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市场调查报告书
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1916607
全球旅游即服务 (MaaS) 技术市场预测(至 2032 年),按服务类型、交通方式、经营模式、应用和地区划分Mobility as a Service (MaaS) Tech Market Forecasts to 2032 - Global Analysis By Service Type (Ride-Hailing, Car Sharing, Micromobility and Public Transit), Transportation Mode, Business Model, Application and By Geography |
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根据 Stratistics MRC 的一项研究,全球出行即服务 (MaaS) 技术市场预计到 2025 年价值 8,445.4 亿美元,预计到 2032 年将达到 18,208.3 亿美元,在预测期内复合年增长率为 11.6%。
出行即服务 (MaaS) 正在革新城市出行方式,它将公共交通、叫车、自行车和共享汽车等多种交通途径整合到一个统一的数位介面中。用户可以透过一个应用程式轻鬆规划、预订和支付整个行程,从而提升出行的便利性和效率。 MaaS 利用人工智慧、即时资讯和预测分析技术,优化路线、缩短旅行时间、缓解交通拥堵,同时支援绿色出行。各国政府、科技公司和交通运输机构正日益加强合作,共同部署 MaaS 系统,以应对城市交通挑战,并为现代城市打造更聪明、更一体化、永续的出行解决方案。
马里兰大学东岸分校一项关于使用者对出行即服务 (MaaS)偏好的研究发现,50% 的参与者更喜欢不需要步行或步行距离小于 0.25 英里的 MaaS 产品。
都市化进程加快,交通壅塞日益严重
城市人口的快速成长给城市交通系统带来了巨大压力,导致严重的交通拥堵。旅游即服务 (MaaS) 提供一体化的出行解决方案,简化出行流程,减少对私家车的依赖,并提高公共运输的效率。都市区通勤者越来越倾向于选择柔软性、经济、省时的交通途径。智慧型手机的普及和各种互联应用程式的涌现,使用户能够即时规划和管理行程。随着城市不断扩张,政府、私人营运商和交通管理部门正转向 MaaS 技术,以建立更智慧、更永续、更有效率的交通网络,满足日益增长的城市出行需求。
资料隐私和安全问题
采用出行即服务 (MaaS) 的关键挑战在于保护使用者资料和确保网路安全。整合多种出行服务需要收集个人资讯、位置资讯和财务信息,这使得平檯面临侵权和滥用的风险。这些风险可能会削弱消费者信任,并减缓市场成长。遵守 GDPR 等法规和地区隐私法也增加了营运的复杂性。 MaaS 提供者必须实施强有力的安全措施和透明的资料实践来保护敏感资讯。骇客攻击、未授权存取和资料滥用等持续存在的威胁仍然是重大障碍,使得隐私和安全问题成为全球 MaaS 技术市场的主要阻碍因素之一。
智慧城市和城市交通解决方案的扩展
全球智慧城市计画的兴起为旅游即服务 (MaaS) 技术带来了巨大的发展机会。专注于互联基础设施、智慧型运输系统和数据驱动型出行解决方案的城市负责人将受益于能够简化多种交通途径的整合式 MaaS 平台。对数位票务、物联网赋能交通和智慧交通管理的投资将有助于打造无缝的交通体验并缓解交通拥堵。透过提升通勤便利性和促进永续的城市出行,MaaS 平台已成为现代出行生态系统中不可或缺的关键组成部分。全球智慧城市计划的不断涌现为 MaaS 的应用提供了理想的环境,推动了技术融合併变革了城市出行方式。
技术中断和系统故障
出行即服务 (MaaS) 平台依赖人工智慧、物联网、云端系统和数位基础设施,因此极易受到技术故障和网路威胁的影响。系统中断、软体错误以及与多家交通运输业者的相容性问题都可能导致服务中断,并削弱用户信任。技术的快速变革也可能使现有平台过时,需要不断升级。网路攻击、资料外洩或系统宕机都可能损害品牌声誉,并导致用户流失。这些技术漏洞和营运中断对 MaaS 市场构成重大威胁,可能影响服务可靠性、用户留存率以及跨区域和跨交通网路的整体营运效率。
新冠疫情危机透过改变出行行为和减少对公共交通的依赖,对出行即服务 (MaaS) 行业造成了严重衝击。封锁、保持社交定序和旅行限制显着降低了通勤需求,衝击了 MaaS 收入。然而,疫情也加速了数位化预订系统、非接触式支付以及共乘和电动自行车等私人出行服务的普及,以降低病毒传播风险。这凸显了适应性强、技术驱动且安全的交通解决方案的重要性,迫使 MaaS 提供者重新思考并创新其服务。因此,疫情暴露了市场的脆弱性,同时也加速了全球 MaaS 生态系统的成长机会与转型。
预计在预测期内,叫车领域将占据最大的市场份额。
由于其便利性、适应性和在都市区的普及,预计在预测期内,叫车领域将占据最大的市场份额。使用者越来越倾向于按需出行,这种出行方式无需私家车,即可实现便捷直达的出行。整合到出行即服务 (MaaS) 平台中的叫车服务可提供即时行程规划、动态收费系统和路线优化,从而提升整体出行体验。叫车公司与公共和私人交通运营商之间强大的合作伙伴关係进一步巩固了该领域的地位。随着都市区的成长和对灵活高效交通途径需求的增加,叫车将继续推动 MaaS 市场的发展,并成为现代出行解决方案的基础。
预计在预测期内,私人部门将呈现最高的复合年增长率。
预计在预测期内,私人出行领域将呈现最高的成长率,这主要得益于人们对便利、柔软性和个人化出行方式日益增长的需求。诸如叫车、共乘汽车和订阅式高端出行服务等,使用户能够根据自身时间表和偏好自订行程。与出行即服务 (MaaS) 平台的整合、人工智慧驱动的路线规划以及安全的数位支付系统,进一步提升了私人出行的吸引力。私人业者与 MaaS 提供者之间的策略合作将扩大服务的覆盖范围和普及率。随着都市区通勤者越来越倾向于按需、高效和安全的交通途径,预计私人出行领域将在 MaaS 市场中实现最高的成长率,超过公共交通。
预计北美将在预测期内保持最大的市场份额,这得益于其强大的技术生态系统、智慧型手机的广泛普及以及对整合出行解决方案的早期采用。主要的叫车、共享汽车和微旅行营运商,以及公私合营倡议,正在推动都市区的出行即服务 (MaaS) 部署。消费者对灵活、基于应用程式的按需交通途径的日益青睐,正在推动市场扩张。政府支援、智慧城市投资以及人工智慧、物联网和数据驱动型出行服务的整合,进一步巩固了该地区的领先地位。北美对创新、便利性和永续城市交通的重视,正在巩固其作为全球出行即服务 (MaaS) 市场主要贡献者的地位。
在预测期内,亚太地区预计将实现最高的复合年增长率,这主要得益于快速的都市化、智慧型手机使用率的不断提高以及对灵活、按需出行解决方案的强劲需求。叫车、共乘汽车和微旅行服务正日益融入综合出行即服务 (MaaS) 平台,从而提升了出行的便利性和可近性。政府支持智慧城市建设、数位化交通基础设施和永续旅行的倡议,进一步推动了市场扩张。大规模的城市人口,加上私营出行业者的大量投资,正在推动亚太地区出行即服务 (MaaS) 的快速普及。充满活力、技术主导的城市出行环境,使该地区成为全球出行即服务 (MaaS) 技术成长最快的市场。
According to Stratistics MRC, the Global Mobility as a Service (MaaS) Tech Market is accounted for $844.54 billion in 2025 and is expected to reach $1,820.83 billion by 2032 growing at a CAGR of 11.6% during the forecast period. Mobility as a Service (MaaS) is revolutionizing city travel by combining various transportation options-like public transit, ride-hailing, cycling, and car-sharing-into a unified digital interface. Users can effortlessly plan, reserve, and pay for entire trips through a single app, improving overall convenience and travel efficiency. By utilizing AI, real-time information, and predictive analytics, MaaS optimizes routes, cuts travel times, and eases congestion while supporting eco-friendly mobility. Increasingly, governments, tech firms, and transit agencies are collaborating to deploy MaaS systems, addressing urban transport issues and fostering smarter, more integrated, and sustainable mobility solutions for modern cities.
According to a University of Maryland Eastern Shore study on user preferences for Mobility as a Service (MaaS), 50% of participants preferred MaaS products requiring no walking or less than a quarter-mile walking distance.
Increasing urbanization and traffic congestion
The rapid growth of urban populations is putting immense pressure on city transport systems, leading to severe traffic congestion. MaaS provides integrated mobility solutions that streamline travel, reduce dependency on personal vehicles, and improve public transport efficiency. Urban commuters increasingly demand flexible, cost-effective, and time-saving transport options. The proliferation of smartphones and connected applications allows users to plan and manage trips in real time. As cities continue to expand, governments, private operators, and transit authorities are turning to MaaS technologies to develop smarter, sustainable, and efficient transportation networks that can meet growing urban mobility demands.
Data privacy and security concerns
A major challenge for MaaS adoption is safeguarding user data and ensuring cybersecurity. Integrating multiple mobility services requires collecting personal, location, and financial information, making platforms vulnerable to breaches or misuse. Such risks can erode consumer confidence and slow market growth. Compliance with regulations like GDPR and local privacy laws adds operational complexity. MaaS providers must implement robust security measures and transparent data practices to protect sensitive information. Persistent threats from hacking, unauthorized access, and data exploitation continue to pose significant barriers, making privacy and security concerns one of the main restraints on the global MaaS technology market.
Expansion of smart cities and urban mobility solutions
The rise of smart city initiatives worldwide presents a major growth opportunity for MaaS technologies. Urban planners focusing on connected infrastructure, intelligent transport systems, and data-driven mobility solutions benefit from integrated MaaS platforms that streamline multiple transport modes. Investments in digital ticketing, IoT-enabled transit, and smart traffic management support seamless travel experiences and reduce congestion. By improving commuter convenience and promoting sustainable urban transportation, MaaS platforms are positioned as key components in modern mobility ecosystems. Expanding smart city projects globally provide an ideal environment for MaaS adoption, driving technological integration and transforming urban travel.
Technological disruptions and system failures
MaaS platforms' reliance on AI, IoT, cloud systems, and digital infrastructure makes them susceptible to technical disruptions and cyber threats. System outages, software errors, or compatibility problems with multiple transport providers can interrupt services and erode user confidence. Rapid technology shifts may render existing platforms outdated, necessitating continuous upgrades. Cyberattacks, data breaches, or downtime can damage brand reputation and deter users. These technological vulnerabilities and operational disruptions constitute significant threats to the MaaS market, potentially affecting service reliability, user retention, and overall operational efficiency across regions and transport networks.
The COVID-19 crisis profoundly affected the MaaS industry by reshaping travel behavior and reducing reliance on public transit. Lockdowns, social distancing, and travel restrictions caused significant drops in commuter demand, impacting MaaS revenue. Conversely, the pandemic boosted the use of digital booking systems, contactless payments, and private mobility services like ride-sharing and e-bikes to reduce virus exposure. It emphasized the importance of adaptable, technology-enabled, and safe transportation solutions, pushing MaaS providers to rethink and innovate their services. Consequently, the pandemic both exposed market vulnerabilities and accelerated opportunities for growth and transformation within the global MaaS ecosystem.
The ride-hailing segment is expected to be the largest during the forecast period
The ride-hailing segment is expected to account for the largest market share during the forecast period due to its ease of use, adaptability, and popularity in cities. Users increasingly favor on-demand travel options that eliminate the need for private cars and enable convenient, direct journeys. Integrated into MaaS platforms, ride-hailing provides real-time trip planning, dynamic fare systems, and route optimization, improving overall mobility experience. Strong partnerships between ride-hailing companies and public or private transport operators further strengthen this segment's position. With rising urban populations and growing demand for flexible, efficient transportation, ride-hailing continues to lead the MaaS market, serving as a cornerstone of modern mobility solutions.
The private segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the private segment is predicted to witness the highest growth rate due to rising demand for convenient, flexible, and personalized travel options. Services such as ride-hailing, car-sharing, and subscription-based premium mobility enable users to tailor journeys to their schedules and preferences. Integration with MaaS platforms, AI-driven route planning, and secure digital payment systems further boost the appeal of private mobility. Strategic collaborations between private operators and MaaS providers enhance service reach and adoption. As urban commuters increasingly prefer on-demand, efficient, and safe transportation, the private segment exhibits the highest growth rate, surpassing public transport growth within the MaaS market.
During the forecast period, the North America region is expected to hold the largest market share due to its robust technological ecosystem, extensive smartphone use, and early adoption of integrated mobility solutions. Leading ride-hailing, car-sharing, and micromobility operators, combined with collaborative public-private initiatives, have advanced MaaS deployment in urban areas. Consumers increasingly seek app-based, flexible, and on-demand transportation options, driving market expansion. Government support, smart city investments, and the integration of AI, IoT, and data-driven mobility services further reinforce the region's dominance. North America's focus on innovation, convenience, and sustainable urban transport solidifies its position as the primary contributor to the global MaaS market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to accelerated urbanization, increasing smartphone use, and strong demand for flexible, on-demand mobility solutions. Ride-hailing, car-sharing, and micro-mobility services are increasingly incorporated into integrated MaaS platforms, improving convenience and accessibility. Government initiatives supporting smart city development, digital transport infrastructure, and sustainable mobility further drive market expansion. Coupled with a large urban population and significant investments from private mobility operators, the Asia-Pacific region demonstrates rapid adoption. Its vibrant, technology-driven urban mobility landscape makes it the fastest-growing global market for MaaS technologies.
Key players in the market
Some of the key players in Mobility as a Service (MaaS) Tech Market include ANI Technologies Private Limited, Beep, Inc., Bird Rides, Inc., Bolt Technology OU, Cubic Corporation, Grab Holdings Limited, Lyft, Inc., Uber Technologies, Inc., Via Transportation, Inc., BlaBlaCar (Comuto SA), Siemens AG, SkedGo Pty Limited, Trafi Ltd., Ridecell, Inc. and Moovit Inc.
In September 2025, Beep, Inc and ADASTEC announced a formal partnership to accelerate the safe deployment of shared autonomous transportation at scale.Through this alliance, the companies will combine Beep's expertise in planning, deploying, integrating, and operating autonomous mobility networks with ADASTEC's advanced automated driving system (ADS) technology and OEM partnerships.
In August 2025, Lyft Inc. and Uber Technologies Inc. agreed to back a state-supervised way for California drivers to unionize and collectively bargain on industry-wide pay and benefit guarantees, under a new legislative deal that provides the companies relief on insurance costs.
In September 2023, Bird Global, Inc. announced it has acquired shared electric bike and scooter operator Skinny Labs, Inc, from Berlin-based TIER Mobility. The transaction makes Bird the largest micromobility operator in North America by market share1 and is expected to be immediately accretive to earnings.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.