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市场调查报告书
商品编码
2021701
宠物牙齿护理市场:预测(至2034年)-依产品类型、动物种类、剂型、通路、应用及地区进行分析Pet Dental Care Market Forecasts to 2034 - Global Analysis By Product Type, Animal Type, Form, Distribution Channel, Application and By Geography |
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根据 Stratistics MRC 的数据,预计到 2026 年,全球宠物牙科护理市场规模将达到 25 亿美元,并在预测期内以 12.5% 的复合年增长率增长,到 2034 年将达到 65 亿美元。
宠物牙齿护理涵盖旨在维护宠物口腔卫生和预防牙科疾病的产品和服务,包括洁牙棒、牙刷、牙膏、口腔喷雾剂以及兽医提供的专业牙科服务。正确的牙齿护理有助于预防牙菌斑堆积、牙周病和其他健康併发症。人们对宠物健康和卫生的日益关注推动了对预防性牙齿护理解决方案的需求。宠物「拟人化」以及人们对宠物整体健康日益增长的兴趣,都促进了这一市场的发展,定期口腔清洁用品也被视为宠物日常护理的一部分。
宠物美容产品支出增加
宠物饲主在宠物美容和卫生用品上的投入日益增加,其中也包括牙齿护理产品。人们越来越意识到口腔健康对宠物整体健康的重要性,这推动了市场需求。零售商正在拓展产品线以满足消费者的偏好,产品包括洁齿棒、牙膏和口腔喷雾等。兽医专业人士建议将牙齿护理纳入日常美容护理,这进一步提升了牙齿护理的普及度。可支配收入的增加也让饲主能够购买更高端的美容和牙齿护理产品。随着宠物美容逐渐成为一种生活方式,牙齿护理预计将继续成为宠物医疗保健行业的主要驱动力。
宠物美容产品支出增加
许多饲主更重视宠物美容,例如毛髮和皮肤护理,而忽略口腔卫生。这种失衡导致宠物在口腔护理产品上的支出比例下降。小规模企业难以与占据消费者大部分注意力的知名美容品牌竞争。与美容带来的显而易见的益处相比,如何说服饲主认识到口腔护理的重要性,成为行销上的一大挑战。人们对口腔卫生长期风险的认知不足,进一步阻碍了口腔护理产品的普及。随着美容支出不成比例地增长,口腔护理产品难以获得稳定的需求。
牙齿咀嚼片和零食
消费者对功能性宠物零食的需求日益增长,推动了配方创新,以减少牙菌斑并改善牙龈健康。政府和兽医协会大力支持预防保健工作,进一步提升了洁牙零食的普及。宠物食品公司与牙齿护理品牌之间的合作提高了产品知名度。零售商将洁牙零食作为宠物日常饮食的一部分来推广,增强了市场渗透率。随着预防保健日益普及,洁牙零食预计将在宠物牙齿护理市场中占据越来越大的份额。
兽医牙科缺乏标准化
宠物口腔卫生指南因地区而异,导致治疗和产品建议不一致。兽医专业人员在预防性牙科护理方面采取的不同方法常常令消费者感到困惑。牙科产品的法规结构仍然分散,阻碍了其在全球的推广应用。与大型企业相比,小规模企业更难满足各种合规要求。兽医对牙科创新技术的认知不足也阻碍了进一步发展。缺乏标准化的操作规范,宠物牙科护理解决方案的信誉度和推广范围可能会受到限制。
新冠疫情对宠物牙齿护理市场产生了复杂的影响。初期,供应链中断减缓了牙齿护理产品的生产和分销。然而,疫情封锁期间宠物饲养量的增加带动了对医疗和美容解决方案的需求。饲主寻求预防保健以确保宠物的安全,从而推动了洁牙棒和卫生用品的需求。电子商务平台成为重要的通路,加速了数位化进程。在疫情恢復阶段,兽医诊所更重视与长期健康目标相符的预防保健。总而言之,新冠疫情改变了消费者的行为,同时也凸显了宠物牙齿护理产业韧性和适应性的重要性。
在预测期内,牙科咀嚼产品细分市场预计将占据最大的市场份额。
由于宠物饲主普遍接受,洁齿棒预计将在预测期内占据最大的市场份额。洁齿棒兼具口腔清洁和娱乐的双重功效,且方便日常使用。口味和配方的不断创新推动了其受欢迎程度。兽医专业人士也越来越多地推荐洁齿棒作为预防保健的一部分。零售商正在扩大产品范围以满足对这些产品的稳定需求。政府和非政府组织正在进行口腔卫生意识宣传活动,这进一步促进了产品的普及。洁齿棒在预防保健中发挥着至关重要的作用,预计未来仍将是市场上的主要类别之一。
在预测期内,预防保健产业预计将呈现最高的复合年增长率。
在预测期内,由于对长期口腔卫生解决方案的需求不断增长,预防保健领域预计将呈现最高的成长率。预防保健包括旨在缓解牙科疾病的牙膏、口腔喷雾和营养补充剂。各国政府正在支持旨在改善宠物健康的预防计画。牙科治疗品牌与兽医诊所之间的合作正在推动创新并提高公众意识。数位平台正在提高宠物饲主对预防保健益处的认识。可支配收入的增加使得人们能够投资于高端预防性解决方案。随着预防性医疗保健日益受到重视,预计该领域将快速扩张并重塑宠物牙科护理市场格局。
在预测期内,由于强劲的消费需求和完善的兽医基础设施,北美预计将占据最大的市场份额。美国在宠物医疗保健创新方面处于领先地位,并提供种类繁多的牙科治疗产品。政府支持的动物健康计画确保了对预防和治疗方案的稳定需求。知名品牌和零售商正在推动宠物牙科护理产品的商业化。对高级产品和有机产品日益增长的需求正在重塑产品系列。投资者对永续性发展项目的信心进一步促进了产品的普及。
在预测期内,亚太地区预计将呈现最高的复合年增长率,这主要得益于快速的都市化和不断增长的可支配收入。中国、印度和日本等国家对宠物医疗和牙科产品的需求强劲。政府主导的动物健康和福利促进措施正在推动产品普及。本土Start-Ups正凭藉经济高效且创新的解决方案进入市场,这些方案均针对当地需求量身定制。电子商务和现代兽医服务的扩张也进一步推动了市场成长。新兴市场消费者对预防保健意识的提高正在改变他们的消费偏好。
According to Stratistics MRC, the Global Pet Dental Care Market is accounted for $2.5 billion in 2026 and is expected to reach $6.5 billion by 2034 growing at a CAGR of 12.5% during the forecast period. Pet Dental Care includes products and services designed to maintain oral hygiene and prevent dental diseases in pets. These include dental chews, toothbrushes, toothpaste, oral sprays, and professional veterinary dental services. Proper dental care helps prevent plaque buildup, gum disease, and other health complications. Increasing awareness of pet health and hygiene is driving demand for preventive dental solutions. The market benefits from the humanization of pets and the growing emphasis on overall pet wellness, encouraging regular oral care as part of routine pet healthcare.
Rising spending on pet grooming products
Pet owners are increasingly investing in grooming and hygiene solutions, which include dental care products. Growing awareness of oral health's impact on overall pet wellness is reinforcing demand. Retailers are expanding assortments of dental chews, toothpaste, and mouth sprays to meet consumer preferences. Veterinary professionals are recommending dental care as part of routine grooming, strengthening adoption. Rising disposable incomes are enabling owners to purchase premium grooming and dental products. As grooming becomes a lifestyle priority, dental care is expected to remain a key growth driver in the pet healthcare sector.
Rising spending on pet grooming products
Many owners prioritize external grooming such as fur and skin treatments over oral health. This imbalance reduces the share of spending allocated to dental products. Smaller firms struggle to compete with established grooming brands that dominate consumer attention. Marketing challenges arise in convincing owners of the importance of dental care compared to visible grooming results. Limited awareness of long-term oral health risks further slows adoption. As grooming expenditures rise disproportionately, dental care products face challenges in capturing consistent demand.
Growth in dental chews and treats
Rising demand for functional treats is driving innovation in formulations that reduce plaque and improve gum health. Governments and veterinary associations are supporting preventive care initiatives, reinforcing adoption of dental chews. Partnerships between pet food companies and dental care brands are expanding product visibility. Retailers are promoting dental treats as part of everyday pet diets, strengthening market penetration. As preventive care becomes mainstream, dental chews and treats are expected to capture a growing share of the pet dental care market.
Lack of veterinary dental standardization
Guidelines for pet oral health vary across regions, creating inconsistencies in treatment and product recommendations. Veterinary professionals often differ in their approach to preventive dental care, confusing consumers. Regulatory frameworks for dental products remain fragmented, slowing global adoption. Smaller firms struggle to meet varying compliance requirements compared to established players. Limited awareness among veterinarians about new dental innovations further restricts growth. Without standardized practices, the credibility and expansion of pet dental care solutions may remain constrained.
The Covid-19 pandemic had mixed effects on the pet dental care market. Supply chain disruptions initially slowed production and distribution of dental products. However, rising pet adoption during lockdowns boosted demand for healthcare and grooming solutions. Owners sought preventive care to ensure pet safety, reinforcing demand for dental chews and hygiene products. E-commerce platforms became vital channels for distribution, accelerating digital adoption. Veterinary clinics emphasized preventive care during the recovery phase, aligning with long-term health goals. Overall, Covid-19 reshaped consumer behavior while reinforcing the importance of resilience and adaptability in the pet dental care sector.
The dental chews segment is expected to be the largest during the forecast period
The dental chews segment is expected to account for the largest market share during the forecast period as these products are widely accepted by pet owners. Chews provide dual benefits of oral hygiene and entertainment, making them convenient for daily use. Continuous innovation in flavors and formulations is strengthening adoption. Veterinary professionals are increasingly recommending dental chews as part of preventive care routines. Retailers are expanding assortments to meet consistent demand for these products. Governments and NGOs are promoting awareness of oral health, reinforcing adoption. With their critical role in preventive healthcare, dental chews are set to remain the dominant category in the market.
The preventive care segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the preventive care segment is predicted to witness the highest growth rate due to rising demand for long-term oral health solutions. Preventive care includes toothpaste, mouth sprays, and supplements designed to reduce dental disease. Governments are supporting preventive programs to improve pet health outcomes. Partnerships between dental care brands and veterinary clinics are driving innovation and visibility. Digital platforms are reinforcing awareness of preventive care benefits among pet owners. Rising disposable incomes are enabling investment in premium preventive solutions. As preventive healthcare becomes a priority, this segment is expected to expand rapidly, reshaping the pet dental care market.
During the forecast period, the North America region is expected to hold the largest market share owing to strong consumer demand and advanced veterinary infrastructure. The U.S. leads in pet healthcare innovation, with a wide range of dental care products available. Government-backed animal health programs ensure steady demand for preventive and therapeutic solutions. Established brands and retailers are driving commercialization of pet dental care products. Rising demand for premium and organic variants is reshaping product portfolios. Investor confidence in sustainability-focused projects is further strengthening adoption.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rapid urbanization and rising disposable incomes. Countries such as China, India, and Japan are witnessing strong demand for pet healthcare and dental products. Government-backed initiatives promoting animal health and welfare are boosting adoption. Local startups are entering the market with cost-effective and innovative solutions tailored to regional needs. Expansion of e-commerce and modern veterinary services is further supporting growth. Rising awareness of preventive healthcare is reshaping consumer preferences in emerging economies.
Key players in the market
Some of the key players in Pet Dental Care Market include Mars Petcare Inc., Nestle Purina PetCare, Colgate-Palmolive Company, Hill's Pet Nutrition, Inc., Virbac S.A., TropiClean Pet Products, Dechra Pharmaceuticals PLC, Vetoquinol S.A., ImRex Inc., Petzlife Products, Inc., Sentry Pet Care, Arm & Hammer, Nylabone Products and Beaphar B.V.
In February 2026, Mars Petcare partnered with epiq Animal Health, allowing the distributor to offer GREENIES dental treats and Pill Pockets to the broader animal health industry, moving beyond a previously exclusive arrangement. This aims to drive growth in the veterinary channel.
In March 2023, Purina collaborated with PDX Biotech, a startup that won for its veterinary dental diagnostic product, OraStripdx. As part of the prize, PDX Biotech received $25,000 in cash and participated in a business accelerator program with Purina executives, helping the startup advance its product for early detection of periodontal disease.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) are also represented in the same manner as above.