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广告代理店的全球市场:各模式，各调查类型，各最终用途产业的各地区展望，竞争策略，市场区隔预测(到2030年)
市场调查报告书
商品编码
1107122

广告代理店的全球市场:各模式，各调查类型，各最终用途产业的各地区展望，竞争策略，市场区隔预测(到2030年)

Global Advertising Agencies Market By Mode, Survey Type, End-User Industry (Banking, Financial Services, & Insurance Sector (BFSI), Consumer Goods & Retail, & Others)-Regional Outlook, Competitive Strategies & Segment Forecasts to 2030
出版日期: | 出版商: SPER Market Research Pvt. Ltd. | 英文 368 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球广告代理店的市场规模，预计以9.2％的年复合成长率成长，至2030年达到7,642亿4,000万美元。

本报告提供全球广告代理店市场相关调查分析，市场市场概要，市场动态，市场展望，各市场区隔、各地区的分析，主要企业简介等彙整资讯。

目录

第1章 简介

第2章 调查手法

第3章 摘要整理

第4章 市场动态

  • 促进因素，阻碍因素，机会，课题的分析
    • 促进因素
    • 阻碍因素
    • 市场机会
    • 课题
  • COVID-19对全球广告代理店市场影响

第5章 市场变数及预测

  • SWOT分析
    • 优势
    • 弱点
    • 市场机会
    • 威胁
  • PESTEL分析
    • 政治形势
    • 经济形势
    • 社会形势
    • 技术形势
    • 环境形势
    • 法律上的形势
  • 波特的五力分析
    • 供给企业谈判力
    • 买方议价能力
    • 替代品的威胁
    • 新加入厂商的威胁
    • 竞争企业间的敌对关係
  • 热图分析

第6章 全球广告代理店市场:各模式(2019年～2030年)

  • 线上广告
  • 离线广告

第7章 全球广告代理店市场:各调查类型(2019年～2030年)

  • 数位
  • 出界关断家庭(OOH)
  • 印刷
  • 无线电
  • 电视
  • 其他

第8章 全球广告代理店市场:各最终用途产业(2019年～2030年)

  • 银行、金融服务、保险部门(BFSI)
  • 消费品、零售
  • 政府、公共部门
  • 医疗保健
  • IT 、通讯
  • 媒体、娱乐

第9章 全球广告代理店市场:各地区(2019年～2030年)

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国
    • 其他亚太地区
  • 南美
    • 巴西
    • 阿根廷
    • 其他南美
  • 中东、非洲
    • 沙乌地阿拉伯王国
    • 阿拉伯联合大公国
    • 其他中东

第10章 企业简介

  • Accenture Interactive
  • BlueFocus Communication Group
  • Deloitte Digital
  • Dentsu Inc.
  • IBM iX
  • Interpublic Group of Cos.
  • Omnicom Group
  • Publicis Groupe
  • PwC Digital Services
  • WPP
简介目录
Product Code: IACT2201

According to SPER Market Research, the global advertising agencies market is estimated to reach USD 764.24 billion by 2030 with a CAGR of 9.2%.

Demand for advertising agencies is expected to rise due to an increase in advertising spending across industries. Ad spending on video and mobile devices is increasing significantly. Recently, total TV ad spending was surpassed by digital advertising. The retail industry spends the most money on advertising. As a result, an increase in advertising spending is expected to fuel demand for the advertising agency market.

The advertising agencies market is made up of entities (organisations, sole proprietorships, and partnerships) that plan, develop, create, and manage advertisement and promotional activities in newspapers, radio, television, websites, and social media sites.

TV, digital, radio, print, Out-of-home (OOH), and other types of advertising agencies are the most common. A digital agency's primary focus is on marketing a company's products and services on the internet through website design and development, search engine optimization (SEO), content marketing, paid online advertising, social media, email marketing, and other services. Online and offline advertising are used by the banking, financial services, and insurance sector (BFSI); consumer goods and retail; government and public sector; IT & telecom; healthcare; and media & entertainment.

The introduction of artificial intelligence (AI) in advertising is gaining traction in the market of advertising agencies. Major industry players are constantly focused on introducing innovations and technologies to better serve the needs of consumers.

Impact of COVID-19 on the Advertising Agencies Market

The expansion of the advertising agencies market is primarily due to companies reorganising their operations and recovering from the COVID-19 impact, which had previously resulted in restrictive containment measures such as social distancing, remote working, and the closure of commercial activities, resulting in operational challenges.

Scope of the report:

  • Market size available for years: 2019-2030
  • Base year considered: 2021
  • Forecast period: 2022-2030
  • Segments covered: By Mode, By Survey Type, By End-User, By Region
  • Geographies covered: North America, Europe, Asia Pacific, Latin America, Middle East, Africa

Companies Covered: Accenture Interactive, BlueFocus Communication Group, Deloitte Digital, Dentsu Inc., IBM iX, Interpublic Group of Cos., Omnicom Group, Publicis Groupe, PwC Digital Services, WPP

Global Advertising Agencies Market, By Mode:

Based on the Mode, Global Advertising Agencies Market is segmented as; Online Advertising, Offline Advertising.

Global Advertising Agencies Market, By Survey Type:

Based on the survey type, Global Advertising Agencies Market is segmented as; TV, Digital, Radio, Print, Out-Of-Home (OOH).

Global Advertising Agencies Market, By End-user:

Based on the end-user, Global Advertising Agencies Market is segmented as; Banking, Financial Services, And Insurance Sector (BFSI), Consumer Goods And Retail, Government And Public Sector, IT & Telecom, Healthcare, Media & Entertainment.

Global Advertising Agencies Market, By Region:

North America accounted for the largest share of the Global Advertising Agencies Market. North America is the region that invests the most in advertising, but Asia Pacific has been close behind for some time, and Western Europe rounds out the top three. The Middle East and Africa, as well as Central and Eastern Europe, spend the least, but grow the most.

Table of Contents

1. Introduction

  • 1.1. Scope of the report
  • 1.2. Market segment analysis

2. Research Methodology

  • 2.1 Research data source
    • 2.1.1 Secondary data
    • 2.1.2 Primary data
    • 2.1.3 SPER's internal database
    • 2.1.4 Premium insight from KOL's
  • 2.2 Market size estimation
    • 2.2.1 Top-down and Bottom-up approach
  • 2.3 Data triangulation

3. Executive Summary

4. Market Dynamics

  • 4.1. Driver, Restraint, Opportunity and Challenges analysis
    • 4.1.1 Drivers
    • 4.1.2 Restraints
    • 4.1.3 Opportunities
    • 4.1.4 Challenges
  • 4.2. COVID-19 Impacts of the Global Advertising Agencies Market

5. Market variables and outlook

  • 5.1. SWOT analysis
    • 5.1.1 Strengths
    • 5.1.2 Weaknesses
    • 5.1.3 Opportunities
    • 5.1.4 Threats
  • 5.2. PESTEL analysis
    • 5.2.1 Political landscape
    • 5.2.2 Economic landscape
    • 5.2.3 Social landscape
    • 5.2.4 Technological landscape
    • 5.2.5 Environmental landscape
    • 5.2.6 Legal landscape
  • 5.3. PORTER'S five forces analysis
    • 5.3.1 Bargaining power of suppliers
    • 5.3.2 Bargaining power of Buyers
    • 5.3.3 Threat of Substitute
    • 5.3.4 Threat of new entrant
    • 5.3.5 Competitive rivalry
  • 5.4. Heat map analysis

6. Global Advertising Agencies Market, By Mode, 2019-2030 (USD Million)

  • 6.1. Online advertising
  • 6.2. Offline advertising

7. Global Advertising Agencies Market, By Survey Type, 2019-2030 (USD Million)

  • 7.1. Digital
  • 7.2. Out-of-home (OOH)
  • 7.3. Print
  • 7.4. Radio
  • 7.5. TV
  • 7.6. Others

8. Global Advertising Agencies Market, By End-user Industry, 2019-2030 (USD Million)

  • 8.1. Banking, Financial Services, and Insurance Sector (BFSI)
  • 8.2. Consumer Goods and Retail
  • 8.3. Government and Public Sector
  • 8.4. Healthcare
  • 8.5. IT & Telecom
  • 8.6. Media & Entertainment

9. Global Advertising Agencies Market, By Region, 2019-2030 (USD Million)

  • 9.1. North America
    • 9.1.1. United States
    • 9.1.2. Canada
    • 9.1.3. Mexico
  • 9.2. Europe
    • 9.2.1. Germany
    • 9.2.2. United Kingdom
    • 9.2.3. France
    • 9.2.4. Italy
    • 9.2.5. Spain
    • 9.2.6. Rest of Europe
  • 9.3. Asia-Pacific
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. India
    • 9.3.4. Australia
    • 9.3.5. South Korea
    • 9.3.6. Rest of Asia-Pacific
  • 9.4. South America
    • 9.4.1. Brazil
    • 9.4.2. Argentina
    • 9.4.3. Rest of South America
  • 9.5. Middle East & Africa
    • 9.5.1. Kingdom of Saudi Arabia
    • 9.5.2. United Arab Emirates
    • 9.5.3. Rest of Middle East & Africa

10. Company Profiles

  • 10.1. Accenture Interactive
    • 10.1.1. Company details
    • 10.1.2. Financial outlook
    • 10.1.3. Product summary
    • 10.1.4. Recent developments
  • 10.2. BlueFocus Communication Group
    • 10.2.1. Company details
    • 10.2.2. Financial outlook
    • 10.2.3. Product summary
    • 10.2.4. Recent developments
  • 10.3. Deloitte Digital
    • 10.3.1. Company details
    • 10.3.2. Financial outlook
    • 10.3.3. Product summary
    • 10.3.4. Recent developments
  • 10.4. Dentsu Inc.
    • 10.4.1. Company details
    • 10.4.2. Financial outlook
    • 10.4.3. Product summary
    • 10.4.4. Recent developments
  • 10.5. IBM iX
    • 10.5.1. Company details
    • 10.5.2. Financial outlook
    • 10.5.3. Product summary
    • 10.5.4. Recent developments
  • 10.6. Interpublic Group of Cos.
    • 10.6.1. Company details
    • 10.6.2. Financial outlook
    • 10.6.3. Product summary
    • 10.6.4. Recent developments
  • 10.7. Omnicom Group
    • 10.7.1. Company details
    • 10.7.2. Financial outlook
    • 10.7.3. Product summary
    • 10.7.4. Recent developments
  • 10.8. Publicis Groupe
    • 10.8.1. Company details
    • 10.8.2. Financial outlook
    • 10.8.3. Product summary
    • 10.8.4. Recent developments
  • 10.9. PwC Digital Services
    • 10.9.1. Company details
    • 10.9.2. Financial outlook
    • 10.9.3. Product summary
    • 10.9.4. Recent developments
  • 10.10. WPP
    • 10.10.1. Company details
    • 10.10.2. Financial outlook
    • 10.10.3. Product summary
    • 10.10.4. Recent developments