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市场调查报告书
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1414163

2024 年数位广告支出全球市场报告

Digital Ad Spending Global Market Report 2024
出版日期: | 出版商: The Business Research Company | 英文 200 Pages | 商品交期: 2-10个工作天内

价格
简介目录

近年来，数位广告支出市场迅速扩大。将从2023年的6亿美元成长到2024年的6.7亿美元，复合年增长率为11.9%。在此期间出现的扩张是由于互联网的普及、行动装置的普及、社交媒体平台的快速增长、资料分析和定位能力的进步、电子商务的持续扩张以及影片内容消费的增加。

数位广告支出市场规模预计在未来几年将快速成长。 2028年，这一数字将以12.1%的复合年增长率成长至10.5亿美元。预测期内的预期增长是由联网电视广告的兴起、互动和可购物广告的激增、隐私法规和合规措施的影响、对永续性和社会责任的日益重视以及新兴市场的增长推动的。扩展等预测期内预计的主要趋势包括程序化广告的普及、广告诈骗预防的进步、新广告格式的出现、内容行销整合、跨通路整合以及人工智慧和机器学习技术的整合等。

数位广告支出市场的预期成长率预计将受到平板电脑和智慧型手机普及不断提高的推动。这些行动装置已成为消费数位内容的必需品，提供了广泛的功能，例如存取网路、使用应用程式、视讯串流、游戏和视讯通话。行动装置在广告产业（包括展示广告、影片、社群媒体广告和应用程式内广告）的重要性日益增加，促使广告主改变策略，透过这些平台有效吸引受众。例如，截至 2023 年 2 月，Uswitch Limited 报告称，英国的行动连线数量较 2021 年增加了 3.8%，总合达到 7,180 万。此外，预计到 2025 年，将有 6,500 万人（即英国6,830 万人中的 95%）拥有智慧型手机。平板电脑和智慧型手机普及的快速成长是推动数位广告支出市场成长的关键因素。

数位广告支出市场对影片内容行销的需求不断增长。内容行销是一种专注于创建和普及有价值的相关内容的策略方法，我们看到了向影片内容的重大转变。广告商正在认识到影片广告在吸引观众注意力和传达引人注目的讯息方面的有效性。截至 2023 年 2 月，Wyzowl 研究显示，91% 的企业实施了影片内容行销，高于 2022 年的 86%。影片内容行销需求的激增将推动数位广告支出市场的成长。

2023 年，北美是数位广告支出市场最大的地区。数位广告支出市场报告涵盖的地区包括亚太地区、西欧、东欧、北美、南美、中东和非洲。

目录

第一章执行摘要

第二章 市场特点

第三章 市场趋势与策略

第四章宏观经济情景

  • 高通膨对市场的影响
  • 乌克兰与俄罗斯战争对市场的影响
  • COVID-19 对市场的影响

第五章世界市场规模与成长

  • 市场促进因素/市场抑制因素
    • 市场驱动因素
    • 市场抑制因素
  • 2018-2023 年市场规模与成长表现
  • 2023-2028、2033 年市场规模与成长预测

第六章市场区隔

  • 全球数位广告支出市场，依广告格式细分，实际与预测，2018-2023、2023-2028、2033
  • 展示广告
  • 社群媒体
  • 原生广告
  • 搜寻广告
  • 影片广告
  • 其他的
  • 全球数位广告支出市场，依平台细分，实际与预测，2018-2023、2023-2028、2033
  • 移动的
  • 笔记型电脑
  • 桌面
  • 全球数位广告支出市场，按最终用户细分，实际和预测，2018-2023、2023-2028、2033
  • 零售
  • 卫生保健
  • 车
  • 媒体娱乐
  • 教育
  • 交通/旅游
  • 资讯科技/通讯

第 7 章 区域与国家分析

  • 全球数位广告支出市场，按地区、实际和预测，2018-2023、2023-2028、2033
  • 全球数位广告支出市场，按国家、实际和预测，2018-2023、2023-2028、2033

第八章亚太市场

第九章 中国市场

第十章 印度市场

第十一章 日本市场

第十二章 澳洲市场

第十三章 印尼市场

第14章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章 德国市场

第十八章 法国市场

第十九章 义大利市场

第20章 西班牙市场

第21章 东欧市场

第22章 俄罗斯市场

第23章 北美市场

第24章美国市场

第25章加拿大市场

第26章 南美洲市场

第27章 巴西市场

第28章 中东市场

第29章 非洲市场

第三十章 竞争形势及公司概况

  • 数位广告支出市场竞争形势
  • 数位广告支出市场公司概况
    • Microsoft corporation
    • Google LLC
    • Meta Platforms Inc.
    • Hulu LLC
    • Ignite Visibility LLC

第31章竞争基准化分析

第 32 章竞争对手仪表板

第三十三章 重大併购

第34章 未来前景与可能性分析

第35章附录

简介目录
Product Code: r11673

“Digital Ad Spending Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital ad spending market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for digital ad spending? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The digital ad spending market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

  • 1) By Add Format: Display Ads; Social Media; Native Advertising; Search Ads; Video Ads; Other Add Format
  • 2) By Platform: Mobile; Laptop; Desktop
  • 3) By End User: Retail; Health care; Automotive; Media And Entertainment; Education; Transport And Tourism; IT And Telecom
  • Companies Mentioned: Microsoft corporation; Google LLC; Meta Platforms Inc.; Hulu LLC; Ignite Visibility LLC
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Digital ad spending pertains to the financial resources allocated to digital advertising, encompassing various online marketing strategies utilizing electronic media channels to promote products, services, or companies. This form of advertising involves payment for clicks, impressions, or other interactions aimed at driving traffic to a website or other digital platforms.

Key categories of digital ad spending comprise diverse formats such as display ads, social media, native advertising, search ads, video ads, among others. Display ads, for instance, encompass a digital advertising variant featuring text, images, and a URL guiding viewers to a website for further information or purchase decisions. These ads are deployed across mobile, laptop, and desktop platforms and find application in industries including retail, healthcare, automotive, media and entertainment, education, transportation and tourism, as well as IT and telecommunications.

The digital ad spending market research report is one of a series of new reports from The Business Research Company that provides digital ad spending market statistics, including global market size, regional shares, competitors with a digital ad spending market share, detailed digital ad spending market segments, market trends and opportunities, and any further data you may need to thrive in the digital ad spending industry. This digital ad spending market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The digital ad spending market size has grown rapidly in recent years. It will grow from $0.6 billion in 2023 to $0.67 billion in 2024 at a compound annual growth rate (CAGR) of 11.9%. The expansion observed in the historical period can be ascribed to heightened internet penetration, widespread proliferation of mobile devices, the exponential growth of social media platforms, advancements in data analytics and targeting capabilities, the continual expansion of e-commerce, and the increased consumption of video content.

The digital ad spending market size is expected to see rapid growth in the next few years. It will grow to $1.05 billion in 2028 at a compound annual growth rate (CAGR) of 12.1%. The anticipated growth in the forecast period can be ascribed to the rising prominence of connected TV advertising, the surge in interactive and shoppable ads, the impact of privacy regulations and compliance measures, the growing emphasis on sustainability and social responsibility, and the expansion of emerging markets. Key trends expected in the forecast period encompass the prevalence of programmatic advertising, advancements in ad fraud prevention, the emergence of new ad formats, the integration of content marketing, cross-channel integration, and the increasing integration of artificial intelligence and machine learning technologies.

The anticipated growth in the digital ad spending market is expected to be driven by the increasing penetration of tablets and smartphones. These mobile devices, providing internet access and versatile functionalities such as app usage, video streaming, gaming, and video calling, have become integral to digital content consumption. The rising significance of mobile devices in the advertising landscape, encompassing display ads, videos, social media ads, and in-app ads, has led advertisers to adapt their strategies to engage audiences effectively through these platforms. For example, as of February 2023, Uswitch Limited reported a 3.8% increase in mobile connections in the UK, totaling 71.8 million, compared to 2021. Furthermore, it is projected that 95% of the 68.3 million UK population, equivalent to 65 million individuals, will own a smartphone by 2025. This surge in tablet and smartphone penetration is a key factor propelling the growth of the digital ad spending market.

The digital ad spending market is the escalating demand for video content marketing. Content marketing, a strategic approach focused on creating and disseminating valuable and relevant content, has seen a substantial shift toward video content. Advertisers recognize the effectiveness of video advertisements in capturing audience attention and delivering compelling messages. As of February 2023, a survey by Wyzowl revealed that 91% of businesses adopted video content marketing, marking an increase from the 86% observed in 2022. This surge in demand for video content marketing is poised to fuel the growth of the digital ad spending market.

The prevailing trend in the digital ad spending market is the rapid adoption of advanced technologies. Key players in the market are actively incorporating cutting-edge technologies such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), machine learning, and blockchain to maintain and strengthen their market positions. For instance, in January 2023, Verizon Media, a prominent US-based technology company, launched the Next-Gen Solutions suite. This innovative suite is designed to deliver relevant ad experiences independently of cookies or mobile app IDs. It employs real-time data signals such as weather, location, and device types to power machine-learning algorithms, connecting advertisers with pertinent audiences without relying on user-level profiles or browser storage. Verizon Media's Next-Gen Buying feature further utilizes machine-learning algorithms to enable advertisers to connect with relevant audiences without the need for cookies, mobile app IDs, browser storage, or the creation of user-level profiles.

Major companies within the digital ad spending market are actively exploring AI-based tools, including advertising testing tools, to broaden their customer base and gain a competitive edge. An advertising testing tool is a software program designed to measure the effectiveness of advertising campaigns. For instance, in May 2022, Kantar, a leading UK-based marketing data and analytics company, introduced Link AI for Digital, an AI tool tailored for testing digital advertising formats. This solution utilizes AI to forecast the in-market performance of digital ads, drawing insights from a dataset comprising over 230,000 survey-enabled ad tests and 30 million real-world interactions.

In January 2022, Smith, a reputable US-based IT services and consulting company, acquired Adept, a digital advertising services company, for an undisclosed amount. This acquisition aims to leverage Smith's expertise to achieve better results and business objectives, allowing both companies to enhance their service offerings and expand their product portfolios.

Major companies operating in the digital ad spending market report are Microsoft corporation, Google LLC, Meta Platforms Inc., Hulu LLC, Ignite Visibility LLC, L7 Creative, Alibaba Group Holdings Limited, Amazon Web Services Inc., Baidu Inc., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Effective Spend, Omnicom Group, Publicis Groupe, Tencent Holdings Limited, Adobe Inc., The Trade Desk Inc., Verizon Communications Inc., Twitter Inc., Pinterest Inc., Snap Inc., Roku Inc., Spotify Technology S.A., Expedia Group, TripAdvisor Inc., JD.com Inc., Criteo SA, InterActiveCorp, Datorama Inc., PubMatic Inc., Magnite Inc., Taboola, Outbrain Inc., AdRoll Group, Rubicon Project Inc., Xandr Inc., OpenX, MediaMath Inc.

North America was the largest region in the digital ad spending market in 2023. The regions covered in the digital ad spending market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the digital ad spending market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The digital Ad spending market includes revenues earned by entities through audio ads, in-app ads, mobile applications, and email marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Table of Contents

1. Executive Summary

2. Digital Ad Spending Market Characteristics

3. Digital Ad Spending Market Trends And Strategies

4. Digital Ad Spending Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On the Market
  • 4.2. Ukraine-Russia War Impact On the Market
  • 4.3. COVID-19 Impact On the Market

5. Global Digital Ad Spending Market Size and Growth

  • 5.1. Global Digital Ad Spending Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Digital Ad Spending Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Digital Ad Spending Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Digital Ad Spending Market Segmentation

  • 6.1. Global Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Display Ads
  • Social Media
  • Native Advertising
  • Search Ads
  • Video Ads
  • Other Ad Format
  • 6.2. Global Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Mobile
  • Laptop
  • Desktop
  • 6.3. Global Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Retail
  • Health care
  • Automotive
  • Media And Entertainment
  • Education
  • Transport And Tourism
  • IT And Telecom

7. Digital Ad Spending Market Regional And Country Analysis

  • 7.1. Global Digital Ad Spending Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Digital Ad Spending Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Digital Ad Spending Market

  • 8.1. Asia-Pacific Digital Ad Spending Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Digital Ad Spending Market

  • 9.1. China Digital Ad Spending Market Overview
  • 9.2. China Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Digital Ad Spending Market

  • 10.1. India Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Digital Ad Spending Market

  • 11.1. Japan Digital Ad Spending Market Overview
  • 11.2. Japan Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Digital Ad Spending Market

  • 12.1. Australia Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Digital Ad Spending Market

  • 13.1. Indonesia Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Digital Ad Spending Market

  • 14.1. South Korea Digital Ad Spending Market Overview
  • 14.2. South Korea Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Digital Ad Spending Market

  • 15.1. Western Europe Digital Ad Spending Market Overview
  • 15.2. Western Europe Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Digital Ad Spending Market

  • 16.1. UK Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Digital Ad Spending Market

  • 17.1. Germany Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Digital Ad Spending Market

  • 18.1. France Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Digital Ad Spending Market

  • 19.1. Italy Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Digital Ad Spending Market

  • 20.1. Spain Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Digital Ad Spending Market

  • 21.1. Eastern Europe Digital Ad Spending Market Overview
  • 21.2. Eastern Europe Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Digital Ad Spending Market

  • 22.1. Russia Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Digital Ad Spending Market

  • 23.1. North America Digital Ad Spending Market Overview
  • 23.2. North America Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Digital Ad Spending Market

  • 24.1. USA Digital Ad Spending Market Overview
  • 24.2. USA Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Digital Ad Spending Market

  • 25.1. Canada Digital Ad Spending Market Overview
  • 25.2. Canada Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Digital Ad Spending Market

  • 26.1. South America Digital Ad Spending Market Overview
  • 26.2. South America Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Digital Ad Spending Market

  • 27.1. Brazil Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Digital Ad Spending Market

  • 28.1. Middle East Digital Ad Spending Market Overview
  • 28.2. Middle East Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Digital Ad Spending Market

  • 29.1. Africa Digital Ad Spending Market Overview
  • 29.2. Africa Digital Ad Spending Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Digital Ad Spending Market Competitive Landscape And Company Profiles

  • 30.1. Digital Ad Spending Market Competitive Landscape
  • 30.2. Digital Ad Spending Market Company Profiles
    • 30.2.1. Microsoft corporation
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Google LLC
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Meta Platforms Inc.
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Hulu LLC
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Ignite Visibility LLC
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Global Digital Ad Spending Market Competitive Benchmarking

32. Global Digital Ad Spending Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Digital Ad Spending Market

34. Digital Ad Spending Market Future Outlook and Potential Analysis

  • 34.1 Digital Ad Spending Market In 2028 - Countries Offering Most New Opportunities
  • 34.2 Digital Ad Spending Market In 2028 - Segments Offering Most New Opportunities
  • 34.3 Digital Ad Spending Market In 2028 - Growth Strategies
    • 34.3.1 Market Trend Based Strategies
    • 34.3.2 Competitor Strategies

35. Appendix

  • 35.1. Abbreviations
  • 35.2. Currencies
  • 35.3. Historic And Forecast Inflation Rates
  • 35.4. Research Inquiries
  • 35.5. The Business Research Company
  • 35.6. Copyright And Disclaimer