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行动分析的全球市场:市场规模 - 各应用领域，各企业规模，各平台，各部署模式，各提供，各终端用户，各地区展望，竞争策略，各市场区隔预测(～2030年)
市场调查报告书
商品编码
1159587

行动分析的全球市场:市场规模 - 各应用领域，各企业规模，各平台，各部署模式，各提供，各终端用户，各地区展望，竞争策略，各市场区隔预测(～2030年)

Mobile Analytics Market Size - By Application, By Enterprise Size, By Platform, By Deployment Model, By Offering, By End User- Regional Outlook, Competitive Strategies and Segment Forecasts to 2030
出版日期: | 出版商: SPER Market Research Pvt. Ltd. | 英文 256 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球行动分析的市场规模，预计至2030年达到247亿2,000万美元，以20.2％的年复合成长率成长。

COVID-19大流行，对行动分析市场带来了有益的影响。智慧型手机使用率大幅度上升，网际网路的全球普及，零售和医疗产业上行动分析解决方案的采纳，频繁成长，成为市场扩大的促进因素。

本报告提供全球行动分析市场相关调查，市场动态，市场变数及预测，各应用、企业规模、平台、部署模式、提供、终端用户、地区的市场分析，企业简介等相关资讯。

第1章 简介

  • 调查范围
  • 市场区隔分析

第2章 调查手法

  • 调查资料来源
  • 市场规模的估计
  • 资料的三角测量

第3章 摘要整理

第4章 市场动态

  • 促进因素，阻碍因素，机会，课题的分析
    • 促进因素
    • 阻碍因素
    • 机会
    • 课题
  • 全球行动分析市场上COVID-19的影响

第5章 市场变数及预测

  • SWOT分析
    • 优势
    • 弱点
    • 机会
    • 威胁
  • PESTEL分析
    • 政治形势
    • 经济形势
    • 社会形势
    • 技术形势
    • 环境形势
    • 法律上的形势
  • 波特的五力分析
    • 供给企业谈判力
    • 买方议价能力
    • 替代品的威胁
    • 新加入厂商的威胁
    • 竞争企业间的敌对关係
  • 热图分析

第6章 全球行动分析市场:各应用领域，2019年～2030年(100万美元)

  • 应用效能分析
  • 行动广告、行销分析
  • 定位、行为分析
  • 其他

第7章 全球行动分析市场:各企业规模，2019年～2030年(100万美元)

  • 大企业
  • 中小企业

第8章 全球行动分析市场:各平台，2019年～2030年(100万美元)

  • Android
  • IOS
  • Windows
  • 其他

第9章 全球行动分析市场:各部署模式，2019年～2030年(100万美元)

  • 云端
  • 内部部署

第10章 全球行动分析市场:各提供，2019年～2030年(100万美元)

  • 服务
  • 解决方案

第11章 全球行动分析市场:各终端用户，2019年～2030年(100万美元)

  • BFSI
  • 能源、公共产业
  • 政府
  • 医疗
  • IT、通讯
  • 媒体、娱乐
  • 零售、电子商务
  • 旅游、饭店
  • 其他

第12章 全球行动分析市场:各地区，2019年～2030年(100万美元)

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他的欧洲
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国
    • 其他的亚太地区
  • 南美
    • 巴西
    • 阿根廷
    • 其他的南美
  • 中东、非洲
    • 沙乌地阿拉伯王国
    • 阿拉伯联合大公国
    • 其他的中东、非洲

第13章 企业简介

  • Adobe Systems Inc.
    • 企业概要
    • 财务预测
    • 产品概要
    • 最近的开发
  • Amazon Web Services Inc.
  • App Annie
  • CleverTap
  • ComScore Inc.
  • Flurry Inc.
  • Google LLC
  • IMB Corp.
  • Localytics
  • Microsoft Corporation
  • Mixpanel Inc.
  • Pendo.io
  • Tune Inc.
  • Upland Software Inc.
  • Webtrends Inc.
简介目录
Product Code: IACT2210

Global Mobile Analytics Market Overview:

According to SPER Market Research, the Global Mobile Analytics Market is estimated to reach USD 24.72 billion by 2030 with a CAGR of 20.2%.

The technique of monitoring and analysing user data to better understand user behaviour and the effectiveness of a website or service is known as analytics. Analysing data produced by mobile platforms and assets, such as mobile websites and mobile applications, requires measuring and quantifying the data. Along with app-specific data like installations, launches, taps, screens, events, versions, flows, user retention, funnel analytics, and more, mobile analytics also tracks how users interact with the app. Additionally, mobile analytics collects and evaluates comparable user metrics to web analytics, including how many new users are using the app, their country of origin, their device type, and their operating system version.

Impact of COVID-19 on the Global Mobile Analytics Market

The Corona pandemic had a beneficial effect on the mobile analytics market, which also frequently experienced growth during the period due to the significant rise in smartphone usage, the global adoption of the internet, and the uptake of mobile analytics solutions in industries like retail and healthcare. All of these factors helped drive the market's expansion during the period.

Scope of the Report:

Market size available for years 2019-2030

Base year considered 2021

Forecast period 2022-2030

Segments covered By Application, By Enterprise Size, By Platform, By Deployment Model, By Offering, By End User

Geographies covered: North America, Europe, Asia Pacific, Latin America, Middle East and Africa

Companies Covered Adobe Systems Inc., Amazon Web Services Inc., App Annie, CleverTap, ComScore Inc., Flurry Inc., Google LLC, IBM Corp., Localytics, Microsoft Corporation, Mixpanel Inc., Pendo.io, Tune Inc., Upland Software Inc., Webtrends Inc.

Global Mobile Analytics Market Segmentation:

By Application: Based on the Application, Global Mobile Analytics Market is segmented as; Application Performance Analytics, Mobile Advertisement and Marketing Analytics, Targeting and Behavioural Analytics, Others.

By Enterprise Size: Based on the Enterprise Size, Global Mobile Analytics Market is segmented as; Large Enterprises, SMEs.

By Platform: Based on the Platform, Global Mobile Analytics Market is segmented as; Android, IOS, Windows, Other.

By Deployment Model: Based on the Deployment Model, Global Mobile Analytics Market is segmented as; Cloud, On-Premises.

By Offering: Based on the Offering, Global Mobile Analytics Market is segmented as; Service, Solution.

By End User: Based on the End User, Global Mobile Analytics Market is segmented as; BFSI, Energy and Utility, Government, Healthcare, IT & Telecom, Media & Entertainment, Retail & E-commerce, Travel & Hospitality, Others.

By Region: Due to the considerable acceptance rate of mobile analytics solutions due to its affordability and scalability, North America now dominates the market for mobile analytics and is predicted to keep doing so throughout the course of the forecast period. Additionally, in order to improve workflow, retail businesses are investing in their cutting-edge technologies. Adoption of mobile analytics enhances customer management and retail sales success. The adoption of cloud-based mobile analytics is increased by developed telecommunications infrastructure in nations like the United States and Canada. Mobile analytics are increasingly projected to be used by retail companies to develop their operations and enhance consumer satisfaction, which is good for the market's expansion. Businesses in North America are also expected to significantly contribute to the market expansion by extending their lot business capabilities.

Table of Contents

1. Introduction

  • 1.1. Scope of the report
  • 1.2. Market segment analysis

2. Research Methodology

  • 2.1 Research data source
    • 2.1.1 Secondary data
    • 2.1.2 Primary data
    • 2.1.3 SPER's internal database
    • 2.1.4 Premium insight from KOL's
  • 2.2 Market size estimation
    • 2.2.1 Top-down and Bottom-up approach
  • 2.3 Data triangulation

3. Executive Summary

4. Market Dynamics

  • 4.1. Driver, Restraint, Opportunity and Challenges analysis
    • 4.1.1 Drivers
    • 4.1.2 Restraints
    • 4.1.3 Opportunities
    • 4.1.4 Challenges
  • 4.2. COVID-19 Impacts of the Global Mobile Analytics Market

5. Market variables and outlook

  • 5.1. SWOT analysis
    • 5.1.1 Strengths
    • 5.1.2 Weaknesses
    • 5.1.3 Opportunities
    • 5.1.4 Threats
  • 5.2. PESTEL analysis
    • 5.2.1 Political landscape
    • 5.2.2 Economic landscape
    • 5.2.3 Social landscape
    • 5.2.4 Technological landscape
    • 5.2.5 Environmental landscape
    • 5.2.6 Legal landscape
  • 5.3. PORTER'S five forces analysis
    • 5.3.1 Bargaining power of suppliers
    • 5.3.2 Bargaining power of Buyers
    • 5.3.3 Threat of Substitute
    • 5.3.4 Threat of new entrant
    • 5.3.5 Competitive rivalry
  • 5.4. Heat map analysis

6. Global Mobile Analytics Market, By Application, 2019-2030 (USD Million)

  • 6.1. Application Performance Analytics
  • 6.2. Mobile Advertisement and Marketing Analytics
  • 6.3. Targeting and Behavioural Analytics
  • 6.4. Others

7. Global Mobile Analytics Market, By Enterprise Size, 2019-2030 (USD Million)

  • 7.1. Large Enterprises
  • 7.2. SMEs

8. Global Mobile Analytics Market, By Platform, 2019-2030 (USD Million)

  • 8.1. Android
  • 8.2. IOS
  • 8.3. Windows
  • 8.4. Other

9. Global Mobile Analytics Market, By Deployment Model, 2019-2030 (USD Million)

  • 9.1. Cloud
  • 9.2. On-Premises

10. Global Mobile Analytics Market, By Offering, 2019-2030 (USD Million)

  • 10.1 Service
  • 10.2 Solution

11. Global Mobile Analytics Market, By End User, 2019-2030 (USD Million)

  • 11.1 BFSI
  • 11.2 Energy and Utility
  • 11.3 Government
  • 11.4 Healthcare
  • 11.5 IT & Telecom
  • 11.6 Media & Entertainment
  • 11.7 Retail & E-commerce
  • 11.8 Travel & Hospitality
  • 11.9 Others

12. Global Mobile Analytics Market, By Region, 2019-2030 (USD Million)

  • 12.1 North America
    • 12.1.1 United States
    • 12.1.2 Canada
    • 12.1.3 Mexico
  • 12.2 Europe
    • 12.2.1 Germany
    • 12.2.2 United Kingdom
    • 12.2.3 France
    • 12.2.4 Italy
    • 12.2.5 Spain
    • 12.2.6 Rest of Europe
  • 12.3 Asia-Pacific
    • 12.3.1 China
    • 12.3.2 Japan
    • 12.3.3 India
    • 12.3.4 Australia
    • 12.3.5 South Korea
    • 12.3.6 Rest of Asia-Pacific
  • 12.4 South America
    • 12.4.1 Brazil
    • 12.4.2 Argentina
    • 12.4.3 Rest of South America
  • 12.5 Middle East & Africa
    • 12.5.1 Kingdom of Saudi Arabia
    • 12.5.2 United Arab Emirates
    • 12.5.3 Rest of Middle East & Africa

13. Company Profiles

  • 13.1 Adobe Systems Inc.
    • 13.1.1 Company details
    • 13.1.2 Financial outlook
    • 13.1.3 Product summary
    • 13.1.4 Recent developments
  • 13.2 Amazon Web Services Inc.
    • 13.2.1 Company details
    • 13.2.2 Financial outlook
    • 13.2.3 Product summary
    • 13.2.4 Recent developments
  • 13.3 App Annie
    • 13.3.1 Company details
    • 13.3.2 Financial outlook
    • 13.3.3 Product summary
    • 13.3.4 Recent developments
  • 13.4 CleverTap
    • 13.4.1 Company details
    • 13.4.2 Financial outlook
    • 13.4.3 Product summary
    • 13.4.4 Recent developments
  • 13.5 ComScore Inc.
    • 13.5.1 Company details
    • 13.5.2 Financial outlook
    • 13.5.3 Product summary
    • 13.5.4 Recent developments
  • 13.6 Flurry Inc.
    • 13.6.1 Company details
    • 13.6.2 Financial outlook
    • 13.6.3 Product summary
    • 13.6.4 Recent developments
  • 13.7 Google LLC
    • 13.7.1 Company details
    • 13.7.2 Financial outlook
    • 13.7.3 Product summary
    • 13.7.4 Recent developments
  • 13.8 IMB Corp.
    • 13.8.1 Company details
    • 13.8.2 Financial outlook
    • 13.8.3 Product summary
    • 13.8.4 Recent developments
  • 13.9 Localytics
    • 13.9.1 Company details
    • 13.9.2 Financial outlook
    • 13.9.3 Product summary
    • 13.9.4 Recent developments
  • 13.10 Microsoft Corporation
    • 13.10.1 Company details
    • 13.10.2 Financial outlook
    • 13.10.3 Product summary
    • 13.10.4 Recent developments
  • 13.11 Mixpanel Inc.
    • 13.11.1 Company details
    • 13.11.2 Financial outlook
    • 13.11.3 Product summary
    • 13.11.4 Recent developments
  • 13.12 Pendo.io
    • 13.12.1 Company details
    • 13.12.2 Financial outlook
    • 13.12.3 Product summary
    • 13.12.4 Recent developments
  • 13.13 Tune Inc.
    • 13.13.1 Company details
    • 13.13.2 Financial outlook
    • 13.13.3 Product summary
    • 13.13.4 Recent developments
  • 13.14 Upland Software Inc.
    • 13.14.1 Company details
    • 13.14.2 Financial outlook
    • 13.14.3 Product summary
    • 13.14.4 Recent developments
  • 13.15 Webtrends Inc.
    • 13.15.1 Company details
    • 13.15.2 Financial outlook
    • 13.15.3 Product summary
    • 13.15.4 Recent developments