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市场调查报告书
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1904736

云端分析市场预测至 2032 年：按组件、分析类型、组织规模、最终用户和地区分類的全球分析

Cloud Analytics Market Forecasts to 2032 - Global Analysis By Component (Solutions and Services), Analytics Type, Organization Size, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的研究，预计到 2025 年，全球云端分析市场规模将达到 313 亿美元，到 2032 年将达到 999 亿美元，预测期内复合年增长率为 18%。

云端分析是指利用云端运算资源收集、处理和分析大量数据，从而获得可执行的洞察。与传统的本地部署分析不同，云端分析采用扩充性的按需基础设施，使企业无需投资昂贵的硬体即可高效处理大型资料集。它整合了资料储存、视觉化、机器学习和即时报告等工具，兼具柔软性、成本效益和随时随地存取的便利性。企业正在利用云端分析来改善决策、优化营运、预测趋势并提升客户体验。其对协作、自动化和进阶分析的支援能力，使其成为当今数据驱动型环境中不可或缺的一部分。

云端解决方案日益普及

与传统的本地部署系统相比，云端部署具有扩充性、柔软性和成本效益。企业可受益于云端原生架构带来的即时洞察和更快的决策速度。与 SaaS 应用和混合环境的整合进一步推动了各行业的采用。服务供应商提供的託管服务简化了部署并降低了基础设施开销。云端解决方案的日益普及正在推动市场成长。

高昂的整合和实施成本

企业在将新解决方案与现有资料仓储和ERP系统整合时面临诸多挑战。实施过程需要大量投资于客製化、培训和互通性测试。小规模的企业往往会因资源限製而延后采用。此外，监管合规性也增加了跨区域整合的复杂性。儘管效率提升显而易见，但高昂的整合和实施成本阻碍了其广泛应用。

人工智慧和机器学习的发展

企业正在利用人工智慧驱动的分析进行预测建模、客户洞察和营运优化。与机器学习管道的整合增强了自动化程度，并支援各行业的创新。云端分析平台正日益嵌入企业工作流程，以加速数位转型。不断扩展的人工智慧生态系统正在推动可扩展分析解决方案的需求。人工智慧和机器学习的日益普及正在为市场创造巨大的成长机会。

云端服务供应商之间竞争激烈

云端服务供应商之间的激烈竞争为分析平台的定价和差异化带来了挑战。主要企业提供的配套服务正在挤压小型供应商的利润空间。快速的创新週期加大了企业不断升级功能、保持竞争力的压力。企业在众多产品中难以抉择，决策速度也因此放缓。小型供应商面临着市场份额被拥有整合生态系统的超大规模云端服务供应商蚕食的风险。竞争压力正在抑制盈利，并威胁市场的持续成长。

新冠疫情的感染疾病：

新冠疫情加速了数位化转型，并提升了对云端分析平台的需求。一方面，预算限制延缓了传统企业大规模采用云端分析平台的进程。另一方面，远距办公和数位化优先策略凸显了即时洞察的重要性。零售、医疗保健和金融服务等行业则更多地采用云端分析来支援虚拟互动。疫情也强化了可扩展的云端分析对于提升企业韧性的重要性。总而言之，新冠疫情提高了人们对云端分析作为数位化创新策略驱动力的认识。

预计在预测期内，说明分析细分市场将占据最大的市场份额。

在预测期内，说明分析预计将占据最大的市场份额，这主要得益于各行业对即时报告和历史资料分析的需求。说明分析能够帮助企业监控绩效并准确识别趋势。企业依赖说明模型来提升合规性和营运效率。全球范围内日益增长的数位化应用正在推动可扩展说明分析的需求。与仪錶板和视觉化工具的整合进一步促进了其应用。随着企业将透明度和报告放在首位，说明分析正在推动市场成长。

预计在预测期内，零售和电子商务领域的复合年增长率将最高。

在预测期内，零售和电子商务领域预计将实现最高成长率，这主要得益于消费者对洞察和个人化购物体验日益增长的需求。零售商正利用云端分析来优化定价、库存管理和行销策略。电子商务平台则依赖即时分析来提升客户参与和转换率。人工智慧驱动的个人化服务的日益普及进一步强化了该领域的需求。全通路零售生态系统的扩展将进一步推动云端分析的应用。随着零售和电子商务加速数位转型，云端分析正在推动市场成长。

占比最大的地区：

预计在预测期内，北美地区将保持最大的市场份额，这主要得益于先进的云端基础设施、人工智慧的广泛应用以及企业对分析平台的早期投资。主要技术提供者的存在和成熟的数位生态系统也为大规模应用提供了支援。监管机构对合规性和创新的关注正在推动安全分析平台的普及。北美企业正优先考虑透过云端分析实现自动化和客户参与。对人工智慧驱动的洞察的旺盛需求进一步推动了这一趋势。

复合年增长率最高的地区：

在预测期内，亚太地区预计将实现最高的复合年增长率，这主要得益于新兴经济体快速的工业化进程、云端运算的广泛应用以及政府主导的数位化倡议。中国、印度和东南亚等国家正大力投资分析基础设施和云端平台。电子商务、金融科技和医疗保健创新领域日益增长的需求正在推动云端分析解决方案的普及。当地企业正在采用高度扩充性的平台来满足其不断增长的数位化需求。不断扩展的数位生态系统正在强化分析在企业现代化过程中的作用。

免费客製化服务：

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  • 公司概况
    • 对其他市场公司（最多 3 家公司）进行全面分析
    • 主要企业SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户要求，提供主要国家的市场估算和预测以及复合年增长率（註：可行性需确认）。
  • 竞争标竿分析
    • 根据主要企业的产品系列、地理覆盖范围和策略联盟进行基准分析

目录

第一章执行摘要

第二章 前言

  • 摘要
  • 相关利益者
  • 调查范围
  • 调查方法
  • 研究材料

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球云端分析市场（按组件划分）

  • 解决方案
    • 商业智慧工具
    • 数据视觉化平台
    • 预测性和规范性分析解决方案
    • 机器学习和人工智慧驱动的分析
  • 服务
    • 咨询和顾问服务
    • 整合和实施服务
    • 託管外包分析服务
    • 培训、支援和维护服务

6. 全球云端分析市场依分析类型划分

  • 说明分析
  • 诊断分析
  • 预测分析
  • 指示性分析
  • 扩展分析
  • 其他分析类型

7. 按组织规模分類的全球云端分析市场

  • 中小企业
  • 大公司

8. 全球云端分析市场（依最终用户划分）

  • 零售与电子商务
  • 製造业
  • 政府/公共部门
  • 能源与公共产业
  • 媒体与娱乐
  • 运输/物流
  • 车
  • 其他最终用户

9. 全球云端分析市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美国家
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 併购
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Amazon Web Services, Inc.
  • Google LLC
  • SAP SE
  • SAS Institute Inc.
  • Teradata Corporation
  • MicroStrategy Incorporated
  • TIBCO Software Inc.
  • QlikTech International AB
  • Informatica Inc.
  • Alteryx, Inc.
  • Domo, Inc.
Product Code: SMRC32998

According to Stratistics MRC, the Global Cloud Analytics Market is accounted for $31.3 billion in 2025 and is expected to reach $99.9 billion by 2032 growing at a CAGR of 18% during the forecast period. Cloud Analytics refers to the practice of leveraging cloud computing resources to collect, process, and analyze vast amounts of data for actionable insights. Unlike traditional on-premises analytics, cloud analytics uses scalable, on-demand infrastructure, enabling organizations to handle large datasets efficiently without investing in costly hardware. It integrates tools for data storage, visualization, machine learning, and real-time reporting, providing flexibility, cost-effectiveness, and accessibility from anywhere. Businesses use cloud analytics to improve decision-making, optimize operations, predict trends, and enhance customer experiences. Its ability to support collaboration, automation, and advanced analytics makes it essential in the modern data-driven landscape.

Market Dynamics:

Driver:

Rising adoption of cloud-based solutions

Cloud deployment offers scalability, flexibility, and cost efficiency compared to traditional on-premises systems. Organizations benefit from real-time insights and faster decision-making enabled by cloud-native architectures. Integration with SaaS applications and hybrid environments further strengthens adoption across industries. Providers are offering managed services that simplify deployment and reduce infrastructure overhead. Rising adoption of cloud-based solutions is propelling growth in the market.

Restraint:

High integration and deployment costs

Enterprises face challenges in aligning new solutions with existing data warehouses and ERP systems. Deployment requires significant investment in customization, training, and interoperability testing. Smaller organizations often struggle with resource constraints that slow adoption. Regulatory compliance adds further complexity to integration across diverse geographies. High integration and deployment costs are restraining widespread adoption despite clear efficiency benefits.

Opportunity:

Growth in AI and machine learning

Enterprises are leveraging AI-driven analytics for predictive modeling, customer insights, and operational optimization. Integration with machine learning pipelines enhances automation and supports innovation across industries. Cloud analytics platforms are increasingly embedded into enterprise workflows to accelerate digital transformation. Expansion of AI ecosystems is reinforcing demand for scalable analytics solutions. Growth in AI and machine learning adoption is fostering significant opportunities in the market.

Threat:

Intense competition among cloud providers

Intense competition among cloud providers is creating pricing and differentiation challenges for analytics platforms. Major players are offering bundled services that reduce margins for smaller providers. Rapid innovation cycles increase pressure to continuously upgrade capabilities and maintain relevance. Enterprises face difficulty in choosing among diverse offerings which slows decision-making. Smaller vendors risk losing market share to hyperscale providers with integrated ecosystems. Competitive pressures are restraining profitability and threatening consistent growth in the market.

Covid-19 Impact:

The Covid-19 pandemic accelerated digital adoption and boosted demand for cloud analytics platforms. On one hand, budget constraints delayed some large-scale deployments in traditional enterprises. On the other hand, remote work and digital-first strategies highlighted the need for real-time insights. Cloud analytics was increasingly adopted in retail, healthcare, and financial services to support virtual engagement. The pandemic reinforced the importance of scalable cloud-based analytics for resilience. Overall, Covid-19 boosted awareness of cloud analytics as a strategic enabler of digital innovation.

The descriptive analytics segment is expected to be the largest during the forecast period

The descriptive analytics segment is expected to account for the largest market share during the forecast period driven by demand for real-time reporting and historical data insights across industries. Descriptive analytics enables enterprises to monitor performance and identify trends with accuracy. Organizations rely on descriptive models to support compliance and operational efficiency. Demand for scalable descriptive analytics is rising as digital adoption expands globally. Integration with dashboards and visualization tools further strengthens adoption. As enterprises prioritize transparency and reporting descriptive analytics is accelerating growth in the market.

The retail & E-commerce segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the retail & E-commerce segment is predicted to witness the highest growth rate supported by rising demand for customer insights and personalized shopping experiences. Retailers are leveraging cloud analytics to optimize pricing, inventory, and marketing strategies. E-commerce platforms rely on real-time analytics to improve customer engagement and conversion rates. Growing adoption of AI-driven personalization is reinforcing demand in this segment. Expansion of omnichannel retail ecosystems further strengthens cloud analytics adoption. As retail and e-commerce accelerate digital transformation cloud analytics is propelling growth in the market.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share driven by advanced cloud infrastructure strong AI adoption and early investment in analytics platforms by enterprises. The presence of leading technology providers and mature digital ecosystems supports large-scale deployments. Regulatory emphasis on compliance and innovation drives adoption of secure analytics platforms. Enterprises in North America prioritize automation and customer engagement through cloud analytics. High demand for AI-driven insights further strengthens adoption.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rapid industrialization expanding cloud adoption and government-led digital initiatives across emerging economies. Countries such as China, India, and Southeast Asia are investing heavily in analytics infrastructure and cloud platforms. Rising demand for e-commerce, fintech, and healthcare innovation strengthens adoption of cloud analytics solutions. Local enterprises are deploying scalable platforms to meet growing digital needs. Expanding digital ecosystems are reinforcing the role of analytics in enterprise modernization.

Key players in the market

Some of the key players in Cloud Analytics Market include IBM Corporation, Microsoft Corporation, Oracle Corporation, Amazon Web Services, Inc., Google LLC, SAP SE, SAS Institute Inc., Teradata Corporation, MicroStrategy Incorporated, TIBCO Software Inc., QlikTech International AB, Informatica Inc., Alteryx, Inc. and Domo, Inc.

Key Developments:

In March 2024, Oracle announced an agreement to acquire Textura, a leading provider of cloud-based analytics and performance management solutions for the construction industry, to enhance its industry-specific Oracle Fusion Cloud Applications Suite.

In November 2023, Google Cloud and Mayo Clinic expanded their strategic partnership, jointly developing and commercializing new generative AI and analytics solutions for the healthcare industry. This collaboration leverages Mayo Clinic's de-identified data and clinical expertise with Google's Vertex AI and BigQuery for accelerated medical research and operations.

Components Covered:

  • Solutions
  • Services

Analytics Types Covered:

  • Descriptive Analytics
  • Diagnostic Analytics
  • Predictive Analytics
  • Prescriptive Analytics
  • Augmented Analytics
  • Other Analytics Types

Organization Sizes Covered:

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

End Users Covered:

  • Retail & E-commerce
  • Manufacturing
  • Government & Public Sector
  • Energy & Utilities
  • Media & Entertainment
  • Transportation & Logistics
  • Automotive
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Cloud Analytics Market, By Component

  • 5.1 Introduction
  • 5.2 Solutions
    • 5.2.1 Business Intelligence Tools
    • 5.2.2 Data Visualization Platforms
    • 5.2.3 Predictive & Prescriptive Analytics Solutions
    • 5.2.4 Machine Learning & AI-Driven Analytics
  • 5.3 Services
    • 5.3.1 Consulting & Advisory Services
    • 5.3.2 Integration & Implementation Services
    • 5.3.3 Managed & Outsourced Analytics Services
    • 5.3.4 Training, Support & Maintenance Services

6 Global Cloud Analytics Market, By Analytics Type

  • 6.1 Introduction
  • 6.2 Descriptive Analytics
  • 6.3 Diagnostic Analytics
  • 6.4 Predictive Analytics
  • 6.5 Prescriptive Analytics
  • 6.6 Augmented Analytics
  • 6.7 Other Analytics Types

7 Global Cloud Analytics Market, By Organization Size

  • 7.1 Introduction
  • 7.2 Small & Medium Enterprises (SMEs)
  • 7.3 Large Enterprises

8 Global Cloud Analytics Market, By End User

  • 8.1 Introduction
  • 8.2 Retail & E-commerce
  • 8.3 Manufacturing
  • 8.4 Government & Public Sector
  • 8.5 Energy & Utilities
  • 8.6 Media & Entertainment
  • 8.7 Transportation & Logistics
  • 8.8 Automotive
  • 8.9 Other End Users

9 Global Cloud Analytics Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 IBM Corporation
  • 11.2 Microsoft Corporation
  • 11.3 Oracle Corporation
  • 11.4 Amazon Web Services, Inc.
  • 11.5 Google LLC
  • 11.6 SAP SE
  • 11.7 SAS Institute Inc.
  • 11.8 Teradata Corporation
  • 11.9 MicroStrategy Incorporated
  • 11.10 TIBCO Software Inc.
  • 11.11 QlikTech International AB
  • 11.12 Informatica Inc.
  • 11.13 Alteryx, Inc.
  • 11.14 Domo, Inc.

List of Tables

  • Table 1 Global Cloud Analytics Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Cloud Analytics Market Outlook, By Component (2024-2032) ($MN)
  • Table 3 Global Cloud Analytics Market Outlook, By Solutions (2024-2032) ($MN)
  • Table 4 Global Cloud Analytics Market Outlook, By Business Intelligence Tools (2024-2032) ($MN)
  • Table 5 Global Cloud Analytics Market Outlook, By Data Visualization Platforms (2024-2032) ($MN)
  • Table 6 Global Cloud Analytics Market Outlook, By Predictive & Prescriptive Analytics Solutions (2024-2032) ($MN)
  • Table 7 Global Cloud Analytics Market Outlook, By Machine Learning & AI-Driven Analytics (2024-2032) ($MN)
  • Table 8 Global Cloud Analytics Market Outlook, By Services (2024-2032) ($MN)
  • Table 9 Global Cloud Analytics Market Outlook, By Consulting & Advisory Services (2024-2032) ($MN)
  • Table 10 Global Cloud Analytics Market Outlook, By Integration & Implementation Services (2024-2032) ($MN)
  • Table 11 Global Cloud Analytics Market Outlook, By Managed & Outsourced Analytics Services (2024-2032) ($MN)
  • Table 12 Global Cloud Analytics Market Outlook, By Training, Support & Maintenance Services (2024-2032) ($MN)
  • Table 13 Global Cloud Analytics Market Outlook, By Analytics Type (2024-2032) ($MN)
  • Table 14 Global Cloud Analytics Market Outlook, By Descriptive Analytics (2024-2032) ($MN)
  • Table 15 Global Cloud Analytics Market Outlook, By Diagnostic Analytics (2024-2032) ($MN)
  • Table 16 Global Cloud Analytics Market Outlook, By Predictive Analytics (2024-2032) ($MN)
  • Table 17 Global Cloud Analytics Market Outlook, By Prescriptive Analytics (2024-2032) ($MN)
  • Table 18 Global Cloud Analytics Market Outlook, By Augmented Analytics (2024-2032) ($MN)
  • Table 19 Global Cloud Analytics Market Outlook, By Other Analytics Types (2024-2032) ($MN)
  • Table 20 Global Cloud Analytics Market Outlook, By Organization Size (2024-2032) ($MN)
  • Table 21 Global Cloud Analytics Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)
  • Table 22 Global Cloud Analytics Market Outlook, By Large Enterprises (2024-2032) ($MN)
  • Table 23 Global Cloud Analytics Market Outlook, By End User (2024-2032) ($MN)
  • Table 24 Global Cloud Analytics Market Outlook, By Retail & E-commerce (2024-2032) ($MN)
  • Table 25 Global Cloud Analytics Market Outlook, By Manufacturing (2024-2032) ($MN)
  • Table 26 Global Cloud Analytics Market Outlook, By Government & Public Sector (2024-2032) ($MN)
  • Table 27 Global Cloud Analytics Market Outlook, By Energy & Utilities (2024-2032) ($MN)
  • Table 28 Global Cloud Analytics Market Outlook, By Media & Entertainment (2024-2032) ($MN)
  • Table 29 Global Cloud Analytics Market Outlook, By Transportation & Logistics (2024-2032) ($MN)
  • Table 30 Global Cloud Analytics Market Outlook, By Automotive (2024-2032) ($MN)
  • Table 31 Global Cloud Analytics Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.