咨询和行动应用程式的整合提高了参与度和用户留存率。由于混合模式具有扩充性和成本效益，雇主和医疗保健机构正在积极采用这种模式，使其成为推动整体市场成长的主要因素。

预计在预测期内，老年人口群体将呈现最高的复合年增长率。

由于平均寿命延长和老龄化相关慢性病发病率上升，预计老年人口在预测期内将呈现最高的成长率。老年人口能够从预防性医疗保健和健康计划中获益匪浅，这些计划能够有效管理心血管疾病和认知能力下降等风险。个人化干预措施，包括健身计划和定期体检，可以提高老年人的生活品质和独立性。看护者和医疗保健提供者意识提升以及政府政策的出台，正在加速老年人群体对这些措施的接受度。

占比最大的地区：

由于人口快速增长和健康意识不断提高，亚太地区预计将在预测期内占据最大的市场份额。不断壮大的中产阶级和政府主导的健康促进措施正在推动预防性医疗保健计画的普及。中国、印度、日本和澳洲等国家正大力投资健康促进和员工健康计画。预防性医疗保健在文化上的普及，加上可支配收入的增加和医疗保健的现代化，使亚太地区成为预防性医疗保健和健康计划的领先区域市场。

复合年增长率最高的地区：

在预测期内，由于较高的健康意识和数位健康解决方案的广泛应用，北美预计将实现最高的复合年增长率。美国和加拿大是预防性医疗保健创新中心，提供混合式专案、远端医疗服务以及与穿戴式装置的协作。对员工健康促进和积极疾病管理策略的投入不断增加，正在推动进一步成长。持续的技术进步和较高的可支配收入正在加速这些解决方案的普及，使北美成为全球快速扩张的市场。

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目录

第一章执行摘要

第二章 前言

  • 摘要
  • 相关利益者
  • 调查范围
  • 调查方法
  • 研究材料

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球预防性医疗保健和健康计画市场（按类型划分）

  • 预防医学计划
    • 健康检查及定期体检
    • 心理健康和压力管理计划
    • 疫苗接种计划
    • 生活方式管理计划
  • 健康促进计划
    • 企业健康促进计划
    • 正念冥想课程
    • 健身和营养计划
    • 员工协助方案 (EAP)

6. 全球预防保健和健康计画市场（按交付方式划分）

  • 线下课程
  • 数位/线上平台
  • 混合课程

7. 全球预防保健与健康计画市场（按年龄组别划分）

  • 儿童和青少年
  • 老年人
  • 成年人（18-60岁）

8. 全球预防性医疗保健和健康计画市场（按最终用户划分）

  • 个人消费者
  • 政府和公共卫生机构
  • 公司/组织
  • 保险公司

9. 全球预防性医疗保健和健康计画市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美国家
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 併购
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • Virgin Pulse
  • ComPsych Corporation
  • Optum Inc.
  • Sodexo Group
  • Wellness Corporate Solutions
  • Wellsource Inc.
  • EXOS
  • Provant Health Solutions
  • Interactive Health Inc.
  • Limeade Inc.
  • Cigna Corporation
  • Fitbit Inc.
  • Central Corporate Wellness
  • Bupa Wellness Pty Ltd.
  • WebMD Health Services
Product Code: SMRC32990

According to Stratistics MRC, the Global Preventive Healthcare & Wellness Programs Market is accounted for $311.8 billion in 2025 and is expected to reach $517.2 billion by 2032 growing at a CAGR of 7.5% during the forecast period. Preventive healthcare and wellness programs are structured strategies aimed at maintaining health, preventing illness, and promoting overall well-being. They include routine screenings, vaccinations, lifestyle guidance, nutrition counseling, fitness initiatives, and mental health support. By emphasizing early detection and healthy habits, these programs reduce the risk of chronic diseases; improve quality of life, and lower healthcare costs. Designed for individuals and organizations alike, they foster proactive, holistic approaches to health, encouraging sustainable wellness and long-term physical and mental vitality.

Market Dynamics:

Driver:

Rising Chronic Disease Burden

The growing prevalence of chronic diseases such as diabetes, cardiovascular conditions, and obesity is a key driver of the preventive healthcare and wellness programs market. Rising awareness of early detection and proactive management has increased demand for structured health initiatives. These programs aim to mitigate risk factors, support healthier lifestyles, and reduce long-term medical complications. Governments, insurers, and employers are increasingly investing in preventive measures to address the healthcare burden, fueling sustained market growth globally.

Restraint:

High Program Costs

High implementation and operational costs pose a significant restraint on market expansion. Comprehensive preventive healthcare programs often require substantial investment in screening technologies, wellness infrastructure, expert personnel, and ongoing monitoring. Organizations may face budgetary constraints, limiting accessibility for individuals and smaller enterprises. Additionally, program costs can impact adoption rates in emerging markets where healthcare spending is limited. Balancing affordability with program effectiveness remains a challenge for providers, which limits market expansion.

Opportunity:

Digital Health Platforms

Digital health platforms present substantial growth opportunities by enhancing accessibility, engagement, and personalization of preventive healthcare programs. Mobile apps, telehealth services, wearable devices, and AI-driven analytics enable real-time monitoring, behavioral insights, and tailored interventions. These technologies facilitate hybrid and remote wellness solutions, improve adherence to preventive measures, and expand reach to diverse populations. Integration with electronic health records and predictive analytics further strengthens program efficiency, driving market expansion globally.

Threat:

Data Privacy & Security Concerns

Data privacy and cybersecurity risks pose significant challenges to the market. Programs often rely on sensitive personal health information, collected via wearable devices, mobile applications, and digital platforms. Unauthorized access, breaches, or misuse of data can compromise patient trust, lead to regulatory penalties, and hinder adoption. Compliance with evolving data protection regulations, such as HIPAA and GDPR, requires significant investment in secure systems and protocols. Addressing these risks is essential to support sustainable market growth.

Covid-19 Impact:

The Covid-19 pandemic significantly influenced preventive healthcare and wellness programs. Heightened health awareness and increased focus on immunity and chronic disease management drove demand for structured wellness solutions. Social distancing and lockdowns accelerated adoption of digital and remote health platforms, enabling continuous engagement despite physical restrictions. Programs incorporating telehealth, virtual fitness, and online counseling gained traction. Post-pandemic, organizations continue to prioritize employee wellness and population health initiatives.

The hybrid programs segment is expected to be the largest during the forecast period

The hybrid programs segment is expected to account for the largest market share during the forecast period, due to its flexibility, combining in-person and digital delivery models. These programs allow participants to access wellness services, health screenings, and personalized guidance both remotely and onsite, catering to diverse lifestyles and preferences. Integration of digital tools, telehealth consultations, and mobile applications enhances engagement and adherence. Employers and healthcare providers prefer hybrid models for their scalability, cost-effectiveness, making this segment a dominant contributor to overall market growth.

The geriatric population segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the geriatric population segment is predicted to witness the highest growth rate, due to increasing life expectancy and the rising prevalence of age-related chronic conditions. Older adults benefit significantly from preventive healthcare and wellness programs, which help manage risks such as cardiovascular disease and cognitive decline. Tailored interventions, including fitness programs and regular screenings, enhance quality of life and independence. Growing awareness among caregivers and healthcare providers, along with government initiatives, is driving accelerated adoption within this demographic.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapidly growing populations and increasing healthcare awareness. Expanding middle-class populations and government-led wellness initiatives drive adoption of preventive healthcare programs. Countries such as China, India, Japan, and Australia are investing heavily in health promotion and employee wellness initiatives. Cultural acceptance of preventive practices, coupled with rising disposable incomes and healthcare modernization, positions Asia Pacific as the dominant regional market for preventive healthcare and wellness programs.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong health awareness and widespread adoption of digital wellness solutions. The United States and Canada are hubs for preventive care innovation, offering hybrid programs, telehealth services, and wearable integrations. Increasing employee investments in employee wellness and proactive disease management strategies further fuels the growth. Continuous technological advancements and high disposable incomes ensure accelerated adoption, positioning North America as a rapidly expanding market globally.

Key players in the market

Some of the key players in Preventive Healthcare & Wellness Programs Market include Virgin Pulse, ComPsych Corporation, Optum Inc., Sodexo Group, Wellness Corporate Solutions, Wellsource Inc., EXOS, Provant Health Solutions, Interactive Health Inc., Limeade Inc., Cigna Corporation, Fitbit Inc., Central Corporate Wellness, Bupa Wellness Pty Ltd. and WebMD Health Services.

Key Developments:

In January 2024, Fitbit and Quest Diagnostics are partnering on the Wearables for Metabolic Health (WEAR-ME) pilot study to combine biometric and behavioral data from Fitbit devices with Quest's lab test insights to explore wearable tech assess, manage, and potentially prevent metabolic health issues.

In November 2022, GluCare.Health has teamed up with Fitbit to integrate Fitbit wearables and Fitbit Premium into its digital therapeutics platform, using real-time health data to enhance patient engagement, support continuous metabolic care, and improve clinical outcomes as it expands its care-in-the-cloud offerings worldwide.

Types Covered:

  • Preventive Healthcare Programs
  • Wellness Programs

Delivery Modes Covered:

  • In-person Programs
  • Digital/Online Platforms
  • Hybrid Programs

Age Groups Covered:

  • Children & Adolescents
  • Geriatric Population
  • Adults (18-60 years)

End Users Covered:

  • Individual Consumers
  • Government & Public Health Agencies
  • Corporate/Organizations
  • Insurance Companies

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Preventive Healthcare & Wellness Programs Market, By Type

  • 5.1 Introduction
  • 5.2 Preventive Healthcare Programs
    • 5.2.1 Health Screenings & Check-ups
    • 5.2.2 Mental Health & Stress Management Programs
    • 5.2.3 Immunization & Vaccination Programs
    • 5.2.4 Lifestyle Management Programs
  • 5.3 Wellness Programs
    • 5.3.1 Corporate Wellness Programs
    • 5.3.2 Mindfulness & Meditation Programs
    • 5.3.3 Fitness & Nutrition Programs
    • 5.3.4 Employee Assistance Programs (EAPs)

6 Global Preventive Healthcare & Wellness Programs Market, By Delivery Mode

  • 6.1 Introduction
  • 6.2 In-person Programs
  • 6.3 Digital/Online Platforms
  • 6.4 Hybrid Programs

7 Global Preventive Healthcare & Wellness Programs Market, By Age Group

  • 7.1 Introduction
  • 7.2 Children & Adolescents
  • 7.3 Geriatric Population
  • 7.4 Adults (18-60 years)

8 Global Preventive Healthcare & Wellness Programs Market, By End User

  • 8.1 Introduction
  • 8.2 Individual Consumers
  • 8.3 Government & Public Health Agencies
  • 8.4 Corporate/Organizations
  • 8.5 Insurance Companies

9 Global Preventive Healthcare & Wellness Programs Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Virgin Pulse
  • 11.2 ComPsych Corporation
  • 11.3 Optum Inc.
  • 11.4 Sodexo Group
  • 11.5 Wellness Corporate Solutions
  • 11.6 Wellsource Inc.
  • 11.7 EXOS
  • 11.8 Provant Health Solutions
  • 11.9 Interactive Health Inc.
  • 11.10 Limeade Inc.
  • 11.11 Cigna Corporation
  • 11.12 Fitbit Inc.
  • 11.13 Central Corporate Wellness
  • 11.14 Bupa Wellness Pty Ltd.
  • 11.15 WebMD Health Services

List of Tables

  • Table 1 Global Preventive Healthcare & Wellness Programs Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Preventive Healthcare & Wellness Programs Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Preventive Healthcare & Wellness Programs Market Outlook, By Preventive Healthcare Programs (2024-2032) ($MN)
  • Table 4 Global Preventive Healthcare & Wellness Programs Market Outlook, By Health Screenings & Check-ups (2024-2032) ($MN)
  • Table 5 Global Preventive Healthcare & Wellness Programs Market Outlook, By Mental Health & Stress Management Programs (2024-2032) ($MN)
  • Table 6 Global Preventive Healthcare & Wellness Programs Market Outlook, By Immunization & Vaccination Programs (2024-2032) ($MN)
  • Table 7 Global Preventive Healthcare & Wellness Programs Market Outlook, By Lifestyle Management Programs (2024-2032) ($MN)
  • Table 8 Global Preventive Healthcare & Wellness Programs Market Outlook, By Wellness Programs (2024-2032) ($MN)
  • Table 9 Global Preventive Healthcare & Wellness Programs Market Outlook, By Corporate Wellness Programs (2024-2032) ($MN)
  • Table 10 Global Preventive Healthcare & Wellness Programs Market Outlook, By Mindfulness & Meditation Programs (2024-2032) ($MN)
  • Table 11 Global Preventive Healthcare & Wellness Programs Market Outlook, By Fitness & Nutrition Programs (2024-2032) ($MN)
  • Table 12 Global Preventive Healthcare & Wellness Programs Market Outlook, By Employee Assistance Programs (EAPs) (2024-2032) ($MN)
  • Table 13 Global Preventive Healthcare & Wellness Programs Market Outlook, By Delivery Mode (2024-2032) ($MN)
  • Table 14 Global Preventive Healthcare & Wellness Programs Market Outlook, By In-person Programs (2024-2032) ($MN)
  • Table 15 Global Preventive Healthcare & Wellness Programs Market Outlook, By Digital/Online Platforms (2024-2032) ($MN)
  • Table 16 Global Preventive Healthcare & Wellness Programs Market Outlook, By Hybrid Programs (2024-2032) ($MN)
  • Table 17 Global Preventive Healthcare & Wellness Programs Market Outlook, By Age Group (2024-2032) ($MN)
  • Table 18 Global Preventive Healthcare & Wellness Programs Market Outlook, By Children & Adolescents (2024-2032) ($MN)
  • Table 19 Global Preventive Healthcare & Wellness Programs Market Outlook, By Geriatric Population (2024-2032) ($MN)
  • Table 20 Global Preventive Healthcare & Wellness Programs Market Outlook, By Adults (18-60 years) (2024-2032) ($MN)
  • Table 21 Global Preventive Healthcare & Wellness Programs Market Outlook, By End User (2024-2032) ($MN)
  • Table 22 Global Preventive Healthcare & Wellness Programs Market Outlook, By Individual Consumers (2024-2032) ($MN)
  • Table 23 Global Preventive Healthcare & Wellness Programs Market Outlook, By Government & Public Health Agencies (2024-2032) ($MN)
  • Table 24 Global Preventive Healthcare & Wellness Programs Market Outlook, By Corporate/Organizations (2024-2032) ($MN)
  • Table 25 Global Preventive Healthcare & Wellness Programs Market Outlook, By Insurance Companies (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.